Heartland Golf Park

What Heartland Golf Park does

Heartland Golf Park is a privately-held, single-location golf entertainment facility founded in 1994 and operating at 1 Executive Dr., Edgewood, NY, in the heart of Long Island. The company operates three integrated attractions: a 92-stall, two-tier heated driving range featuring the only automatic tee-up system on Long Island (with pre-paid card technology that carries unused balls to future visits); a 9-hole executive par-3 course (1,220 yards, Par 27) designed by Bob Retnauer to replicate iconic holes including #7 at Pebble Beach, #12 at Augusta National, and the island green #17 at TPC Sawgrass; and an 18-hole outdoor miniature golf mountain with bridges and water hazards. The facility also includes a clubhouse with cafe and is heated for year-round operation including winter, with extended hours of 6:30am to 11pm seven days a week.

The business model is direct-to-consumer, unit-based pricing with no membership or subscription structure. Revenue streams include driving range ball packages ($10 for 100 balls up to $100 for 1,300 balls), per-person executive course fees ($15-$25 weekday tiered by time of day), per-person mini golf fees ($8 day / $10 night), on-site cafe food and beverage sales, and quote-based event hosting for birthday parties and corporate outings. Customer segments are diversified across families and individual recreational golfers (primary), corporate groups for team-building events (primary), and golf enthusiasts seeking practice facilities (secondary). The primary geographic catchment is Nassau and Suffolk Counties on Long Island, with a secondary reach into New York City via the adjacent Long Island Rail Road station providing a 52-minute commute.

The go-to-market is essentially a single physical retail storefront supplemented by a website (heartlandgolfpark.com), organic Instagram and Facebook presence, drone video content, and an email newsletter for promotions. There is no e-commerce, no third-party distribution, no mobile app, no disclosed partnerships, and no institutional ownership or external funding — the company appears to be founder/family-owned and operated with 101-250 employees, likely dominated by part-time hourly staff for the high-throughput facility.

Name

Heartland Golf Park

Legal name

Heartland Golf Park

Website

https://heartlandgolfpark.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Heartland Golf Park is a privately-held, single-location golf entertainment facility in Edgewood, NY, operating since 1994 a 92-stall automatic tee-up driving range, a 9-hole executive par-3 course replicating famous holes, and an 18-hole mini golf mountain, serving families, corporate groups, and individual golfers on Long Island.

Ownership category

akta.pro rank

Product category

Golf Entertainment and Recreational Golf Facilities

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf driving range
• Miniature golf
• Par-3 golf course
• Golf entertainment venue
• Recreational golf facility

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Driving Range Sessions: Customers purchase pre-paid cards with specific ball counts ($10 for 100 balls, $20 for 220 balls, $50 for 600 balls, $100 for 1,300 balls). Balls are dispensed automatically via the tee-up system.
2. Executive Par-3 Course Fees: Per-person green fees for the 9-hole executive course, with pricing varying by time of day and day of week (weekday rates from $15-$25, weekend rates available).
3. Mini Golf Sessions: Per-person fees for 18-hole miniature golf course, with day-time rate of $8 and night-time rate of $10.
4. Food and Beverage (Cafe): On-site clubhouse with cafe serving snacks and refreshments to customers.
5. Event Hosting: Birthday parties and corporate events generate revenue through venue rental and bundled service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Heartland Golf Park operates a physical golf entertainment facility in Edgewood, NY offering a 92-stall heated driving range with a proprietary automatic tee-up system, a 9-hole executive par-3 course that replicates famous holes from Pebble Beach, Augusta National, and TPC Sawgrass, and an 18-hole miniature golf course. The facility also includes a clubhouse with cafe and hosts birthday parties and corporate events. It is the only golf park on Long Island with an automatic tee-up system and operates year-round, including winter.

Product overview

Heartland Golf Park is a premier golf entertainment facility offering three distinct golfing experiences: a 92-stall, 2-tier heated driving range with an automatic tee-up system (the only one in Long Island); a 9-hole executive par-3 course designed to emulate famous professional holes (Pebble Beach #7, Augusta National #12, TPC Sawgrass #17); and an 18-hole miniature golf mountain. The facility includes a clubhouse with cafe, operates year-round including winter months, and is accessible via the Long Island Rail Road (52 minutes from NYC). The products operate as standalone attractions that together form a comprehensive golf entertainment destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Range A 92-stall, two-tier heated driving range featuring an automatic tee-up system with pre-paid card functionality, ground-level and elevated hitting booths, and course-like targets including water, bunkers, and hills. Open year-round, including winter, and used by individual golfers and groups for practice sessions.
• Executive Par-3 Course A 9-hole executive par-3 golf course (Par 27, 1,220 yards from back tees, Rating 35.5, Slope 90) designed by Bob Retnauer to replicate famous holes including #7 at Pebble Beach, #12 at Augusta National, and the island green #17 at TPC Sawgrass. Includes an adjacent clubhouse with cafe and is open year-round.
• Mini Golf Course An outdoor 18-hole miniature golf mountain featuring bridges, water hazards, and challenging obstacles. Designed for families, children, date nights, and group outings, and supports birthday party and corporate event bookings.
• Clubhouse and Cafe On-site clubhouse with cafe serving snacks and refreshments to golfers and visitors. Located adjacent to the Executive Par-3 Course and available to walk-in customers and event attendees.
• Event Hosting (Birthday Parties and Corporate Events) Birthday party packages and corporate event rentals utilizing the facility's three golf attractions and clubhouse. Pricing and availability provided by quote, with bundled service packages for groups.

Quantifiable outcome

• 52-minute train ride from NYC
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Topgolf: National golf entertainment chain with multi-level hitting bays, food & beverage, and event hosting. Competes for the same family, corporate, and casual-golfer spend that Heartland targets, though at much larger scale and with a tech-forward model.
• Swingers: Crazier-golf / mini-golf entertainment concept combining cocktails and food with themed courses. Comparable to Heartland's mini-golf and event-hosting model, particularly for adult and corporate audiences.
• Drive Shack: Owner-operator of golf entertainment venues (Puttery, Drive Shack venues) combining dining, games, and golf. Direct competitor in the experiential golf entertainment category that Heartland occupies with its range and mini-golf offerings.
• Puttshack: Tech-enabled mini-golf entertainment concept with multiple US locations. Directly competes with Heartland's mini-golf mountain for family outings, birthday parties, and corporate events in the NY metro area.

Broad incumbents

• Billy Casper Golf: Large US golf course management and operating company running hundreds of public and private facilities. Comparable in that it operates public golf venues at scale, but does not focus on the entertainment-driven range/mini-golf niche Heartland serves.

Regional players

• Crane Club / Bethpage State Park Golf Courses: Established Long Island public and private golf facilities (e.g., Bethpage) that compete with Heartland's Executive Par-3 course and driving range for golfer practice and casual play within the same geography.

Emerging players

• X-Golf: Indoor golf simulator and entertainment bar franchise. Adjacent competitor targeting golfers and corporate groups seeking year-round play, potentially siphoning indoor practice and event demand from Heartland's range.
• Golf Lounge America: Growing indoor golf lounge/bar concept offering simulators, leagues, and food & beverage. Competes for off-peak practice and social golf demand, particularly during winter when Heartland's outdoor format is less appealing despite heating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heartlandgolfpark
• Instagraminstagram.com/heartlandgolfpark
• Xx.com/heartlandgolfny
• LinkedInlinkedin.com/company/heartland-golf-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Golf Park