What Clickspring Design does

Clickspring Design is a New York-based, privately-held boutique design studio founded in 2006 by Erik Ulfers that creates Emmy award-winning environments for broadcasters, consumer brands, and institutions. The firm operates across three integrated service lines: Broadcast Design (TV studios, newsrooms, and virtual/physical sports complexes), Branded Environments (experiential and visitor destinations for premium brands), and Architectural Works (architecture used as a catalyst for organizational reinvention). Its technology stack includes robotic tracking cameras, automated rotating LED walls, full-perimeter LED reprogramming systems, and an Unreal Engine-based virtual studio system developed in partnership with Sequin AR, enabling programmable, shapeshifting studio spaces for clients such as Viacom18's IPL coverage on JioCinema.

The firm serves a small roster of large enterprise clients including HBO (Real Sports with Bryant Gumbel), Al Jazeera (Doha and Asharq Dubai flagships), Viacom18 (Mumbai sports complex), Jack Daniels (Barrel House 1-14 in Lynchburg, TN), and Casa Herradura (Jalisco, Mexico). Projects span Mumbai, Doha, Dubai, Mexico, Tennessee, and New York, supporting a global footprint claim. Clickspring generates revenue through bespoke professional services engagements with project-specific pricing, operating on a consultative enterprise field sales motion rather than any standardized or subscription-based offering. The senior team is led by founder Erik Ulfers alongside VP of Design Kendra James, Director of Operations Nia Ulfers, Director of Finance Ryan Gormley, and Director of Global Partnerships Michael Stotsky, with a dedicated Director of Business Development for Asia Pacific signaling regional commercial investment.

The business model is founder-and-reputation-led with no disclosed external funding, parent company, or institutional ownership. The firm monetizes its scenography and broadcast design expertise via large, custom design-and-construction engagements; recurring revenue mechanics are not evident. Competitive differentiation rests on the founder's industry awards (11 Emmys, 4 BDAs, Prague Quadrennial scenography award), a cross-disciplinary talent base spanning theater, broadcast, experiential, and architectural design, and a portfolio of marquee global projects that functions as the primary marketing and qualification asset.

Name

Clickspring Design

Legal name

Clickspring Design

Website

https://clickspringdesign.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Clickspring Design is a New York-based, Emmy award-winning boutique studio founded in 2006 that designs broadcast studios, branded environments, and architectural works for global enterprise clients including HBO, Al Jazeera, Viacom18, Jack Daniels, and Casa Herradura.

Ownership category

akta.pro rank

Product category

Broadcast and Environmental Design Services

NAICS

Interior Design Services (541410), Graphic Design Services (541430)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Broadcast studio design
• Branded environments
• Architectural design services
• Experiential design
• Virtual production design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Clickspring generates revenue through bespoke design services for broadcast studios, branded environments, and architectural projects. Projects are custom, high-value engagements typically involving design and construction of immersive environments.
2. Broadcast Design Consulting: Design consulting services spanning multiple disciplines including broadcast, experiential, architecture, branded interior, theater, retail, event, graphic, and virtual reality.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Clickspring Design is a bespoke design studio that conceives and delivers broadcast studios, branded environments, and architectural works for enterprise clients worldwide. The studio handles projects end-to-end from conceptualization through construction, producing Emmy award-winning studios for major broadcasters (HBO, Al Jazeera, Viacom18) and immersive brand destinations for premium spirits brands (Jack Daniels, Casa Herradura).

Product overview

Clickspring Design is a design studio offering three integrated service areas: Broadcast Design (Emmy award-winning TV studio and newsroom design), Branded Environments (experiential and participatory design), and Architectural Works (architecture for rebranding and reinventing spaces). The company creates immersive, narrative-based experiences for clients including major broadcasters like HBO, Al Jazeera, and Viacom18, as well as branded destinations for Jack Daniels and Casa Herradura. Projects range from virtual studio systems and broadcast complexes to distillery tours and corporate branded interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast Design Emmy award-winning design of broadcast studios, newsrooms, and virtual production environments for TV networks and streaming platforms. Deliverables include architectural studio design, integrated robotic camera and LED systems, and on-air environments that support content delivery across TV, online, and mobile.
• Branded Environments Experiential design service focused on participatory, content-rich branded destinations for consumer audiences. Engagements span distillery tours, brand pavilions, retail spaces, and corporate environments designed to shape behaviors and drive emotional connection and brand loyalty.
• Architectural Works Architecture and interior design service used as a catalyst of change for organizations to reinvent themselves. Scope covers brand destinations, retail spaces, corporate education centers, and branded interiors where architecture is leveraged to re-conceptualize mission and relationship to culture.

Quantifiable outcome

• IPL opening day viewership increased 51% with 111 million+ fans tuning into JioCinema
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sequin ARcoreTechnology or IntegrationSequin AR modeled the virtual studio system in Unreal Engine for the Viacom18 metaverse-inspired virtual sports broadcast complex. This partnership enabled the creation of shapeshifting studio spaces and virtual environments that could cater to various broadcast concepts for IPL coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Largest global architecture and design firm with practices spanning broadcast, hospitality, retail, and branded environments. Competes for large integrated design mandates where Clickspring operates but with substantially more resources.
• Pentagram: Independent multi-disciplinary design firm working across brand identity, environmental graphics, and digital experiences. Adjacent peer in branded and experiential design with a broader portfolio focus.

Direct peers

• Sparks: Experiential marketing agency designing brand experiences, pop-ups, and immersive environments for global brands. Comparable service overlap in branded experiential design and broadcast-adjacent installations.
• Jack Morton Worldwide: Global brand experience agency building immersive brand environments, events, and exhibits for major enterprises. Directly comparable to Clickspring's branded environments work, with deeper headcount and broader geographic reach.
• Downstream: Brand environment and retail design agency serving global brands with immersive physical experiences. Overlaps with Clickspring's branded environments and consumer destination work, particularly for spirits and lifestyle brands.
• Rockwell Group: Cross-disciplinary design firm led by David Rockwell, working across hospitality, theatrical, broadcast, and branded environments. Comparable scenography roots and integration of theater design into architectural and broadcast work.
• ESI Design: Experiential design firm creating interactive environments, branded experiences, and digital-physical installations for museums, brands, and public spaces. Strongly comparable to Clickspring's broadcast and branded environment portfolio.

Emerging players

• Moment Factory: Montreal-based multimedia studio creating immersive digital environments, broadcast experiences, and brand destinations. Comparable in blending scenography, broadcast, and branded environment design, with strong global reach.
• Optimist: Creative studio blending design, technology, and storytelling to build immersive brand experiences and digital-physical environments. Compares to Clickspring's experiential and virtual production work with a more tech-forward orientation.

Others

• National Geographic Encounter: Adjacent themed-entertainment producer of immersive brand experiences — overlapping as a customer-side comparable (broadcast/IP owners investing in experiential spaces) rather than a design peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clickspring-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clickspring Design