Innovative Show Design

What Innovative Show Design does

Innovative Show Design is a privately held, project-based professional services firm that designs and fabricates broadcast environments for television networks, sports leagues, and esports organizations. The firm operates from Eustis, Florida with a small team (1-10 employees) under senior leadership spanning scenic design, lighting, graphics, and fabrication management. Its client base is concentrated among marquee enterprise accounts including NBC, ESPN, Riot Games, PFL MMA, and Poker Central / PokerGo, with projects ranging from Super Bowl sets to permanent exhibit installations.

The company's offering is structured around four integrated service modules — Scenic, Lighting, Graphics, and in-house Fabrication — packaged as a turnkey, single-vendor solution. This integration is central to the value proposition: design concepts are translated into physical sets by an in-house fabrication team, with motion graphics and lighting plans engineered to operate cohesively on camera. Production work spans premium live events (multiple Super Bowls, PFL MMA global broadcasts), recurring studio programming (Football Night In America, ESPN ACC, PokerGo Studio, Riot Streaming Studio), and permanent installations (College Football Hall of Fame LED System).

Commercially, the firm operates a direct-to-enterprise, relationship-driven GTM motion: clients engage the firm for specific design-build engagements on a project-by-project basis, with pricing quoted per project and no publicly disclosed rate cards. Revenue is therefore lumpy and tied to broadcast programming cycles and tentpole event calendars. Marketing is portfolio-led through the company website rather than through paid or third-party channels, and the firm appears to be founder-owned with no disclosed institutional funding.

Name

Innovative Show Design

Legal name

Innovative Show Design

Website

https://ishowdesign.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovative Show Design is a privately held, project-based professional services firm that designs, lights, graphics, and fabricates broadcast sets and live-event environments for major networks and sports leagues including NBC, ESPN, Riot Games, and PFL MMA.

Ownership category

akta.pro rank

Product category

Broadcast Production Design Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Broadcast set design
• Scenic design services
• Lighting design
• Set fabrication
• Broadcast graphics

Headquarters

HQ city

Eustis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Set Design and Fabrication Services: Project-based professional services revenue from designing and fabricating custom broadcast sets for television networks, sports leagues, and live events. The company acts as a turnkey production company delivering complete scenic solutions including design, fabrication, installation, and sometimes ongoing maintenance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Innovative Show Design is a turnkey broadcast production company that designs, fabricates, and delivers camera-ready scenic environments for major television networks, sports leagues, and esports organizations. The firm integrates four core service modules—scenic design, lighting design, broadcast graphics, and in-house fabrication—under one roof to produce complete, on-air-ready sets and installations for live events, studio broadcasts, and permanent exhibits.

Product overview

Innovative Show Design is a one-stop, turnkey broadcast production company offering four integrated service modules: Scenic (immersive set design and environment creation), Lighting (mood and depth crafting for productions), Graphics (motion graphics and on-screen branding), and Fabrication (in-house precision building of broadcast sets). These services work together to deliver camera-ready, broadcast-quality environments for major sporting events, poker tournaments, eSports competitions, and entertainment productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Scenic Design Creation of immersive, camera-ready scenic environments for television broadcasts, live events, and permanent installations, including bold anchor desks and dynamic stage layouts engineered to balance function, flow, and on-camera visual impact.
• Lighting Design Design and execution of lighting plans that shape mood, depth, and energy of broadcast productions, enhancing on-air talent, set elements, and brand colors to ensure broadcasts look flawless from every camera angle.
• Broadcast Graphics Design of broadcast-ready motion graphics and on-screen branding using state-of-the-art software, integrated seamlessly with scenic and lighting elements to tell stories and reinforce client identities on air.
• Set Fabrication In-house fabrication of broadcast sets that turns concept sketches into tangible, high-quality environments ready for the spotlight, combining boutique craftsmanship with large-studio production capacity.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atomic Design: Atomic Design is a US scenic fabrication and design studio producing custom sets and environments for broadcast, retail and live events. It is a like-for-like competitor on the design-build scenic side of ISD's services.
• Stufish Entertainment Architects: Stufish designs iconic entertainment architecture and scenic environments for concerts, shows, casinos and broadcast spectacles. It shares ISD's scenic-design DNA and live-event/broadcast client base but skews toward touring shows and large architectural installations.
• Clickspring Design: Clickspring Design is a broadcast scenic and production design firm that designs sets for major US networks and sports broadcasts. It is the closest head-to-head peer to Innovative Show Design: same customer set (NBC, ESPN-style enterprise networks), same turnkey design-build delivery, and same reliance on in-house fabrication.
• Fisher Productions: Fisher Productions is a theatrical and broadcast scenic fabrication and design firm serving Broadway, television and live events. Comparable to ISD on scenic fabrication for broadcast and live audiences with similar boutique-craft positioning.
• BRC Imagination Arts: BRC Imagination Arts is a design-build firm producing immersive scenic environments, themed attractions, museums and broadcast/experiential installations. It is directly comparable to ISD on the integrated design-plus-fabrication model and on broadcast/venue clients.
• WorldStage: WorldStage is an event technology provider focused on broadcast and live-event scenic fabrication plus lighting, video and audio integration. It overlaps ISD's integrated broadcast-scenic-plus-technology offering for enterprise media clients.

Broad incumbents

• Jack Morton: Jack Morton is a global experiential brand and experience-design agency producing events, exhibits and broadcast environments for major brands and networks. It overlaps with ISD on broadcast-set and live-event scenic work but operates at much larger scale across many verticals beyond sports broadcasting.
• PRG (Production Resource Group): PRG is the largest global provider of event production technology and services including staging, lighting, scenic and rigging for broadcast, concerts and live events. It addresses a higher-end, higher-volume slice of ISD's adjacent production-services market rather than ISD's pure design niche.
• Tait: Tait is a global live-event fabrication and staging company delivering scenic, automation and rigging for tours, broadcasts and permanent venues. It competes with ISD on the fabrication half of the value chain and on broadcast scenic builds, but at meaningfully larger scale.

Regional players

• Videoland Broadcast Group: Videoland Broadcast Group designs and fabricates broadcast studio sets and integrated media environments, primarily for US regional broadcasters and production companies. It is a close functional analog but operates at smaller scale and on regional rather than national-network clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iShowDesign
• Facebookfacebook.com/138465785107

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Show Design