Święty Mikołaj dla Seniora

What Święty Mikołaj dla Seniora does

Fundacja Święty Mikołaj dla Seniora (Święty Mikołaj dla Seniora Foundation) is a Polish non-profit foundation established in 2018 and headquartered in Warsaw, operating a nationwide platform of support programs for elderly individuals in institutional care. The foundation runs three interconnected flagship programs: Akcja Listy, an annual Christmas letter-and-gift matching initiative that published 21,610 personal letters from 298 care facilities across 195 Polish towns in its 2025 (8th) edition and delivered over 8.5 million PLN in gifts; Akcja Potrzeby, a year-round program identifying and funding critical material needs of care homes through a dedicated portal; and Wolontariat, a structured volunteering framework encompassing individual, corporate, and skills-based modalities, managed through approximately 100 coordinators and engaging nearly 16,000 volunteers annually. Cxsince 2018 the foundation states it has supported over 80,000 seniors and built a unique database of 71,000 senior letters used for social reports and systemic advocacy.

The foundation operates a non-transactional, donation-driven revenue model with no commercial product sales. Revenue streams include one-time and recurring individual donations (processed via Przelewy24, Stripe, and BLIK, with suggested tiers of 60, 110, and 220 PLN), the Polish 1.5% income tax designation as a registered Organizacja Pożytku Publicznego (OPP, KRS 0000867827), corporate CSR partnerships (Citi Handlowy, T-Mobile Polska, Euroclear, Uber, Żabka, ORLEN Superliga), recurring patrons via Patronite, testamentary bequests, and ancillary e-book fundraising (Przepiśnik). Adjacent monetization includes the Generation Together corporate training module and the Mazowieckie Partnerstwo dla Wolontariatu regional partnership. The technology footprint is intentionally lightweight: WordPress-based web portals for donor and facility self-service, standard payment integrations, and email automation via Freshmail/Email Labs. There is no proprietary AI/ML capability, no public API, and no mobile applications.

The foundation is led by founder and President Roksana Góral, supported by a small core team including Emilia Żygadło (volunteer coordination), Katarzyna Zalewicz (CSR and fundraising), Wioleta Kujko (Akcja Listy coordination), and Dominika Habor (web), with strategic input from a roster of celebrity ambassadors (Anja Rubik, Anna Lewandowska, Tomasz Oświęcimiński). It carries the Miejsce Przyjazne Wolontariuszom certification under the Korpus Solidarności program and is registered as a Social Enterprise (Przedsiębiorstwo Społeczne). Operations are exclusively domestic within Poland, with no global footprint claimed.

Name

Święty Mikołaj dla Seniora

Legal name

Fundacja Święty Mikołaj dla Seniora

Website

https://swietymikolajdlaseniora.pl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundacja Święty Mikołaj dla Seniora is a Polish non-profit foundation that runs Akcja Listy, Akcja Potrzeby, and a nationwide volunteer program to fulfill wishes and material needs of seniors in care homes across Poland.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services (Senior Welfare)

NAICS

Grantmaking and Giving Services (81321), Emergency and Other Relief Services (62423), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300), Services-Management Services (8741)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Community Health & Prevention Program Funding (HLAJALAF), Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

Keywords

• Senior wish fulfillment
• Elderly care support
• Charitable foundation services
• Corporate volunteering programs
• Intergenerational solidarity

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual donations (BLIK, card, transfer): One-time and recurring donations from individual donors ('Mikołaje') via the website. BLIK mobile payments, Przelewy24 (one-time), and Stripe (recurring) are the primary payment infrastructure. Donation tiers offered at 60 PLN, 110 PLN, and 220 PLN.
2. 1.5% tax donation (OPP): Polish tax-payers can donate 1.5% of their income tax to the foundation as a registered Public Benefit Organization (OPP). KRS: 0000867827.
3. Corporate grants and CSR programs: Companies provide financial grants (e.g., Euroclear 15,000 EUR), employee volunteering, sponsorship of initiatives, and cause-marketing. Structured corporate CSR offerings include strategic partnership, initiative sponsorship, employee volunteering, donations, and corporate grants.
4. Patronite / recurring patrons: Individuals can become recurring patrons supporting the foundation on an ongoing basis.
5. Testamentary bequests: The foundation accepts bequests and legacy gifts as part of long-term sustainable funding.
6. E-book sales (Przepiśnik Seniora): The foundation publishes and sells e-books (e.g., Christmas recipe book 'Przepiśnik') with proceeds supporting operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fundacja Święty Mikołaj dla Seniora is a Polish charitable foundation that runs the nationwide Akcja Listy program (an annual Christmas letter-and-gift matching initiative connecting individual donors with seniors in care homes) and Akcja Potrzeby (a year-round program funding critical equipment and material needs of DPS/ZOL facilities). It coordinates a network of ~100 regional coordinators engaging ~16,000 volunteers annually, supported by corporate CSR partnerships, individual donations, e-book sales, and a unique 71,000-letter database used for systemic social reporting.

Product overview

Fundacja Święty Mikołaj dla Seniora is a charitable foundation operating an integrated multi-program platform of support for elderly individuals in care homes across Poland. The offering is organized as three interconnected pillars: (1) Akcja Listy — the flagship annual Christmas letter-and-gift matching program with a dedicated donor portal (listy.swietymikolajdlaseniora.pl), (2) Akcja Potrzeby — a year-round facilities support program with its own portal (potrzeby.swietymikolajdlaseniora.pl) for identifying and funding critical care home needs, and (3) Wolontariat — a comprehensive volunteering framework with individual, corporate, and skills-based modalities managed by regional coordinators. Adjacent offerings include the Generation Together corporate training module (ESG-aligned), the Przepiśnik e-book fundraising product, the Mazowieckie Partnerstwo dla Wolontariatu regional initiative, and CSR/Business Partnership Programs for corporate engagement. All programs are supported by a donor management infrastructure accepting payments via Przelewy24, Stripe, and BLIK, and by email communication via Freshmail/Email Labs.

Differentiator

Problem solved

Functional benefit

Products and services

• Akcja Listy (Letter Action) Annual flagship program pairing individual donors ('Mikołajowie') with care home residents who write personal letters describing their Christmas wishes. Letters are published on the foundation's dedicated portal (listy.swietymikolajdlaseniora.pl) for self-service donor selection, gift preparation, and delivery to the chosen facility. In the 2025 edition (8th), 21,610 letters from 298 facilities across 195 localities were published, representing the largest initiative of its kind in Poland.
• Akcja Potrzeby (Needs Action) Year-round program identifying, registering, and funding critical material needs of DPS/ZOL care facilities. Facilities register and list specific needs (equipment, furnishings, supplies) via the dedicated portal (potrzeby.swietymikolajdlaseniora.pl); donors and corporate partners fund fulfillment. Over 900 specific needs have been identified and addressed through the program to date.
• Wolontariat (Volunteering Programs) Comprehensive volunteering framework with three modalities: individual volunteering (wolontariat indywidualny), corporate/employee volunteering (wolontariat pracowniczy), and skills-based volunteering (wolontariat kompetencyjny). Managed through a network of approximately 100 coordinators engaging ~16,000 volunteers annually across Poland. Includes a regional leaders program (liderzy województw) and dedicated coordinator recruitment for each Akcja Listy edition.
• Generation Together (Szkolenie) Corporate training program developed with experts to equip employees with practical tools and knowledge for understanding senior needs, navigating support systems, and supporting caregivers. Positioned as an ESG and corporate responsibility offering sold to companies under the CSR/business partnership menu.

Quantifiable outcome

• 21,610 wishes fulfilled in 2025 edition of Akcja Listy
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• T-Mobile PolskacoreStrategic or Co-development PartnerJoint campaign 'Zamień Serca w prezent dla Seniora' through the Magenta Moments loyalty program. T-Mobile users unlocked special offers worth 50 Hearts each, with T-Mobile donating up to 50,000 PLN for digital equipment for seniors. Result: over 5 million Hearts collected.
• Uber PolskaminorStrategic or Co-development PartnerUber Dostawa (delivery service) provided discounted delivery of Christmas presents to care facilities using promotional code UBERDLASENIORA (up to 100 PLN discount per delivery) during the 2025 Akcja Listy campaign.
• Żabka PolskaminorGTM or Marketing PartnerŻabka purchased symbolic 'cegiełki' (donation bricks) as corporate Christmas gifts for media representatives, using the foundation's mission as a CSR and communications vehicle in December.
• Citi HandlowycoreStrategic or Co-development PartnerDuring Global Community Days 2026, Citi Handlowy volunteers completed the 'Ogród Relacji' project at DPS 'Pod Brzozami' — renovating the facility's patio and garden. Coordinated by Barbara Wiak, Paweł Włodarczyk, Maria Benita Iris G., and Mary Glenn Rabacal.
• DaluxminorStrategic or Co-development PartnerDalux volunteers visited DPS 'Budowlani' to demonstrate digital tools used in the construction industry — BIM applications, digital quality control, virtual site walks — engaging seniors with modern technology on May 7.
• ORLEN Superliga / Superliga sp. z o.o.minorGTM or Marketing PartnerORLEN Superliga and ORLEN Superliga Kobiet (top-tier Polish handball league) became partners of Akcja Listy. Players and staff adopted senior wish letters; collection boxes present at matches; LED advertising boards promoting the foundation; seniors invited to games.
• MDH sp. z o.o.minorStrategic or Co-development PartnerMDH donated a terrain wheelchair to Mr. Adrian from DPS in Ostrowiec Świętokrzyski after the foundation's volunteer connected the company's commercial director Marcin Hałas with the senior's wish.
• RMF FMminorGTM or Marketing PartnerFoundation was the knowledge partner for the 'RMF FM ratuje Święta' campaign. Roksana Góral participated in educational radio broadcasts about wise senior support, intergenerational solidarity, and understanding aging. Radio convoy delivered gifts to seniors in need.
• Fundacja Ładne HistorieminorStrategic or Co-development PartnerFoundation's 10 volunteers participated in a two-day study trip to the Karkonosze region, hosted by Fundacja Ładne Historie. Learned about effective volunteer organization, 'Łączą nas góry' project, and respite tourism as inspiration for senior support programs.
• Uber (delivery partnership)minorStrategic or Co-development PartnerUber Dostawa provided delivery support for late Christmas presents in 2025, making it easier for donors to ship gifts to care facilities nationwide.

Scale indicators14 records

Recent moves7 records

Expansion highlights8 records

Emerging players

• Letters Against Isolation: US-based nonprofit pairing letter-writers with isolated seniors in care facilities. Directly comparable in the letter-matching model and senior-loneliness mission, though smaller and operating only in the US.
• Fundacja "Szlachetny Gest": Polish charity supporting seniors and people in crisis through material aid and seasonal gift campaigns. Closely comparable in target demographic (seniors) and Christmas-matching model, though smaller in scale.

Others

• Siepomaga.pl: Poland's leading online fundraising/crowdfunding platform used by the foundation itself for campaigns. Comparable in facilitating individual donations and donor-recipient matching, but operates as a platform rather than a direct service provider.
• Fundacja „Lotos" / senior-focused Polish corporate foundations: Several large Polish corporate foundations (Lotos, PGNiG, PKO) run senior-support CSR programs that occasionally overlap with the foundation's beneficiary base. Comparable in cause focus and corporate-funding model, though typically narrower in program scope.

Broad incumbents

• Polska Akcja Humanitarna (PAH): Major Polish humanitarian NGO providing disaster relief, food aid, and senior support programs nationally and internationally. Comparable in operating model (donations, volunteers, corporate partnerships) and brand maturity, though broader in geographic and cause scope.
• Caritas Polska: Largest Catholic charity network in Poland, with broad programs for the poor, sick, elderly, and families. Overlaps with the foundation in senior support and national fundraising reach, but operates at much greater scale and scope across many causes.
• Fundacja WOŚP (Wielka Orkiestra Świątecznej Pomocy): Poland's most recognizable charity, running an annual January fundraising event. Comparable in mobilizing mass individual donations, media reach, and national coordinator network, though focused on healthcare equipment for children.
• AARP Foundation: US-based nonprofit focused on low-income seniors, addressing hunger, housing, and isolation. Comparable in mission, donor-supported model, and structured corporate partnerships, but operates at vastly greater scale in a different market.

Regional players

• Fundacja Ronalda McDonalda: Polish branch of an international charity supporting families and children in hospitals. Comparable in structured corporate engagement (McDonald's), volunteer programs, and care-facility focus, but serves a different beneficiary group.

Direct peers

• Szlachetna Paczka: One of Poland's largest Christmas gift-matching programs (run by Stowarzyszenie Wiosna), connecting donors with families in need. Directly comparable in mission, seasonal model, and donor-matching mechanics, though it serves families rather than seniors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@%C5%9Awi%C4%99tyMiko%C5%82ajdlaSeniora
• Facebookfacebook.com/swietymikolajdlaseniora
• LinkedInlinkedin.com/company/%C5%9Bwi%C4%99ty-miko%C5%82aj-dla-seniora
• Instagraminstagram.com/swietymikolajdlaseniora
• TikToktiktok.com/@swietymikolajdlaseniora

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Święty Mikołaj dla Seniora