Wagner Rental & Supply
Sunbelt Rentals, Inc. (queried as Wagner Rental & Supply) is a publicly traded equipment and tool rental company offering 20+ equipment categories to construction, industrial, government, and other verticals through physical branches, delivery, website, and mobile app channels.
- Company typePublic
- Founded1949
- HeadquartersKyrkoby, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wagner Rental & Supply does
The queried entity is "Wagner Rental & Supply," but all provided source material pertains to Sunbelt Rentals, Inc., a publicly traded equipment and tool rental company operating under the DBA "Sunbelt Rentals" with an active Investor Relations page (ir.sunbeltrentals.com). The company rents construction, industrial, and commercial equipment on daily, weekly, or monthly terms to customers across 14 vertical segments, with Civil Commercial Construction, Industrial & Manufacturing, and Government Services designated as primary segments and Data Centers, Healthcare, Film & TV, Events, Emergency Restoration, Utilities, Oil & Gas, Mining, Golf, and Marine as secondary segments.
The product portfolio spans 20+ equipment categories including aerial work platforms, earth moving equipment (excavators up to 115,000 lb), forklifts (5,000–36,000 lb capacity), generators (20kW–2000kW), Battery Energy Storage Systems, HVAC and climate control, temporary structures, fencing, and trench shoring. Digital capabilities include iOS/Android mobile applications, a Delivery Tracker for real-time order visibility, Connected Solutions for equipment monitoring, and a dedicated used equipment e-commerce marketplace. Distribution combines physical branch locations with round-trip delivery service and self-serve digital channels.
Revenue is generated through usage-based rental pricing that varies by equipment type, duration, and location; specific pricing is quote-based and not publicly disclosed. Go-to-market is omnichannel, addressing enterprise customers via branch and delivery operations and SMB/individual customers via website and mobile app. No revenue, headcount, or ownership figures specific to "Wagner Rental & Supply" are available in the source data, and the relationship between that name and Sunbelt Rentals is not established.
Wagner Rental & Supply firmographics
Firmographics- Name
- Wagner Rental & Supply
- Legal name
- Sunbelt Rentals, Inc.
- Website
- https://wagnerrentalashland.com
- Company type
- Public
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunbelt Rentals, Inc. (queried as Wagner Rental & Supply) is a publicly traded equipment and tool rental company offering 20+ equipment categories to construction, industrial, government, and other verticals through physical branches, delivery, website, and mobile app channels.
- Ownership category
- akta.pro rank
Wagner Rental & Supply industry classification
Industry- Product category
- Equipment Rental Services
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Wagner Rental & Supply is headquartered
LocationHeadquarters
- HQ city
- Kyrkoby
- HQ country
- Finland
- HQ region
- Europe
Markets served
Wagner Rental & Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment and Tool Rental: Rental of construction, industrial, and commercial equipment on a daily, weekly, or monthly basis. Customers can reserve equipment, pick up in store or get it delivered, and return equipment upon completion.
Distribution channels5 records
Marketing channels4 records
Wagner Rental & Supply product offering
Product offeringCore offering
The company rents construction, industrial, and commercial equipment and tools on a daily, weekly, or monthly basis across more than 20 equipment categories including aerial work platforms, earth moving equipment, generators, pumps, forklifts, concrete and masonry tools, climate control units, temporary structures, fencing, and trench shoring. Customers can reserve equipment online, pick it up at branch locations, or have it delivered to job sites, with real-time Delivery Tracker visibility. A separate used equipment sales channel and a mobile app for iOS and Android support on-the-go renting and account management.
Product overview
Sunbelt Rentals is an equipment and tool rental company offering a comprehensive portfolio of rental solutions organized into distinct product categories. The core offering consists of heavy construction equipment (earth moving, forklifts, generators), tools (power tools, welding, compression), climate control (HVAC, dehumidification), and specialty equipment (temporary structures, fencing, shoring). The portfolio also includes battery energy storage systems (BESS) for power management and drone technology for inspection and surveillance. Digital capabilities include a mobile app for iOS/Android, Delivery Tracker for real-time order tracking, and Connected Solutions for integrated equipment monitoring. The company serves industries including construction, industrial manufacturing, government, data centers, healthcare, and entertainment through a network of physical locations with delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Work Platforms, Scaffolding and Ladders
Companies that use Wagner Rental & Supply
Customer profileSegments14 records
Ideal customer profiles5 records
Wagner Rental & Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wagner Rental & Supply partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wagner Rental & Supply competitors and assessment
Company assessmentDirect peers
- Herc Holdings: Public equipment rental company (NYSE: HRI) with a comparable fleet mix and similar customer base in industrial, infrastructure, and commercial construction. Direct competitor in mid- and large-cap project rentals.
- Aggreko: Global specialist in temporary power generation, temperature control, and BESS rentals. Directly comparable on the power/energy (generators, BESS) and climate control subsets of Sunbelt's fleet.
- United Rentals: Largest equipment rental company in North America. Directly comparable across the same 20+ category fleet (earthmoving, aerial, forklifts, generators, climate control) serving construction, industrial, and government end-markets.
- H&E Equipment Services: Public equipment rental distributor (NASDAQ: HEES) operating aerial, earthmoving, and material handling rentals across the U.S. Overlapping product portfolio and customer verticals make it a close comp.
- WillScot: Public modular space and portable storage rental company (NASDAQ: WSC). Comparable on the temporary structures and site services subset (fencing, structures) of Sunbelt's portfolio.
- EquipmentShare: Tech-enabled equipment rental company offering aerial, earthmoving, and material handling rentals with a strong proprietary software platform (T3). Comparable on rental offerings; differentiated on digital depth.
Broad incumbents
- Caterpillar (CAT Rentals): OEM that operates a sizable Cat Rentals dealer network in North America. Overlaps on earthmoving, compaction, and material handling, but as an OEM's rental arm rather than an independent rental specialist.
- Ashtead Group: UK-listed parent of Sunbelt Rentals and a global equipment rental platform. Comparable at the corporate/portfolio level with overlapping fleet categories and end-markets across geographies.
Regional players
- Mitsubishi Logisnext Americas: Material handling OEM with significant forklift and warehouse-equipment rental exposure. Comparable on the forklift/material handling segment, primarily in the Americas.
- United Heritage Group (United Heritage Rental & Sales): Regional competitor in the Texas equipment rental market offering aerial, earthmoving, and material handling rentals. Comparable as a regional player overlapping with Sunbelt's branch footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wagner Rental & Supply social profiles
Digital presenceWagner Rental & Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wagner Rental & Supply leadership team
Management profileNumber of profiles
Wagner Rental & Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wagner Rental & Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wagner Rental & Supply
What does Wagner Rental & Supply do?
The company rents construction, industrial, and commercial equipment and tools on a daily, weekly, or monthly basis across more than 20 equipment categories including aerial work platforms, earth moving equipment, generators, pumps, forklifts, concrete and masonry tools, climate control units, temporary structures, fencing, and trench shoring. Customers can reserve equipment online, pick it up at branch locations, or have it delivered to job sites, with real-time Delivery Tracker visibility. A separate used equipment sales channel and a mobile app for iOS and Android support on-the-go renting and account management.
Is Wagner Rental & Supply a public or private company?
Wagner Rental & Supply is a public company. It is classified as unknown and is currently operating.
When was Wagner Rental & Supply founded?
Wagner Rental & Supply was founded in 1949. It employs 11 to 50 people.
Where is Wagner Rental & Supply based?
Wagner Rental & Supply is headquartered in Kyrkoby, Finland, in the Europe region.
How does Wagner Rental & Supply make money?
One revenue line is on record: equipment and Tool Rental.
Who are Wagner Rental & Supply's main competitors?
Direct peers on record are Herc Holdings, Aggreko, United Rentals, H&E Equipment Services, WillScot and EquipmentShare. Broad incumbents are Caterpillar (CAT Rentals) and Ashtead Group. Regional players are Mitsubishi Logisnext Americas and United Heritage Group (United Heritage Rental & Sales).
Does Wagner Rental & Supply have an API?
No public API is recorded for Wagner Rental & Supply.
What industry is Wagner Rental & Supply in?
Wagner Rental & Supply's product category is Equipment Rental Services. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 532412 and its SIC code is 7350.