What Staedion does

Staedion is a Dutch social housing corporation (woningcorporatie) headquartered in The Hague, Netherlands, serving approximately 46,000 tenants across The Hague, Pijnacker-Nootdorp, Westland, and Wateringen. Founded in 1999/2000 and celebrating its 25th anniversary in 2025, the company owns roughly 1 in 7 homes in The Hague, making it one of the largest social landlords in the region. Its product portfolio spans social rental housing, mid-rent (vrijesector) housing, student housing, senior housing, a shared 'friendswoningen' product for two unrelated tenants, commercial spaces (offices, retail, storage, ateliers), parking, and storage units. Tenants access social housing through regional allocation platforms Woonnet Haaglanden and CorpoWONEN, while new-construction properties are offered via Nieuwbouw Office; friendswoningen and key-worker housing are handled directly through Staedion's own channels.

The operational platform consists of a public website (staedion.nl), a self-service tenant portal (mijn.staedion.nl), and embedded neighborhood teams (wijkteams) operating out of multiple district offices (e.g., Laakkwartier/Spoorwijk, Schildersbuurt). Underlying technology is conventional SaaS — Google Analytics, HubSpot, Intercom, Hotjar, Cloudflare, YouTube/Vimeo embedding, and accessibility tooling (Tolkie, Flink) — with no proprietary technology platforms or AI/ML capabilities disclosed. Staedion is currently executing a major urban-renewal program: the Dreven Gaarden Zichten area development in Den Haag Zuidwest, in partnership with Heijmans and the Municipality of The Hague, targets 5,000 new affordable homes and 2,500 renovations by 2040, with €39-44 million in national government funding secured under the Woontopafspraken (June 2025).

Staedion operates as a non-profit entity under Dutch social-housing law, generating revenue almost exclusively through recurring monthly rental income from its ~46,000-unit portfolio. Go-to-market is primarily direct-to-consumer via the regional housing allocation platforms, supplemented by community-led engagement through neighborhood teams and partnerships with organizations such as Krajicek Foundation, MasterPeace, Buurtsportcoach Den Haag, and Stichting Carrière Boost. Governance is led by an interim board chairman (Jacques Thielen, succeeding Gijsbert van Herk), with Marieke Stam serving as Directeur Wonen & Samenleven. The company has no parent, no subsidiaries, no disclosed funding rounds, and is not backed by private equity or venture capital.

Name

Staedion

Legal name

Staedion

Website

https://staedion.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Staedion is a Dutch social housing corporation (woningcorporatie) founded in 1999/2000, serving approximately 46,000 tenants across The Hague, Pijnacker-Nootdorp, Westland and Wateringen with social, mid-rent, student, senior, friends and commercial rental housing.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Lessors of Residential Buildings and Dwellings (53111)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Co-Living Property Management (BPAJAFAJ)

akta.pro secondary industries

Student & Academic Term Monthly Housing (THAMAFAH), Intern & Co-op Employer-Arranged Housing (THAMAGAD), Off-Campus Shared Student Houses (Room-by-Room) (THAMAGAC)

Keywords

• Social housing services
• Affordable rental homes
• Housing association management
• Neighborhood development
• Property management services

Headquarters

HQ city

Hague

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Rental income: Staedion generates revenue through renting residential properties to tenants. They offer various housing types including social housing (sociale huurwoningen), mid-rent housing (vrijesectorwoningen), student housing (studentenkamers), senior housing, and 'friendswoningen' for two friends sharing a home. Revenue is recurring from monthly rental payments.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Staedion is a Dutch social housing corporation (woningcorporatie) that rents homes to approximately 46,000 tenants in The Hague and surrounding areas (Den Haag, Pijnacker-Nootdorp, Westland). The company offers social rental housing, free-sector rental housing, student housing, senior housing, and 'friendswoningen' (shared housing for two friends), along with commercial spaces, parking, and storage units. Revenue is generated primarily through recurring monthly rental income from a portfolio that includes one in seven homes in The Hague.

Product overview

Staedion operates as a Dutch social housing corporation (woningcorporatie) offering a diverse portfolio of housing products and services through multiple platforms. The core offering consists of various housing types including social rental housing, free-sector rental, student housing, friends housing, and senior housing, all accessible via Staedion's public website (staedion.nl) and the personal customer portal 'Mijn Staedion' (mijn.staedion.nl). Additional services include commercial spaces (bedrijfsruimtes), parking places, and storage units. The company serves approximately 46,000 tenants in The Hague and surrounding areas through a network of neighborhood offices and partnerships with housing allocation systems (Woonnet Haaglanden, CORPOwonen, Nieuwbouw Office).

Differentiator

Problem solved

Functional benefit

Products and services

• Sociale Huurwoning (Social Rental Housing) Affordable rental housing for residents meeting Dutch social housing income criteria, allocated through housing allocation systems like Woonnet Haaglanden. Targeted at individuals and families with lower incomes.
• Vrijesectorwoning (Free-Sector Rental Housing) Rental housing without income restrictions, offered at market rates (mid-rent segment) for households with moderate incomes who do not qualify for social housing.
• Studentenwoning (Student Housing) Rental housing specifically designated for students in The Hague area, including converted student units.
• Friendswoning (Friends Housing) Shared rental housing arrangement for two friends (not a couple) to rent together. Requires combined income of at least EUR 39,925 and both individuals as joint tenants.
• Seniorenwoning (Senior Housing) Housing options designed for elderly residents (55+/65+) with accessibility features such as ground-floor access and elevator-equipped buildings, with priority moving options for seniors from non-accessible homes.
• Bedrijfsruimte (Commercial Space) Commercial spaces including offices, retail stores, storage units, and ateliers rented to businesses and entrepreneurs.
• Parkeerplaats en Berging (Parking and Storage) Parking spaces and storage units available for rent as additional services for tenants.
• Mijn Staedion (Tenant Portal) Online self-service portal where tenants can view personal data, schedule repair appointments, pay rent, request verhuurdersverklaring (landlord declarations), and submit other rental-related requests.
• Doorstroommakelaar Service (Relocation Broker) Relocation brokerage service assisting senior tenants to move from larger or inaccessible homes to smaller, accessible residences, freeing up family-sized homes for other tenants.

Quantifiable outcome

• Approximately 46,000 tenants served across The Hague region
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Politie Eenheid Den HaagcoreStrategic or Co-development Partner · 28 August 2024Partnership to house 20 police officers in training in 10 friendswoningen at complex Pegasus in Binckhorst. Helps address housing problems for essential workers while better utilizing social housing stock.
• Woonnet HaaglandencoreChannel Partner/ Reseller/ DistributorPrimary housing allocation system for social housing in The Hague region. Prospective tenants register and apply for social rental properties through this platform.
• CorpoWONENcoreChannel Partner/ Reseller/ DistributorHousing allocation platform used by Staedion for rental property offerings in the region.
• Nieuwbouw Office (formerly Hartje Wonen)coreChannel Partner/ Reseller/ DistributorPlatform for new construction housing offerings, used for Staedion's development projects like Steenzicht.
• HeijmansflagshipStrategic or Co-development PartnerMajor development partner in the Dreven Gaarden Zichten area redevelopment. Heijmans is building approximately 3,000 new social rental homes plus 2,500 additional units in partnership with Staedion and the municipality. Steenzicht (220 homes) was their first completed project together.
• Hillen & RoosencoreStrategic or Co-development PartnerConstruction company that built 136 social rental homes at Wenckebachstraat and Noordpolderkade for Staedion.
• Nationaal Programma ZuidwestflagshipStrategic or Co-development PartnerNational program aimed at improving living conditions and building affordable housing in The Hague Southwest area. Staedion is a key driver of this integrated area development receiving €39-44 million in government support.
• Gemeente Den Haag (Municipality of The Hague)flagshipStrategic or Co-development PartnerKey municipal partner for housing development, neighborhood revitalization, and urban renewal projects across The Hague. Collaboration spans multiple initiatives including Dreven Gaarden Zichten and Den Haag Zuidwest programs.
• Wijkz (Youth work)minorImplementation/ SI/ Consulting PartnerYouth work organization providing services in neighborhoods like Schipperskwartier. Helps organize youth activities and facilities like the Gymboxx container.
• WSDH (Werken aan Sportstad Den Haag)minorImplementation/ SI/ Consulting PartnerOrganization providing professional coaching at community sports facilities like the Gymboxx, with 25 hours per week of professional guidance.
• Krajicek FoundationminorStrategic or Co-development PartnerFoundation focused on sports and play areas in disadvantaged neighborhoods. Staedion collaborates on Krajicek Playground projects to enhance livability.
• MasterPeaceminorStrategic or Co-development PartnerOrganization that creates murals and community art projects in neighborhoods. Worked with residents at Riddersdreef to create colorful murals depicting community themes.
• Stichting Jeugdwerk (Buurthuis Sam Sam)minorStrategic or Co-development PartnerFoundation running children's and youth activities at buurthuis Sam Sam in Schilderswijk. Provides after-school and holiday activities for children in the neighborhood.
• Buurtsportcoach Den HaagminorStrategic or Co-development PartnerOrganization providing neighborhood sports coaches across The Hague, including Schilderswijk. Offers affordable fitness, yoga, zumba and other sports activities at community centers.
• Stichting Carrière BoostminorStrategic or Co-development PartnerFoundation providing training and job placement services for people who have been unemployed or long-term unemployed. Helps residents gain qualifications and employment.
• KijkLabminorImplementation/ SI/ Consulting PartnerOrganization conducting social diagnostics in neighborhoods. Partnered with Staedion for research at Bakhuizenstraat senior complex to understand resident needs.
• Stichting Haags Industrieel ErfgoedminorOthersFoundation documenting industrial heritage in The Hague. Provided historical content about the Berky lemonade factory at Koningstraat 68, later replaced by Staedion housing.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Mitros: Mitros is the main woningcorporatie in Utrecht, managing ~32,000 social and mid-rent units under the same national framework and pursuing comparable new-build and renovation programmes (Merwede, Kanaleneiland). Comparable in mission, segment mix and urban renewal focus.
• Haag Wonen: Haag Wonen is a competing woningcorporatie also headquartered in The Hague, operating in the same municipal housing allocation system (Woonnet Haaglanden). It is the most direct local competitor to Staedion for social and mid-rent tenants in The Hague.
• Woonbron: Woonbron is a major Dutch woningcorporatie serving the greater Rotterdam region (~45,000 units), running social, mid-rent and student housing under the same Aedes/AW-framework as Staedion. It is highly comparable in operating model, segment mix and large-scale urban renewal activity.
• Portaal: Portaal is a Dutch woningcorporatie of similar scale (~45,000 units) operating in the Leiden, Duin- en Bollenstreek and Amstel-Meerlanden regions. It runs the same Dutch social-housing corporation model as Staedion, providing social/mid-rent/senior housing funded through regulated financing and government frameworks.
• Ymere: Ymere is one of the largest Dutch woningcorporaties, with ~75,000 units across Amsterdam and the Randstad, providing the same regulated social and mid-rent housing services. It is comparable in business model, regulatory framework, and large-area renewal programmes (e.g., Overhoeks, K-buurt).
• Eigen Haard: Eigen Haard is a major Amsterdam-region woningcorporatie (~58,000 units) offering social rental, mid-rent and student housing. It runs under the same DAEB regime, with comparable neighbourhood regeneration, key-worker partnerships and waiting-list allocation model.
• De Alliantie: De Alliantie is an Amsterdam-area woningcorporatie with ~50,000 units, operating under identical DAEB / social-housing frameworks as Staedion and pursuing comparable scale new-build programmes (e.g., Centrumeiland, Naaldwijk/Nesselande). Comparable in segment mix and growth ambitions.
• Vestia: Vestia is a (formerly) major woningcorporatie headquartered in The Hague region with historically ~80,000+ units, undergoing restructuring following derivatives losses. Despite the turmoil, it remains the structural local peer operating under the same regulatory framework and housing allocation system.

Emerging players

• Woonzorg Nederland: Woonzorg Nederland is a national woningcorporatie specialist in senior housing, with ~30,000+ units focused on 55+ accommodation. Staedion runs an explicit senior-housing segment (incl. Bakhuizenstraat complex; senior throughflow), making Woonzorg a partially overlapping peer rather than a direct one-for-one competitor.

Regional players

• Vivare: Vivare is a woningcorporatie in Arnhem/Nijmegen with ~30,000 units. It runs the standard Dutch social-housing corporation model but operates in a different geography, making it a regional structural peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/staedion
• Facebookfacebook.com/Staedion
• LinkedInlinkedin.com/company/524036/admin
• Instagraminstagram.com/staedionsamenthuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staedion