ACER Consulting

What ACER Consulting does

ACER Consulting is a Guelph, Ontario-based agricultural communications and epidemiological research firm founded in 2013. The company operates four integrated service divisions — ACER Investigate (research, program development, and evaluation), ACER Communicate (knowledge translation and transfer), ACER Create (visual and media design), and ACER Assurance (quality assurance program development) — and delivers them to industry, academic, and government clients across North America, Europe, and Oceania. ACER's team consists of veterinarians and scientists with veterinary degrees, masters, and doctorates from globally recognized institutions, totaling more than 65 years of combined experience across all major farmed animal sectors, supplemented by in-house creative production capabilities that have yielded 75+ custom videos and multilingual content (English, French, German, Italian).

The company monetizes through project-based professional services engagements that range from single deliverables to multi-year initiatives, with clients spanning industry associations (Dairy Farmers of Canada, Dairy Farmers of Ontario, Alberta Milk, Equestrian Canada), pharmaceutical enterprises (Zoetis, Solvet), federal and provincial government bodies (Animal Health Canada, CFIA, OMAFRA), and academic institutions (University of Guelph, University of Bristol, University of Calgary, Cornell). ACER's go-to-market is direct sales-led B2B consulting with no publicly disclosed pricing, and the firm has expanded its product surface with the I Matter Platform, an online veterinary mental wellness portal developed with the Ontario Veterinary Medical Association. Distribution is amplified through a content library hosted on YouTube, LinkedIn, ResearchGate, and a Beehiiv newsletter.

The firm remains privately held with 1-10 employees, no disclosed external funding, and no parent company, operating as an independently owned boutique consultancy with deep specialization in animal-health knowledge translation and a recurring base of multi-year client engagements.

Name

ACER Consulting

Legal name

ACER Consulting

Website

https://acerconsult.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ACER Consulting is a Guelph, Ontario-based agricultural communications and epidemiological research firm providing research, knowledge translation, creative production, and quality assurance services to industry, academic, and government clients across North America, Europe, and Oceania.

Ownership category

akta.pro rank

Product category

Agricultural Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural consulting
• Animal health research
• Epidemiological research
• Knowledge translation
• Agricultural communications

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for agricultural research, communications, creative production, and quality assurance. Projects range from single deliverables to multi-year initiatives serving industry, academic, and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ACER Consulting is a Canadian B2B consulting firm that provides agricultural communications and epidemiological research services. It operates four integrated service divisions — ACER Investigate (research and evaluation), ACER Communicate (knowledge translation), ACER Create (visual and media design), and ACER Assurance (quality assurance program development) — serving industry, academic, and government clients with projects ranging from single deliverables to multi-year initiatives. The firm combines scientific expertise in animal health and welfare with creative communication capabilities to support the agri-food sector.

Product overview

ACER Consulting is an agricultural communications and epidemiological research consulting firm offering four integrated service divisions: ACER Investigate (research and evaluation), ACER Communicate (knowledge translation and communication), ACER Create (visual and media design), and ACER Assurance (quality assurance for supply chains). The company also developed the I Matter Platform, an online mental wellness portal for veterinarians. Together, these services work to build a more resilient agricultural sector that is innovative, adaptable, and ready for future challenges.

Differentiator

Problem solved

Functional benefit

Brands

• ACER Investigate: Technical and research division specializing in development, implementation, and evaluation of agricultural programs, policies, and practices
• ACER Communicate
• ACER Create
• ACER Assurance

Products and services

• ACER Investigate

Quantifiable outcome

• More than 11,000 YouTube views on original Johne's disease animated video
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alberta MilkcoreStrategic or Co-development PartnerCollaborative development of Dairy Digest resources including factsheets, podcasts, and videos on dystocia and calf diarrhea topics for Alberta dairy farmers.
• Animal Health CanadacoreStrategic or Co-development PartnerCommissioned for Plant and Animal Health Strategy evaluation and African Swine Fever integrated emergency response plan framework development.
• Ontario Veterinary Medical Association (OVMA)coreStrategic or Co-development PartnerPartnership to develop I Matter veterinary mental wellness platform and African Swine Fever factsheets for pet pig owners and small-scale producers.
• Dairy Farmers of CanadacoreStrategic or Co-development PartnerLed planning and facilitation of webinar series showcasing dairy research excellence; developed Paths to On-Farm Excellence podcast series.
• Equestrian CanadacoreStrategic or Co-development PartnerContracted to develop national Equine Care Program including industry interviews, national survey, and assessor training program.
• Ontario Association of Veterinary Technicians (OAVT)coreStrategic or Co-development PartnerCo-developed and administered survey exploring and quantifying the value RVTs bring to veterinary practice.
• University of GuelphcoreStrategic or Co-development PartnerCollaboration on epidemiology courses (POPM*6200, POPM*3240, POPM*4230) and research projects including National Dairy Study.
• National Dairy FARM ProgramcoreStrategic or Co-development PartnerSince 2020, supporting FARM program with design and implementation of annual certification and recertification training for 2nd and 3rd party evaluators.
• Veal Farmers of OntariominorStrategic or Co-development PartnerPartnership to develop Healthy Calf Podcast Series helping Ontario dairy and veal producers with youngstock health and welfare.
• Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA)coreStrategic or Co-development PartnerFunded project to assess food animal veterinary services in underserved areas of rural Ontario.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FoodChain ID: Technical and certification services company supporting food safety, sustainability, and supply chain integrity across the food and agriculture value chain. Comparable to ACER in its work on quality assurance programs, certification, and supply chain resilience for agricultural clients.
• Promar International: Agricultural and food supply chain consulting firm providing strategy, market research, and operational advisory to agri-food businesses globally. Comparable to ACER in delivering sector-specific consulting to agriculture and food clients, with overlap in supply chain and quality assurance advisory.
• AbacusBio: International agricultural consulting firm specializing in animal breeding, genetics, and farm systems analysis for livestock industries. Comparable to ACER as a specialized consulting firm serving the animal agriculture sector with technical and research-driven engagements.
• Stonehaven Consulting: A boutique animal health consulting firm that advises animal health and nutrition companies on strategy, transactional, and commercial matters. Comparable to ACER as a small, specialized consultancy serving the animal health industry with high-touch advisory engagements.
• Pace Group: Boutique animal health consultancy advising small and mid-sized animal health companies on commercial strategy and operations. Comparable to ACER in its niche animal health consulting focus and project-based delivery model for industry clients.
• AusVet: Veterinary epidemiology and animal health consulting firm providing research, training, and advisory services to government and industry across Australia and internationally. Comparable to ACER in its combination of epidemiological research, training, and applied consulting for livestock and animal health sectors.

Regional players

• Animal Health Australia: Not-for-profit organization coordinating animal health and welfare programs, emergency preparedness, and stakeholder engagement across Australian livestock industries. Comparable to ACER in its mandate to deliver animal health programs, surveillance, and communications to government and industry, but operating regionally as a national coordinator rather than a private consultancy.
• CVMA / Canadian Veterinary Medical Association: Canadian national professional association for veterinarians providing advocacy, continuing education, and member services. Comparable to ACER in its veterinary focus and Canadian base, though it is a member association rather than a private consultancy; ACER has worked with its provincial counterpart (OVMA).

Emerging players

• Kincannon & Reed: Executive search and consulting firm specializing in food, agriculture, and animal health sectors. Comparable to ACER in its sector focus (animal health, agriculture) and small-firm, high-expertise service model serving industry clients.

Others

• Center for Veterinary Medicine (FDA): U.S. federal regulatory body overseeing animal drugs, food safety, and animal health policy. Comparable to ACER tangentially as a stakeholder in animal health regulatory and compliance work that ACER supports via engagements with Canadian regulators (e.g., CFIA).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl7oa0LRhzix5GRFDolJEfg
• LinkedInlinkedin.com/company/acer-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACER Consulting