Anderson Sports & Entertainment Center

What Anderson Sports & Entertainment Center does

Anderson Sports & Entertainment Center (ASEC) is a multi-venue municipal entertainment and sports complex located in Anderson, South Carolina, owned and operated by Anderson County. The facility comprises three core revenue-generating assets: the William A. Floyd Amphitheater, a 12,000+ capacity outdoor terraced grass concert venue opened in 1999; the Civic Center of Anderson, a 37,000+ square foot multi-use facility featuring a 7,700 sq ft ballroom and a 28,000 sq ft arena seating up to 3,200 spectators; and the Anderson Sports Center, a 64-acre athletic complex with seven baseball/softball fields, three soccer fields, six tennis courts, and eight pickleball courts. Supporting amenities include the Kid Venture community playground, miles of paved walking trails, and Chris Taylor Pond. ASEC sits on the I-85 corridor between Charlotte, NC and Atlanta, GA, positioning it to capture regional touring events.

ASEC generates revenue through five primary streams: venue rental and facility leasing (one-time license fees for the Civic Center, Amphitheater, and Sports Center), ticket sales and gate receipts (ASEC retains ticket revenue for sporting events and gate receipts for 15+ team tournaments), in-house concessions (handled exclusively by Gordy's Concessions at the amphitheater and an in-house concessions company for the Civic Center), merchandise sales (percentage of gross merchandise sales paid to the facility), and naming rights/sponsorship (actively sold multi-year packages for the Civic Center and Amphitheater). Ticketing is processed through etix.com and an on-site box office. The venue serves four core customer segments: youth and adult sports organizations (CESA, YMCA, USSSA, Dixie Youth, Top Gun), concert promoters and touring entertainers (Pitbull, Jason Aldean, Miranda Lambert), corporate event organizers hosting trade shows and conferences, and the local community through free events such as Celebrate Anderson and free public access to walking trails. ASEC is staffed by approximately 5-10 direct employees led by General Manager Adrienne Cole, with additional operational support drawn from Anderson County departments including Park Police for event security. There is no venture capital, private equity, or commercial ownership involvement; the entity is structured as a government state entity under Anderson County.

Name

Anderson Sports & Entertainment Center

Legal name

Anderson Sports & Entertainment Center

Website

https://andersonevents.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Anderson Sports & Entertainment Center is a county-owned multi-venue complex in Anderson, South Carolina, operating a 12,000+ capacity amphitheater, a 37,000+ sq ft civic center, and a 64-acre sports complex that host concerts, tournaments, trade shows, corporate events, and community gatherings for regional and local users.

Ownership category

akta.pro rank

Product category

Event Venue and Sports Complex Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAHAAAF

Sports & Arena Event Venues (Stadiums, Arenas)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPAGALAG

Outdoor Amphitheater & Open-Air Venue Operations

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAGALAD

Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAIAFAL

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYMPAGALAN

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

Keywords

• Event venue rentals
• Sports complex facilities
• Concert amphitheater hosting
• Civic center events
• Recreational facility management

Headquarters

HQ city

Deweyville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental and Leasing: The Civic Center, Amphitheater, and Sports Center facilities are available for lease to event organizers, promoters, and sports organizations. Rental fees include base rental for time periods, with additional charges for equipment usage, extended hours, and special services. The venue cannot issue contracts more than six months in advance for partial space rentals.
2. Ticket Sales and Gate Receipts: ASEC retains all rights to ticket sales for sporting events. For tournaments with 15+ teams, the Sports Center retains gate receipts. Additional facility fees, admissions taxes, and gate percentages apply to ticketed entertainment events.
3. Concessions: ASEC handles concessions exclusively through an in-house concessions company offering food and beverages for public events. The ASEC retains all concessions proceeds. Sports Center gates do not permit outside food and drinks.
4. Merchandise Sales: The sale of merchandise during events is handled in-house exclusively. Vendors and event producers must coordinate merchandise sales through the Civic Center, with a percentage of gross merchandise sales paid to the facility.
5. Naming Rights and Sponsorship: ASEC actively seeks multi-year naming rights and sponsorship opportunities for venues including the Civic Center and William A. Floyd Amphitheater. Contact for sponsorship opportunities through General Manager.
6. Field and Facility Rental Fees: Tournament directors pay field use fees and annual non-refundable fees to reserve tournament dates. Organized leagues are subject to field rental fees, flat fees per participant, or percentage of league fees. Tennis courts are free to the public when not reserved for tournaments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ASEC operates a multi-venue complex on a 64-acre campus in Anderson, South Carolina, renting facilities and hosting concerts, sporting events, tournaments, trade shows, corporate functions, and community meetings. Revenue is generated from venue rentals, ticket sales, in-house concessions, merchandise, sponsorship/naming rights, and field rental fees paid by sports organizers.

Product overview

Anderson Sports & Entertainment Center is a multi-venue complex offering a unified portfolio of entertainment and recreational facilities. The core offering includes the William A. Floyd Amphitheater (12,000+ capacity outdoor concert venue), Civic Center of Anderson (37,000+ sq ft multi-use conference and event space), and Anderson Sports Center (64-acre athletic complex). Supporting facilities include Kid Venture playground, Walking Trails, and Chris Taylor Pond. The center also provides event ticketing services through etix.com, facility rentals, and visitor services including parking and accommodations guidance. The venue hosts annual signature events like Celebrate Anderson and the Great Anderson County Yard Sale and Food Truck Rodeo.

Differentiator

Problem solved

Functional benefit

Products and services

• William A. Floyd Amphitheater Outdoor terraced grass seating concert facility that can accommodate 12,000-plus spectators for major concerts and entertainment events, with reserved seating for over 2,000 in front of the stage. Rented to concert promoters and entertainment producers.
• Civic Center of Anderson

Quantifiable outcome

• 25,000 attendees for major music festivals (Rock the Country)
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gordy's ConcessionscoreGTM or Marketing PartnerGordy's Concessions is the exclusive concessions provider for the William A. Floyd Amphitheater. The company offers a wide variety of food and drinks at amphitheater events, including alcohol beverages with strict ID policies.
• Anderson County Park Police DepartmentcoreImplementation/ SI/ Consulting PartnerAll security required for events must be arranged and scheduled through the Civic Center and the Anderson County Park Police Department. Security officer requirements determined by Civic Center management based on event size and type.
• Anderson CountycoreOthersAnderson Sports & Entertainment Center is owned and operated by Anderson County. The county donated space for Kid Venture playground and provides ongoing maintenance support through various departments.
• Anderson CountycoreOthersAnderson County benefits from the Great Anderson County Yard Sale event with proceeds supporting programs and services in Anderson County.
• Shock City Jeep ClubminorStrategic or Co-development PartnerShock City Jeep Club presents the Celebrate Anderson Jeep Extravaganza as part of the annual Labor Day weekend festival. The event benefits Area 14 Anderson County SC Special Olympics.
• Visit AndersonminorGTM or Marketing PartnerPartnership with visitanderson.com for promoting nearby hotels, restaurants, and attractions to visitors of the Anderson Sports & Entertainment Center.
• Community Partners At PlayminorStrategic or Co-development PartnerVolunteer organization that built the Kid Venture playground. The organization provided design ideas from local children during community meetings with a design engineer.
• Special Olympics - Area 14 Anderson County SCminorGTM or Marketing PartnerBeneficiary of the Celebrate Anderson Jeep Extravaganza event proceeds.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ASM Global: ASM Global is the world's largest venue management company, managing hundreds of arenas, stadiums, convention centers, and theaters worldwide. It is the broad incumbent that ASEC could partner with or that manages comparable regional civic/event facilities.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment promoter and venue operator, running dozens of amphitheaters and arenas across the U.S. It is the broad incumbent that books many of the touring acts ASEC hosts and competes for amphitheater-level Charlotte-Atlanta dates.

Others

• Anderson County Parks & Recreation: Anderson County Parks & Recreation is the municipal parks operator that co-supports the Sports Center, walking trails, Kid Venture playground, and Chris Taylor Pond. It is the parent-government operating partner rather than a competitor, but shapes ASEC's facility programming and maintenance.
• Visit Anderson (Convention & Visitors Bureau): Visit Anderson is the destination marketing organization that partners with ASEC to drive hotel bookings and visitor referrals for concerts, festivals, and tournaments. It is an ecosystem partner rather than a competitor, but materially affects event-driven tourism revenue to the campus.

Direct peers

• North Charleston Coliseum: North Charleston Coliseum is a 14,000+ seat multi-purpose arena complex operated as a regional event venue in the Lowcountry of South Carolina. It is directly comparable to ASEC's Civic Center and amphitheater for concerts, sporting events, and family entertainment.
• PNC Music Pavilion (Charlotte): PNC Music Pavilion is a ~19,000-capacity Live Nation-operated outdoor amphitheater in Charlotte, NC. It directly competes with William A. Floyd Amphitheater for Charlotte-region outdoor concert dates and is the primary amphitheater peer in ASEC's I-85 corridor.
• Township Auditorium: Township Auditorium is a ~3,000-seat municipally-owned historic venue in Columbia, SC operated by the City of Columbia. It is directly comparable to ASEC's Civic Center arena as a mid-capacity, publicly-operated event venue serving a regional South Carolina market.
• Greensboro Coliseum Complex: Greensboro Coliseum Complex is a multi-building arena, auditorium, and event complex in Greensboro, NC. It is a regional peer to ASEC because it operates multiple venue formats (arena + specialty halls) under one campus, similar to ASEC's arena/amphitheater/sports center model.
• Bon Secours Wellness Arena: Bon Secours Wellness Arena is a 15,000-seat multi-purpose arena in Greenville, SC, operated as a regional event venue for concerts, family shows, and sporting events. It is the most direct geographic and functional competitor to ASEC's Civic Center arena programming in the Upstate SC market.
• Harrah's Cherokee Center – Asheville: Harrah's Cherokee Center is a ~7,000-seat arena in Asheville, NC that hosts concerts, sporting events, and family shows as a regional event venue. It competes with ASEC for touring acts along the western Carolinas corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asecevents
• Instagraminstagram.com/asec_thecenterofitall
• LinkedInlinkedin.com/company/anderson-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anderson Sports & Entertainment Center