MyFitnessClub
MyFitnessClub is a privately held local fitness center in Senigallia, Italy, founded in 2011, offering personal training, athletic preparation, and physical sporting activity services to individual consumers and athletes in its market.
- Company typePrivate
- Founded2011
- HeadquartersSenigallia, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MyFitnessClub does
MyFitnessClub is a privately held fitness center founded in 2011 and headquartered in Senigallia, Italy. The company provides personal training, athletic preparation, and physical sporting activity services to its local clientele. With 11-50 employees, it operates as an independent local fitness operator rather than a multi-site chain or technology-enabled platform. Its offerings are service-based, centered on in-person coaching and athletic conditioning rather than digital products or software.
The business model is a traditional local gym/personal training services model, generating revenue through membership fees, personal training sessions, and athletic preparation programs. The company is led by two co-founders: Caterina Fenocchi (Founder) and Marco Paolinelli (Founder & Administrator). No information was disclosed about pricing structures, membership tiers, customer demographics, or contract terms. The company appears to serve local individual consumers and athletes in the Senigallia area, with no indication of geographic expansion beyond its single market.
The available source material is extremely thin — limited to a basic directory listing — and does not disclose revenue, funding, partnerships, technology stack, or any growth signals. Consequently, this analysis is constrained by significant data gaps. MyFitnessClub should be treated as a small local Italian fitness services business with no documented technology differentiation, digital channel, or strategic expansion activity.
MyFitnessClub firmographics
Firmographics- Name
- MyFitnessClub
- Website
- https://myfitnessclub.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyFitnessClub is a privately held local fitness center in Senigallia, Italy, founded in 2011, offering personal training, athletic preparation, and physical sporting activity services to individual consumers and athletes in its market.
- Ownership category
- akta.pro rank
MyFitnessClub industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where MyFitnessClub is headquartered
LocationHeadquarters
- HQ city
- Senigallia
- HQ country
- Italy
- HQ region
- Europe
Markets served
MyFitnessClub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
MyFitnessClub product offering
Product offeringCore offering
MyFitnessClub operates a fitness center delivering personal training, athletic preparation, and physical sporting activity services to individual clients. Programming is delivered in-person at its Senigallia, Italy facility by founder-led staff, with no evidence of digital or remote service delivery platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training One-on-one or small-group personal training service delivered at the MyFitnessClub fitness center in Senigallia, Italy, targeting individual consumers seeking guided exercise programming.
- Athletic Preparation Structured sport-specific conditioning and athletic preparation programming delivered at the MyFitnessClub facility in Senigallia, Italy, intended for individual athletes and sports participants.
- Physical Sporting Activity Services General physical sporting activity programming offered at the MyFitnessClub center in Senigallia, Italy, serving individual consumers seeking structured physical exercise and sporting activity engagement.
Companies that use MyFitnessClub
Customer profileIdeal customer profiles1 record
MyFitnessClub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyFitnessClub partnerships and signals
Strategic signalRecent moves1 record
MyFitnessClub competitors and assessment
Company assessmentOthers
- Technogym: Italy-based global leader in fitness equipment and connected training solutions. Comparable as an Italian fitness-industry incumbent; serves as both a potential equipment/integrations supplier and as a benchmark for the Italian fitness market.
Broad incumbents
- McFit: Europe's largest low-cost fitness chain, with a presence in Italy. Comparable as a fitness center operator competing for the same local membership base, though at the opposite end of the price spectrum.
- Virgin Active: Large premium fitness club chain with Italian operations offering personal training, group classes, and wellness amenities. Directly comparable as a multi-service fitness center competitor operating in the same Italian market.
- Anytime Fitness: Global 24/7 franchise fitness club with Italian franchisees. Comparable as a small-format, locally-owned fitness center model serving the same consumer segment with personal training add-ons.
Direct peers
- GetFit: Italian personal training and small-group fitness studio chain. Closely comparable to MyFitnessClub in offering personal training-led programming in a studio setting in Italy.
- 20Hours Fitness: Italian low-cost fitness club chain. Comparable as a competitor for the same general-fitness membership pool in Italy.
- Italian Fitness Group (IFG): Italian operator of fitness clubs under multiple brands. Comparable as a domestic Italian fitness center operator with personal training services and multi-site presence.
Regional players
- Wellness Lab: Boutique Italian personal training and athletic-preparation studio. Comparable in its focus on personal training and athletic preparation services, though serving different Italian cities.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
MyFitnessClub social profiles
Digital presenceMyFitnessClub financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyFitnessClub leadership team
Management profileNumber of profiles
Profiles2 records
MyFitnessClub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyFitnessClub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyFitnessClub
What does MyFitnessClub do?
MyFitnessClub operates a fitness center delivering personal training, athletic preparation, and physical sporting activity services to individual clients. Programming is delivered in-person at its Senigallia, Italy facility by founder-led staff, with no evidence of digital or remote service delivery platforms.
Is MyFitnessClub a public or private company?
MyFitnessClub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyFitnessClub founded?
MyFitnessClub was founded in 2011. It employs 11 to 50 people.
Where is MyFitnessClub based?
MyFitnessClub is headquartered in Senigallia, Italy, in the Europe region.
Who are MyFitnessClub's main competitors?
Technogym is listed as an others. Broad incumbents are McFit, Virgin Active and Anytime Fitness. Direct peers are GetFit, 20Hours Fitness and Italian Fitness Group (IFG). Wellness Lab is listed as a regional player.
Does MyFitnessClub have an API?
No public API is recorded for MyFitnessClub.
What industry is MyFitnessClub in?
MyFitnessClub's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 713940 and its SIC code is 7997.