GuidED
- Company typePrivate
- Founded-
- HeadquartersTobermory, Canada
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
GuidED firmographics
Firmographics- Name
- GuidED
- Legal name
- Guided Technologies Inc.
- Website
- https://guided.ca
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
GuidED industry classification
Industry- Product category
- Wellness Retreat Marketplace
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wellness, Spa & Retreat Travel Agencies (THAKAFAI)
- akta.pro secondary industry
- Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)
Keywords
Where GuidED is headquartered
LocationHeadquarters
- HQ city
- Tobermory
- HQ country
- Canada
- HQ region
- North America
Markets served
GuidED business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Commission: Guided operates as a two-sided marketplace taking a commission on bookings between experience providers and consumers seeking transformational retreats and wellness experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Executive Leadership Retreat - 5 nights, 6 days in Costa Rica |
| Unit Pricing | Pay-as-you-go | General Transformational Experiences |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GuidED product offering
Product offeringCore offering
Guided operates a two-sided online marketplace where independent wellness practitioners and retreat centers list transformational experiences (retreats, breathwork, meditation, ceremonies, yoga immersions, leadership intensives), and individual consumers discover, book, and pay for those experiences through the platform. The platform supports both consumer-side discovery and booking and provider-side listing and management, with a flagship premium executive retreat offering under its own brand.
Product overview
GuidED operates as a two-sided marketplace for transformational wellness experiences, comprising a consumer-facing discovery and booking platform and a provider-side operating system. The core Guided Marketplace enables users to search and book experiences by intention (e.g., breathwork, stillness, rest), place (e.g., Costa Rica, Bali, Tulum), and duration. The Provider Platform allows vetted wellness practitioners and retreat centers to host and manage their offerings. Key product experiences include the Retreat for Leaders—a premium executive coaching retreat—and various categorized provider experiences spanning Ashtanga yoga, meditation sanctuaries, plant medicine ceremonies, breathwork, sound healing, and cold plunge experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Marketplace Two-sided online marketplace where consumers discover and book transformational wellness experiences (retreats, breathwork, meditation, ceremonies, yoga immersions) listed by independent providers, with search by intention, place, and duration and integrated booking and payment.
Companies that use GuidED
Customer profileSegments3 records
Ideal customer profiles3 records
GuidED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GuidED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atelo CollectiveminorAtelo Collective is presented as a partner on the 'Retreat for Leaders' experience page, hosting a premium executive retreat in Costa Rica through the Guided platform. Atelo Collective provides the experiential programming (breathwork, coaching, ceremonies) while Guided provides distribution and booking infrastructure.
Recent moves5 records
Expansion highlights5 records
GuidED competitors and assessment
Company assessmentBroad incumbents
- Airbnb Experiences: Massive-scale experience marketplace from Airbnb that includes wellness and retreat-style listings. Comparable as a two-sided marketplace for bookable experiences, though not a wellness specialist and lacking Guided's curation and intention-based positioning.
- Eventbrite: Large-scale event and experience ticketing platform that increasingly includes wellness retreats and workshops. Comparable as a self-serve marketplace for bookable experiences, though not a wellness specialist and lacking Guided's curation.
- Mindbody: Established SaaS and consumer marketplace for booking wellness services (yoga, fitness, spa, wellness appointments). Comparable on the wellness-vertical booking layer and serves as both competitor and potential infrastructure partner for retreat providers.
Others
- Gaia: Subscription-based streaming platform for yoga, meditation, and transformational content. Adjacent to Guided on the wellness/transformational audience overlap, but a content model rather than a booking marketplace.
Direct peers
- Retreat.guru: Global marketplace for yoga, meditation, and wellness retreats with a large provider base across multiple destinations. Closely comparable to Guided on model (marketplace commission) and product category, but with greater scale and a longer operating history.
- BookYogaRetreats: Specialized yoga retreat booking marketplace that aggregates teacher trainings and yoga holidays globally. Comparable to Guided in the yoga and meditation slice of its inventory, with a more focused modality positioning.
- BookRetreats: Largest dedicated online marketplace for booking wellness retreats worldwide (yoga, meditation, detox, fitness). Directly comparable to Guided as a two-sided platform connecting retreat providers with seekers, though broader and more established in inventory and SEO.
- Tripaneer: Multi-vertical online travel marketplace for wellness, yoga, and adventure retreats and holidays. Closely comparable to Guided as a niche retreat OTA, though broader in scope (includes adventure and cultural travel alongside wellness).
Emerging players
- Third Wave: Education and resource platform for psychedelic and plant-medicine travelers, including retreat directory listings. Comparable to Guided on the plant-medicine / psilocybin retreat slice of inventory, but not a booking marketplace.
- Find Your Light Retreats: Boutique wellness retreat booking platform focused on transformational and self-development experiences. Comparable to Guided on the high-end transformational/executive retreat slice, but smaller and more curated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GuidED social profiles
Digital presenceGuidED financial estimates
Financial estimateRevenue estimate
Valuation estimate
GuidED leadership team
Management profileNumber of profiles
Profiles3 records
GuidED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GuidED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GuidED
What does GuidED do?
Guided operates a two-sided online marketplace where independent wellness practitioners and retreat centers list transformational experiences (retreats, breathwork, meditation, ceremonies, yoga immersions, leadership intensives), and individual consumers discover, book, and pay for those experiences through the platform. The platform supports both consumer-side discovery and booking and provider-side listing and management, with a flagship premium executive retreat offering under its own brand.
Is GuidED a public or private company?
GuidED is a private company. It is classified as unknown and is currently operating.
When was GuidED founded?
GuidED was founded in -1.
Where is GuidED based?
GuidED is headquartered in Tobermory, Canada, in the North America region.
How does GuidED make money?
One revenue line is on record: marketplace Commission.
Who are GuidED's main competitors?
Broad incumbents on record are Airbnb Experiences, Eventbrite and Mindbody. Gaia is listed as an others. Direct peers are Retreat.guru, BookYogaRetreats, BookRetreats and Tripaneer. Emerging players are Third Wave and Find Your Light Retreats.
Does GuidED have an API?
No public API is recorded for GuidED.
What industry is GuidED in?
GuidED's product category is Wellness Retreat Marketplace. Its primary akta.pro industry code is THAKAFAI, Wellness, Spa & Retreat Travel Agencies, with a secondary code of THAJAHAB, Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs). Its NAICS code is 561520 and its SIC code is 7900.