Marketing Cheshire

What Marketing Cheshire does

Marketing Cheshire is the officially accredited Local Visitor Economy Partnership (LVEP) for Cheshire and Warrington, recognised by VisitEngland. It operates as a destination marketing and place promotion organisation, coordinating visitor economy strategy across the region on behalf of local authorities (Cheshire West and Chester Council, Cheshire East Council, Warrington Borough Council) and an ecosystem of 125+ industry partners spanning attractions, accommodation, hospitality, heritage, transport, retail, and culture.

Its core offering is the LVEP mandate itself, delivered through a small core team of seven (Managing Director plus Heads of Marketing, Sales, Events, and function leads for Digital, Creative, and Partnerships) and supported by a 14-member Advisory Board. The product portfolio comprises the consumer-facing Visit Cheshire platform (visitcheshire.com), the partner-facing Industry Engagement portal (industry.visitcheshire.com), STEAM tourism intelligence reports, the five-year Destination Management Plan launched in 2024, the annual Cheshire and Warrington Tourism Awards, and the Chester City Brand Project initiated in 2026. Marketing Cheshire does not build proprietary technology; its underlying infrastructure is a Webflow-based marketing site plus standard consumer and partner portals, with PR/earned media and events as primary activation channels.

Marketing Cheshire is structured as CWTB Ltd., a company limited by guarantee registered in England and Wales (No. 05067662), operating as part of Enterprise Cheshire and Warrington. It is a non-profit membership organisation funded through local authority grants and partnership/member contributions, with no equity, no venture funding, and no disclosed corporate revenue. Its 2024 campaign outputs included 11.7 million people reached through national campaigns and 52+ million audience reached through destination PR, against an underlying visitor economy of £4.32bn and 59.3 million visitor days. Pricing is not publicly disclosed because services are delivered through partnership and membership arrangements rather than commercial transactions.

Name

Marketing Cheshire

Legal name

CWTB Ltd.

Website

https://marketingcheshire.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Cheshire is the official Local Visitor Economy Partnership for Cheshire and Warrington, delivering destination marketing, place promotion, research, and partnership services through public-private collaboration with 125+ industry partners.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL)

Keywords

• Destination marketing
• Visitor economy partnership
• Place promotion
• Tourism marketing services
• Destination management

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Visitor Economy Services: Marketing Cheshire is the officially accredited Local Visitor Economy Partnership (LVEP) for Cheshire, funded through partnership contributions and local authority funding to deliver destination marketing, place promotion, research and partnership working across Cheshire and Warrington.
2. Tourism Awards and Industry Engagement: Annual Tourism Awards program through Visit Cheshire (industry.visitcheshire.com) where partners can access training, insight, toolkits, and industry events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marketing Cheshire is the officially accredited Local Visitor Economy Partnership (LVEP) for Cheshire and Warrington, recognised by VisitEngland. It delivers destination marketing, place promotion, research and partnership working to drive sustainable visitor economy growth. The organization operates the consumer-facing Visit Cheshire platform, an industry partner engagement portal, tourism research (STEAM Reports), the annual Tourism Awards, and place branding initiatives such as the Chester City Brand Project.

Product overview

Marketing Cheshire operates as a unified portfolio of destination marketing and tourism services. The core offering is the Local Visitor Economy Partnership (LVEP) service itself, supported by the consumer-facing Visit Cheshire platform and the industry-facing engagement portal. The portfolio also includes research products (STEAM Reports), strategic planning (Destination Management Plan), awards recognition (Tourism Awards), and branding initiatives (Chester City Brand Project). These products work together to position and promote Cheshire and Warrington as a distinctive visitor destination through coordinated campaigns, data-driven insights, and partnership collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Visitor Economy Partnership (LVEP) Service

Quantifiable outcome

• £4.32 billion economic impact generated in 2024
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• VisitBritainminorGTM or Marketing PartnerSupporting Airbnb's Best of British Fund designed to help communities preserve and promote distinctive British traditions.
• Cheshire West and Chester CouncilcoreStrategic or Co-development PartnerKey public sector partner in hosting Media Getaway 2025 and broader visitor economy strategy. Deputy Chair Cllr Richard Beacham participates in Chester's One City Plan.
• Chester Hoteliers AssociationcoreStrategic or Co-development PartnerPartnership with Marketing Cheshire, Council and Chester Attractions to host Media Getaway 2025, showcasing hospitality businesses to 90+ travel writers.
• Chester AttractionscoreStrategic or Co-development PartnerPartnership to host Media Getaway 2025 bringing travel media to Chester's attractions.
• Chester BIDcoreStrategic or Co-development PartnerPartnership in Chester One City Plan Experience Group and city brand project, contributing funding and support towards Chester's first unified place brand.
• Chester CathedralcoreStrategic or Co-development PartnerPartner in Chester's city brand project, part of major partnership creating Chester's first unified place brand.
• University of ChestercoreStrategic or Co-development PartnerPartner in Chester city brand project, contributing funding and support towards creating unified place brand.
• Chester RacecoursecoreStrategic or Co-development PartnerPartner in Chester city brand project, hosting Media Getaway events and Connection Zone marketplace.
• GrosvenorcoreStrategic or Co-development PartnerPartner in Chester city brand project, contributing funding and support towards unified place brand.
• StoryhousecoreStrategic or Co-development PartnerCultural venue partner in Chester city brand project, hosting events including Media Getaway welcome reception and open air theatre.
• LanterncoreStrategic or Co-development PartnerSpecialist place branding agency appointed after competitive national process to lead Chester city brand development project.
• VisitEnglandcoreStrategic or Co-development PartnerOfficial accreditation body for Local Visitor Economy Partnership (LVEP) status. Marketing Cheshire works directly with VisitEngland on policy, campaigns and research, ensuring Cheshire's voice is heard at the highest national level.
• Destination ChestercoreStrategic or Co-development PartnerVisitor-focused arm of the Chester One City Plan, bringing together public and private sector representatives to discuss strategic topics for tourism and city development.
• Destination CheshirecoreStrategic or Co-development PartnerServes the broader county, aligning tourism delivery with wider economic and place-making strategies across Cheshire West and Chester, Cheshire East and Warrington.
• Cheshire East CouncilcoreStrategic or Co-development PartnerLocal authority partner supporting devolution proposals for Mayoral Combined Authority and tourism strategy across the region.
• Warrington Borough CouncilcoreStrategic or Co-development PartnerLocal authority partner in devolution proposals and combined authority plans for Cheshire and Warrington.
• thinkingplaceminorStrategic or Co-development PartnerPlace development specialists hosting Place Pizzazz 2025 event at Chester Racecourse, with Marketing Cheshire as sponsor alongside CWaC, Chester BID and Groundwork.
• Chester ZoocoreStrategic or Co-development PartnerAdvisory Board Chair Jamie Christon serves as CEO of Chester Zoo (most visited paid attraction outside London), providing strategic direction and sector leadership.
• English HeritageminorStrategic or Co-development PartnerSector partner providing heritage attractions across Cheshire, part of 125+ industry partner network.
• Canal and River TrustminorStrategic or Co-development PartnerSector partner contributing to visitor economy network across Cheshire and Warrington.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Visit Kent: Another UK county-level DMO with a comparable remit around promoting a defined geographic area, engaging tourism businesses, and working with local authorities—directly comparable in activities and partnership-led model.
• Visit Wales: The Welsh Government's national tourism agency, responsible for destination marketing, visitor economy growth, and industry support across Wales. Functions as a tourism DMO at national scale—the clearest horizontal peer in the UK family.
• Marketing Manchester: A similarly structured UK regional destination marketing organisation delivering place promotion, partnership working, and industry engagement for Manchester. Highly comparable in operating model, partnership structure, and LVEP-style remit.
• Visit Bath: A city-focused DMO promoting Bath as a heritage tourism destination with a consumer website and partner services. Comparable in heritage-led city marketing, although Bath is more iconic and tourism-saturated.
• Destination Bristol: City-focused DMO delivering tourism marketing, events support, and industry engagement in Bristol. Closely comparable in scale, structure, and the type of consumer-and-industry dual-platform operation that Marketing Cheshire runs.
• Visit Norfolk: A county-level destination management organisation serving Norfolk with consumer-facing tourism content, partner engagement, and policy coordination with local authorities. Comparable in geography (county-scale UK region) and funding structure.
• Marketing Yorkshire: A UK regional DMO operating across Yorkshire with an analogous mission of destination promotion, partner coordination, and sector development. Operates the same destination-marketing playbook with comparable public-private partnership governance.
• Visit Scotland: The national tourism body for Scotland performs an analogous destination marketing function at country scale, including consumer content, partner engagement, and national policy coordination. Wider geography but identical function and revenue logic.

Others

• UKinbound: A trade association representing the UK's inbound tourism sector—not a DMO, but an industry body that overlaps with Marketing Cheshire's engagement with tourism businesses and policy stakeholders. Thematically comparable rather than directly competing.

Broad incumbents

• VisitEngland / VisitBritain: The national tourism body that accredits Marketing Cheshire as an LVEP. Operates the policy and funding framework within which Marketing Cheshire operates; sets national campaigns and provides direct policy engagement—a strategic parent/peer relationship rather than a commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketing-cheshire
• Xx.com/MktgCheshire

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Cheshire