Liz Theresa

What Liz Theresa does

Liz Theresa, LLC is a founder-owned digital services firm established in 2011 and based in Norwell, Massachusetts. The company delivers high-end website design, branding, copywriting, graphic design, and print/promotional products targeting entrepreneurs, small business owners, personal brands, and creative professionals, primarily in the United States with national reach via content channels. The founder, Liz Theresa, serves as the principal operator alongside at least one technical team member (Zack), and the firm is structured as a small consultancy rather than a scaled agency.

The service portfolio is built on a WordPress plus Beaver Builder technology stack and is organized around an integrated brand-to-visibility narrative: foundational branding and identity work feeds into website development with conversion-focused copywriting, which is then amplified through the "Be the Star" private visibility coaching program and the Liz on Biz weekly podcast (420+ episodes since 2019, Forbes-recognized). Revenue is generated from one-time project fees (websites, branding, copywriting, print/promo) and a recurring monthly coaching subscription. Distribution relies on direct sales via free discovery calls, a self-serve website funnel offering free downloadable resources and paid courses, and podcast syndication across Apple, Spotify, and Pandora.

The business is bootstrapped with no institutional funding, holds a registered LLC status in Massachusetts, holds BBB accreditation, owns trademarks on "Liz on Biz®" and "Be the Star You Know You Are®," and maintains a reciprocal GTM partnership with the Women's Business League for website development and podcast sponsorship. High-profile individual clients (Clinton Kelly, Farnoosh Torabi, Michelle Elman) provide testimonial-driven credibility, and growth has been incremental rather than venture-scaled.

Name

Liz Theresa

Legal name

LIZ THERESA, LLC

Website

https://liztheresa.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Liz Theresa, LLC is a Norwell, Massachusetts-based digital services firm founded in 2011 that delivers high-end website design, branding, copywriting, print/promo, and monthly visibility coaching to entrepreneurs and small business owners, complemented by the Forbes-recognized Liz on Biz podcast.

Ownership category

akta.pro rank

Product category

Web Design and Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Web design services
• Brand strategy services
• Business visibility coaching
• Copywriting services
• Graphic design services

Headquarters

HQ city

Norwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Web Design Services: Custom high-end website design and development services for entrepreneurs and small businesses
2. Visibility Coaching Program: Private business visibility coaching program with monthly subscription structure including strategy sessions, implementation support, and PR hook-ups
3. Branding and Graphic Design: Brand strategy, logo design, color palette, fonts, and graphic design services
4. Print and Promo: Promotional products, swag, printed materials, and trade show booth design
5. Copywriting: Compelling copy creation for websites and marketing materials
6. Podcast (Liz on Biz): Podcast content creation with potential sponsorships and affiliate revenue
7. Courses and Digital Products: Educational resources, courses, and free downloadable content

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Liz Theresa provides custom high-end website design and development, brand strategy and identity design, copywriting, graphic design, and print/promotional product services for entrepreneurs and small business owners. The core offering is bundled with a recurring visibility coaching program ("Be the Star") that combines strategy sessions, implementation support, and PR connections to help clients build online brands that convert traffic into sales.

Product overview

Liz Theresa is a high-end web design and marketing services company offering a comprehensive suite of services to help entrepreneurs build their brands and online presence. The core offering centers on Website design and the Visibility Program (Be the Star coaching), complemented by Branding, Graphic Design, Print + Promo, and Copywriting services. Additionally, Liz Theresa operates Liz on Biz®, a Top 100 business podcast recognized by Forbes, alongside Courses and Freebies digital products. The product portfolio functions as an integrated service offering where branding and website creation serve as the foundation, supported by visibility coaching, copywriting, and promotional products to help clients attract leads and convert traffic into sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites Custom high-end web design and development services that create brands and websites reflecting clients' authentic business identity, using conversion-focused copywriting to drive desired user actions. Targeted at entrepreneurs and small business owners needing a professional, lead-converting online presence.
• Branding Brand strategy and identity development services including logo design, color palette, fonts, templates, and overall brand vibe aligned with clients' energy and business goals. Targeted at entrepreneurs building or refreshing their brand foundation.
• Graphic Design Creative graphic design services for various brand materials and marketing collateral. Targeted at small businesses needing visual design assets.
• Copywriting Professional copywriting services creating compelling, non-generic copy that converts target markets and generates sales for clients' websites and marketing materials. Targeted at small businesses and personal brands needing persuasive messaging.
• Print + Promo Print and promotional products services including custom-designed swag, trade show booths, tablecloths, banners, and branded merchandise with eco-friendly and sustainable options. Targeted at small businesses needing physical branded materials for events and promotions.
• Be the Star Private Visibility Program Recurring monthly private business visibility coaching program offering 2x sixty-minute strategy sessions per month, texting/email support, PR hook-ups, 1 hour of implementation support, and access to Copy Masterclass and all digital downloads. Targeted at entrepreneurs seeking structured, ongoing visibility growth.
• Liz on Biz® Podcast High-energy weekly business podcast featuring real stories from successful entrepreneurs in a 30-minute format, airing every Monday and streaming on Apple Podcasts, Spotify, and Pandora; recognized by Forbes as one of 12 Small Business Podcasts That Will Help You Sell More. Supported by sponsorships and advertising.
• Courses Educational digital courses for business owners covering topics such as copywriting and business visibility, accessed through the resources page. Targeted at small business owners seeking self-paced learning.
• Freebies (Be the Star Cheat Sheet) Free downloadable resources including the 'Be the Star' cheat sheet PDF with 7 Easy Ways to Promote Your Brand & Build Visibility, available in exchange for email signup as a lead generation tool.

Quantifiable outcome

• Reduced cost per lead through strategic branding and website foundation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Women's Business LeaguecoreGTM or Marketing PartnerWomen's Business League is a national community for women in business. Liz Theresa built the WBL website and the podcast is proudly sponsored by WBL. WBL provides podcast sponsorship while Liz provides website development and promotional support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Copyblogger: Content marketing and copywriting education platform serving SMB founders and marketers. Comparable in the copywriting and content education domain that Liz Theresa also addresses through services and courses.
• SmartSites: Award-winning web design and digital marketing agency targeting small and mid-sized businesses. Highly comparable in service mix (web design, branding, copywriting) and SMB focus.
• Lounge Lizard: Boutique web design and branding agency offering website design, brand strategy, and digital marketing. Comparable positioning as a high-end, brand-focused studio for ambitious SMB clients.
• Straight North: Web design and digital marketing agency serving SMB and mid-market clients with integrated brand, web, and demand generation services. Comparable full-service agency model.
• Coalition Technologies: Full-service web design, SEO, and digital marketing agency serving SMB and mid-market clients. Directly comparable to Liz Theresa's web design + marketing services bundle and SMB entrepreneur customer base.
• Big Drop Inc: Custom web design and branding agency offering branding, web design, and digital marketing. Comparable as a boutique, high-end creative agency serving growth-stage brands.

Broad incumbents

• WebFX: Large-scale digital marketing and web design agency serving SMB and mid-market clients across many verticals. Comparable core offering (web design, marketing) but with a much larger team and broader geographic footprint.
• Pentagram: World-renowned independent design firm specializing in brand identity systems. Comparable in the brand strategy and visual identity domain but at the high end of the market with much larger enterprise clients.
• Thrive Internet Marketing Agency: Larger full-service digital marketing agency offering web design, SEO, social media, and branding. Comparable service breadth but at greater scale and broader industry coverage than Liz Theresa's boutique model.

Emerging players

• 99designs: Online marketplace connecting businesses with freelance graphic designers and branding services. Comparable in the small-business branding and graphic design space but operates as a platform rather than a bespoke agency.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LizTheresa
• YouTubeyoutube.com/@liz-on-biz
• Facebookfacebook.com/liztheresa
• LinkedInlinkedin.com/company/liz-theresa
• Instagraminstagram.com/liztheresa
• Pinterestpinterest.com/liztheresa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liz Theresa