Land in sicht

What Land in sicht does

Land in sicht AG is a Freiburg, Germany-based owner-managed Aktiengesellschaft (founded 1994, 33 employees, no outside investors) that operates mein.toubiz, a multi-tenant, cloud-based tourism data management platform for Destination Management Organizations (DMOs), cities, regions and tourism service providers (Leistungsträger) across the DACH region. Its core product is the mein.toubiz #infosystem — a centralized, CC-license-aware database for structured tourism data (POIs, gastronomy, events, tours, accommodations, experiences) with multilingual support (DE/EN/ES/CZ/DK/FR/IT/NL) and dynamic category-specific fields — surrounded by a portfolio of output modules: #website (turnkey tourist portal with free hosting/SSL and OpenStreetMap base layer, avoiding Google Map fees), #website plus (modular portal built on the open-source Neos CMS), #elements (responsive, accessibility-compliant embeddable widgets), #system API (versioned REST API with JSON, ISO8601, Bearer auth, configurable distribution channels), #schneebericht (winter/snow-report module with the #schneemelder mobile app for on-site status updates), #transaction (booking integration with bookingkit), #easyEdit (smartphone-friendly provider interface) and #academy (eLearning platform with 14+ courses). Technology stack is built on OpenStreetMap cartography, Cloudflare CDN/DDoS protection and SSL encryption, with live public-transport data from NVBW/MobiData BW (covering Germany, Switzerland and Austria), official RKI/Tourismus-Wegweiser feeds, and first-mover status feeding the Deutsche Zentrale für Tourismus (DZT) Knowledge Graph.

The company's business model combines quote-based, multi-year subscription/license fees for customized mein.toubiz deployments (with freemium free logins for users in Baden-Württemberg and Saarschleifenland funded by TMBW and Saarschleifenland), per-learner #academy course fees (€120–€420/year), professional services for BFSG accessibility audits, schneebericht onboarding and legacy migration (including the TPortal-to-Holidu whitelabel path), one-time setup plus recurring TTA Connector fees for plug-and-play interoperability with Outdooractive, imx.Platform and destination.one, and emerging transaction-adjacent revenue via bookingkit. Go-to-market is a hybrid of self-serve free login for individual providers, inside sales for regional and city deployments ([email protected]), field sales for ski-area and BFSG engagements (Jessica Leber), channel/reseller partnerships via the TTA alliance and Neos CMS integrator community, and a Service Desk for licensed customers.

The customer base is concentrated in the German public-sector tourism stack: state-level DMO Tourismus Marketing GmbH Baden-Württemberg (TMBW) is the flagship anchor and treats mein.toubiz as the central state system; regional DMOs such as Schwarzwald, Oberschwaben-Allgäu, Hochschwarzwald, Schwäbische Alb, Bodensee, Chiemsee-Alpenland, Ostbayern and Nördlicher Schwarzwald; city tourism offices including Stuttgart, Frankfurt, Düsseldorf, Karlsruhe, Husum, Wangerland and Basel; Swiss destinations Zermatt, Solothurn, Rigi; the Deutscher Wanderverband (which uses mein.toubiz as the backbone of the 'Wanderbares Deutschland' portal covering 141 long-distance trails, 173 themed trails and 100 quality trails); and Tourismus Zentrale Saarland. With over 2,000 mein.toubiz logins in Baden-Württemberg alone and tens of thousands of managed data records, the platform is also a notable source of structured, Open Data tourism content for the German market.

Name

Land in sicht

Legal name

land in sicht AG

Website

https://land-in-sicht.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Land in sicht AG (Freiburg, Germany; founded 1994; 33 employees) operates mein.toubiz, a multi-tenant, cloud-based tourism data management platform serving German and DACH Destination Management Organizations (DMOs), cities, regions and tourism service providers with structured POI/event/tour data, embeddable widgets, websites, a REST API and Open Data publishing.

Ownership category

akta.pro rank

Product category

Tourism Data Management Software

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Marketing, Photography & Listing Optimization Services (THAMAKAM)

Keywords

• Tourism data management
• Destination management software
• Digital tourism platform
• Tourist content management
• Tourism API integration

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription / license fees for mein.toubiz customization: Recurring license and customization fees for mein.toubiz deployments customized for regions and cities (e.g., #website plus, #elements, #system API, custom domains, schneebericht module). Pricing is quote-based and tailored per destination.
2. #academy eLearning course fees: Per-learner, per-year course bundles for mein.toubiz eLearning (and Neos / OpenStreetMap courses). Pricing tiers: 1 course = €120, 2 = €220, 3 = €290, 4 = €350, 5 = €390, 6+ = €420. Free for users in Baden-Württemberg and Saarschleifenland (sponsored by TMBW and Saarschleifenland).
3. Service and consulting fees: Service desk access for license customers, plus paid professional services for BFSG accessibility audits, schneebericht onboarding, individual custom integrations, and migration from legacy systems (e.g., old schneebericht or TPortal).
4. Booking / transaction integration via bookingkit: mein.toubiz #transaction enables integration of third-party booking systems (bookingkit for tours/experiences, future accommodation booking) on customer websites — opening a transaction-fee-adjacent revenue path as the booking ecosystem matures.
5. TTA Connector setup and ongoing fees: One-time setup and recurring fees for activating Tourism Technology Alliance (TTA) connectors in a customer's mein.toubiz instance to exchange data with imx.Platform, destination.one, or Outdooractive. Significantly cheaper than custom integrations.
6. Managed services: Holidu Whitelabel integration: Implementation services for embedding Holidu's whitelabel accommodation booking on a customer's subdomain (the only supported integration mode), with mein.toubiz as the underlying inventory system.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels13 records

Core offering

land in sicht AG operates mein.toubiz, a multi-tenant, cloud-based tourism data management platform that lets regions, cities and tourism service providers centrally capture, manage and publish structured tourism data (POIs, events, tours, gastronomy, accommodations, experiences) and distribute it to websites, apps, partner portals and Open Data channels via a portfolio of output modules (website, widgets, REST API, snow report, booking integration, eLearning). The platform is used by more than 2,000 logins across Baden-Württemberg and other regions to manage tens of thousands of tourism data records.

Product overview

Land in sicht AG operates mein.toubiz, a unified, tenant-capable tourist data management platform consisting of a core module (mein.toubiz #infosystem for data entry, management, linking and publishing) and a portfolio of output modules: mein.toubiz #website (quick tourism portal), mein.toubiz #website plus (modular portal with Neos CMS), mein.toubiz #elements (embeddable widgets for any website), mein.toubiz #system API (REST API for data import/export), mein.toubiz #schneebericht (winter/snow report with dashboard and #schneemelder app), mein.toubiz #transaction (booking integration incl. bookingkit), mein.toubiz #academy (eLearning), and the #easyEdit interface for service providers. Supporting products include the Kühle Orte Baden-Württemberg mobile app, the Tourism Technology Alliance (TTA) connector alliance with Outdooractive, imx.Platform and destination.one, and BFSG accessibility compliance services. The platform is used by over 2,000 logins to manage tens of thousands of tourist data records and integrates with the DZT Knowledge Graph, NVBW live transit data, RKI, Tourismus-Wegweiser, and OpenStreetMap.

Differentiator

Problem solved

Functional benefit

Brands

• mein.toubiz #infosystem: Core tourism data management information system; the entry point for capturing, managing and publishing structured tourism data (POIs, tours, events, gastronomy, accommodation).
• mein.toubiz #elements
• mein.toubiz #website
• mein.toubiz #website plus
• mein.toubiz #system API
• mein.toubiz #schneebericht
• mein.toubiz #transaction
• mein.toubiz #academy

Products and services

• mein.toubiz #infosystem Central, multi-tenant tourism data management module for entering, managing, linking and publishing structured tourism data (POIs, gastronomy, events, tours, accommodations, experiences) without requiring technical expertise; supports automatic content linking, Creative Commons license management and is free for users in Baden-Württemberg and Saarschleifenland.
• mein.toubiz #elements Embeddable, CMS-independent, responsive and accessible widgets that surface mein.toubiz tourism content (excursion destinations, tours, events, accommodations, gastronomy) on any third-party website via configurable filters, language switching, sorting and highlight slider.
• mein.toubiz #website Quick-setup tourism portal generator that creates a fully responsive destination website from the mein.toubiz dataset; free for license holders, includes SSL, hosting, optional custom domain, an OpenStreetMap-based tourism map (no Google fees) and integration of COVID-19 official data.
• mein.toubiz #website plus Modular tourism portal combining the central mein.toubiz data management with a Neos CMS (open source, GPL v3+) for high-quality editorial storytelling, with frontend editing, customizable design themes, and modular content structure.
• mein.toubiz #system API REST API for standardized data import and export, with multiple versioned endpoints, JSON serialization, ISO8601 date formatting, Bearer authentication, configurable status codes and export to CSV/XLS/PDF/DOC; supports multi-tenant access and distribution to third-party websites, apps, partner applications and content hubs.
• mein.toubiz #schneebericht Digital winter offerings module for ski regions, lift operators, ski schools, hotels and tourism offices; manages lifts, slopes, cross-country trails, toboggan runs, winter hiking trails, snowshoe trails, ski tours and events, and distributes data via the Open Data-Pool BW.
• mein.toubiz #transaction Module for integrating third-party booking systems into the mein.toubiz ecosystem — currently bookingkit for tours, activities and attractions, with accommodation booking and online tickets planned; enables customers to embed bookable experiences on their own websites.
• mein.toubiz #academy E-learning platform with 11 mein.toubiz courses plus 3 Neos CMS and 3 OpenStreetMap courses, with optional certification (80% pass mark); free for users in Baden-Württemberg and Saarschleifenland (funded by TMBW and Saarschleifenland), per-learner/per-year pricing tiers for others (€120–€420).
• mein.toubiz #easyEdit Lightweight input interface that allows tourism service providers to maintain opening hours and other basic data on their mein.toubiz entries directly from a smartphone, without their own mein.toubiz login.
• Tourism Technology Alliance (TTA) Connectors Alliance and plug-and-play connectors with Outdooractive, imx.Platform (infomax) and destination.one (neusta) that enable ad-hoc, click-activated bidirectional data exchange for POI, route and event data via a shared core data model, with one-time setup and recurring fees.
• Kühle Orte in Baden-Württemberg (mobile app) Native iOS and Android consumer app that uses mein.toubiz data to help users find cool places to escape summer heat in Baden-Württemberg; distributed via the App Store and Google Play, with embeddable badges and banner assets for partner websites.
• BFSG Accessibility Compliance Service Service offering (with Eye-Able and digiAccess) for BFSG (Barrierefreiheitsstärkungsgesetz) compliance including WCAG 2.1 audit, accessibility statement and integration of an accessibility tool; applicable to mein.toubiz #websites and other platforms, with a dedicated #academy course (MT11).

Quantifiable outcome

• Used by 2,000+ logins in Baden-Württemberg alone, managing tens of thousands of tourism data records
• +5 more outcomes

Named customers37 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature12 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Tourismus Marketing GmbH Baden-Württemberg (TMBW)flagshipStrategic or Co-development PartnerLong-standing strategic partnership: TMBW was the first organization to adopt mein.toubiz after its relaunch and uses it as the state-level system for digitizing Baden-Württemberg's tourism infrastructure. Co-funds the #academy for BW users, co-developed Open Data workflows, the 'wirhaltenzusammen-bw.de' portal and 'Kühle Orte in Baden-Württemberg' app. Quoted in the case study as the central public-sector partner.
• Outdooractive AGflagshipStrategic or Co-development PartnerCo-founder of the Tourism Technology Alliance (TTA) alongside land in sicht, neusta destination solutions and infomax. TTA Connector enables plug-and-play data exchange between mein.toubiz and Outdooractive for ~80% of typical use cases, replacing custom integrations. Co-develops the shared core data model.
• neusta destination solutions GmbH (destination.one)flagshipStrategic or Co-development PartnerCo-founder of the Tourism Technology Alliance. destination.one platform is connected to mein.toubiz via the TTA Connector, and together the partners co-developed the TTA core data model that enables standardized, simplified data exchange.
• infomax websolutions GmbH (imx.Platform)flagshipStrategic or Co-development PartnerCo-founder of the Tourism Technology Alliance. imx.Platform integrates with mein.toubiz via TTA Connector; the TTA core data model allows standardized data exchange across both systems.
• Nahverkehrsgesellschaft Baden-Württemberg (NVBW) / MobiData BWcoreTechnology or IntegrationTechnology partnership for live public transport data: mein.toubiz integrates live ÖPNV timetables, stops and connections from MobiData BW (NVBW). Coverage extends to Germany, Switzerland and Austria through additional interfaces and agreements. The #schneebericht module automatically includes live ÖPNV info at ski area POIs.
• Deutsche Zentrale für Tourismus (DZT)flagshipStrategic or Co-development PartnerFirst-mover technology partnership for Open Data: mein.toubiz was the first provider to feed content to the DZT Knowledge Graph, distributing structured, CC-licensed, Schema.org-tagged tourism data via the nationwide open data hub. TMBW, Tourismus Zentrale Saarland and Tourismusverband Ostbayern participate as initial contributors.
• bookingkitcoreTechnology or IntegrationIntegration partner powering mein.toubiz #transaction for bookable experiences: customers can embed bookingkit experiences on their websites and access an open bookingkit pool. Covered by a dedicated #academy course (MT09 'Buchbare bookingkit-Erlebnisse mit mein.toubiz').
• HoliducoreOEM/ Whitelabel/ Licensing PartnerWhitelabel accommodation distribution partner: land in sicht supports destinations migrating from the legacy TPortal to Holidu's whitelabel booking experience. Holidu is delivered on a customer subdomain with mein.toubiz as the inventory/booking-link backend. Joint webinar recorded April 2026. Examples include seeferien.com, dreiwelten.com, echt-bodensee.de, grimmheimat.de, hochschwarzwald.de.
• Eye-AblecoreTechnology or IntegrationCooperation partner for BFSG accessibility compliance: Eye-Able is used for accessibility audits and the barrierefreiheits-stärkung tool that land in sicht offers (Report + Tool + Accessibility-Statement). Existing Eye-Able customers can transfer their license to land in sicht. Server location is in the EU.
• Cloudflare Inc.coreTechnology or IntegrationCDN and security provider for land-in-sicht.de: delivers DDoS protection, DNS management and content delivery. Data may be processed in the USA under EU Standard Contractual Clauses.
• Deutscher WanderverbandflagshipStrategic or Co-development PartnerCo-development partnership for the 'Wanderbares Deutschland' hiking portal: mein.toubiz is the technical backbone. Joint OpenStreetMap training program ('WaldWegweiser' project) including iD-Editor and JOSM-Editor courses.
• Tourismus Zentrale SaarlandcoreStrategic or Co-development PartnerCo-funder of the mein.toubiz #academy for Saarschleifenland users and co-contributor to the DZT Knowledge Graph via mein.toubiz.
• wirhaltenzusammen-bw.de (TMBW campaign)coreGTM or Marketing PartnerJoint public-service portal operated together with TMBW for free local tourism offers during the COVID-19 pandemic; mein.toubiz data is published automatically on the portal and RKI/Tourism-Wegweiser data is integrated.
• Kompetenzzentrum Tourismus Schwarzwald (Freiburg)flagshipStrategic or Co-development PartnerCo-location and ecosystem partnership: the Kompetenzzentrum in Freiburg is operated jointly with tourism partners; serves as the company's 2,000 sqm office and collaboration hub.
• AXA Versicherung AGminorOthersBerufshaftpflichtversicherung (professional liability insurance) partner disclosed in the Impressum.
• Bundesministerium für Arbeit und Soziales (BMAS) — Civic Innovation PlatformcoreOthersPublic-sector funding partner: awarded the joint 'Frag Schwarzwaldmarie' AI accessibility project 20,000 € in the 'Gemeinsam wird es KI' competition (March 2021).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiscover GmbH: Tiscover is an Austrian tourism platform providing accommodation booking, destination portals and tourism data services to DMOs and tourism providers across Austria, Germany, Switzerland and Italy. Comparable to Land in sicht in the DMO and destination data space, particularly in the DACH Alpine market where both companies serve public-sector tourism customers.
• neusta destination solutions GmbH (destination.one): destination.one is a German content management and digital platform for tourism destinations, covering CMS, booking, distribution and analytics for cities, regions and DMOs. It directly competes with mein.toubiz for the same public-sector tourism customers and is a TTA alliance partner enabling plug-and-play data exchange via the shared TTA core data model.
• Outdooractive AG: Outdooractive AG is a German outdoor tourism platform serving DMOs and outdoor destinations with maps, tours, routes and POI data across Europe. It directly competes with mein.toubiz for the same DMO/regional customer base (Schwarzwald Tourismus explicitly migrated away from Outdooractive to mein.toubiz) and is also a TTA alliance partner, with bidirectional connector-based data exchange.
• feratel media technologies AG: feratel is an Austrian/Swiss provider of tourism information systems, webcams, panorama imagery and destination data, serving tourism boards, ski regions and DMOs across the Alpine region (Austria, Switzerland, Germany, South Tyrol). Directly comparable to Land in sicht in providing public-sector tourism customers with structured destination data infrastructure and information systems.
• infomax websolutions GmbH (imx.Platform): imx.Platform is a German tourism platform serving cities, regions and DMOs with CMS, content distribution and digital destination tools. It is a direct mein.toubiz competitor (and Schwarzwald Tourismus-style reference battleground) and the fourth co-founder of the Tourism Technology Alliance, with bidirectional TTA Connector data exchange.

Others

• TrustYou GmbH: TrustYou is a Munich-based hospitality data and guest feedback platform providing hotel reputation management, review summaries and semantic hotel data. Adjacent to Land in sicht in the broader hospitality data space, but focused on accommodation reviews and sentiment rather than destination content — a thematic connection rather than a direct competitor.

Emerging players

• Regiondo GmbH: Regiondo is a German online booking system for tours, activities, tickets and events, used by tourism destinations, attractions and leisure providers across the DACH region. Comparable to mein.toubiz in serving DMOs and tourism providers, particularly in the booking/distribution layer where it competes for the same experience-booking wallet.
• Bookingkit GmbH: Bookingkit is a Berlin-based booking and ticketing SaaS platform for tours, activities and attractions, used by tour operators, attractions and destinations across Europe. It is integrated with mein.toubiz via the #transaction module as a booking partner, but also offers comparable booking functionality to LiS's tourism customers, giving it partial product overlap.

Broad incumbents

• Holidu GmbH: Holidu is a Munich-headquartered, venture-backed accommodation search and booking platform with a whitelabel product used by tourism destinations (seeferien.com, dreiwelten.com, echt-bodensee.de, grimmheimat.de). It is integrated with mein.toubiz for accommodation distribution but operates at much larger scale as a broader hospitality booking incumbent and represents both a partner and competitive threat in accommodation data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLHiiYZqLjlI8dBLuEsr2cypdcw_A0Xjj9
• Facebookfacebook.com/land.in.sicht
• LinkedInlinkedin.com/company/land-in-sicht-ag
• Instagraminstagram.com/land.in.sicht
• Xx.com/land_in_sicht

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land in sicht