myday

What myday does

myday, operated by Collabco Limited (founded 2009, Liverpool, UK), provides a cloud-based student engagement and digital campus platform that consolidates disparate university and college IT systems into a single customisable dashboard accessible via web and native mobile apps on iOS and Android. The platform is built on Microsoft Azure with deep integrations into Microsoft 365, Moodle, OCLC library systems, attendance tools, calendars, and student records, and includes single sign-on that has been shown to reduce help desk password-reset calls by approximately 30%. The product suite comprises the core myday Platform plus five add-on services (myday Assist, myday Development, myday Training, myday Marketing Services, and myday Consultancy), with customers able to build their own custom tiles and apps using HTML, JavaScript, CSS, and JSON. The platform carries ISO 27001, Cyber Essentials Plus, and TX-RAMP certifications alongside WCAG 2.1 AA accessibility conformance.

myday sells via a sales-led motion targeting higher and further education institutions globally, with three annual subscription tiers (Standard, Enhanced, Premium) priced per user per year, a one-off onboarding charge, and optional professional services billed at daily or quoted rates. Implementation typically completes within one month, and the platform supports 24/7 online support alongside a dedicated customer success team. As of pre-acquisition reporting, myday served over 80 institutions with hundreds of thousands of daily users across the UK, US, Canada, Europe, Australia, and New Zealand.

In January 2026, myday was acquired by PebblePad, an ePortfolio and assessment platform backed by private equity firm NorthEdge (NorthEdge Fund III) with additional funding from HSBC. The deal, representing NorthEdge's ninth bolt-on in twelve months, combined the two companies into a unified digital campus platform serving over 200 higher education institutions globally. The myday specialist team was absorbed into PebblePad, and myday continues to operate as a brand within PebblePad's product portfolio.

Name

myday

Legal name

Collabco Limited

Website

https://myday.collabco.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

myday, operated by Collabco and now part of PebblePad, provides a Microsoft Azure-based student engagement and digital campus platform with mobile apps and SSO, sold via annual per-user subscriptions to higher and further education institutions across six regions.

Ownership category

akta.pro rank

Product category

Higher Education Engagement Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Student & Alumni Communities (BPAMABAK)

Keywords

• Student engagement platform
• Digital campus software
• Higher education technology
• Student portal solutions
• Edtech SaaS

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Annual Subscription (Per User): myday is priced per year per user with a one-off onboarding charge to connect systems. Subscriptions include Standard, Enhanced, and Premium tiers with escalating features including engagement platform access, staff dashboards, branded apps, sandbox environments, and audience access for prospects, applicants, alumni, and guests.
2. Additional Services: Supplementary services including myday Assist (administrative support), myday Development (custom app building), myday Training (upskilling sessions), myday Marketing Services (branding and promotion), and myday Consultancy (deployment guidance), all charged at daily rates or by quote.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

myday is a cloud-based student engagement and digital campus platform that integrates disparate university IT systems (email, calendars, VLEs, library systems, student records) into a unified, customisable portal accessible via web and native mobile apps. The platform enables higher and further education institutions to deliver personalised information, single sign-on access, push notifications, and analytics to students, staff, applicants, and alumni through annual per-user subscriptions with add-on services for development, training, marketing, and consultancy.

Product overview

myday is a student engagement portal and digital campus platform, now part of PebblePad following acquisition in January 2026. The core myday Platform integrates disparate IT systems into a unified portal accessible via web and native mobile app. The product portfolio includes the core platform plus five additional services: myday Assist (administrative support), myday Development (custom software development), myday Training (platform skills training), myday Marketing Services (campus promotion), and myday Consultancy (deployment guidance). Subscription tiers (Standard, Enhanced, Premium) scale from basic student access to full digital campus including prospective students, applicants, alumni, and guests. The platform is developer-enabled, allowing institutions to build custom tiles and apps. Combined with PebblePad's ePortfolio and assessment capabilities, the unified platform serves over 200 higher and further education institutions globally.

Differentiator

Problem solved

Functional benefit

Brands

• myday Assist: Administrative assistance service for managing and maximizing the potential of the myday digital campus
• myday Development
• myday Training
• myday Marketing Services
• myday Consultancy

Products and services

• myday Platform A customisable cloud-based digital campus platform that collects, displays, and pushes information from disparate IT systems. Provides a student engagement portal and native mobile app enabling real-time access to institutional systems, push notifications, dashboards, and content personalisation for higher and further education institutions.
• myday Mobile App Native mobile application available on iOS, Android, and Windows platforms that delivers the same content as the myday web portal with a consistent experience. Includes push notifications, fully branded per institutional guidelines, and works online and offline.
• myday Assist Administrative assistance service where Collabco support staff take ownership of the myday portal to ensure optimal performance. Includes regular banner changes, content updates, news article publication, and dashboard maintenance.
• myday Development Custom software development service enabling implementation of bespoke solutions including software development, design, coding, integration, and feature updates. Allows institutions to commission custom apps without in-house investment.
• myday Training Training service equipping teams with knowledge and skills for the myday platform. Includes refresher training for staff and developer training for creating custom apps using HTML, JavaScript, CSS, and JSON. Flexible delivery options for individuals or teams up to 5 people.
• myday Marketing Services Marketing assistance service for promoting myday across campuses. Includes social media advice, content creation, printed collateral production, full design/branding services, and launch day support for onboarding and fresher events.
• myday Consultancy Consulting service for deployment and usage guidance. Expert team assists with portal changes, upgrades, and general advice to maximise digital platform performance. Billed at daily rates.

Quantifiable outcome

• 30% reduction in help desk calls for password resets through single sign-on implementation
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationCollabco chose to build myday on Microsoft Azure for its security and scalability capabilities. Microsoft invests over $1 billion annually in security and employs over 3,500 security experts to protect user information. The platform integrates with Microsoft 365 including Office 365, OneDrive, and other Azure-based services.
• Microsoft 365 / Office 365coreTechnology or Integrationmyday integrates with Microsoft 365 (Office 365) providing single sign-on, email access, OneDrive storage, and calendar integration. The Microsoft 365 partnership enables institutions to leverage existing Microsoft investments and provides immediate cost savings for institutions with existing Microsoft licensing.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Signal Vine: Signal Vine offers a student engagement and messaging platform focused on improving enrollment, retention, and completion through targeted communications. It overlaps with myday on the engagement and personalized communication use cases for higher education institutions, though its primary focus is text-based outreach rather than a unified portal experience.

Broad incumbents

• Blackboard: Blackboard is one of the largest learning management and student engagement platforms serving higher education institutions worldwide. It competes with myday primarily at the engagement and student portal layer, often bundled into larger institutional contracts that can crowd out standalone engagement vendors.
• Canvas (Instructure): Canvas/Instructure offers a leading LMS plus adjacent student communications and analytics products to higher education institutions globally. It is comparable to myday because universities increasingly expect engagement, mobile, and analytics features inside the core LMS contract—directly challenging myday's standalone value proposition.
• D2L Brightspace: D2L provides an LMS and learning platform used by universities, colleges, and schools, with growing engagement and analytics capabilities. It is comparable because it targets the same institutional buyers as myday and increasingly bundles student-facing portals and communication tools.
• Ellucian: Ellucian is the leading student information system (SIS) provider for higher education, with a portfolio of adjacent student engagement and experience tools. It is comparable because its integrated ecosystem threatens standalone portal players like myday by offering engagement features inside the core SIS/ERP contract.

Direct peers

• Ready Education: Ready Education provides a student engagement platform and mobile app specifically built for higher education institutions, including personalized dashboards and integrations with SIS/LMS systems. It is a direct peer to myday because both serve the same niche of unified student portals with native mobile apps for universities and colleges.
• Modern Campus: Modern Campus delivers a student engagement and personalized portal platform used by higher education institutions to unify campus systems and mobile experiences. It is a direct competitor to myday because it targets the same digital campus / unified portal use case with similar integrations to SIS, LMS, and student services.
• Campus Cloud: Campus Cloud provides a student engagement app and portal designed for colleges and universities, with deep integrations to student record systems and a strong mobile-first focus. It is a direct peer because both it and myday compete for the same university IT budgets to deliver a unified student mobile experience.

Others

• PebblePad: PebblePad is the parent company that acquired myday in January 2026, providing ePortfolio and assessment solutions to higher education institutions. It is comparable because it now owns and integrates myday into its unified digital campus offering, effectively making it the closest owner-operator of the myday stack.

Regional players

• Tribal Group: Tribal Group provides student information systems and education management software primarily focused on the UK, Australia, and select international markets. It is a comparable peer because UK universities served by Tribal SIS are the same buyer base myday targets, and Tribal's expanding student experience modules create adjacent competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@myday-by-pebblepad
• Facebookfacebook.com/pebblepad
• LinkedInlinkedin.com/company/pebblepad

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myday