Abound
Abound is a wholesale marketplace founded in 2017 in New York that connects small businesses with independent brands in the US and UK, helping entrepreneurs place products on retail shelves through online wholesale trade.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Abound does
Abound is a wholesale marketplace platform founded in 2017 and headquartered in New York that connects small businesses with independent brands across the US and UK markets. The company addresses fragmentation and limited online penetration in wholesale trade by giving entrepreneurs the insights and connections needed to place their products on retail shelves. The core product is a unified wholesale marketplace platform enabling online wholesale commerce between small businesses (buyers) and independent brands (suppliers), with the company investing in community features and technology development alongside transactional functionality.
The business is venture-backed, having raised approximately $59.6 million in total funding across at least five rounds between 2016 and November 2021, including a $36.7 million Series B led by D. E. Shaw group with participation from Acurio Ventures, Left Lane Capital, PointState Capital, and RiverPark Ventures. The horizontal segmentation approach targets a broad base of small businesses and independent brands rather than a vertical-specific buyer pool, positioning Abound as a general-purpose wholesale trade infrastructure play.
The company operates with 11–50 employees and is led by co-founders Drew Sfugaras (advisor) and Niklas de la Motte (chairman), with Jason Squatrito serving as VP of Engineering. Revenue mechanics are not disclosed in the available data, but the marketplace model implies transaction-based or take-rate revenue, supplemented by potential fees for enhanced visibility or community features. With no named enterprise customers, logos, or revenue figures publicly disclosed, the company remains at a relatively early commercialization stage despite meaningful capital raised.
Abound firmographics
Firmographics- Name
- Abound
- Website
- https://helloabound.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Abound is a wholesale marketplace founded in 2017 in New York that connects small businesses with independent brands in the US and UK, helping entrepreneurs place products on retail shelves through online wholesale trade.
- Ownership category
- akta.pro rank
Abound industry classification
Industry- Product category
- Wholesale Marketplace
- NAICS
- General Line Grocery Merchant Wholesalers (42441)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
Keywords
Where Abound is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Abound business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Abound product offering
Product offeringCore offering
Abound operates an online wholesale marketplace that connects small businesses with independent brands, enabling these brands to gain the insights and connections needed to place their products on retail shelves. The platform operates in the US and UK markets and focuses on expanding online penetration in the wholesale trade sector.
Product overview
Abound operates as a single unified wholesale marketplace platform connecting small businesses and independent brands. The platform enables wholesale trade between US and UK markets, with a focus on expanding online penetration in the wholesale sector and innovating in wholesale commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Abound Wholesale Marketplace An online wholesale marketplace platform connecting small businesses and independent brands in the US and UK, enabling digital wholesale trade and product placement on retail shelves. The platform helps independent brands gain insights and buyer connections, while giving small retailers access to a broader assortment of independent-brand products.
Companies that use Abound
Customer profileSegments1 record
Ideal customer profiles2 records
Abound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Abound partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Abound competitors and assessment
Company assessmentDirect peers
- Faire: Faire operates a wholesale marketplace connecting independent retailers and brands globally — directly comparable to Abound's core business model and target customer base.
- Ankorstore: Ankorstore is a European-headquartered B2B wholesale marketplace serving independent retailers and brands, directly overlapping with Abound's UK market and indie-brand focus.
- Tundra: Tundra runs a zero-commission wholesale marketplace connecting brands and retailers, a direct competitor to Abound's marketplace business for indie brands.
- RangeMe: RangeMe is a product discovery and wholesale platform connecting retail buyers with emerging brands, comparable to Abound's mission of helping brands reach retail shelves.
Broad incumbents
- Handshake (Shopify): Handshake, now part of Shopify, is a B2B wholesale platform for independent brands and retailers — overlapping with Abound but backed by Shopify's broader commerce ecosystem.
- Joom: Joom operates a cross-border e-commerce and B2B sourcing marketplace, broadly comparable as an online marketplace connecting smaller sellers with international demand.
Emerging players
- Carro: Carro is a dropship and marketplace platform enabling brands to sell across retailer storefronts — adjacent to Abound's wholesale marketplace, with partial overlap on the brand-distribution thesis.
- Inventory Source: Inventory Source provides dropship automation and supplier integration tools for retailers, an adjacent platform serving a similar SMB buyer segment to Abound.
- Modalyst: Modalyst is a dropshipping platform connecting independent brands with retailers, partially overlapping with Abound's wholesale-distribution model for indie brands.
- ShopHive: ShopHive is a B2B wholesale marketplace for independent retailers and brands, comparable to Abound in serving the same niche SMB wholesale segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Abound social profiles
Digital presenceAbound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abound leadership team
Management profileNumber of profiles
Profiles3 records
Abound funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abound
What does Abound do?
Abound operates an online wholesale marketplace that connects small businesses with independent brands, enabling these brands to gain the insights and connections needed to place their products on retail shelves. The platform operates in the US and UK markets and focuses on expanding online penetration in the wholesale trade sector.
Is Abound a public or private company?
Abound is a private company. It is classified as venture growth investor backed and is currently operating.
When was Abound founded?
Abound was founded in 2017. It employs 11 to 50 people.
Where is Abound based?
Abound is headquartered in New York, United States, in the North America region.
Who are Abound's main competitors?
Direct peers on record are Faire, Ankorstore, Tundra and RangeMe. Broad incumbents are Handshake (Shopify) and Joom. Emerging players are Carro, Inventory Source, Modalyst and ShopHive.
Does Abound have an API?
No public API is recorded for Abound.
What industry is Abound in?
Abound's product category is Wholesale Marketplace. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 42441 and its SIC code is 5940.