Gotland Excursion AB

What Gotland Excursion AB does

Gotland Excursion AB is a Visby, Sweden-based tour operator providing customized guided excursion services for cruise ship passengers and organized groups visiting Gotland island. Operating on a strictly B2B basis — the company explicitly does not accept bookings from private individuals — its customer base comprises cruise line operators, travel groups, and corporate/conference event organizers. The company has been a wholly owned subsidiary of Gotlands Stuveri AB since 1 September 2014 and shares offices with sister company AB Carl E. Ekman Shipbrokers at Cypressgatan 5, located close to Visby harbour and the new cruise pier.

The company's product portfolio consists of five guided tour offerings: the Visby City Tour (walking tour of the medieval UNESCO World Heritage town including Almedalen park and Saint Maria Cathedral), Visby City & Gotland Museum (combining city exploration with Picture Stones, Spillings Hoard, and 1361 Battle for Gotland exhibits), the Countryside & West Coast Tour (rural Gotland, medieval countryside churches, Ekstakusten pebble beaches, Bronze Age Gannarve stone-setting, and Gnisvärd fishing village), Northwest Gotland (limestone cliffs, Lickershamn, Jungfrun, Elinghem church ruin), and the Fårö island excursion (Rauk limestone formations, fishing villages, Fårö church, and traditional Gotland lamb lunch). All tours are led by authorized multilingual guides covering 11 languages, with transportation outsourced to local bus companies using modern coaches. There is no proprietary technology platform; bookings are handled through direct phone (+46 498 24 90 02) and email ([email protected]) contact.

Revenue is generated via professional services fees for customized tour packages and conference/event organization, with pricing not publicly disclosed and offered on a quote basis. Distribution is purely direct sales to cruise operators and group organizers; the company does not accept direct-to-consumer bookings. Marketing relies on a multi-language website (English, Swedish, German, Finnish), reputation-based referrals, and the strategic location near the new cruise pier. The team is led by CEO Henrik Nehro Ahlqvist, with Anette Berg handling administration and Erika Gottberg handling finance, totaling 1-10 employees.

Name

Gotland Excursion AB

Legal name

Gotland Excursion AB

Website

https://gotlandexcursion.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Gotland Excursion AB is a Visby, Sweden-based B2B tour operator that arranges customized guided excursions in 11 languages for cruise ship passengers and groups visiting Gotland island. It operates five tour products and is a wholly owned subsidiary of Gotlands Stuveri AB.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (4871)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs) (THAEABAH)

Keywords

• Guided excursion tours
• Cruise ship tourism
• Group travel services
• Island sightseeing tours
• Conference event planning

Headquarters

HQ city

Visby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Excursion Tour Services: The company generates revenue by arranging and organizing guided excursion tours for cruise ship passengers and other groups visiting Gotland. Tours are customized based on customer wishes and include transportation via local bus companies with experienced drivers.
2. Conference and Event Services: Revenue from organizing conferences and events for groups visiting Gotland, including yacht and cruise ship services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Gotland Excursion AB arranges and operates guided excursion tours on the island of Gotland, Sweden, primarily for cruise ship passengers and organized travel groups. Offerings include guided walking tours of medieval Visby, museum visits, countryside and west coast nature tours, northwest Gotland excursions, and trips to Fårö island, all delivered by authorized multilingual guides with local bus transportation.

Product overview

Gotland Excursion AB offers guided tour packages for cruise ship passengers and groups visiting Gotland and Visby. The company provides five distinct excursion offerings: Visby City Tour (walking tour of the medieval UNESCO World Heritage town), Visby City & Gotland Museum (combining city exploration with museum visits), Countryside & West Coast Tour (nature-focused rural and coastal tour), Northwest Gotland (limestone cliffs and fishing villages), and The treasures of Fårö (island excursion). All tours feature authorized multilingual guides and use local bus companies with modern coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Visby City Tour Walking tour of medieval Visby, visiting Almedalen park, Botanical Garden, and Saint Maria Cathedral, with authorized guides in multiple languages. Targeted at cruise ship passengers and groups visiting Gotland.
• Visby City & Gotland Museum Combined tour of Visby and Gotlands Museum featuring Picture Stones, Spillings Hoard, and the 1361 Battle for Gotland exhibition.
• Countryside & West Coast Tour Nature tour covering rural Gotland, medieval countryside churches, Ekstakusten pebble beaches, Bronze Age Gannarve stone-setting burial place, and Gnisvärd fishing village.
• Northwest Gotland Tour of northern Gotland's limestone cliffs, Lickershamn fishing port, Jungfrun rock formation, and Elinghem church ruin.
• The Treasures of Fårö Tour to Fårö island featuring limestone formations (Raukar), small fishing villages, Fårö church, and traditional Gotland lamb lunch.
• Conference and Event Services Organization of conferences, corporate events, business meetings, and team-building activities for groups visiting Gotland, including yacht and cruise ship services.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AB Carl E. Ekman ShipbrokerscoreStrategic or Co-development PartnerAB Carl E. Ekman Shipbrokers is a company that has been operating in Gotland for over 150 years. Gotland Excursion works in collaboration with them, sharing combined offices at Cypressgatan 5 near Visby harbour. Both companies are wholly owned subsidiaries of Gotlands Stuveri AB.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ToursByLocals: Marketplace connecting travelers with private local guides offering customized tours. Comparable in selling curated, guide-led excursions in destination cities, including cruise-port cities.
• Project Expedition: Cruise shore excursion booking platform offering curated local tours in cruise ports worldwide. Comparable as a focused cruise-excursion distribution and curation model, though at much larger scale.
• ShoreTrips: U.S.-based marketplace specializing in shore excursions for cruise ship passengers across global ports. Directly comparable in serving cruise passenger excursion demand with curated, multi-language tour offerings.

Broad incumbents

• Viator: TripAdvisor-owned global tours and activities marketplace with broad coverage including Scandinavian destinations. Comparable in the excursion/guided-tour category, though as a much larger incumbent aggregator.
• GetYourGuide: Global tours and activities platform with inventory in European destinations. Comparable as a broad incumbent in the guided-excursion category with overlapping distribution into cruise and group leisure travel.
• City Sightseeing Worldwide: Global hop-on/hop-off sightseeing operator active in major European port cities. Comparable as a broader incumbent offering guided land-based sightseeing tours targeted at cruise and leisure visitors.

Regional players

• Strömma Sightseeing: Major Swedish tour and sightseeing operator with a strong Nordic/Baltic footprint offering bus, boat, and guided tours. Comparable as a regional provider of multilingual guided excursions for groups and tourists in Scandinavia.
• Tallinn City Tour: Tallinn-based tour operator offering guided excursions for cruise ship passengers and groups visiting Estonia. Comparable as a neighboring Baltic-region cruise excursion operator with similar B2B and group-travel focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gotlandexcursion
• LinkedInlinkedin.com/company/gotland-excursion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotland Excursion AB