Secsinthecity

What Secsinthecity does

SecsintheCity is a UK-based online job board serving a narrow vertical of business support professionals, including Personal Assistants, Executive Assistants, Secretaries, Office Managers, Receptionists and Administrators. It operates as a two-sided marketplace in which job seekers register and apply for free, while employers and recruitment agencies pay for job postings, candidate database access and recruiter tooling. The platform is built on the third-party Madgex Job Board Software, which provides job posting, search, filtering, candidate database, job alert and application management functionality; no proprietary technology layer is evident.

Revenue is generated through two streams: one-off job posting fees and recurring recruiter subscriptions for premium posting packages and database access. Pricing is quote-based and not publicly disclosed, with recruiters directed to a sales line (0207 348 5010). Distribution is primarily direct via secsinthecity.co.uk and a dedicated recruiter portal at recruiter.secsinthecity.co.uk, supplemented by email job alerts, RSS feed syndication and social media activity across Facebook, Twitter, LinkedIn and Instagram.

The company also operates ancillary offerings that function as marketing and brand-building assets rather than core revenue drivers: a career-advice blog, an annual Salary Survey publication (the 2026 edition draws on over 1,000 respondents), the annual PA of the Year Awards, and a TopCV partnership offering free CV reviews to job seekers. The entity is operated by Reach Work Ltd., a UK private limited company; the company has been operating since at least 2014 based on its website copyright notice, with headquarters in London and 11–50 employees. No venture or growth equity funding, acquisitions, M&A activity or leadership changes are disclosed.

Name

Secsinthecity

Legal name

Reach Work Ltd.

Website

https://secsinthecity.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SecsintheCity is a UK online job board operated by Reach Work Ltd. that connects Personal Assistants, Executive Assistants, Secretaries, Office Managers and Administrators with employers and specialist recruitment agencies via paid job postings and recruiter subscriptions.

Ownership category

akta.pro rank

Product category

Online Job Board for Business Support Professionals

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industries

Job Market Intelligence & Employer Networking Services (BPACAOAJ), Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)

Keywords

• Specialist job board
• Executive assistant recruitment
• PA and admin jobs
• Business support careers
• Secretarial job listings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Job Posting Fees: Recruitment agencies and employers pay to post job listings on the platform. Pricing varies by package and visibility features selected.
2. Recruiter Subscriptions: Recruitment agencies subscribe for premium access to candidate databases, screening tools, and enhanced job posting features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Secsinthecity operates a vertical online job board marketplace that connects UK Personal Assistants, Executive Assistants, Secretaries, Office Managers, Receptionists, Administrators, and other business support professionals with employers and recruitment agencies. Job seekers can search, browse, apply for roles, upload CVs, and subscribe to job alerts for free, while employers and recruiters pay to post jobs and access the candidate database through a dedicated recruiter portal. The platform is powered by Madgex Job Board Software and includes an annual salary survey and career advice content.

Product overview

SecsintheCity is a specialist UK job board platform for business support professionals, offering a unified job board service connecting PAs, EAs, Secretaries, Office Managers, and Administrators with employers. The core platform is the job board with associated CV profile and job alert services. Additional offerings include a recruiter portal for hiring companies, career advice content through a blog, an annual salary survey, the PA of the Year Awards program, and RSS feed syndication. A partnership with TopCV provides CV review services. The platform is powered by Madgex Job Board Software.

Differentiator

Problem solved

Functional benefit

Products and services

• Secsinthecity Online Job Board Online job board specializing in PA, EA, Secretary, Office Manager, Receptionist, Administrator, and other business support professional roles across the UK. Job seekers can search and apply for roles for free, with listings organized by job title, industry sector (e.g., Accountancy, Banking/Finance, Legal, HR, Creative), and location (London, South East England, Europe, Middle East, Asia Pacific, North America).
• Recruiter Services Portal Paid service for employers and recruitment agencies to post business support professional roles, monitor applications, search the candidate database, filter applications using screening questions, and access sector-specific branding. Recruiter packages are quote-based and require contacting the sales team at 0207 348 5010.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MadgexcoreTechnology or IntegrationMadgex provides the job board software platform powering secsinthecity.co.uk. The partnership includes job posting technology, search functionality, candidate management, and application tracking systems. © 2014 - 2026 Reach Work Ltd. Powered by Madgex Job Board Software.
• TopCVminorStrategic or Co-development PartnerTopCV partnership offers free professional CV review services to SecsintheCity users. TopCV provides one in-depth review of CVs with feedback on presentation and contents, with a network of over 300 writers and experience in over 65 industry specializations.
• Reach Work LtdcoreOthersReach Work Ltd is the parent company of SecsintheCity. The company has operated since 2014, indicating established market presence and corporate backing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Totaljobs: Major UK job board with paid job posting and recruiter subscription packages, competing head-to-head for the same recruiter budgets and job seeker traffic, including the admin/secretarial segment SecsintheCity specializes in.
• CV-Library: UK job board with a similar recruitment subscription, job posting, and candidate database model. Comparable on technology stack, customer base (UK recruiters), and revenue mechanics.
• CWJobs: UK vertical-specialist job board (technology focus) that, like SecsintheCity, targets a niche professional audience with curated listings and recruiter subscriptions. Most analogous in operating model to a smaller vertical specialist.
• Reed: One of the UK's largest generalist job boards and recruitment agencies, operating a similar two-sided job posting model serving both job seekers and recruiter customers. Directly comparable on business model, though with much broader category coverage.
• Jobsite: UK-focused job board serving job seekers and recruiters with paid postings and CV database access, overlapping directly with SecsintheCity on the UK admin/office professional segment.
• Office Angels: UK recruitment agency specializing in office support, secretarial, PA, and administrative roles - the same vertical SecsintheCity serves. Closest peer in terms of candidate persona and employer customer base.

Broad incumbents

• LinkedIn: Global professional network with an integrated job board and recruiter tools. Increasingly used by PAs/EAs and their hiring managers, creating direct overlap with SecsintheCity's candidate and employer base.
• Indeed: Global job search giant with massive SEO reach and a pay-per-click job posting model. Represents the dominant competitive threat to niche UK job boards in admin/secretarial categories.
• Hays: Global recruitment agency and SecsintheCity customer (per data) that hires across business support, finance, legal, and many other verticals. Comparable in serving the same employer customers, though operating a fundamentally different recruitment model.

Others

• Madgex: Provider of the job board software that powers SecsintheCity. Not a competitor but a key infrastructure enabler; relevant for understanding technology stack, scalability constraints, and peer benchmarks of similar white-label job boards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SecsintheCity
• Facebookfacebook.com/SecsintheCity
• LinkedInlinkedin.com/company/secsinthecity
• Instagraminstagram.com/secsinthecity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secsinthecity