Micrometrics
- Company typePrivate
- Founded2014
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Micrometrics firmographics
Firmographics- Name
- Micrometrics
- Legal name
- Micro Metrics, Inc.
- Website
- https://micrometrics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Micrometrics industry classification
Industry- Product category
- Hospitality AI Orchestration Software
- NAICS
- All Other Telecommunications (517810), Computer Systems Design and Related Services (54151), Telephone Call Centers (56142)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Micrometrics is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Micrometrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based software-as-a-service providing access to the Micrometrics Platform and services. Minimum 1-year subscription term with access to surveys, templates, and platform features. Fees vary based on number of licenses and scope of services.
- Consulting Services: Optional consulting services including custom survey creation, implementation support, and training. Consultation fees charged separately from subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS Platform Access with 1-year minimum commitment |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels2 records
Micrometrics product offering
Product offeringCore offering
Micrometrics develops and sells an AI-powered hospitality orchestration platform (EL8) that automates guest communication and service requests across voice, SMS, web chat, and in-room devices. The platform integrates directly with hotel Property Management Systems (PMS), Point of Sale (POS), telephony, and back-of-house task systems to orchestrate routine workflows, eliminate missed calls, and deliver real-time service recovery. Its legacy Helix product offers WiFi captive portal-based conversational workflows introduced in 2017.
Product overview
Micrometrics offers a platform-plus-product portfolio for hospitality. The primary offering is EL8, an AI orchestration layer (Q2 2026 release) that automates guest communication and hotel operations across voice, SMS, web chat, and in-room devices. EL8 integrates with Property Management Systems (PMS), Point of Sale (POS), telephony, and back-of-house systems. The legacy product, Helix (launched 2017), provides WiFi captive portal functionality with conversational workflows. Together, these products address labor pressures and elevate service standards at scale.
Differentiator
Problem solved
Functional benefit
Brands
- EL8: AI orchestration layer for hospitality that embeds directly into daily hotel operations, orchestrating guest requests across voice, SMS, web chat, and in-room devices. Integrates with PMS, POS, and task systems to automate workflows, eliminate missed calls, and ensure real-time service recovery.
- Helix
Products and services
- EL8 EL8 is an AI orchestration platform for the hospitality industry that automates guest request management across voice, SMS, web chat, and in-room devices. It integrates with hotel Property Management Systems (PMS), Point of Sale (POS), and task management systems to streamline workflows, reduce missed calls, and enable real-time service recovery for full-service and luxury hotels.
- Helix Helix is a WiFi captive portal-based conversational workflow solution introduced in 2017 that helps hotels unlock more value from existing WiFi infrastructure by deploying guest-facing conversational flows on captive portals. It serves as the legacy product underlying Micrometrics' evolution toward the EL8 platform.
Quantifiable outcome
- Lower labor costs through AI-powered automation of routine guest requests
- +3 more outcomes
Companies that use Micrometrics
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Micrometrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Micrometrics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Property Management System ProviderscoreIntegrations with leading PMS platforms to verify guest information, drive automation, and maximize system performance. Part of EL8's core integration ecosystem.
- Telephony ProviderscoreIntegrations with multiple telephony platforms for full call automation, addressing missed calls, optimizing PBX, and reducing reliance on central reservations offices.
- Layered Service ProviderscoreSince introducing Helix in 2017, Micrometrics has helped hotels unlock more value from WiFi infrastructure through captive portal integrations and conversational workflows.
- Back-of-House System ProviderscoreCross-population of service orders and tickets across back-of-house platforms to improve communication between front desk, engineering, and operations teams.
- Point of Sale System ProviderscoreIntegrations that enhance F&B operations by automating in-room orders, surfacing menus, and enabling hotels to deliver memorable dining experiences.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Micrometrics competitors and assessment
Company assessmentDirect peers
- Kipsu: Kipsu is a real-time guest messaging platform purpose-built for hotels, enabling staff to communicate with guests over SMS, web chat, and messaging apps. It is a direct competitor to Micrometrics in hospitality guest communication and messaging automation.
- Whistle (Cloudbeds): Whistle is a guest messaging platform acquired by Cloudbeds that helps hotels automate guest communication before, during, and after stays via SMS and web. It directly competes with Micrometrics's Helix and EL8 messaging capabilities.
- Asksuite: Asksuite is an AI-powered guest communication and booking assistant for hotels and resorts, automating inquiries across web chat, WhatsApp, and email. It is a direct competitor in AI-driven hotel guest engagement.
- HiJiffy: HiJiffy is a conversational AI platform specialized for hotels, handling guest inquiries, bookings, and service requests across multiple channels. It is a direct competitor in AI guest communication for hospitality.
- Akia: Akia is a guest messaging and engagement platform for hotels, providing automated two-way texting, check-in, and service request workflows. It directly overlaps Micrometrics's guest messaging and service orchestration capabilities.
- ALICE (actabl): ALICE, now part of actabl, is a hotel operations platform that connects staff, guests, and back-of-house workflows including messaging, service requests, and task management. It competes with Micrometrics in unifying hotel operations and guest communication.
- Quore: Quore is a hotel operations and housekeeping platform with engineering, guest engagement, and quality assurance modules. It is a direct competitor in workflow automation and service request orchestration for hotels.
Emerging players
- PolyAI: PolyAI builds enterprise voice assistants with strong traction in hospitality, automating phone-based guest requests and reservations. It overlaps with Micrometrics's voice/IVR automation capabilities within EL8.
- TrustYou: TrustYou is a guest experience platform for hotels that combines guest feedback surveys, messaging, and reputation management. It overlaps with Micrometrics's Helix survey/feedback heritage and broader guest communication focus.
Broad incumbents
- Genesys: Genesys is a leading cloud contact center and customer experience platform with AI capabilities for voice and digital channels. It is a broad incumbent whose CX/CCaaS suite can be deployed into hotels and competes with EL8's contact center-style automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Micrometrics social profiles
Digital presenceMicrometrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micrometrics leadership team
Management profileNumber of profiles
Profiles3 records
Micrometrics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micrometrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micrometrics
What does Micrometrics do?
Micrometrics develops and sells an AI-powered hospitality orchestration platform (EL8) that automates guest communication and service requests across voice, SMS, web chat, and in-room devices. The platform integrates directly with hotel Property Management Systems (PMS), Point of Sale (POS), telephony, and back-of-house task systems to orchestrate routine workflows, eliminate missed calls, and deliver real-time service recovery. Its legacy Helix product offers WiFi captive portal-based conversational workflows introduced in 2017.
Is Micrometrics a public or private company?
Micrometrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Micrometrics founded?
Micrometrics was founded in 2014. It employs 11 to 50 people.
Where is Micrometrics based?
Micrometrics is headquartered in Ottawa, Canada, in the North America region.
How does Micrometrics make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are consulting Services.
Who are Micrometrics's main competitors?
Direct peers on record are Kipsu, Whistle (Cloudbeds), Asksuite, HiJiffy, Akia, ALICE (actabl) and Quore. Emerging players are PolyAI and TrustYou. Genesys is listed as a broad incumbent.
Does Micrometrics have an API?
No public API is recorded for Micrometrics.
What industry is Micrometrics in?
Micrometrics's product category is Hospitality AI Orchestration Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 517810 and its SIC code is 4813.