What Oldtimerzentrale does

Oldtimerzentrale is a German online marketplace operated by print work Gesellschaft für Marketing-Service mbH and headquartered in Walldürn, Germany. The platform acts as an intermediary connecting commercial vehicle owners (Vermieter) with consumers — primarily event planners and wedding couples — seeking vintage and classic cars for hire across all 16 German federal states and 100+ cities. The company self-describes as "Germany's largest" intermediary for vintage cars, wedding cars, and event vehicles. Managing Director Jochen Ehmler leads the privately-held operation.

The product is a directory-style marketplace with no disclosed native mobile application or public API. Vehicle inventory spans economy classics such as the VW Käfer at approximately €329/day to high-end vehicles including the Rolls Royce Phantom VII from €699/day. Listed owners are required to be registered commercial operators (Gewerbetreibende), which functions as a supply-side quality gate. Distribution is built on SEO-led, location-keyword landing pages targeting queries such as "Hochzeitsauto [City]"; a dedicated Vermieter Portal supports supply-side onboarding and account management.

Revenue is generated primarily through recurring subscription fees paid by listed vehicle owners, supplemented by transaction-based commissions on bookings. Channel partnerships with German wedding directories (e.g., Hochzeits-Verzeichnis.de) and general business directories function as downstream referral sources. The company maintains social media accounts on Facebook and Twitter, has not disclosed any external funding rounds, and operates with no publicly disclosed headcount.

Name

Oldtimerzentrale

Legal name

print work Gesellschaft für Marketing-Service mbH

Website

https://oldtimerzentrale.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Oldtimerzentrale is a German online marketplace operated by print work GmbH that connects commercial vehicle owners with consumers renting vintage and classic cars for weddings and events, covering all 16 German federal states.

Ownership category

akta.pro rank

Product category

Classic & Vintage Vehicle Rental Marketplace

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Exotic Classic & Vintage Car Rentals (THADAMAF)

akta.pro secondary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Classic car rental
• Wedding car hire
• Vintage vehicle marketplace
• Limousine service
• Event car rental

Headquarters

HQ city

Walldürn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketplace Commission / Platform Fees: Oldtimerzentrale generates revenue by charging Vermieter (vehicle owners/renters) a monthly fee for listing their vehicles on the platform. The platform acts as an intermediary, facilitating contact between vehicle owners and customers seeking to rent vintage cars and wedding vehicles. The company states a uniform and transparent pricing model for all renters.
2. Vermieter Registration Fees: Vermieter (vehicle owners) must pay a monthly fee to register and list vehicles on the platform. Costs for Vermieter begin only with binding registration as a Vermieter.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oldtimerzentrale operates an online marketplace that connects commercial owners of vintage cars, wedding vehicles, and event vehicles (Vermieter) with consumers seeking to rent them. The platform does not own any vehicles; it aggregates third-party fleet listings across all 16 German states and hundreds of cities, organizes them by location, and facilitates contact between renters and vehicle owners via website forms and phone. Vermieter (commercial operators) register on the platform and pay a recurring monthly fee to list their vehicles.

Product overview

Oldtimerzentrale operates as a German nationwide classic car and wedding vehicle rental marketplace. The platform connects owners of vintage automobiles (Vermieter/renters) with customers seeking vehicles for weddings, events, and special occasions. The core product is the rental marketplace platform, complemented by the Vermieter Portal module for vehicle owners to manage their listings. The company acts as an intermediary—the vehicles are owned by third-party operators, not by Oldtimerzentrale itself. Services include classic wedding cars, event vehicles, stretched limousines, and professional chauffeur services available across all German states and major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Oldtimerzentrale Rental Marketplace Platform Online marketplace platform enabling consumers to discover and inquire about vintage, classic, and luxury vehicles available for weddings, events, photo shoots, and special occasions. Listings are organized by German state and city, with contact forms and phone-based inquiry submission. Vermieter (commercial vehicle owners) register and list vehicles for a monthly subscription fee.
• Vermieter Listing Subscription Recurring monthly subscription for commercial vehicle owners (Vermieter) to register on the platform and list classic, vintage, wedding, and event vehicles. Provides access to the platform's nationwide customer base and inquiry-handling infrastructure. Only registered commercial operators may register as Vermieter.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Die Oldtimer VermietungminorChannel Partner/ Reseller/ DistributorLogo partner displayed on Oldtimerzentrale's partner page. Another vintage car rental business with their own fleet listed on the platform.
• ClassicCars.deminorChannel Partner/ Reseller/ DistributorLogo partner displayed on Oldtimerzentrale's partner page. Classic car marketplace/classifieds website.
• Schloss BuergelnminorStrategic or Co-development PartnerWedding venue partner - Schloss Bürgeln (Castle Bürgeln) in the Markgräflerland region. Featured as a recommended wedding destination for customers renting vehicles from the platform.
• Hochzeits-Verzeichnis.deminorGTM or Marketing PartnerWedding directory partner - provides referral traffic and cross-promotion for wedding services.
• Branchenverzeichnis.orgminorGTM or Marketing PartnerBusiness directory partner - provides online visibility and directory listing.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• AutoScout24: Major pan-European online vehicle marketplace. Adjacent to Oldtimerzentrale in audience (vehicle owners) and infrastructure (classified listings), though not directly competing in the wedding/event rental niche.
• Mobile.de: Germany's largest general automotive marketplace, focused on vehicle sales rather than rentals. Adjacent ecosystem participant — a potential distribution partner or competitive threat if it adds rental functionality.

Broad incumbents

• Getaround: Global C2C car-sharing platform with instant-booking and integrated insurance. Represents the asset-light marketplace archetype that Oldtimerzentrale's model could evolve toward in the German vintage-car niche.
• Turo: Large-scale peer-to-peer car-sharing marketplace. Operates a software-native, transaction-enabled rental marketplace; conceptually adjacent to Oldtimerzentrale's intermediary model but at vastly greater scale and with different verticals.
• Sixt: Major European car-rental incumbent with extensive fleet, chauffeur services, and event/wedding packages. Competes for the same end customer (couples and event planners) with a much broader and professionally managed fleet.

Direct peers

• DriveShare (Hagerty): US-based peer-to-peer classic and exotic car rental marketplace operated by Hagerty. Closest international analogue to Oldtimerzentrale: vintage/collector vehicle focus, owner-hosted listings, wedding and event use cases.
• Rent a Classic: German-based classic car rental provider offering self-drive and chauffeur classic vehicles. Directly competes with Oldtimerzentrale's Vermieter base on the demand side in Germany.
• Die Oldtimer Vermietung: Independent German vintage-car rental operator already displayed as a partner on Oldtimerzentrale. Provides its own fleet on the platform and competes as an individual Vermieter in the same German niche.
• ClassicCars.de: German classic-car classifieds and marketplace already listed as a logo partner of Oldtimerzentrale. Both serve German classic-car buyers and enthusiasts online; overlap is on discovery and listing infrastructure rather than the rental focus.

Regional players

• Weddingcar.co.uk: UK-based wedding-car directory connecting customers with local providers. Comparable marketplace structure and use case (wedding transportation discovery), but operates in a different geography and is not a direct German competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/oldtimerzntrale
• Facebookfacebook.com/oldtimerzentrale
• LinkedInlinkedin.com/company/oldtimerzentrale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oldtimerzentrale