North Charleston Coliseum/PAC/Charleston Area Convention Center

What North Charleston Coliseum/PAC/Charleston Area Convention Center does

North Charleston Coliseum/PAC/Charleston Area Convention Center is a city-owned, multi-venue entertainment complex in North Charleston, South Carolina, comprising three facilities — a 13,000-seat Coliseum, a 2,341-seat Performing Arts Center, and a 77,000 sq ft Convention Center exhibit hall — plus two event terraces added in 2012 and 2016. The complex is owned by the City of North Charleston and operated under management contract by Legends Global (formerly ASM Global), with Sodexo providing catering since 1993. It serves two primary customer sets: B2B (touring promoters, corporate sponsors, trade show organizers, and the anchor South Carolina Stingrays ECHL hockey tenant) and B2C (live event attendees purchasing via Ticketmaster and on-site box office, plus Best of Broadway and North Charleston POPS! season subscribers).

The business operates an event-driven GTM motion, generating revenue across five streams: venue rental (Coliseum at $15,000 or 15% of net ticket sales, whichever is greater; PAC at $7,000 or 15%), Ticketmaster-mediated ticket sales with a $3 facility fee per ticket, corporate sponsorship packages (McDonald's, Pepsi, BMW, Bud Light, NUTRL, etc.), $10/car parking, and Sodexo concessions and catering. The venue hosts 800+ events and over 1 million attendees annually, and has hosted approximately 2,923 events and 385 concerts since opening on January 29, 1993.

The underlying technology footprint is a physical venue complex with no disclosed software platform, AI/ML systems, or proprietary technology products; Ticketmaster serves as the primary ticketing system. Distribution is hybrid: direct sales (Booking Coordinator Gabrielle Goecke) for promoter/venue rentals, a dedicated Director of Sponsorship Sales (Clark Bouguyon) for B2B sponsorships, and Ticketmaster plus box office for B2C ticket sales. The business model is fundamentally municipal infrastructure economics — transaction-based fees on event activity — rather than software or IP economics.

Name

North Charleston Coliseum/PAC/Charleston Area Convention Center

Legal name

North Charleston Coliseum & Performing Arts Center

Website

https://northcharlestoncoliseumpac.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

The North Charleston Coliseum/PAC/Charleston Area Convention Center is a city-owned, three-venue entertainment complex (13,000-seat arena, 2,341-seat theater, 77,000 sq ft exhibit hall) operated by Legends Global, hosting 800+ events and 1M+ attendees annually for touring promoters, corporate sponsors, trade show organizers, and live event audiences in the Lowcountry region.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Arenas & Indoor Sports Centers (MPAKAEAB), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live entertainment venue
• Venue rental services
• Performing arts center
• Convention center hosting
• Event management services

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Venue Rental: Rental fees from promoters for venue usage - Coliseum rental is $15,000 vs 15% of net ticket sales (whichever is greater), PAC rental is $7,000 vs 15% of net ticket sales. Additional fees for event labor, equipment, services, and stagehand labor.
2. Ticket Sales: Revenue from ticket sales through Ticketmaster, with 5% state tax and $3 facility fee per ticket. Ticket office handles will call and box office operations.
3. Sponsorships & Advertising: Corporate sponsorship packages including signage, digital marketing, experiential marketing, naming rights, and hospitality. Over 1,000,000 annual attendees provide exposure for sponsors.
4. Parking: Parking revenue at $10 per car. Facility Parking Manager oversees parking operations.
5. Food & Beverage / Catering: Sodexo Catering provides concessions and catering services. Venue is cashless for food and beverage. Concessions include standard items plus specialty vendors like Papa Johns, Chick-fil-A, Playa Bowls.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Operates a multi-venue municipal entertainment complex comprising the 13,000-seat North Charleston Coliseum, the 2,341-seat Performing Arts Center, and the 77,000 sq ft Charleston Area Convention Center. The complex hosts concerts, sports events, Broadway productions, family shows, trade shows, and expos, and offers venue rental, ticketing, catering, parking, and sponsorship services.

Product overview

North Charleston Coliseum/PAC/Charleston Area Convention Center is a multi-venue entertainment complex comprising three distinct facilities: the North Charleston Coliseum (13,000-seat arena for concerts, hockey, and major events), the North Charleston Performing Arts Center (2,300-seat proscenium theater for Broadway shows, concerts, and performing arts), and the Charleston Area Convention Center (77,000 sq ft exhibit hall for trade shows and expos). The complex also includes Montague Terrace and Coliseum Terrace event spaces added in 2016 and 2012 respectively. Programming includes Best of Broadway season series, North Charleston POPS! concert series, and serves as home to the South Carolina Stingrays hockey team. The venues offer event booking, catering services through Sodexo, advertising/sponsorship opportunities, and group sales. All facilities are owned by the City of North Charleston and managed by Legends Global (formerly ASM Global).

Differentiator

Problem solved

Functional benefit

Products and services

• North Charleston Coliseum A 13,000-seat multi-purpose arena that serves as the home ice for the South Carolina Stingrays hockey team and hosts major concerts, family shows, comedy tours, and live entertainment events for touring promoters and the general public.
• North Charleston Performing Arts Center A 2,300-seat proscenium theater hosting major concerts, family shows, ballets, symphonies, art festivals, and the Best of Broadway and North Charleston POPS! series for touring promoters and performing arts audiences.
• Charleston Area Convention Center A 77,000 square foot exhibit hall facility divisible into three separate exhibit areas, used for trade shows, exhibitions, expos, conventions, and corporate events by event organizers and trade show producers.
• Best of Broadway Subscription Series A season subscription series featuring Broadway productions at the North Charleston Performing Arts Center, offering season ticket holders reserved seating, personalized ticketing service, and free parking.
• North Charleston POPS! Concert Series A subscription-based concert series featuring orchestral pop music performances at the North Charleston Performing Arts Center, including tribute shows and collaborations with featured artists.
• Montague Terrace Event Space An event space addition above the South entrance of the Coliseum, featuring newly renovated luxury suites and party suites available for private events and hospitality.
• Coliseum Terrace Event Space An event space addition above the North entrance of the Coliseum, added as part of the 2012 upper terrace expansion to increase capacity and amenities.

Quantifiable outcome

• Nearly 11 million total attendees since opening in 1993
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Legends GlobalcoreImplementation/ SI/ Consulting PartnerVenue management company overseeing day-to-day operations of the Coliseum, PAC, and Convention Center campus on behalf of the City of North Charleston.
• TicketmastercoreTechnology or IntegrationPrimary ticketing platform for all events. Official online ticketing links provided for both Coliseum and PAC venues.
• McDonald'smajorGTM or Marketing PartnerMajor sponsor of the North Charleston Coliseum. McDonald's has been serving the Lowcountry community and supporting the venue for years as part of their community engagement.
• PepsimajorGTM or Marketing PartnerOfficial beverage partner. Venue carries Pepsi brand products exclusively for beverages.
• BMW (Rick Hendrick BMW Charleston)majorGTM or Marketing PartnerOfficial automotive sponsor and partner. Rick Hendrick BMW Charleston serves Mt. Pleasant, North Charleston & Summerville areas.
• Bud LightmajorGTM or Marketing PartnerOfficial beer sponsor. Bud Light products served at venue events.
• NUTRLmajorGTM or Marketing PartnerOfficial Ready to Drink Cocktail of the Coliseum. NÜTRL vodka seltzer served at venue.
• Holy City BrewingminorGTM or Marketing PartnerLocal Charleston brewery featured in specialty bar offerings at venue events.
• SodexocoreImplementation/ SI/ Consulting PartnerOfficial catering partner since 1993. Provides concessions and full-service catering for all events. Team includes Executive Chef and banquet staff.
• Live 5 WCSCmajorGTM or Marketing PartnerOfficial media sponsor - Lowcountry's News Leader since 1953. Provides news coverage and cross-promotion.
• SpinxminorGTM or Marketing PartnerLocal convenience store chain - Guest Services Booth sponsor at Coliseum. Supports community with donations and local presence.
• City of North CharlestoncoreOthersOwner of the North Charleston Coliseum, Performing Arts Center, and Charleston Area Convention Center - known as the Bourne-Summey City Center Complex. Incorporated June 1972.
• South Carolina StingrayscoreStrategic or Co-development PartnerHome ice hockey team - ECHL's longest tenured franchise. Calling the Coliseum home for 30 seasons.
• North Charleston POPS!coreStrategic or Co-development PartnerOrchestral pops series resident at the Performing Arts Center, providing Broadway and musical programming.
• KAMOminorGTM or Marketing PartnerFacility maintenance provider since 1947. Supplies facility maintenance needs.
• Joey's PizzeriaminorGTM or Marketing PartnerFamily-owned local pizzeria partner serving concessions. Roots in Upstate New York, part of North Charleston community since 2008.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Township Auditorium: Mid-sized theater/auditorium in Columbia, SC hosting concerts, Broadway tours and family shows. Comparable use case and regional market position to the North Charleston PAC.
• Columbia Metropolitan Convention Center: Convention and meeting facility in Columbia, SC. Comparable in size and market tier for trade show, exposition and corporate event bookings within the same state.

Direct peers

• Charlotte Convention Center: Large convention facility in the same Carolina region serving corporate meetings, trade shows and expos — directly comparable in market and use case to the Charleston Area Convention Center.
• Bon Secours Wellness Arena: Greenville, SC arena of similar size (~15,000 seats) hosting touring concerts, family shows and minor league sports. Closest direct comparable in the Carolinas regional arena market.
• Savannah Civic Center: Multi-venue civic complex in Savannah, GA combining arena, theater and exhibit hall space under one management structure. Closest structural comparable in scale and program mix.
• Charleston Gaillard Center: Charleston, SC performing arts center and municipal venue that directly competes with the North Charleston PAC for touring Broadway, concerts and orchestral programming in the Charleston market.
• Bojangles Coliseum: Charlotte, NC multi-purpose arena operated by the City of Charlotte that hosts concerts, family shows and is home to the Charlotte Checkers (AHL). Comparable in capacity, mix of uses and municipal ownership structure.

Broad incumbents

• Live Nation Entertainment: Largest live entertainment company and concert promoter globally, operating venue portfolios and booking tours across North America. The primary counterparty/competitor in routing touring acts to mid-size regional venues like the Coliseum.
• AEG (Anschutz Entertainment Group): Global sports and live entertainment company that owns, operates and books major arenas and theaters. Direct competing operator/promoter for arena concert and family show dates, and the parent ecosystem alongside which ASM Global (the venue's management company) sits.

Emerging players

• Charleston Music Hall: Smaller (~800-seat) historic live music venue in downtown Charleston. Partial overlap in concert programming with the PAC, focused on a more intimate touring experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nchascoliseum
• Facebookfacebook.com/northcharlestoncoliseumandperformingartscenter
• LinkedInlinkedin.com/company/north-charleston-coliseum-pac-charleston-area-convention-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Charleston Coliseum/PAC/Charleston Area Convention Center