Greyhounds As Pets

What Greyhounds As Pets does

Greyhounds As Pets (GAP) is a not-for-profit initiative coordinated by Greyhound Racing NSW (GRNSW), a government state entity, that operates a greyhound adoption program across New South Wales, Australia. Founded in 2008 and headquartered in Sydney (Level 9, 10 Barrack Street) with a primary adoption centre in Londonderry (Western Sydney), GAP rehomes retired racing greyhounds by matching dogs to families based on personality assessments, lifestyle compatibility (including apartment suitability and multi-pet households), and household circumstances. Its core offerings include the Greyhound Adoption Program, a Foster Carer Program, Pre-Assessment Sessions, recurrent Adoption Days, a six regional adoption network, and a National Greyhound Adoption Day flagship event. A differentiated operational asset is the Prison Pet Preparation Program run in partnership with Corrective Services NSW at Dillwynia and Wellington Correctional Centres, where inmates socialize and train greyhounds for pet life.

The business model combines one-time adoption fees (standard $250, $75 at events, $150 for 7+ year seniors) with donations, corporate sponsorships, and implicit parent-entity funding from GRNSW. Go-to-market is community-led and event-driven: regular adoption events are held at partner retail locations (Petbarn, Petstock), supported by a celebrity ambassador program (Tim Cahill, James Tedesco, Mikaylah DeGennaro), community sponsorships (RSL NSW City2Surf), and member-channel partnerships (Police Association of NSW, AFPA, Friends of Pets). The organization reports record demand, with 81 greyhounds adopted in a single March 2025 weekend, 30 adoptions in February 2025 Valentine's events, and 373 greyhounds currently available through its website. GAP's reach is geographically concentrated in NSW and remains subject to broader industry regulatory scrutiny, including a parliamentary inquiry into greyhound racing in Western Australia.

Name

Greyhounds As Pets

Legal name

Greyhounds As Pets

Website

https://gapnsw.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Greyhounds As Pets (GAP) is a not-for-profit initiative coordinated by Greyhound Racing NSW that rehomes retired racing greyhounds across New South Wales through adoption days, foster networks, regional programs, and a Prison Pet Preparation Program, serving families, apartment dwellers, racing-industry participants, and multi-pet households.

Ownership category

akta.pro rank

Product category

Pet Adoption Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Overnight Kennel Boarding (Dogs) (HSANADAA), Small-Group / Structured Dog Daycare (HSANAFAD)

Keywords

• Greyhound adoption services
• Pet rehoming programs
• Animal welfare services
• Retired racing greyhounds
• Dog adoption matching

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Adoption Fees: GAP charges adoption fees for greyhounds placed through its program. Standard adoption fee is $250, with reduced rates at adoption events ($75) and for senior greyhounds 7+ years ($150). Fees help cover veterinary assessments, behavioral evaluations, and program operations.
2. Donations and Sponsorships: As a not-for-profit initiative coordinated by Greyhound Racing NSW, GAP relies on donations from the public and corporate sponsorships to fund operations, marketing events, and community outreach programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Greyhounds As Pets (GAP) is a not-for-profit adoption program coordinated by Greyhound Racing NSW that rehomes retired racing greyhounds with suitable families across New South Wales. The program uses a personality-based matching system, pre-assessment sessions, a foster care network, and a unique Prison Pet Preparation Program operated in partnership with Corrective Services NSW. The organization also runs adoption events, regional programs across six NSW regions, and a 6-week trial period to ensure successful placements.

Product overview

Greyhounds As Pets (GAP) is a not-for-profit initiative coordinated by Greyhound Racing NSW that operates a comprehensive greyhound adoption program across NSW. The core offering consists of matching retired racing greyhounds with suitable families through adoption days, pre-assessment sessions, and a network of foster carers. The program includes a unique Prison Pet Preparation Program run in partnership with Corrective Services NSW at Dillwynia and Wellington Correctional Centres, where inmates help socialize and train greyhounds for pet life. The organization also hosts annual events like National Greyhound Adoption Day and maintains six regional adoption regions across NSW.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 81 greyhounds adopted in single weekend (record)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, major, core and minor.

• Mark Hughes FoundationflagshipStrategic or Co-development Partner · 27 April 2025Partnership announced April 2025 for fundraising and awareness around brain cancer research. GRNSW presented $20,000 initial contribution. Initiative includes 'Red & Blue All November Through' campaign donating $161 per race when red (1) or blue (4) rug wins, anticipated to raise $60,000+ over 1,200+ races.
• Police Association of NSWmajorStrategic or Co-development Partner · 5 December 2022Welfare partnership announced December 2022 giving the Association's 23,000 members instant access to adopt greyhounds as pet companion animals.
• Greyhound Racing NSW (GRNSW)coreStrategic or Co-development PartnerGRNSW is the parent organization coordinating Greyhounds As Pets. GAP operates as a not-for-profit initiative under GRNSW's oversight, receiving organizational support and access to retiring racing greyhounds for the adoption program.
• Corrective Services NSWcoreStrategic or Co-development PartnerLong-standing partnership with Dillwynia Correctional Centre (Berkshire Park) and Wellington Correctional Centre. Facilities house 6 large kennels each with grassed day yards, sandpits, kitchen/food preparation rooms, and custom-built bathing areas. Inmates participate in pet preparation program training greyhounds for pet life.
• GreenhoundsminorChannel Partner/ Reseller/ DistributorPartner organization in the GAP network, providing additional greyhound adoption services or support.
• PetbarnmajorChannel Partner/ Reseller/ DistributorMajor retail partner hosting regular greyhound adoption events at store locations across NSW (Tweed Heads, Kembla Grange, and other locations).
• PetstockmajorChannel Partner/ Reseller/ DistributorRetail partner hosting adoption events at store locations including Port Macquarie and Kembla Grange.
• RSL NSWmajorGTM or Marketing PartnerGAP proudly sponsors RSL NSW in Sydney City2Surf community event.
• PANSW (Police Association NSW)minorChannel Partner/ Reseller/ DistributorPANSW Members program - channel partner in GAP network.
• AFPAminorChannel Partner/ Reseller/ DistributorAFPA Partnership - channel partner in GAP network.
• FOP MembersminorChannel Partner/ Reseller/ DistributorFriends of Pets Members program - channel partner in GAP network.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PetRescue Australia: PetRescue is Australia's largest online directory of rescue pets, aggregating adoptable animals from over 1,000 shelters and rescue groups across the country. While not breed-specific, it serves as the dominant online discovery and adoption-intake channel that competes with and complements GAP's direct adoption funnel.
• RSPCA NSW: RSPCA NSW is the state's largest generalist animal welfare charity, operating shelters, veterinary services, and adoption programs across all species. While not greyhound-specific, it competes for the same pool of adopters and foster carers within the NSW market and sets the broader competitive baseline for animal rehoming services.
• National Greyhound Association (US): The National Greyhound Association is a US industry body that registers racing greyhounds and coordinates adoption placement programmes through affiliated groups. It shares GAP's mission of facilitating retired racing greyhound rehoming but at national scale within a larger US racing market.
• Animal Welfare League NSW: Animal Welfare League NSW operates animal shelters and adoption services across NSW for dogs, cats, and other companion animals. It overlaps with GAP in the dog-adoption segment and competes for the same foster-carer and adopter pool, but operates as a generalist rather than breed specialist.

Emerging players

• Sighthound Underground (US): Sighthound Underground is a US-based sighthound rescue specialising in racing-industry retirees, particularly greyhounds and galgos. It overlaps meaningfully with GAP's breed-specific rehoming mission and serves as an example of an emerging digital-first, volunteer-driven rehoming model that could compete with or partner alongside established programs.

Direct peers

• Forever Hounds Trust: Forever Hounds Trust is a UK-based charity dedicated to the rescue, rehabilitation, and rehoming of retired racing greyhounds and sighthounds. It runs assessment, fostering, and adoption programs comparable to GAP's structure and faces similar breed-specific rehabilitation challenges.
• Greenhounds: Greenhounds is South Australia's equivalent greyhound rehoming organization, explicitly listed in GAP's partner network. It operates the same core model—rehoming retired racing greyhounds through assessment, foster care, and adoption events—making it the most direct geographic and functional peer.
• Greyhound Pets of America: Greyhound Pets of America is a US-based non-profit dedicated to finding homes for retired racing greyhounds, running regional chapters with foster networks and adoption events. It mirrors GAP's breed-specific rehoming model, assessment-driven matching, and reliance on volunteer foster carers.
• Retired Greyhound Trust (UK): The Retired Greyhound Trust is the UK's leading greyhound welfare charity, founded by the greyhound racing industry to rehome retired racing dogs. It shares GAP's model of industry-mandated rehoming, foster networks, and assessment-driven placement, operating at greater scale across more UK regions.

Others

• Petbarn Foundation: Petbarn Foundation is the charitable arm of Petbarn, which is a major retail partner hosting GAP adoption events across NSW. It is ecosystemically adjacent: while not a direct rehoming competitor, it underwrites welfare adoption initiatives and provides a venue-and-funding channel that competitors lacking such partnerships cannot easily replicate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GAPNSW
• Facebookfacebook.com/GAPNSW
• LinkedInlinkedin.com/company/greyhounds-as-pets-nsw-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greyhounds As Pets