What Roger Studio Oy does

Roger Studio Oy is a Helsinki-based data-driven business consulting firm founded in 1999, operating as a private Finnish limited company with 51-100 employees. The company provides CRM implementation, marketing automation, customer experience design, and customer portal development services, targeting leading Finnish enterprises across energy, manufacturing, retail, construction, and nonprofit sectors. Named customers include Caruna, Gasum, Lindström, Valmet, HOK-Elanto, YIT, Ruka (Rukakeskus), Unicef, Kotitori, and Sociala, with documented outcomes such as 150% conversion rate improvement and 176 EUR return per marketing euro for Ruka, and a 10x more efficient sales model for Lindström.

Roger Studio's core technology is built around the HubSpot and Salesforce ecosystems, in which it holds Platinum HubSpot Partner and Official Salesforce Partner status, respectively. The firm has productized parts of its consulting IP into proprietary HubSpot add-on applications: Roger Messaging Connector (SMS/WhatsApp messaging inside HubSpot workflows, monetized at EUR 1,950-12,500 per year across S/M/L tiers plus usage-based enterprise pricing), Roger Hello (visitor engagement), OneFlow (proposal/contract management), and Roger Alma Ajo Chat Extension (chat for car dealer websites). Complementing these are methodology services including the CRM Jump-Start Playbook (for SMBs), Customer Support 2.0, and a continuous Customer Data Management (CDM) offering.

The business operates a hybrid revenue model combining professional services (project-based CRM and customer portal consulting, typically custom-quoted by scope) with recurring subscription revenue from HubSpot add-on products. Distribution is predominantly regional, relying on direct enterprise field sales, inside sales via website consultation booking, and co-sell/marketplace distribution through HubSpot and Salesforce partner channels. A partnership with Arena Interactive extends the Roger Messaging Connector's SMS/WhatsApp delivery globally, representing the firm's only disclosed pathway to international scale. Leadership includes CEO Kai Virtanen, Sales Director Simo Tuuva, and Head of Marketing and Sales Digitalization Sami Akseli.

Name

Roger Studio Oy

Legal name

Roger Studio Oy

Website

https://rogerstudio.fi/

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Roger Studio Oy is a Helsinki-based data-driven business consulting firm and Platinum HubSpot / Official Salesforce Partner that provides CRM implementation, marketing automation, and customer experience services to leading Finnish enterprises, supported by proprietary HubSpot add-on products.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for CRM implementation, marketing automation, customer experience design, and digital sales transformation. Includes strategy, technology selection, implementation, and ongoing optimization.
2. HubSpot Add-on Products: Proprietary HubSpot applications including Roger Messaging Connector (SMS/WhatsApp), Roger Hello, and OneFlow sold as subscription packages with annual licenses.
3. CRM Jump-Start Playbook: Fixed-price project engagement for SMB organizations to define CRM requirements, document use cases, and select appropriate technology platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roger Studio Oy provides business consulting, CRM and marketing automation implementation, customer experience design, customer portal development, and proprietary HubSpot add-on software for Finnish enterprises. As a Platinum HubSpot Partner and Official Salesforce Partner, the firm delivers strategy, technology selection, implementation, and ongoing optimization services, plus subscription-based HubSpot applications such as the Roger Messaging Connector (SMS/WhatsApp for HubSpot workflows), Roger Hello, OneFlow, and the Roger Alma Ajo Chat Extension.

Product overview

Roger Studio Oy is a data-driven business consulting firm and Platinum HubSpot Partner / Official Salesforce Partner. The company offers a modular portfolio combining consulting services with proprietary HubSpot applications. Core consulting services include marketing automation, CRM implementation, Salesforce consulting, and customer portal development. The proprietary product portfolio consists of HubSpot add-on applications including Roger Messaging Connector (SMS/WhatsApp for HubSpot workflows), Roger Hello, OneFlow, and Roger Alma Ajo Chat Extension, supplemented by the CRM Jump-Start Playbook service methodology. The company specializes in customer data platform implementations for leading Finnish organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Roger Messaging Connector
• Roger Hello HubSpot application developed by Roger Studio for visitor engagement, part of the firm's portfolio of HubSpot add-on solutions.
• OneFlow HubSpot application developed by Roger Studio for proposal and contract management, part of the firm's portfolio of HubSpot add-on solutions.
• Roger Alma Ajo Chat Extension HubSpot chat extension developed by Roger Studio tailored for car dealer websites, extending HubSpot chat functionality into the automotive retail sector.
• CRM Jump-Start Playbook Business-driven plan for CRM utilization, helping SMBs systematically identify CRM use cases, evaluate business benefits, and select appropriate CRM technologies. Delivered as a fixed-price project engagement.
• Customer Support 2.0 Approach to digital-era customer service that combines proactive self-service, anticipatory customer experience design, and efficient resource allocation to improve both service quality and business performance.
• Salesforce Consulting Official Salesforce Partner consulting services including Salesforce architecture work, development projects, service maintenance, Marketing Cloud and Pardot implementations, and Salesforce Community Cloud customer portal solutions.
• HubSpot Implementation and Consulting Platinum HubSpot Partner services spanning HubSpot Growth Platform implementation, operation, and development consulting for organizations adopting or optimizing HubSpot.

Quantifiable outcome

• 150% conversion rate improvement for Ruka customer
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationPlatinum HubSpot Partner status - highest partner level. Provides HubSpot implementation, consulting, and operation services. Also distributes proprietary HubSpot add-on products including Roger Messaging Connector, Roger Hello, and OneFlow through the HubSpot ecosystem.
• SalesforcecoreTechnology or IntegrationOfficial Salesforce Partner providing Salesforce consulting services including Salesforce咨询, Marketing Cloud, and Pardot implementations. Uses Salesforce Community Cloud for customer portal solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rogerstudiooy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger Studio Oy