MyFitnessClub

What MyFitnessClub does

MyFitnessClub is a privately held fitness center founded in 2011 and headquartered in Senigallia, Italy. The company provides personal training, athletic preparation, and physical sporting activity services to its local clientele. With 11-50 employees, it operates as an independent local fitness operator rather than a multi-site chain or technology-enabled platform. Its offerings are service-based, centered on in-person coaching and athletic conditioning rather than digital products or software.

The business model is a traditional local gym/personal training services model, generating revenue through membership fees, personal training sessions, and athletic preparation programs. The company is led by two co-founders: Caterina Fenocchi (Founder) and Marco Paolinelli (Founder & Administrator). No information was disclosed about pricing structures, membership tiers, customer demographics, or contract terms. The company appears to serve local individual consumers and athletes in the Senigallia area, with no indication of geographic expansion beyond its single market.

The available source material is extremely thin — limited to a basic directory listing — and does not disclose revenue, funding, partnerships, technology stack, or any growth signals. Consequently, this analysis is constrained by significant data gaps. MyFitnessClub should be treated as a small local Italian fitness services business with no documented technology differentiation, digital channel, or strategic expansion activity.

Name

MyFitnessClub

Website

https://myfitnessclub.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MyFitnessClub is a privately held local fitness center in Senigallia, Italy, founded in 2011, offering personal training, athletic preparation, and physical sporting activity services to individual consumers and athletes in its market.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Fitness center services
• Personal training
• Athletic preparation
• Sports training facility
• Physical fitness coaching

Headquarters

HQ city

Senigallia

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

MyFitnessClub operates a fitness center delivering personal training, athletic preparation, and physical sporting activity services to individual clients. Programming is delivered in-person at its Senigallia, Italy facility by founder-led staff, with no evidence of digital or remote service delivery platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one or small-group personal training service delivered at the MyFitnessClub fitness center in Senigallia, Italy, targeting individual consumers seeking guided exercise programming.
• Athletic Preparation Structured sport-specific conditioning and athletic preparation programming delivered at the MyFitnessClub facility in Senigallia, Italy, intended for individual athletes and sports participants.
• Physical Sporting Activity Services General physical sporting activity programming offered at the MyFitnessClub center in Senigallia, Italy, serving individual consumers seeking structured physical exercise and sporting activity engagement.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Others

• Technogym: Italy-based global leader in fitness equipment and connected training solutions. Comparable as an Italian fitness-industry incumbent; serves as both a potential equipment/integrations supplier and as a benchmark for the Italian fitness market.

Broad incumbents

• McFit: Europe's largest low-cost fitness chain, with a presence in Italy. Comparable as a fitness center operator competing for the same local membership base, though at the opposite end of the price spectrum.
• Virgin Active: Large premium fitness club chain with Italian operations offering personal training, group classes, and wellness amenities. Directly comparable as a multi-service fitness center competitor operating in the same Italian market.
• Anytime Fitness: Global 24/7 franchise fitness club with Italian franchisees. Comparable as a small-format, locally-owned fitness center model serving the same consumer segment with personal training add-ons.

Direct peers

• GetFit: Italian personal training and small-group fitness studio chain. Closely comparable to MyFitnessClub in offering personal training-led programming in a studio setting in Italy.
• 20Hours Fitness: Italian low-cost fitness club chain. Comparable as a competitor for the same general-fitness membership pool in Italy.
• Italian Fitness Group (IFG): Italian operator of fitness clubs under multiple brands. Comparable as a domestic Italian fitness center operator with personal training services and multi-site presence.

Regional players

• Wellness Lab: Boutique Italian personal training and athletic-preparation studio. Comparable in its focus on personal training and athletic preparation services, though serving different Italian cities.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/myfitnessclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyFitnessClub