Pegasus Rental Cars

What Pegasus Rental Cars does

Pegasus Rental Cars Limited is a 100% New Zealand-owned consumer and commercial vehicle rental company headquartered in Ponsonby, Auckland. The company operates a direct-to-consumer franchise model with 15 branches distributed across both the North Island and South Island, located at principal airports (Auckland, Wellington, Christchurch, Queenstown, Dunedin, New Plymouth, Invercargill) and major cities. Each branch is run by a dedicated local owner-operator responsible for fleet maintenance and customer service. Founded in 1992 (with 35+ years of operating history), Pegasus is part of the Index Group of Companies alongside sister brands Omega Rental Cars and RaD Car Hire.

The core product is daily and long-term vehicle rental across six main categories — sub-compact, compact hybrid, intermediate, SUV, 8-seater people mover, and 10–12 seat minibus — supplemented by optional add-on services including GPS navigation, child seats, bike racks, snow chains, roof racks, and tiered insurance excess-reduction products. Distribution is executed through (i) a proprietary self-serve booking platform at book.rentalcars.co.nz, (ii) toll-free phone booking lines serving NZ, Australia, the US and the UK, and (iii) direct branch pickup/drop-off, including complimentary airport transfers and one-way inter-branch rentals.

The business model is unit-based transaction-fee pricing (daily rate by vehicle category) plus ancillary add-on fees and insurance options; no public revenue is disclosed. Customer segments are primarily inbound and domestic tourists, plus school groups, sports clubs, and business travelers. Pegasus holds a Rental Vehicle Association of New Zealand (RVA) membership and pursues cross-promotional partnerships with NZ tourism attractions (NZONE Skydive, Skydive Wanaka, Royal Albatross Centre, Butterfly Creek). The owner-operator franchise structure concentrates capital in regional fleets while keeping central corporate overhead lean.

Name

Pegasus Rental Cars

Legal name

Pegasus Rental Cars Limited

Website

https://rentalcars.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Pegasus Rental Cars is a 100% New Zealand-owned vehicle rental company operating 15 branches at major airports and cities across the North and South Islands. It serves inbound and domestic tourists, school and sports groups, and business travelers with car, SUV, van, and minibus rentals plus insurance and add-ons.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

Keywords

• Vehicle rental services
• Car hire
• Van rental
• Airport transfers
• Tourist transportation

Headquarters

HQ city

Ponsonby

HQ country

New Zealand

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Rental: Pegasus generates revenue through daily and long-term vehicle rental fees. Customers pay for vehicle hire based on duration, with rates varying by vehicle type (subcompact, compact hybrid, intermediate, SUV, 8-seater, minibus). Additional charges may apply for extras including GPS navigation, child seats, bike racks, snow chains, roof racks, and insurance options. The company also offers long-hire discounts for extended rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pegasus Rental Cars is a 100% New Zealand-owned car and van rental company operating 15 branches across New Zealand. The company rents vehicles across multiple categories including subcompact, compact hybrid, intermediate, SUV, 8-seater people movers, and 10-12 seater minibuses, with options for one-way rentals between branches, long-term hire discounts, and airport transfer services. Comprehensive insurance and 24-hour roadside assistance are included with all rentals, and a range of optional extras (GPS, child seats, bike racks, snow chains, roof racks) are available for hire.

Product overview

Pegasus Rental Cars operates as a 100% New Zealand-owned car rental company offering a comprehensive fleet of vehicles across 15 locations throughout New Zealand. The product portfolio consists of core vehicle rental categories (Sub Compact, Compact Hybrids, Intermediate, SUV, 8-Seater, and Minibus vehicles) supplemented by optional add-on services including GPS navigation, child seats, bike racks, snow chains, roof racks, airport transfers, and insurance options. The company also offers one-way rentals between branches and long-term hire discounts. With owner-operators running each local branch, the service emphasizes local expertise, reliable well-maintained vehicles, and competitive rates across both North and South Island locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental Service Comprehensive car and van rental service spanning multiple vehicle categories (subcompact, compact hybrid, intermediate, SUV, 8-seater people mover, and 10-12 seater minibus) for tourists, business travelers, school groups, sports clubs, and individual consumers traveling within New Zealand. Includes comprehensive insurance, 24-hour nationwide roadside assistance, free registration for up to four additional drivers, and long-term hire discounts. One-way rentals are available between the 15 branches.
• Airport Transfer Service Pickup and drop-off transfer service from airports, ferry terminals, and hotels to rental depots, with complimentary transfers during business hours at select locations. End-of-visit airport drop-off is also available. Service availability depends on branch booking.

Quantifiable outcome

• 24-hour roadside assistance nationwide
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Royal Albatross CentreminorGTM or Marketing PartnerPegasus offers customers a 10% discount at the Royal Albatross Centre in Dunedin. Customers mention their Pegasus rental and present their rental agreement to receive the discount. This partnership provides added value to customers visiting Dunedin attractions.
• NZONE Skydive QueenstownminorGTM or Marketing PartnerPegasus customers receive a $25 free gift from NZONE Skydive Queenstown upon completion of their skydive and presentation of their Pegasus key tag or rental agreement. NZONE is New Zealand's first tandem skydiving company, established in 1990.
• Skydive WanakaminorGTM or Marketing PartnerPegasus customers receive a $25 discount on 12,000ft or 15,000ft tandem skydives with Skydive Wanaka. Direct bookings only, not available in conjunction with any other offer. Customers present Pegasus key tag or rental agreement on arrival.
• Butterfly CreekminorGTM or Marketing PartnerPegasus customers receive 15% discount at Butterfly Creek near Auckland Airport when booking online. This partnership benefits families visiting the attraction located near Pegasus's Auckland Airport branch.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jucy Rentals: New Zealand-founded rental brand specializing in affordable cars and campervans for tourists, directly competing with Pegasus at airports and tourist destinations across NZ. Similar digital-first marketing approach targeting international visitors.
• Apex Car Rentals: NZ-focused rental brand offering competitive daily rates to tourists at major NZ airports. Direct peer to Pegasus with similar positioning around affordable tourist rentals and franchise-style operations.
• Omega Rental Cars: Sister brand within the Index Group of Companies, offering a parallel New Zealand car rental service with overlapping fleet categories and franchise model. Directly comparable as both operate under the same parent group and target similar domestic and tourist customers.
• RaD Car Hire: Another brand in the Index Group of Companies alongside Pegasus, operating a similar New Zealand rental fleet. Directly comparable as both share group ownership and compete in the same domestic rental category.
• Go Rentals New Zealand: New Zealand rental operator serving tourists with a fleet across major destinations. Comparable to Pegasus in geographic coverage and customer segment focus, targeting cost-conscious visitors.

Broad incumbents

• Budget New Zealand: Value-oriented international rental brand operating at NZ airports. Comparable to Pegasus's positioning around affordability while competing directly for budget-conscious tourists.
• Thrifty New Zealand: National franchise of an international rental brand operating across NZ airports and cities. Comparable to Pegasus in serving tourists and business travelers across the same geography, but with global brand backing and broader fleet scale.
• Hertz New Zealand: Global rental brand operating at all major NZ airports, directly competing with Pegasus for tourist and corporate customers at the same locations. Larger incumbent with loyalty programs and corporate accounts.
• Avis New Zealand: Major international rental brand with NZ airport and city presence, targeting similar tourist and business segments as Pegasus. Broad incumbent with significant fleet and brand investment.
• Enterprise New Zealand: Global rental brand expanding in New Zealand across airports and cities. Comparable to Pegasus in targeting tourists and corporate clients but with broader international infrastructure and technology platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pegasusrentalcarsnewzealand
• Xx.com/PegasusCarHire
• LinkedInlinkedin.com/company/pegasus-rental-cars-nelson-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Rental Cars