T-Mobile Polska

Name

T-Mobile Polska

Legal name

T-Mobile Polska S.A.

Website

https://t-mobile.pl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Subscription Services (Abonament): Monthly recurring subscription fees for mobile services including unlimited calls, SMS, MMS, and data packages. Offers various tariff tiers including unlimited plans, with discounts for marketing consents and electronic billing.
2. Prepaid Services (Na Kartę): Pay-as-you-go mobile services with prepaid credit, available starter kits from 5 PLN to 50 PLN, and various data packages including 9999GB annual offers.
3. Device Sales: Sale of smartphones, tablets, laptops, smartwatches, accessories, and other electronics through retail stores and online. Devices available with installment plans (24 raty 0%) and bundled with subscriptions.
4. Fiber Internet Services: Fiber optic internet subscription for residential and business customers, available as standalone or bundled with mobile and TV packages.
5. Television Services (MagentaTV): IPTV and streaming television services with 193 channels, premium content (CANAL+, HBO Max, Eurosport), and multiroom options.
6. Roaming and International Services: International roaming services with various zones, roaming packages, and reduced rates for EU travel.
7. Value-Added Services: Additional services including insurance, device security, family location tracking, and partner services (Netflix, streaming platforms).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

T-Mobile Polska is a mobile and fixed-line telecommunications operator that provides mobile voice and data subscription plans, prepaid mobile services, fiber optic and 5G home internet, IPTV (MagentaTV), and sells devices (smartphones, tablets, laptops, accessories) to individual consumers, small and medium businesses, and large enterprises in Poland. The company bundles mobile, internet, and TV packages and operates a multi-brand portfolio including Heyah, tuBiedronka, and Red Bull Mobile.

Product overview

T-Mobile Polska is a comprehensive telecommunications operator offering a multi-product portfolio spanning mobile voice and data services (Abonament, T-Mobile Na Kartę, T-Mobile MIX), fixed broadband (Internet Światłowodowy up to 900 MB/s, Internet Domowy LTE/5G), television (MagentaTV with 193 channels), and device sales. The company operates sub-brands Heyah, tuBiedronka, and Red Bull Mobile targeting different market segments. Core services are supported by value-added features including roaming, VoLTE/Wi-Fi Calling, mobile payment (Zamów i Zapłać), security, and location services. The Mój T-Mobile mobile app serves as the primary customer interface, providing access to the Magenta Moments loyalty program, Magenta AI assistant, and service management. The company also offers bundled service packages combining internet, TV, and mobile subscriptions at discounted rates.

Differentiator

Problem solved

Functional benefit

Brands

• Magenta Moments: Loyalty program offering discounts, special offers, games, and competitions accessible through the Mój T-Mobile app. Features 'Serca' (Hearts) points system redeemable for partner vouchers, cinema tickets, and fuel discounts.
• Magenta TV
• Magenta AI
• Mój T-Mobile

Products and services

• Abonament (Mobile Subscription)
• T-Mobile Na Kartę (Prepaid)
• T-Mobile MIX
• Internet Światłowodowy (Fiber Internet)
• Internet Domowy LTE/5G
• Internet Mobilny
• MagentaTV
• Pakiety (Service Bundles)
• Sklep z Urządzeniami (Device Store)
• Roaming
• Magenta Moments
• Heyah
• tuBiedronka
• Red Bull Mobile

Quantifiable outcome

• Najlepsza sieć mobilna (Best Mobile Network) - Ookla Speedtest Intelligence H2 2025
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Mol (MOL Group)minorGTM or Marketing Partner · 3 July 2026Joint promotion offering Magenta Moments loyalty program members PLN 0.40 discount per litre on up to 100 litres of fuel at selected Mol gas stations. Promotion runs until 28 July 2026 and can be activated through the Magenta Moments mobile application.
• Fundacja Święty Mikołaj dla SenioraminorStrategic or Co-development Partner · 29 April 2026Charitable partnership through Magenta Moments 'Serca dla Seniora' initiative where customers donate loyalty points (Serca) converted to 50,000 PLN for purchasing laptops and smartphones for seniors in care facilities.
• NetflixcoreTechnology or IntegrationNetflix streaming service available through T-Mobile services, with charges added to customer bills and content accessible via MagentaTV and partner service integrations.
• HBO MaxcoreTechnology or IntegrationHBO Max streaming service offered through T-Mobile entertainment services and Magenta Moments partner offerings.
• CANAL+coreTechnology or IntegrationCANAL+ premium content including CANAL+ SUPER SPORT and CANAL+ basic package available through MagentaTV subscription.
• Cinema CityminorGTM or Marketing PartnerMagenta Moments 'Magentowe Czwartki' program offers Cinema City movie tickets for 10 PLN on Thursdays. Cinema City operates 35 cinemas in 21 Polish cities with 378 screens.
• bp (British Petroleum)minorGTM or Marketing PartnerMagenta Moments 'Mega Tygodnie' program offers fuel discounts, car wash discounts, and Wild Bean Cafe discounts at bp gas stations in Poland.
• Red BullminorGTM or Marketing PartnerRed Bull Mobile sub-brand operated by T-Mobile Polska, targeting energy drink enthusiasts with dedicated mobile plans and marketing partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutsche Telekom AG: Parent company of T-Mobile Polska and one of Europe's largest telecom groups; comparable as the broader European telecom operator with overlapping mobile, fiber, and ICT service portfolios.
• Orange S.A. Parent of Orange Polska and a major European telecom group offering mobile, fixed broadband, and enterprise services across multiple geographies — overlapping portfolio and strategic model with T-Mobile Polska's parent.
• Telenor Group: Nordic-headquartered telecom group with mobile and fiber operations across the Nordics and Asia; comparable as a multi-country mobile carrier with overlapping consumer mobile and fiber offerings.
• Vodafone Group: Global telecom incumbent with European mobile and fixed operations; comparable as a large-scale converged operator offering mobile, broadband, and TV across multiple European markets.

Direct peers

• P4 (Play): Polish mobile network operator (Play brand) and the third major MNO competitor to T-Mobile Polska, offering postpaid/prepaid mobile, fixed wireless, and bundled services to consumers and businesses.
• Orange Polska: Largest fixed and mobile telecom operator in Poland, directly competing with T-Mobile Polska across mobile, fiber, and TV services in the same B2C, SME, and enterprise segments.
• Polkomtel (Plus): Polish MNO operating under the Plus brand, owned by Polkomtel/Grupa Cyfrowy Polsat, providing mobile, fixed, and TV services directly competing with T-Mobile across all major segments.

Regional players

• Magyar Telekom: Hungarian subsidiary of Deutsche Telekom offering mobile, fixed, and TV services — comparable operating model and ownership lineage, but serving a different Central European geography.
• O2 Czech Republic (CETIN): Czech telecom operator offering mobile, fixed broadband, and TV — comparable converged services offering but focused on the Czech market rather than Poland.
• A1 Telekom Austria Group: Telecom operator providing mobile, fixed broadband, and TV across Central and Eastern Europe (Austria, Bulgaria, Croatia, Serbia, etc.) — comparable converged services portfolio but in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TMobilePolska
• YouTubeyoutube.com/channel/UCQMNObINNzjEJkLBxwbihgA
• Facebookfacebook.com/tmobilepl
• LinkedInlinkedin.com/company/t-mobile-polska
• Instagraminstagram.com/tmobilepl/?hl=pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T-Mobile Polska