Letting Solutions

What Letting Solutions does

Letting Solutions (legal entity: Lettings Solutions Ltd) is an independent residential letting agency headquartered in Livingston, West Lothian, Scotland. The firm operates as a direct-to-consumer letting agent, connecting local landlords with tenants across West Lothian including Livingston, Blackridge, Stoneyburn, and Bathgate. Its core offering is segmented into two product lines: Solutions for Tenants (property search, corporate lets, tenant guidance, alert registration) and Solutions for Landlords (Buy to Let advisory, Let Only tenant-finding, and Full Management). Supporting tools include an Instant Rental Valuation self-serve estimator, a traditional valuation request flow, and a separate Property Services Hub portal. The company positions itself as West Lothian's first dedicated lettings agency with 20+ years of local operating history, and has accumulated regulatory credentials required for Scottish letting operations: SafeAgent qualification, Property Ombudsman membership, Client Money Protection (CMP000609), and Letting Agent Registration LARN1810016.

The technology stack is conventional for an SME letting agency: a marketing website (letting-solutions.co.uk) with property search filters, an AI-branded search assistant, and a managed marketing suite including professional photography, video walk-throughs, drone footage, 360-degree virtual tours, and 3D floorplans. Distribution is direct, multi-channel, and consumer-led, spanning the website, property portals, phone, email, WhatsApp, Calendly-based call booking, and a blog/newsletter publishing educational content on Scottish rental regulation and market trends. There is no native mobile app, no public API or SDK, and no third-party integrations disclosed.

The business model is commission-based professional services: no upfront fees are charged to landlords until a tenant is placed ("Don't pay us a penny until we've got you a tenant"). Revenue derives from one-off tenant-finding commissions on Let Only mandates and recurring Full Management fees, with corporate lets and Buy to Let advisory as adjacent revenue streams. The managed portfolio is stated at £60 million in property value, and the firm is led by Joint Managing Directors Susan Callaghan and Brian Callaghan, with a General Manager and Deputy General Manager in operational roles. The company is privately held with no disclosed funding rounds, no parent company, and no acquisition history.

Name

Letting Solutions

Legal name

Lettings Solutions Ltd

Website

https://letting-solutions.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Letting Solutions is an independent residential letting agency based in Livingston, Scotland, serving landlords and tenants across West Lothian with tenant-finding, full property management, and buy-to-let advisory services on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Livingston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Letting Agent Services: Commission-based letting services for landlords. The company offers a range of services from 'Buy to Let' through to Let Only or Full Management. Services cover everything from before a property is selected or bought through to planning for a new tenant at the end of a tenancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Letting Solutions is a letting agency that places tenants and manages residential rental properties on behalf of landlords across West Lothian, Scotland. Its core offerings cover the full letting lifecycle from Buy to Let advisory through tenant placement ("Let Only") and ongoing tenancy management ("Full Management"), plus corporate lets, rental valuations, and a digitally marketed property listings platform using professional photography, 360 tours and drone footage.

Product overview

Letting Solutions operates as a property letting agency offering a unified platform of rental services for both tenants and landlords in West Lothian, Scotland. The core offering comprises Solutions for Tenants (property search, corporate lets, tenant resources) and Solutions for Landlords (covering the full letting lifecycle from Buy to Let consultation through Let Only or Full Management services). Supporting services include property valuations (both traditional and instant online tools), a Property Services Hub digital platform, and tenant alert registration. The company primarily serves the West Lothian residential rental market.

Differentiator

Problem solved

Functional benefit

Products and services

• Solutions for Tenants Tenant-facing rental services package offering property search and listings, corporate let placements, tenant guidance resources, property alerts, and viewings for individuals, couples, families, professionals and students in West Lothian.
• Solutions for Landlords Landlord-facing package covering the full letting lifecycle, including Buy to Let advisory, tenant-finding ("Let Only"), ongoing tenancy management, compliance support, and marketing of rental properties in West Lothian.
• Full Management Service Complete property management service in which Letting Solutions handles all aspects of the tenancy on behalf of the landlord, from tenant placement through ongoing management during the tenancy.
• Let Only Service Tenant-finding service in which Letting Solutions places a tenant but the landlord self-manages the ongoing tenancy, marketed on a "no upfront fees until a tenant is found" basis.
• Corporate Lets Specialist rental service for corporate clients needing accommodation for employees relocating to or based in West Lothian, providing a managed corporate-letting solution.
• Buy to Let Advisory Consultation service for prospective and current landlords considering purchasing residential property as a rental investment, providing advice on the Buy to Let process in West Lothian.
• Instant Rental Valuation Free online tool that provides an immediate rental value estimate for a landlord's property, forming part of the company's landlord lead-generation funnel.
• Property Valuation Service Free rental valuation service for landlords to determine an appropriate asking rent for their property in West Lothian, with subsequent follow-up by the lettings team.
• Property Services Hub Online portal hosted at letting-solutions.agentresponse.store that aggregates property-related services and resources for tenants and landlords.
• Tenant Property Alerts Registration service that notifies tenants by email when rental properties matching their criteria become available in West Lothian.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Belvoir: UK specialist letting and property management franchise offering tenant-find, full management, and landlord advisory services to a similar SMB/property-investor base. Closely comparable in business model and revenue mix to Letting Solutions.
• Your Move: National UK estate and letting agency offering tenant-find and full management alongside sales. Overlaps directly with Letting Solutions on letting services and target landlord segment.
• Northwood UK: UK letting and property management franchise offering guaranteed rent, full management, and tenant-find services. Similar mid-market positioning and service-line mix to Letting Solutions.
• Martin & Co: One of the UK's largest letting specialist franchise networks providing Let Only, Full Management, and landlord advisory services. Direct analogue to Letting Solutions in service scope and customer profile.
• Leaders Letting: UK-focused letting and sales agency chain with full management, tenant-find, and landlord advisory services. Comparable mid-market service offering to Letting Solutions.

Emerging players

• Purplebricks: Hybrid online estate and letting agent offering flat-fee alternatives to traditional high-street agencies. Overlaps with Letting Solutions on lettings and pressures incumbent fee structures.
• OpenRent: Online DIY letting platform enabling landlords to list and manage properties without a traditional agent. Competes directly with Letting Solutions' tenant-find and basic management services at lower price points.

Broad incumbents

• Connells Group: One of the largest UK estate agency groups operating sales, lettings, and mortgage services through multiple brands. Overlaps with Letting Solutions on letting but operates at significantly greater national scale.
• Countrywide: Large UK estate and letting group offering residential property services through multiple high-street brands. Provides overlapping letting capability as part of a broader real-estate services portfolio.

Others

• Goodlord: Lettings technology platform providing referencing, contracts, payments and deposit registration to letting agents and landlords. Adjacent ecosystem participant that could either compete with or enable agency operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Rent_LS
• LinkedInlinkedin.com/company/letting-solutions

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Letting Solutions