Axiom Hotel

What Axiom Hotel does

Axiom Hotel is a 152-room tech-forward boutique hotel located at 28 Cyril Magnin Street in Union Square, San Francisco, operated under PM Hotel Group's Modus portfolio. The property was rebranded from the historic Turpin Hotel in 2016, combining original iron architectural features with contemporary industrial design and a stack of smart-room amenities: 48-inch Samsung LED Smart TVs with wireless streaming, fiber-optic WiFi throughout, illy espresso machines, and the Astro autonomous robot room service that navigates elevators for touchless delivery. Specialty offerings include a Wellness Room with a Tonal AI strength-training system and Dyson air filtration, ADA-accessible rooms with WCAG 2.2 Level AA digital conformance, the Core Fitness Center with Peloton Bike+ and Life Fitness equipment, the Cloud Lounge co-working and event space, and The Turn Cafe featuring Sightglass Coffee.

The hotel serves a hybrid mix of business travelers attending events at Moscone Convention Center, leisure tourists leveraging the Union Square/Powell Street cable car location, families and groups booking Meta Queen rooms, wellness-focused guests, pet owners, and the LGBT+ traveler segment. Revenue is generated through room reservations (six tiers from Nano Queen to E-King suite), a mandatory daily Urban Fee bundling amenities (WiFi, fitness, business center, robot service, PressReader), F&B at Turn Cafe, 1,629 sq ft of meeting and event space (The Hub and Cloud Lounge, capacity up to 60), pet fees ($75/reservation), and curated promotional packages. Distribution runs through direct website and phone booking, OTAs (TripAdvisor, Expedia, Booking.com), and corporate/MICE sales. The property is LEED Silver certified, a California Green Business, and holds 2025 TripAdvisor Travelers' Choice, AAA Inspector's Best, and Condé Nast Traveler recognition.

The business is privately held with no disclosed funding rounds, M&A activity, or management team detail in the source data. Customer concentration is diffuse across individual leisure and business segments, with no large enterprise anchor customers identified; revenue predictability is therefore tied to SF tourism and convention cycles rather than a single client. Strategic priorities evidenced in materials are direct-channel optimization, group/event revenue growth, and sustainability- and wellness-led differentiation rather than geographic expansion.

Name

Axiom Hotel

Legal name

Axiom Hotel

Website

https://axiomhotel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Axiom Hotel is a 152-room tech-forward boutique hotel in San Francisco's Union Square, operated under PM Hotel Group. It serves business, leisure, family, wellness, and pet travelers through curated room types, F&B, events, and integrated partnerships with Peloton, Tonal, and Micrometrics.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Convention Center–Adjacent/Connected Hotels (THAGALAD)

Keywords

• Boutique hotel services
• Hospitality accommodations
• Meeting event space
• Hotel food beverage
• Tech forward lodging

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Reservations: Primary revenue from hotel room bookings across various room types including Nano & Mono Queen, Meta Queen, Mono King, E-King, and ADA accessible rooms. Revenue varies by room type, seasonality, and booking channel with direct bookings offering best rates and added perks.
2. Urban Fee: Mandatory daily fee covering premium amenities including fiber-optic WiFi, fitness center, in-room illy espresso, business center access, robot room service, and hydration stations.
3. Food & Beverage (Turn Cafe): On-site restaurant and bar serving breakfast, lunch, dinner, handcrafted drinks, cocktails, and local wines. Hours 7:00 AM - 10:00 PM daily. Room service available via Astro robot.
4. Meeting & Event Space: Venue rentals for meetings, events, and gatherings. 1,629 sq ft of flexible space across 3 venues including The Hub (accommodates up to 32 guests), Hub 1 & 2 breakout rooms (up to 12 each), and Cloud Lounge (up to 60 guests).
5. Pet Accommodations: $75 pet fee per reservation for pet-friendly stays with pet beds, bowls, and treats from Wagster Treats included.
6. Special Packages & Offers: Curated packages including Summer Sale (15% off + waived urban fee), California Resident Offer (20% off), Military/Government Discount, Breakfast & Perks Package ($40 daily F&B credit), Furry Friends Package (pet fee waived), and Ride & Explore package (cable car passes + gift card).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Axiom Hotel operates a 152-room tech-forward boutique hotel in San Francisco's Union Square, offering six distinct accommodation categories ranging from compact Queen rooms to specialty Wellness Rooms. The hotel bundles premium amenities (fiber-optic WiFi, illy espresso, fitness center, robot room service, PressReader, business center) into a mandatory Urban Fee, and generates additional revenue through on-site food and beverage at Turn Cafe, the Cloud Lounge co-working and recreation space, the Core Fitness Center, pet-friendly accommodations, and 1,629 sq ft of meeting and event space across three venues.

Product overview

Axiom Hotel is a tech-forward boutique hotel in San Francisco's Union Square offering 152 rooms across six distinct accommodation types. The portfolio includes compact Nano & Mono Queen rooms, family-sized Meta Queen rooms, luxury Mono King rooms, E-King suites with sofa beds, ADA-accessible rooms, and a specialized Wellness Room with fitness equipment and air purification. Dining is centered at The Turn Cafe offering locally sourced cuisine and craft beverages. The property features unique amenities including Astro robot room service, the Cloud Lounge for work and recreation, a Core Fitness Center with Peloton bikes, and The Hub meeting space for events up to 60 guests. All guests receive premium fiber-optic WiFi, and the Urban Fee bundles amenities including hydration stations, PressReader access, and business center use.

Differentiator

Problem solved

Functional benefit

Brands

• Turn Cafe: On-site lobby cafe and bar offering locally inspired dining, handcrafted drinks, cocktails, and all-day dining. Named for the Powell Street Cable Car Turnaround located just outside the hotel.
• Cloud Lounge
• Core Fitness Center
• Wellness Room
• Astro (Robot Room Service)

Products and services

• Nano & Mono Queen Room Compact guest rooms with one Queen bed accommodating up to two guests, featuring 48-inch Samsung LED Smart TV with wireless streaming, illy espresso machine, walk-in shower, in-room safe, and task desk. Designed for solo travelers or couples seeking modern amenities in a functional space.
• Meta Queen Room Spacious family accommodations with two Queen beds accommodating up to four guests, featuring 48-inch Samsung LED Smart TV with wireless streaming, fiber-optic WiFi, illy espresso machine, walk-in tiled shower, Bluetooth clock with wireless charging, mini refrigerator, USB outlets, and in-room safe.
• Mono King Room Luxury guest room with one King bed accommodating up to two guests, featuring 48-inch Samsung LED Smart TV with wireless streaming, fiber-optic WiFi, Bluetooth clock with wireless charging, walk-in tiled shower, mini refrigerator, illy espresso machine, room service, and USB outlets.
• E-King Room Spacious suite featuring one King bed plus sofa bed accommodating up to 2-3 guests, with two 48-inch Samsung LED Smart TVs with wireless streaming, fiber-optic WiFi, Bluetooth clock with wireless phone charging, sleek walk-in tiled shower, exquisite linens, in-room safe, and bathrobe.
• ADA Accessible Room Accessible guest rooms featuring ADA-equipped communication devices, accessible tub or roll-in shower, hand shower, grab bars, lowered towel bars, shower seats, strobe light, low peep hole, ADA phone, door bell, and accessible lowered closet.
• Wellness Room Specialized wellness-focused guest room featuring a Tonal Gym System, aromatherapy machine with essential oils, sound machine, Kohler filtered water shower head, and Dyson air filtration system. Includes 24/7 access to Core Fitness Studio and Peloton bikes for health-conscious and wellness-focused travelers.
• The Turn Cafe On-site restaurant and bar offering locally inspired dining with artisan sandwiches, pastries, organic juices, boba tea, and craft cocktails. Features Sightglass Coffee, breakfast, lunch, dinner service, and happy hour. Located in the lobby with views of Powell Street Cable Car Turnaround. Room service available via Astro robot.
• Astro Robot Room Service Touchless robot room service delivery system. Astro, an autonomous delivery robot, navigates elevators to bring food, beverages, and amenities directly to guest rooms with contactless delivery, automatic lid opening, and phone alerts upon arrival.
• Cloud Lounge Mezzanine-level lounge featuring fiber-optic WiFi, collaborative workspaces, communal table, vintage arcade games, foosball, big-screen TVs, and comfortable seating. Available for remote work, casual meetings, and events for up to 60 guests.
• Core Fitness Center 24-hour fitness facility featuring Peloton bikes with All Access Membership, Life Fitness cardio equipment including treadmills, cross-trainers, and recumbent bikes, cable machines, kettlebells, dumbbells up to 50 lbs, yoga mats, complimentary headphones, and filtered water.
• The Hub Meeting & Event Space Flexible meeting and event space totaling 1,629 sq ft across three venues: the Hub room (up to 32 guests, divisible into Hub 1 and Hub 2 for up to 12 guests each) and Cloud Lounge (up to 60 guests). Features high-speed fiber-optic WiFi, integrated AV systems, and flexible layouts for corporate events, meetings, workshops, weddings, and social gatherings.
• Pet-Friendly Accommodations Pet-friendly lodging with $75 pet fee per reservation. Includes pet beds and bowls upon request, treats from Wagster Treats (social enterprise by Homeward Bound of Marin), and proximity to dog-friendly parks including Huntington Park (0.7 miles) and U.N. Plaza Dog Park (1 mile).

Quantifiable outcome

• TripAdvisor Travelers' Choice 2025 - Top 10% of properties
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Sightglass CoffeeminorStrategic or Co-development PartnerSightglass Coffee is served at The Turn Cafe, providing premium locally-roasted coffee for hotel guests. This partnership supports the cafe's position as a hub for modern go-getters seeking quality beverages.
• Salesforce ParkminorStrategic or Co-development PartnerSalesforce Park, an elevated five-acre urban oasis near the hotel, is recommended to guests for outdoor wellness activities and scenic walks, complementing the hotel's wellness positioning.
• MicrometricscoreTechnology or IntegrationMicrometrics concierge platform enables guests to access concierge services via text messaging and WhatsApp, providing seamless communication for requests and recommendations.
• Life FitnesscoreTechnology or IntegrationLife Fitness equipment including treadmills, cross-trainers, recumbent bikes, cable machines, and dumbbells populate the Core Fitness Center with state-of-the-art cardio equipment featuring LCD screens and built-in coaching.
• PelotoncoreTechnology or IntegrationPeloton Bike+ with All Access Membership available in Core Fitness Center, offering connected fitness classes and curated workout music channel for guests.
• Wagster TreatsminorStrategic or Co-development PartnerSocial enterprise partnership providing all-natural, small-batch dog biscuits made by adults overcoming homelessness through Homeward Bound of Marin. Each pet guest receives treats upon arrival.
• Milestone Inc.coreTechnology or IntegrationDigital presence and website platform provider powering the hotel's online booking engine, website functionality, and digital guest experience.
• PM Hotel Group (Modus)coreStrategic or Co-development PartnerParent company and property management group overseeing Axiom Hotel operations. PM Hotel Group manages the property under the Modus brand, providing operational infrastructure and hospitality expertise.
• Sightline HospitalitycoreStrategic or Co-development PartnerManagement company associated with the property, involved in No Reservations Giving initiative and sustainable hospitality practices.
• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerOrganization that awards LEED certifications. Axiom Hotel's LEED Silver certification demonstrates commitment to sustainable building practices.
• San Francisco Green Business ProgramcoreStrategic or Co-development PartnerMunicipal program recognizing businesses committed to sustainable practices. Axiom Hotel is a certified member adhering to high environmental standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Vitale: Joie de Vivre boutique hotel on the Embarcadero/SoMa edge with similar room count, F&B, and event facilities; comparable tech-forward boutique positioning in SF.
• Yotel San Francisco: Urban compact-tech hotel brand with robotic features and tech-forward amenities; competes for the same digital-first traveler segment as Axiom.
• Hotel Zelos San Francisco: Boutique hotel in downtown SF near Union Square/Market Street with similar full-service boutique positioning, on-site dining, and group/event facilities. Most direct comparable in geography and tier.
• Hotel Zeppelin San Francisco: Independent boutique hotel in Union Square targeting digitally-engaged leisure and business travelers with playful design and tech-forward amenities; same customer profile and supply submarket.
• citizenM San Francisco: Tech-forward boutique brand with self-service kiosks, app-based check-in, and modular smart rooms; extremely close architectural parallel to Axiom's tech-amenity positioning.
• The Marker (formerly Hotel Monaco): Kimpton-affiliated boutique hotel in Union Square with similar room count, F&B, event space, and tech-forward leisure/business mix targeting Moscone attendees.
• The Clift Royal Sonesta Hotel: Historic downtown SF boutique hotel with full-service F&B, event space, and tech-forward design renovations; comparable downtown SF boutique full-service offering.
• Hotel Emblem San Francisco: Boutique lifestyle hotel near Union Square with literary/cultural positioning, compact room count, and event space; comparable size and target demographic.

Emerging players

• Proper Hotel San Francisco: Design-forward boutique hotel in SF SoMa with wellness and F&B-led positioning; overlaps with Axiom's wellness/lifestyle and SoMa-adjacent clientele.

Broad incumbents

• W San Francisco: Marriott's lifestyle flagship directly across from Moscone Center; comparable brand tier, event infrastructure, and primary business-traveler customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/axiom_hotel
• Facebookfacebook.com/axiomhotel
• Instagraminstagram.com/axiomhotel
• LinkedInlinkedin.com/company/axiom-hotel

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axiom Hotel