Olympia London

What Olympia London does

Olympia London is a historic London-based exhibition and events venue operating since 1886, which completed a major transformation and reopened in June 2026 as a comprehensive entertainment destination under the management of Legends Global. The venue operates four large-scale event halls (The Grand Hall at 14,000 m², The National Hall at 8,730 m², West Hall Ground Floor, and West Hall Level 1), the International Convention Centre (ICC) with 3,000 m² of flexible conference space, and the newly opened British Airways ARC — a 3,800-capacity live music venue with advanced AV, immersive surround sound, and customizable LED lighting. The integrated estate includes 14+ restaurants and bars, two on-site hotels (Hyatt Regency London Olympia and citizenM London Olympia), and 550,000 sq ft of flexible office space (One Olympia), with a British Airways Theatre (1,575 seats) scheduled for 2027.

The business model is asset-heavy and multi-streamed: primary revenue derives from venue space rental for exhibitions, conferences, concerts, and consumer events, supplemented by hospitality and food & beverage operations, ticketing commissions through the Ticketmaster partnership, hotel licensing arrangements, and office leasing through One Olympia. The venue serves enterprise clients including event organizers (RX Global, AEG Presents, SJ Concerts, Cross Media, Premier Padel, Oakham Group) and corporate conference organizers, with pricing based on negotiated quotes varying by event type, duration, and space requirements. Go-to-market is driven by direct B2B sales, the Olympia Organisers List programme, and a multi-channel digital presence including the website, email newsletters, and social media. The underlying technology emphasizes advanced AV infrastructure, digital media networks, IT connectivity services (wired, wireless, VLAN), and exhibitor service platforms (e.g., Voyage Control for logistics), with sustainability credentials including Net Zero Carbon Events signatory status and 14 years of zero waste to landfill positioning the venue for ESG-conscious clients.

Name

Olympia London

Legal name

Olympia Limited (together with Olympia Management Services Limited, Olympia Car Park Limited, Olympia Estate Services Limited, Olympia Emberton Hotel Limited and Olympia National Hotel Limited, trading as Olympia Events)

Website

https://olympia.co.uk

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

101–250 employees

Short description

Olympia London is a historic London exhibition and events venue operating since 1886, now a comprehensive entertainment destination with event halls, a convention center, live music venue, hotels, restaurants, and office space, serving event organizers, corporate clients, and concert promoters.

Ownership category

akta.pro rank

Product category

Event Venues & Conference Facilities

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Exhibition venue hire
• Conference facilities
• Live event venues
• Event management services
• Hospitality and catering

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Space Rental: Olympia generates primary revenue through hiring out its event spaces including The Grand Hall, National Hall, West Hall, ICC, and smaller suites to event organizers for exhibitions, conferences, concerts, and consumer shows.
2. Hospitality and Food & Beverage: Revenue from on-site restaurants, bars, and catering services operated by third-party hospitality brands within the venue.
3. Event Ticketing: Partnership with Ticketmaster for ticketing services on live events, generating commission-based revenue from ticket sales.
4. Hotel Operations: Two on-site hotels (Hyatt Regency London Olympia and citizenM London Olympia) operated by global hospitality brands on the Olympia estate.
5. Office Leasing (One Olympia): 550,000 sq ft of flexible office space leasing through One Olympia for businesses in the creative industries hub.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Olympia London operates a portfolio of large-scale event and entertainment venues in West London, hiring out exhibition halls (Grand Hall, National Hall, West Hall), the International Convention Centre, and the 3,800-capacity British Airways ARC live music venue to event organisers, exhibition companies, and corporate clients. It complements the venue hire with on-site hospitality (14+ restaurants and bars), two hotels (Hyatt Regency and citizenM), office space (One Olympia), and end-to-end event support services including IT connectivity, catering, cleaning, rigging, and logistics.

Product overview

Olympia London is a reimagined entertainment and events destination offering multiple interconnected venue spaces for exhibitions, conferences, concerts, and live events. The portfolio comprises four large-scale event halls (The Grand Hall, The National Hall, West Hall Ground Floor, West Hall Level 1) and the International Convention Centre with auditorium spaces up to 800+ capacity. The venue integrates hospitality services including 14+ restaurants and bars (Idalia, Wolves of Tokyo, Bar Arriba, Lillie's, Arbour), two on-site hotels (Hyatt Regency London Olympia, citizenM London Olympia), and comprehensive exhibitor support services (IT connectivity, catering, cleaning, rigging, logistics). The British Airways ARC live music venue (3,800 capacity) opened June 2026, with British Airways Theatre (1,575 seats) planned for 2027.

Differentiator

Problem solved

Functional benefit

Brands

• British Airways ARC: A 3,800-capacity live music venue at Olympia, opening June 2026.
• British Airways Theatre
• One Olympia
• The Grand Hall
• The National Hall
• The International Convention Centre (ICC)
• West Hall

Products and services

• The Grand Hall Olympia's most iconic 14,000 m² Victorian venue with a maximum capacity of 7,000 guests and seated capacity of 5,000, used for large-scale exhibitions, fashion shows, sporting events, and cultural gatherings.
• The National Hall

Quantifiable outcome

• Venue capacity of up to 7,000 guests in Grand Hall
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered strategic, core, flagship and minor.

• AztecstrategicTechnology or Integration · 30 June 2026Olympia Events released an AV Trends Review in partnership with Aztec, providing industry insights on audiovisual trends and technology in event spaces.
• TicketmastercoreGTM or Marketing Partner · 10 June 2026Olympia Events appointed Ticketmaster as its official ticketing partner for all live events hosted at the venue. This partnership ensures comprehensive ticketing services for concerts, performances, and live events at British Airways ARC and other Olympia venues.
• British AirwaysflagshipStrategic or Co-development PartnerBritish Airways ARC is Olympia's 3,800-capacity live music venue featuring cutting-edge AV and production capabilities. The venue opened in June 2026 as the UK's freshest live music venue.
• Legends GlobalcoreImplementation/ SI/ Consulting PartnerLegends Global manages Olympia Events, providing venue management expertise and operational support for the transformed Olympia London destination.
• Hyatt RegencycoreChannel Partner/ Reseller/ DistributorHyatt Regency London Olympia is one of two premium on-site hotels at Olympia, offering sophisticated accommodation with contemporary rooms, private terraces, and striking city views.
• citizenMcoreChannel Partner/ Reseller/ DistributorcitizenM London Olympia is a premium hotel brand operating on the Olympia estate, offering vibrant, thoughtfully designed spaces for modern travelers with XL king beds and smart technology.
• K2K RadiominorStrategic or Co-development PartnerK2K Radio partners with Olympia to curate live programmes of DJs, broadcasters, and emerging artists for 'Live from the Square', the free entertainment space at Olympia.
• Ten WestminorStrategic or Co-development PartnerTen West collaborates with Olympia on 'Live from the Square', curating live music and entertainment programming for the free public entertainment space.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ExCeL London: ExCeL London is the UK's largest exhibition and convention venue in the Royal Docks, offering comparable large-scale halls, ICC-style conference space, and on-site hotels. It is Olympia's most direct competitor for trade shows, conferences, and consumer events in London.
• The O2 Arena: The O2 is a 20,000-capacity London arena combining live music, comedy, and entertainment with surrounding exhibition and event space. It competes directly with British Airways ARC for live music bookings and with Olympia for major event promoters.
• Barbican Centre: The Barbican is a major London arts and conference centre operated by the City of London, offering theatres, concert halls, galleries, and conference facilities. It overlaps with Olympia on conferences, cultural events, and corporate event hire in central London.
• NEC (National Exhibition Centre): NEC Birmingham is the UK's largest exhibition venue with comparable multi-hall, conference, and arena (Resorts World Arena) operations. It competes with Olympia for large UK trade shows and corporate events, and was also previously owned by a private equity consortium before recent transactions.
• SEC (Scottish Event Campus): SEC in Glasgow operates the OVO Hydro arena, conference centre, and exhibition halls — a comparable multi-venue event campus model with on-site hotels and conferencing. It competes with Olympia for UK and international conferences, concerts, and exhibitions.

Broad incumbents

• Messe Frankfurt: Messe Frankfurt is one of the world's largest exhibition venue operators with multiple halls, congress facilities, and integrated hotels. It overlaps with Olympia on hosting flagship trade fairs and international conferences, though at greater scale.
• RAI Amsterdam: RAI Amsterdam is a major European convention and exhibition centre combining multiple halls, conference space, and a theatre. It is comparable to Olympia in offering large-scale multi-purpose event infrastructure, often drawing international congresses that could otherwise route through London.

Others

• Legends Global: Legends Global is the venue management company that operates Olympia and provides hospitality, sponsorship, and merchandise services to other major venues globally. It is comparable as an operator of comparable peer venues (e.g., One World Observatory, AT&T Stadium) and as the strategic operator that runs Olympia.

Regional players

• Eventim Apollo (Hammersmith Apollo): The Eventim Apollo is a 5,000-capacity live music venue in Hammersmith, West London — adjacent to Olympia. It competes with British Airways ARC for mid-sized concert tours in the same London geography.
• Manchester Central: Manchester Central is a large converted Victorian railway-station exhibition and conference venue in northern England, comparable in heritage architecture and event space but serving the North of England rather than London.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/olympialondon
• Xx.com/olympia_london

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympia London