Yenitoptanci.com B2B Marketplace

What Yenitoptanci.com B2B Marketplace does

Yenitoptanci.com is a Turkish B2B wholesale marketplace operated by Atasan Global (established 2012, headquartered in Istanbul) that connects hundreds of manufacturers and wholesalers with retailers, e-commerce sellers, and dropshippers. The platform exposes a catalog spanning 20+ product categories — including electronics, home goods, cosmetics, stationery, automotive, and sporting goods — and supports bulk purchasing at case (koli), pallet (palet), and truckload (kamyon) quantities. Core platform features include XML data feeds for automated inventory and pricing synchronization, native dropshipping automation, and direct integrations with the four major Turkish consumer marketplaces — Trendyol, Hepsiburada, Amazon Turkey, and N11 — enabling sellers to publish and fulfil across channels from a single catalog. Distribution runs through the company's own web storefront, iOS and Android mobile applications, and three physical depots in Istanbul (Bağcılar İstoç, Eminönü Tahtakale, and Gaziosmanpaşa) that double as pickup and returns hubs.

The business operates a hybrid monetization model: free buyer (Bayi) registration for browsing and wholesale purchasing, paid seller subscriptions via seller.yenitoptanci.com, transaction-based marketplace commissions, and a logistics revenue stream through the wholly-owned Yete Cargo subsidiary. Atasan Global wraps the marketplace with four additional wholly-owned operating entities — Yete Import (product sourcing), Yete Cargo (logistics), Yete AI (AI customer support chatbot), and Akademi (seller education) — plus Atasan Dış Ticaret for foreign trade operations, creating a vertically integrated wholesale stack. Additional customer touchpoints include a community forum, an educational Academy platform, a Help Center knowledge base, and a YouTube channel running Turkish-language dropshipping livestreams. The company self-describes as Europe's and Turkey's largest B2B wholesale website, though no third-party validation, GMV figures, or financial disclosures are provided in the source material.

Name

Yenitoptanci.com B2B Marketplace

Legal name

Yeni Toptancı (Yenitoptanci.com)

Website

https://yenitoptanci.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yenitoptanci.com is a Turkish B2B wholesale marketplace, operated by Istanbul-based Atasan Global, connecting manufacturers and wholesalers with retailers, e-commerce sellers, and dropshippers via bulk catalog access, XML dropshipping integrations with Trendyol, Hepsiburada, Amazon, and N11, and integrated logistics through Yete Cargo.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• B2B wholesale marketplace
• Wholesale ecommerce platform
• Multi-marketplace dropshipping
• Bulk procurement platform
• Retailer supplier network

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Marketplace Commission: B2B marketplace transaction fees from connecting wholesalers/suppliers with retailers. Platform facilitates bulk purchases including case (koli), pallet (palet), and truck (kamyon) quantities.
2. Seller Subscription Services: Paid membership services for suppliers to list products, access analytics, and use advanced features on the platform
3. Logistics Services: Yete Cargo logistics service for order fulfillment and shipping

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yenitoptanci.com is a B2B wholesale marketplace platform that connects manufacturer companies and wholesale suppliers with retailer businesses and e-commerce sellers across Turkey. The platform enables bulk purchasing in case (koli), pallet (palet), and truckload (kamyon) quantities, with native XML integration for automated product listing on Turkish marketplaces (Trendyol, Hepsiburada, Amazon, N11) and integrated dropshipping functionality.

Product overview

Yenitoptanci.com is a B2B wholesale marketplace operated by Atasan Global (established 2012) that connects retailers with manufacturers and wholesalers across Turkey. The platform offers a unified marketplace where buyers can purchase products in bulk (case, pallet, or truck quantities) for both physical stores and e-commerce platforms. The ecosystem includes core marketplace services, AI-powered support via Yete AI, logistics through Yete Cargo, import services via Yete Import, educational resources through Akademi, dropshipping capabilities, XML integration for automated product management, and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Yete ImportcoreStrategic or Co-development PartnerSister company providing imported products to the Yenitoptanci.com marketplace ecosystem. Related brand under Atasan Global umbrella.
• Yete CargocoreStrategic or Co-development PartnerIntegrated logistics and shipping service for the Yenitoptanci.com platform, handling order fulfillment and delivery for marketplace transactions.
• TrendyolmajorTechnology or IntegrationMajor Turkish e-commerce marketplace integration for XML dropshipping, allowing sellers to list and sell products on Trendyol platform.
• HepsiburadamajorTechnology or IntegrationMajor Turkish e-commerce marketplace integration for XML dropshipping, enabling automated product synchronization with Hepsiburada.
• Amazon TurkeymajorTechnology or IntegrationInternational marketplace integration for sellers to list products on Amazon Turkey through XML feeds.
• N11majorTechnology or IntegrationTurkish e-commerce marketplace integration for dropshipping and automated product listing.
• Aras KargocoreChannel Partner/ Reseller/ DistributorPreferred logistics partner for returns processing, with Atasan covering return shipping costs for unused products within 7 days of delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faire: Leading B2B wholesale marketplace connecting independent retailers and brands with integrated reorder, payment, and logistics tools. Comparable to Yenitoptanci.com's retailer-focused dropshipping and integrated marketplace model.
• Ankorstore: European B2B wholesale marketplace for independent retailers with strong category curation and integrated logistics. Targets the same SMB retailer segment as Yenitoptanci.com, with potential geographic overlap in Europe.
• Tundra: Zero-fee B2B wholesale marketplace offering bulk purchasing for retailers and resellers with no membership fees. Closely comparable in value proposition to Yenitoptanci.com's free retailer onboarding and bulk purchasing model.
• Handshake: B2B commerce platform for wholesale brands and retailers with built-in ordering, payment, and discovery tooling. Comparable as a wholesale marketplace serving independent retailers with platform-based efficiencies.

Broad incumbents

• Hepsiburada: Major Turkish B2C marketplace that is also a key integration partner for Yenitoptanci.com's dropshipping. Functions as both a partner and a potential competitor if it expands into B2B sourcing.
• Trendyol: Largest Turkish e-commerce marketplace and a core integration partner for Yenitoptanci.com. Serves as both demand-side channel and indirect competitor given its scale and seller relationships.
• Alibaba: Global B2B wholesale marketplace giant spanning general merchandise across virtually every category. Yenitoptanci.com operates a similar generalist B2B wholesale model at a much smaller, Turkey-focused scale.
• Global Sources: Established Asia-headquartered B2B sourcing platform connecting international buyers with manufacturers. Overlaps with Yenitoptanci.com's manufacturer-to-buyer mediation model, particularly relevant given Yete Import.

Emerging players

• Abound: B2B wholesale marketplace curating emerging brands for independent retailers with net-terms financing. Adjacent business model with dropshipping and retail-focused wholesale mechanics similar to Yenitoptanci.com.

Regional players

• B2B Gidişim: Turkish B2B e-commerce platform serving the domestic market. Direct regional competitor in the same geographic market with overlapping seller and buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/yenitoptanciseller

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yenitoptanci.com B2B Marketplace