Museon-Omniversum

What Museon-Omniversum does

Museon-Omniversum is a private Dutch museum and film-theater operator headquartered in The Hague, structured as the Museon Foundation under ANBI (Public Benefit Organization) status. It was formed by the 2022 merger of Museon (founded 1904 as the oldest educational museum in the Netherlands) and Omniversum (opened 1984 as the first IMAX Dome in Europe). The organization serves families with children, primary and secondary schools, teacher training programs, BSO after-school care, neighborhood residents in Den Haag Zuidwest, and a network of corporate value-owner partners (ABN AMRO, ASN Bank, CGI, DNB, Dunea, PENTO, Rijk Zwaan, VFonds), with municipal ownership and subsidy from Gemeente Den Haag.

The core product is a dual-experience destination: permanent and rotating museum exhibitions anchored on the One Planet SDG framework (One Planet Expo, One Planet NOW!, 17 themed rooms, Pillars of Hope, the new MUSIC! Move. Feel. Connect. exhibition) combined with giant-screen and cinema films shown on the Benelux's largest dome — an 840 m² screen powered by five 4K laser projectors installed during the 2021 digital upgrade. Underlying assets include a municipal collection of 90,000+ catalogued objects accessible online via the CollectionConnection platform, plus a Dome theater, two cafes, retail shops, and meeting/event spaces.

Revenue is generated through multiple streams: daytime combi-tickets (€17.95 adult, €14.95 child) and evening dome tickets (from €13.50); the World Ambassador annual membership (€30/year); corporate value-owner partnerships framed around SDG alignment; private donations and legacies (cultural ANBI tax-deductible, including €50,000+ designated funds); retail merchandise; food and beverage (operated by caterer Juni Lekkernijen); and venue rental for corporate meetings and events. Go-to-market is community-led plus direct-to-consumer, supported by event-driven demand spikes (festivals, dome premieres, openings) and a secondary pop-up community site in Den Haag Zuidwest that is scheduled to become a permanent location in 2027.

Name

Museon-Omniversum

Legal name

Museon-Omniversum

Website

https://museon-omniversum.nl

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Short description

Museon-Omniversum is a Dutch museum and IMAX Dome theater in The Hague, formed by the 2022 merger of the 1904-founded educational museum Museon and the 1984-opened Omniversum. It serves families, schools, corporate partners, and neighborhood residents through SDG-themed exhibitions, the Benelux's largest 840 m² dome screen, and educational programming.

Ownership category

akta.pro rank

Product category

Cultural Museum and IMAX Dome Theater

NAICS

Museums (71211), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Museum exhibitions
• Dome film screenings
• Educational programs
• Sustainable development education
• Interactive science museum

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Museum and Dome Ticket Sales: Primary revenue from selling daytime combi-tickets (museum admission + one dome film) and evening single-tickets for the Dome theater. Day tickets are priced at €17.95 for adults and €14.95 for children. Second films available at €8.50 at the counter. Evening programs start from €13.50. Additional revenue from discounted passes (Museum Card, ICOM, Rotterdampas, CJP/EYC, Ooievaarspas) and group bookings (20+ people at €2 discount per ticket).
2. Corporate Partnerships and Value Owner Program: Corporate partners and value owners (ABN AMRO, ASN Bank, CGI, DNB, Dunea, Gemeente Den Haag, Groene Groeiers, PENTO, Rijk Zwaan, VFonds) contribute financially and through in-kind support. Partners participate in One Planet Talks, business roundtables, and annual value-owner meetings. The program is framed around SDG alignment and social impact contributions.
3. World Ambassador Membership: Annual membership program called 'World Ambassador' priced at €30 per year. Members receive recognition and community belonging in exchange for their contribution, helping fund exhibitions, educational programs, and building sustainability improvements.
4. Private Donations and Legacies: Direct donations from private individuals, tax-deductible as Museon-Omniversum is a cultural ANBI (Public Benefit Organization). Financial legacy options include appointment as heir, bequests, and designated funds starting from €50,000.
5. Retail Shop: On-site shops selling books, natural products, sustainable toys, cuddly animals, cards, jewelry, stones, minerals, fossils, and artisanal items. Open 9:30–17:00 with free access (no museum ticket required). Exchange within two weeks with receipt, no refunds.
6. Food and Beverage (Juni Lekkernijen): Two cafés operated by Juni Lekkernijen caterer inside the museum (Museum Café) and Dome (Dome Café). Offerings include hot and cold drinks, snacks, lunch options, and sweet/savory treats. Both cafés are pin-only payment.
7. Meetings and Events (Venue Rental): The organization rents out its meeting rooms and event spaces for corporate events, business gatherings, and private functions. The venue is marketed as having sustainable, inspiring meeting spaces for impact-driven organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Museon-Omniversum operates a combined museum and IMAX Dome film theater in The Hague, offering permanent and temporary interactive exhibitions on sustainability and the UN Sustainable Development Goals alongside giant-screen dome films projected on the Benelux's largest film dome (840 m²). It also delivers curriculum-aligned school educational programs, community outreach through MuseumLab Zuidwest, retail shops, cafés, venue rental, and an annual World Ambassador membership program.

Product overview

Museon-Omniversum is a combined museum and film theater in The Hague, formed by the 2022 merger of Museon (founded 1904) and Omniversum (opened 1984). The organization offers a dual experience: interactive museum exhibitions focused on sustainability and the One Planet theme, combined with giant-screen dome films in the Benelux's largest film dome. Key products include the permanent One Planet Expo and themed rooms, new MUSIC! Move. Feel. Connect. exhibition, Pillars of Hope, Time Travel Theater, and Dome Films including Wild Asia, Animal Kingdom, Secrets of the Sea, T.REX, Baby Symphony, Hazelnuts, Call of the Dolphins, Resolution, and The Arctic. Additional offerings include MuseumLab community outreach, the One Planet Shop, Juni Lekkernijen cafés, school educational programs, Meetings & Events venue rental, World Ambassador membership, and an online collection database with over 90,000 objects.

Differentiator

Problem solved

Functional benefit

Brands

• MuseumLab: A vibrant museum lab where culture, science, and technology come together, located in Den Haag Zuidwest neighborhood. It serves as a place for meeting, experimentation, and imagination.
• One Planet NOW!
• One Planet Expo

Products and services

• One Planet Expo Permanent exhibition on the first floor where visitors learn about the 17 UN Sustainable Development Goals (SDGs) through videos, collection items, and interactive games.
• One Planet NOW! Permanent exhibition on the ground floor featuring hopeful initiatives and practical examples of developing, shaping, and applying materials of the near future together with nature.
• 17 Themed Rooms 17 themed exhibition rooms on the first floor covering topics such as nature, technology, and culture.
• MUSIC! Move. Feel. Connect. Interactive family exhibition exploring how music moves the body, brings people together, and shapes the world. Features 9 themed worlds across 800+ m² with over 30 exhibits including interactive games, listening experiences, objects, and installations.
• Pillars of Hope Exhibition showcasing collection pieces that tell stories of hope and human resilience.
• Time Travel Theater Theater experience taking visitors on a journey through time to discover prehistoric creatures and historical events.
• Dome Film Screenings Spectacular giant-screen films projected on the Benelux's largest film dome (840 m²), including nature documentaries, science films, and cultural experiences shown in full-dome format.
• Call of the Dolphins! (Dome Film) Dome film following 35 years of snorkeling with spotted dolphins in the Bahamas, dolphin behavior research, and IFAW rescue operations, produced for the giant dome screen.
• Wild Asia: Life at Extremes (Dome Film) BBC Earth dome film exploring wildlife across Asia from mountain peaks to ocean depths, featuring animals such as red pandas, sperm whales, and arctic foxes.
• Animal Kingdom (Dome Film) Educational dome film introducing junior audiences to animals from around the world, exploring wildlife protection across frozen forests, deserts, and oceans.
• Secrets of the Sea (Dome Film) Full-dome film showcasing marine biodiversity with over 70 species filmed in the Philippines, Mexico, Tahiti, Indonesia, Palau, Hawaii, and California.
• T.REX (Dome Film) Giant-screen adventure film about the discovery of a T-Rex fossil by three children in North Dakota, featuring computer animations of prehistoric creatures.
• Baby Symphony (Dome Film) Immersive 360-degree dome experience for babies and toddlers featuring shapes, colors, patterns, and specially composed music performed by the Orchestre Symphonique from Montréal.
• Hazelnuts: In Search of the Perfect Planet (Dome Film) Cheerful space adventure film for children aged 4+ featuring two squirrels named Nino and Lilli traveling to different planets to find super hazelnuts.
• Resolution (Dome Film) Cinematic dome experience by The Polyphonic Spree featuring nine songs from the album Salvage Enterprise, exploring themes of hope and human connection.
• The Arctic: Our Last Great Wilderness (Dome Film) National Geographic documentary filmed in Alaska's Arctic National Wildlife Refuge, featuring the 200,000-strong caribou migration and wildlife photography by Florian Schulz.
• Evening Dome Cinema and Live Events Evening programs featuring cinema films projected on the dome screen, planetarium shows, concerts, and live music performances, running Thursday–Sunday and during school holidays from 17:00.
• School Educational Programs Curriculum-aligned educational programs for primary schools, secondary schools, vocational schools, teacher training, after-school care (BSO), and career orientation (LOB) covering science, culture, nature, technology, and sustainability.
• MuseumLab (Museon-Omniversum Zuidwest) Community outreach program at Het Zicht 61 in Den Haag Zuidwest offering workshops, open studios, and interactive programs for local families and children, with a permanent location planned for 2027 in Ruimzicht.
• One Planet Shop On-site museum shop selling books, natural products, sustainable toys, cuddly animals, cards, jewelry, stones, minerals, and fossils. Accessible without a museum ticket.
• Juni Lekkernijen Cafés Sustainable cafés operated by Juni Lekkernijen caterer at both the museum and Dome locations, offering coffee, lemonade, lunch, and treats with vegetarian and vegan options.
• Meetings and Events Venue Rental Sustainable meeting rooms and event spaces available for corporate bookings, team events, and conferences across the museum and Dome.
• World Ambassador Membership Annual membership program at €30 per year supporting sustainable exhibitions and educational programs, providing community membership benefits and visibility into programming.
• Online Collection (CollectionConnection) Online database providing public browsing access to over 90,000 catalogued objects spanning natural history, culture, science, and technology.

Quantifiable outcome

• Over €38 million in social impact in 2023 (4x multiplier for every euro invested)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Gemeente Den Haag (Municipality of The Hague)coreStrategic or Co-development Partner · 16 October 2024The municipality of The Hague is the primary supporter of Museon-Omniversum Zuidwest and a key partner in the main institution. It funds programming, contributes to the collection (municipal collection), and supports neighborhood development in Den Haag Zuidwest. The municipality also appears as a corporate partner and value owner in the support-us section.
• ABN AMROminorStrategic or Co-development PartnerABN AMRO is listed as a partner of Museon-Omniversum, participating in the value-owner and partnership program focused on sustainability and SDG alignment.
• ASN BankminorStrategic or Co-development PartnerASN Bank is listed as a partner and contributes to Museon-Omniversum's sustainability programming and value-owner network.
• CGIminorStrategic or Co-development PartnerCGI is listed as a partner of Museon-Omniversum in the value-owner and partnership program.
• DNB (De Nederlandsche Bank)minorStrategic or Co-development PartnerDNB is listed as a value owner of Museon-Omniversum, participating in the SDG-aligned partnership and value-owner program.
• DuneaminorStrategic or Co-development PartnerDunea is listed as a value owner of Museon-Omniversum, contributing to sustainability-focused partnership activities.
• Groene GroeiersminorStrategic or Co-development PartnerGroene Groeiers is listed as a value owner of Museon-Omniversum, representing a network of sustainable entrepreneurs.
• PENTOminorStrategic or Co-development PartnerPENTO is listed as a partner of Museon-Omniversum in the value-owner and sustainability partnership program.
• Rijk Zwaan Zaadteelt en Zaadhandel BVminorStrategic or Co-development PartnerRijk Zwaan is listed as a value owner of Museon-Omniversum, contributing to the agri-food sustainability agenda and partnership program.
• VFondsminorStrategic or Co-development PartnerVFonds is listed as a partner of Museon-Omniversum, contributing to the sustainability and cultural programming partnership.
• ASN FoundationcoreStrategic or Co-development PartnerASN Foundation supports the innovative programs at Museon-Omniversum Zuidwest in Den Haag Zuidwest, helping fund community outreach and educational programming in the neighborhood.
• Fonds 1818coreStrategic or Co-development PartnerFonds 1818 is a supporting partner of Museon-Omniversum Zuidwest, contributing to the community programming in Den Haag Zuidwest.
• Nationaal Programma ZuidwestcoreStrategic or Co-development PartnerNationaal Programma Zuidwest supports the programs at Museon-Omniversum Zuidwest as part of the national program for urban development in Den Haag Zuidwest.
• StaedioncoreStrategic or Co-development PartnerStaedion (housing association) is a partner of Museon-Omniversum Zuidwest, working together on community development and cultural access in the Zichten neighborhood.
• Quiet Den HaagminorStrategic or Co-development PartnerQuiet Den Haag is a community partner of Museon-Omniversum Zuidwest, contributing to the neighborhood's cultural and social programming.
• Bibliotheek Den Haag (The Hague Public Library)minorStrategic or Co-development PartnerBibliotheek Den Haag is a partner of Museon-Omniversum Zuidwest, collaborating on cultural and educational access for Den Haag Zuidwest residents.
• HeijmansminorStrategic or Co-development PartnerHeijmans is referenced as a partner/developer of the Dreven, Gaarden, Zichten neighborhood development in Den Haag Zuidwest where Museon-Omniversum Zuidwest operates.
• Mondriaan FondscoreStrategic or Co-development PartnerMondriaan Fonds supports Museon-Omniversum's diversity and inclusion programming (Samen Inclusief program) and other cultural initiatives, providing grant funding for museum projects.
• CultuurfondscoreStrategic or Co-development PartnerCultuurfonds is listed as a supporting organization that helps fund Museon-Omniversum's programming and accessibility initiatives.
• EcsiteminorStrategic or Co-development PartnerEcsite is the European network for science centers and museums. Museon-Omniversum collaborated with Ecsite on the Samen Inclusief program and previously hosted the annual Ecsite Conference in 2014.
• Stichting Musea en Herinneringscentra '40-'45 (SMH)minorStrategic or Co-development PartnerSMH is a collaboration of 14 public organizations focused on the Second World War. Museon participated in the Kwaliteitsimpuls Educatie (KWIE) program to strengthen WWII education, producing guidance documents and educational materials.
• ROC MondriaanminorStrategic or Co-development PartnerROC Mondriaan is listed as an organizational partner collaborating with Museon-Omniversum on cultural programming and community impact.
• Nederlandse Vereniging van Science Centra (VSC)minorStrategic or Co-development PartnerVSC is the Dutch Association of Science Centres. Museon is a member and collaborated on the Samen Inclusief (Together Inclusive) multi-year program alongside Beeld en Geluid, Continium, Natura Docet, Naturalis, NEMO, Oyfo, and Rijksmuseum Boerhaave.
• EIT RawMaterials / European Institute of Innovation and TechnologyminorStrategic or Co-development PartnerMuseon was a partner in the REPLAY project (2020–2021) under EIT RawMaterials of the European Institute of Innovation and Technology, developing activities to raise awareness about e-waste and circular economy.
• Active TicketscoreChannel Partner/ Reseller/ DistributorActive Tickets is the online ticketing partner for Museon-Omniversum, issuing tickets and sending them via email after payment. They are responsible for delivering undamaged, scannable QR-code tickets.
• Juni LekkernijencoreChannel Partner/ Reseller/ DistributorJuni Lekkernijen is the caterer operating the Museum Café and Dome Café at Museon-Omniversum, providing food and beverage services with a focus on seasonal, sustainable, and socially responsible products.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• California Science Center: Los Angeles science museum operating one of the largest IMAX Dome screens in the United States. Comparable as a major science museum + IMAX Dome combination, though substantially larger in scale, budget, and visitor throughput.
• Museum of Science, Boston: Major U.S. science museum with an IMAX theater, extensive educational programming, and family-focused exhibitions. Overlaps in the museum + giant-screen film model but operates at significantly larger scale.
• Deutsches Museum: Munich's flagship science and technology museum, one of the world's oldest and largest. Comparable as a heritage science/technology institution, though without an IMAX Dome component and operating at much greater scale.

Others

• IMAX Corporation: Technology and content licensor whose film format and projection systems define the Omniversum Dome's heritage. Not a competitor but the enabling ecosystem partner for the institution's giant-screen programming.

Direct peers

• NEMO Science Museum: Amsterdam's flagship science museum and the largest science center in the Netherlands. Directly comparable as a Dutch interactive science/technology museum serving families and schools with hands-on exhibitions and educational programming; both operate under the VSC umbrella.
• Naturalis Biodiversity Center: Leiden-based natural history museum and active partner of Museon-Omniversum (collaborated on the Automated Image Recognition project). Comparable in scale, Dutch setting, scientific collections, school programming, and SDG-aligned public mission.
• Rijksmuseum Boerhaave: Leiden's national museum for science and medicine. Fellow VSC member and Samen Inclusief co-participant; comparable in Dutch science-museum positioning, school programs, and curated exhibition approach.
• La Géode: Paris IMAX giant-screen cinema venue located at Parc de la Villette. The closest international analog to the Omniversum Dome component — a standalone giant-dome film destination within a larger science/culture complex.
• Science Centre Delft: Dutch science center at TU Delft focused on hands-on science exhibits and school programs. Smaller in scale but directly comparable in mission, audience (families and schools), and educational positioning.

Regional players

• Natuurhistorisch Museum Rotterdam: Rotterdam natural history museum focused on regional fauna and biodiversity. Adjacent in Dutch natural-history museum space but smaller in scope and primarily serves a different Randstad catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/museumlab_zuidwest
• Xx.com/museon
• Facebookfacebook.com/Museonomniversum
• LinkedInlinkedin.com/company/museonomniversum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museon-Omniversum