Baden-Baden Events

What Baden-Baden Events does

Baden-Baden Events GmbH is a German private cultural event organizer headquartered at Schloss Solms in Baden-Baden (11–50 employees, GmbH). The company develops, produces, and curates cultural programming across four owned-or-managed venues: the Kurhaus Baden-Baden (with the Runder Saal, Bénazetsaal, and Weinbrennersaal), the Kurgarten open-air area, the Trinkhalle arcade, and the Kongresshaus Baden-Baden. Its portfolio spans roughly 30+ recurring event series and one-off productions, including Comedy im Kurhaus, Mr. M's Jazz Club, Rhythm & Blues, Schoog im Dialog (talk series), dance galas (Welttanz-Gala, European Dance Award, Tango im Wandelgang, WDC World Championships), the Sportler des Jahres gala (nationally broadcast on ZDF), and seasonal anchor events (Baden-Badener Christkindelsmarkt, Sommernächte, Silvester Dinner Ball).

The underlying technology stack is conventional and non-proprietary: a Neos CMS website (hosted and maintained by Land in Sicht AG), CTS Eventim for ticketing infrastructure, Rapidmail for newsletters, Google Analytics and Meta Pixel for marketing attribution, and YouTube/Vimeo for video embedding. The company holds no disclosed patents or proprietary AI/ML capabilities and operates entirely on off-the-shelf vendor integrations.

The business model is direct-to-consumer ticket sales (transaction-fee revenue model), distributed through Eventim's online webshop, telephone sales, and authorized advance sales outlets. Ticket prices range from free (Christkindelsmarkt, Sommernächte) to €290 (Silvester Dinner Ball), with most paid events priced between €18 and €60, and combo tickets offered for multi-event series. Customer segments include local residents, regional and international tourists (in partnership with Baden-Baden Kur & Tourismus GmbH), and institutional partners (WDC, DOSB, Deutscher Behindertensportverband, BKV, ZDF). The Sportler des Jahres gala is invitation-only. The company has no disclosed parent company, external investors, or funding rounds.

Name

Baden-Baden Events

Legal name

Baden-Baden Events GmbH

Website

https://badenbadenevents.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Baden-Baden Events GmbH is a German cultural event organizer producing concerts, dance galas, comedy, talks, children's programming, and seasonal festivals at the Kurhaus Baden-Baden and adjacent venues, serving regional residents, tourists, and institutional partners.

Ownership category

akta.pro rank

Product category

Live Event Management and Cultural Programming

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Holiday, Seasonal & Christmas Markets (MPAGAFAL), Regional Multi-Sport Games & Festival Organizers (MPAKADAK), Neighborhood & Community Markets/Pop-Ups (Community-Led Bazaars) (MPAGAEAJ)

Keywords

• Cultural event management
• Live entertainment programming
• Concert and dance galas
• Comedy and talk shows
• Festival and venue operations

Headquarters

HQ city

Baden-baden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: The primary revenue stream is direct ticket sales to event attendees. Tickets are sold via the company's Eventim-powered online shop (tickets.badenbadenevents.de), telephone, and authorized advance sales outlets. Pricing varies by event format, with combo/ticket packages offered for series (e.g., Rhythm & Blues Kombiticket, Schoog im Dialog four-event ticket). Ticket prices range from free (Christkindelsmarkt, Baden-Badener Sommernächte) to €290 per person (Silvester Dinner Ball).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Baden-Baden Events GmbH develops, produces, and promotes cultural events at four historic venues in Baden-Baden, Germany: the Kurhaus Baden-Baden, the Kurgarten open-air area, the Trinkhalle arcade, and the Kongresshaus. The company curates and sells tickets for a year-round programming calendar spanning comedy series, concerts (jazz, rhythm & blues, acoustic), talk shows, dance galas and competitions, children's programming, seasonal festivals (Christmas market, summer nights, New Year's Eve gala, city festival), and the nationally broadcast Sportler des Jahres award ceremony.

Product overview

Baden-Baden Events is an event management company that develops and produces cultural events primarily at the Kurhaus Baden-Baden, Kurgarten, Trinkhalle, and Kongresshaus. The product portfolio consists of multiple event series and formats: Comedy im Kurhaus (stand-up comedy), Konzerte (concerts including Rhythm & Blues and Mr. M's Jazz Club), Schoog im Dialog (talk series), Tanzen (dance events including Welttanz-Gala, European Dance Award, Tango im Wandelgang, Good Good Battle), Kinder (children's programs), Voices im Wandelgang (acoustic concerts), special events (Christkindelsmarkt, Sportler des Jahres, Baden-Badener Sommernächte, Silvester Dinner Ball), and WDC World Championships in dance sports. The offerings span comedy, music, talks, dance, children's programming, and seasonal festivals, all hosted in the company's historic Baden-Baden venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Comedy im Kurhaus Stand-up comedy series featuring mixed shows with three comedians per event, hosted by Max Ruhbaum in the Runden Saal of Kurhaus Baden-Baden. Tickets start at €34.50 per person with student discounts available.
• Rhythm & Blues Concert Series Concert series in the Runder Saal featuring the Ralf Heinrich Group with guest soloists. Music spans blues, soul, funk, and jazz with emphasis on improvisation and audience proximity. Tickets from €32 per person; Kombiticket covers four evenings at a reduced price.
• Mr. M's Jazz Club International jazz festival in the Bénazetsaal featuring artists from jazz, soul and related genres. Hosted by Marc Marshall with performances by the Mr. M's All Star Band. Festival tickets from €49 per person for opening night; approximately 1,500 guests across three evenings in 2026.
• Schoog im Dialog Talk series bringing together personalities from culture, media and society for in-depth conversations, moderated by Bernadette Schoog in the Weinbrennersaal. Individual tickets from €29 per person; Kombiticket covering all four annual events offers a €5 reduction per ticket.
• Welttanz-Gala Annual international dance gala featuring world champion dance couples in the Bénazetsaal, showcasing elegant ballroom dancing and performances. 31st edition tickets from €60 per person.
• Tango im Wandelgang Tango festival at the Trinkhalle with live orchestra, milonga dancing, and show performances, held as part of UNESCO World Heritage Weekend. Tickets from €27 per person.
• European Dance Award Annual dance competition awarding the Golden Colibri to Europe's best show dance acts, featuring soloists, couples and formations from across Europe. Flanierkarten (general admission) from €35 per person.
• Good Good Battle Urban dance and breaking battle event featuring international crews in 2v2 battles with DJs, MC, and jury from the urban dance scene, co-produced with Team Combo (Karlsruhe).
• Voices im Wandelgang Concert series in the arcade of the historic Trinkhalle featuring singer-songwriters and acoustic rock with intimate sound space.
• Children's Programs (Kinder) Children's programs featuring sound discovery, fairy tales and small adventures in lovingly designed formats for young audiences.
• Baden-Badener Christkindelsmarkt Traditional Christmas market in the Kurgarten in front of Kurhaus Baden-Baden featuring festive stalls, nativity exhibition, children's activities and culinary offerings. Free admission.
• Sportler des Jahres Athletes of the Year award ceremony at Kurhaus Baden-Baden — one of Germany's most important sports awards, broadcast nationally on ZDF. Invitation-only event (no tickets in free sale). 79th edition in 2025; 57th time in the Kurhaus.
• Baden-Badener Sommernächte Open-air festival in the Kurgarten featuring four days of live music, tribute shows, and DJs. Free admission.
• Silvester Dinner Ball Exclusive New Year's Eve gala in the Bénazetsaal featuring 4-course gala menu (classic or vegan), welcome drink, beverages, live bands, show acts and dancing. €290 per person.
• Tanztee im Kurhaus Sunday afternoon dance event in the Bel Etage with live music from Casino Trio, including coffee, tea, water and cake. Tickets at €18 per person.
• WDC Weltmeisterschaft (World Dance Council World Championships) World Championship events in Latin and Standard professional showdance organized by the World Dance Council at Kurhaus Baden-Baden. Kür Standard from €99 per person.
• Concerts (Konzerte) Live concert series in Kurhaus and Trinkhalle including Rhythm & Blues, Mr. M's Jazz Club, and Voices im Wandelgang. Features intimate proximity between artists and audience across multiple genres.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Kongresshaus Baden-Baden Betriebsgesellschaft mbHminorStrategic or Co-development PartnerVenue partner for events held at the Kongresshaus Baden-Baden. Used when event formats or themes require different spatial atmospheres beyond the Kurhaus. Culture Rave Sommer 2026 is co-presented with the Kongresshaus.
• BKV Bäder- und Kurverwaltung Baden-WürttembergcoreStrategic or Co-development PartnerBKV is a co-presenter of Mr. M's Jazz Club. As the municipal baths and spa administration of Baden-Württemberg, BKV has a core operational role in the Mr. M's Jazz Club festival.
• Baden-Baden Kur & Tourismus GmbHcoreGTM or Marketing PartnerThe city's official tourism board is a key marketing and distribution partner. Baden-Baden Events programming is featured on the tourism board's website (www.baden-baden.com), including the Christkindelsmarkt, event guides, and travel planning content. This partnership drives significant tourist attendance to events.
• CTS EventimcoreTechnology or IntegrationCTS Eventim provides the ticketing infrastructure for all ticket sales, including the online webshop, embedded modules, and point-of-sale integration. The partnership is fundamental to the company's revenue operations.
• Land in Sicht AGcoreTechnology or IntegrationExternal hosting provider and website developer. Land in Sicht AG (Freiburg) is responsible for website hosting, technical maintenance, and CMS management (Neos CMS). A data processing agreement is in place per GDPR requirements.
• Team Combo (Karlsruhe)minorStrategic or Co-development PartnerCooperation partner for The Good Good Battle urban dance event. Team Combo, based in Karlsruhe, brings dance event expertise and connections in the urban/breaking scene to co-produce the annual dance battle.
• Gutmann Events FreiburgminorStrategic or Co-development PartnerCo-presenter of the European Dance Award. Gutmann Events Freiburg contributes event production expertise and industry connections for this annual dance gala.
• ZDF / Sportstudio.decoreGTM or Marketing PartnerNational broadcasting partner for the Sportler des Jahres gala. ZDF broadcasts the ceremony nationally (22:15–23:45 delayed), while sportstudio.de streams live from 20:00. This partnership provides massive national exposure.
• DOSB (Deutscher Olympischer Sportbund)coreStrategic or Co-development PartnerDOSB provides the top-five athlete lists that form the basis for the Sportler des Jahres voting. This partnership is essential to the legitimacy and prestige of the award.
• Deutscher BehindertensportverbandcoreStrategic or Co-development PartnerProvides athlete nominations for the new Special Olympics Sportler des Jahres category introduced in 2025.
• WDC (World Dance Council)coreStrategic or Co-development PartnerThe WDC is the international governing body for professional dance sport and the organizer of the World Championship Kür Latein. Baden-Baden Events hosts the event at the Kurhaus in partnership with WDC and the German Professional Dance Sport Association (DPV).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BB Promotion: German concert and event promoter focused on live music programming in regional venues. Directly comparable as a mid-sized German live entertainment event organizer operating concert series in historic venues.
• Festspielhaus Baden-Baden: Major cultural venue located in the same city as Baden-Baden Events, hosting opera, ballet, and concert programming in a larger, internationally renowned facility. Both operators compete for the same cultural tourism audience in Baden-Baden and share the city's UNESCO Spa heritage draw.
• Mummert & Partner Eventagentur: German event agency specializing in cultural galas, corporate events, and live entertainment production. Comparable as a mid-sized German event organizer producing gala-format and cultural events, though without Baden-Baden's venue monopoly.
• Karsten Jahnke Konzertdirektion: Established Hamburg-based concert promoter producing jazz, blues, and world music tours across German venues. Closely comparable in the jazz and intimate concert series programming, though operates as a touring promoter rather than venue operator.

Regional players

• Congress Center Hamburg (CCH): Large Hamburg congress and event complex hosting conferences, galas, concerts, and cultural events. Comparable in operating a multi-venue cultural event calendar but at much larger scale and with different regional positioning.
• Konzerthaus Dortmund: Major concert and event venue in North Rhine-Westphalia offering a similarly broad classical, jazz, and contemporary cultural programming calendar. Comparable as a venue-based event operator but in a different German region without the same tourism draw.
• Tempodrom Berlin: Berlin event venue hosting concerts, galas, comedy, and touring shows. Comparable as a multi-format cultural event venue operator with similar programming mix, though based in Berlin rather than a tourism-dependent spa town.

Others

• Reservix: German ticketing platform and box office network serving many regional venues and event organizers. Related to Baden-Baden Events as an alternative ticketing infrastructure provider and ecosystem participant rather than a direct competitor.

Broad incumbents

• DEAG (Deutsche Entertainment AG): Major publicly listed German live entertainment group operating venues, concerts, and ticketing (including myticket, AIO Live). Competes with Baden-Baden Events for touring artists, sponsors, and event production contracts in the German market.
• Semmel Concerts Entertainment: One of Germany's largest independent concert and event promoters, operating across multiple venues and formats nationally. Comparable in live entertainment event production but with broader geographic reach and larger event portfolio than Baden-Baden Events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BadenBadenEvents
• Facebookfacebook.com/BadenBadenEvents
• LinkedInlinkedin.com/company/baden-baden-events-gmbh
• Instagraminstagram.com/badenbadenevents_official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baden-Baden Events