Azadi Records
Azadi Records is a Mumbai-based independent record label founded in 2017 that signs, releases, and distributes South Asian hip-hop, R&B, and indie music across global DSPs, while selling digital downloads and AZR8 merchandise direct-to-consumer and accepting artist demos through a 30-day review portal.
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Azadi Records does
Azadi Records is a Mumbai-headquartered independent record label founded in 2017 that signs, develops, distributes, and merchandises South Asian music across hip-hop, R&B, indie, electronic, folk, and alternative genres. Its roster includes Seedhe Maut, Prabh Deep, Ahmer, Tienas, Gunda, RANJ x CLIFR, Ali Saffudin, Rak, and Dizlaw, with a catalogue exceeding 180 releases spanning singles, EPs, albums, and mixtapes in multiple Indian languages and English. The label serves two customer groups: independent music listeners in India and the broader South Asian diaspora who consume music on Spotify, Apple Music, YouTube, and SoundCloud, and aspiring independent artists who can submit demos through a structured portal with a 30-day review window.
The label's technology footprint is conventional for an indie label: a WooCommerce-based direct-to-consumer storefront at azadirecords.com that sells MP3 downloads (₹15–₹200) and AZR8 branded merchandise (₹250–₹4,000), plus standard DSP distribution via aggregator channels. There is no proprietary technology stack disclosed — no patents, no proprietary platform, no AI/ML tooling — and operations rest on off-the-shelf e-commerce, social media (Instagram, YouTube, Facebook, SoundCloud), and a YouTube visual content portfolio of official music videos and lyric videos.
Revenue is generated through three primary streams: (1) digital music sales via the DTC storefront, (2) AZR8 merchandise sales (t-shirts, hoodies, beanies, socks, tote bags, caps) through the same storefront with 7-day shipping, and (3) ongoing streaming royalties collected through global DSPs. Artist acquisition is community-led, driven by the demo submission portal and the label's existing roster reputation. Pricing is exclusively in Indian Rupees, billed pay-as-you-go with no subscription tier. The label is privately held with no disclosed institutional funding, no parent company, and no subsidiaries, operating from a single headquarters in Bandra West, Mumbai.
Azadi Records firmographics
Firmographics- Name
- Azadi Records
- Legal name
- Azadi Records
- Website
- https://azadirecords.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Azadi Records is a Mumbai-based independent record label founded in 2017 that signs, releases, and distributes South Asian hip-hop, R&B, and indie music across global DSPs, while selling digital downloads and AZR8 merchandise direct-to-consumer and accepting artist demos through a 30-day review portal.
- Ownership category
- akta.pro rank
Azadi Records industry classification
Industry- Product category
- Independent Record Label / Music Label Services
- NAICS
- Record Production and Distribution (51225)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
Keywords
Where Azadi Records is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Azadi Records business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others
Revenue model
- Digital Music Sales: Azadi Records sells individual MP3 tracks and full albums directly through its e-commerce storefront (azadirecords.com/shop/). Prices range from approximately ₹15 per digital single to ₹200 for album releases. Digital music products carry SKU identifiers (e.g., AZR189, AZR186) and are sold on a per-unit, one-time purchase basis.
- Merchandise Sales: The label generates revenue through branded merchandise including t-shirts (₹500), beanies (₹750), socks (₹250), tote bags, and hoodies (₹4,000). The AZR8 merchandise line features apparel and accessories. All orders ship within 7 working days for custom items.
- Streaming / Digital Distribution: Music is distributed to major streaming platforms including Spotify, Apple Music, YouTube, and SoundCloud. The label's catalogue spans releases from artists such as Seedhe Maut, Prabh Deep, Ahmer, Tienas, Gunda, RANJ x CLIFR, and others. Streaming provides ongoing royalty revenue.
- Demo Portal / Talent Discovery: The label operates a demo submission portal allowing artists to submit original music (MP3/WAV, up to 50MB per file) for consideration. Submissions require artist biography, social media links, and genre information. While no direct fee is mentioned for submissions, this channel feeds the label's artist acquisition pipeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Singles — ₹15–₹200 per track/EP |
| Unit Pricing | Pay-as-you-go | AZR8 Merchandise — ₹250–₹4,000 per item |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Azadi Records product offering
Product offeringCore offering
Azadi Records is an independent record label that signs, develops, produces, distributes, and markets music from South Asian artists across hip-hop, R&B, indie, folk, and electronic genres. It sells digital music downloads (MP3 singles, EPs, albums) and branded AZR8 merchandise (apparel and accessories) through its own e-commerce storefront, while distributing its catalogue globally via major streaming platforms. The label also operates a demo submission portal for artist discovery and produces visual content including music videos and lyric videos.
Product overview
Azadi Records is a pioneering India-based independent record label established in 2017, operating as a unified platform that combines music releases, artist development, and merchandise sales. The core offering is its digital music catalogue featuring hip-hop, R&B, indie, and electronic releases from signed and featured artists, available through a digital store and streaming partnerships. The label complements its music business with a branded merchandise line (AZR8) including t-shirts, hoodies, caps, socks, beanies, and tote bags. Additional services include a demo submission portal for aspiring artists and visual content production capabilities. The product portfolio spans multiple artist releases across formats including singles, EPs, albums, and mixtapes, with a focus on South Asian hip-hop and indie sounds.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Music Catalogue Digital music releases including MP3 singles, EPs, albums, and mixtapes from signed and featured artists across hip-hop, R&B, indie, electronic, folk, and alternative genres. Sold as downloadable digital audio files priced from ₹15 per single to ₹200 per album/EP. Catalogue includes 180+ releases available through the label's own storefront and global streaming platforms.
- AZR8 Merchandise Line Branded physical merchandise featuring the Azadi Records and AZR8 branding, including custom t-shirts, hoodies, beanies, caps, socks, and tote bags. Sold direct-to-consumer through the label's e-commerce storefront at unit prices ranging from ₹250 to ₹4,000.
- Demo Submission Portal A web-based submission portal where aspiring and independent artists can submit original demo tracks (MP3/WAV, up to 50MB per file) along with biography, social links, and genre information for label consideration. Serves as the label's artist acquisition pipeline with a 30-day review window.
- Lunch Break Third mixtape release by Seedhe Maut, a multi-genre project covering themes of friendships, mental health, toxic coping mechanisms, and community, introducing a cutting-edge soundscape with the Seedhe Maut spin.
- Tabia Sophomore full-length album by Prabh Deep, described as his magnum opus spanning rich soundscapes, presenting an intensely vulnerable deep-dive into the mind of one of South Asia's most critically acclaimed artists.
- Rukh Album by Ahmer addressing binaries that divide his reality, questioning centuries of tradition, internal dissonances, and a debilitating reality often overlooked by the industry.
- Do Guna Single by Seedhe Maut capturing the duo at a juncture where their newfound fame pulls them towards situations twice in size, on a rollercoaster 2x faster than their usual life.
- 27 CLUB Debut mixtape from RANJ spanning 27 tracks tracing the interior landscape of becoming, rooted in hip-hop and R&B while moving through Tamil and global sonic influences.
- AZLI Sophomore full-length album by Ahmer Javed, an acute aural experience of a psychotic breakdown diving deep into Kashmir's history of folk music and post-traumatic stress.
- Wolivo Debut album of Kashmiri artist Ali Saffudin encapsulating an angry Kashmiri voicing his truth with hard-edged alternative sound tracing juxtapositions between chaos and beauty in the valley.
- Gunda (Allah Rakha) Album by Gunda (Tanmay Saxena) featuring a hedonistic 'aashiq' turned shayar exploring depths of heartache, described as an internal monologue of psychosis.
Companies that use Azadi Records
Customer profileSegments2 records
Ideal customer profiles2 records
Azadi Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azadi Records partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Azadi Records competitors and assessment
Company assessmentDirect peers
- Gully Gang Records: Independent Indian hip-hop and rap label (founded 2018) closely comparable to Azadi Records: similar community-led GTM, demo-driven artist acquisition, and roster-driven indie hip-hop positioning in the same South Asian market.
- Kalamkaar: Indian hip-hop label founded around independent rapper Raftaar with a comparable mission of mainstreaming South Asian rap; directly competes for artists, listeners, and cultural mindshare with Azadi.
- Swadesi Movement: Indian independent hip-hop collective/label group known for socially conscious rap; appears within Azadi's own portfolio/affiliate ecosystem and competes for the same conscious-hip-hop audience segment.
Others
- Believe India: Digital music distributor serving many Indian independent labels; relevant infrastructure peer in the South Asian indie ecosystem that competitors and partners alike rely on for DSP distribution.
Broad incumbents
- T-Series: Largest Indian music label and film-music powerhouse, increasingly signing hip-hop and independent artists; represents the dominant mainstream competitor against which independents benchmark scale and reach.
- EMPIRE Distribution: Global independent label services and distribution company working with hip-hop and indie artists; relevant comparable for indie-label distribution strategy and catalog scale benchmarks.
- Sony Music India: India arm of a global major with active investment in desi hip-hop and indie crossover acts; competes for high-profile signings that would otherwise anchor indies like Azadi Records.
- Def Jam India / Universal Music India: Major-label group operating a dedicated Def Jam imprint in India, pursuing South Asian hip-hop with much larger capital, distribution, and marketing reach — a broad incumbent benchmark for indie hip-hop growth ceilings.
- Times Music: Established Indian label and music distributor with growing indie/hip-hop engagement; a comparable broad incumbent in distribution and roster scale for the regional music market.
Emerging players
- Mass Appeal Records: Independent hip-hop-leaning label/media brand; useful international analog for an indie trying to convert catalog and community into wider cultural and commercial reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Azadi Records social profiles
Digital presenceAzadi Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azadi Records leadership team
Management profileNumber of profiles
Azadi Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azadi Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azadi Records
What does Azadi Records do?
Azadi Records is an independent record label that signs, develops, produces, distributes, and markets music from South Asian artists across hip-hop, R&B, indie, folk, and electronic genres. It sells digital music downloads (MP3 singles, EPs, albums) and branded AZR8 merchandise (apparel and accessories) through its own e-commerce storefront, while distributing its catalogue globally via major streaming platforms. The label also operates a demo submission portal for artist discovery and produces visual content including music videos and lyric videos.
Is Azadi Records a public or private company?
Azadi Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Azadi Records founded?
Azadi Records was founded in 2017. It employs 1 to 10 people.
Where is Azadi Records based?
Azadi Records is headquartered in Mumbai, India, in the Asia region.
How does Azadi Records make money?
Four revenue lines are on record. Digital Music Sales are the primary driver. The others are merchandise Sales, streaming / Digital Distribution and demo Portal / Talent Discovery.
Who are Azadi Records's main competitors?
Direct peers on record are Gully Gang Records, Kalamkaar and Swadesi Movement. Believe India is listed as an others. Broad incumbents are T-Series, EMPIRE Distribution, Sony Music India, Def Jam India / Universal Music India and Times Music. Mass Appeal Records is listed as an emerging player.
Does Azadi Records have an API?
No public API is recorded for Azadi Records.
What industry is Azadi Records in?
Azadi Records's product category is Independent Record Label / Music Label Services. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 51225 and its SIC code is 3652.