Carlos Sainz Karting

What Carlos Sainz Karting does

Carlos Sainz Karting operates as an indoor karting entertainment and motorsport facility under the legal entity DIVER KARTING S.L., founded on July 7, 1999, and headquartered at Calle Bruselas 3, Parque Empresarial Európolis, 28232 Las Rozas, Madrid. The business runs a 450-meter indoor circuit with double height, bridges, tunnels, and challenging curves at 6-meter width, equipped with real-time timing systems, LED safety signage, and high-density polyethylene impact barriers. It deploys two kart models — Sodikart RT10 adult karts (Honda 270cc, 9.5 HP) and Sodikart LR6 junior karts (Honda 200cc, 4 HP) — both running on Shell V-Power 98 fuel.

The company serves five primary customer segments: corporate and enterprise clients booking team building and event packages for up to 350 people across nine themed meeting rooms; individual consumers and families purchasing recreational karting sessions; competitive enthusiasts entering the Shell V-Power Senior Championship with weight-based categories and Formula 1-format qualifying and finals; learning drivers enrolling in 3.5-hour professional driving courses (EUR 99-109); and children's birthday party bookings (from EUR 27 per child, minimum four attendees). Revenue is generated through per-session fees, an annual membership subscription (EUR 18-24), corporate event contracts, gift boxes bundling sessions with branded merchandise (EUR 49-76), championship race entries (EUR 50-70), and the Champions for Safety sub-brand offering hybrid online and in-person occupational road safety training for corporate clients.

Go-to-market combines direct-to-consumer online booking with B2B corporate event sales, supported by a digital marketing mix spanning the website, Instagram, email newsletters, Google Analytics-driven remarketing, and an official mobile app. Distribution is exclusively through the single Las Rozas venue, with custom quotes for corporate and catering handled by a dedicated commercial team and exclusive catering delivered through partnership with La Boheme. The La Ermita center was closed in January 2025, leaving Las Rozas as the sole operating location, sponsored by Shell V-Power and Red Bull.

Name

Carlos Sainz Karting

Legal name

DIVER KARTING S.L.

Website

https://kartcsainz.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Carlos Sainz Karting operates a 450-meter indoor karting circuit in Las Rozas, Madrid, offering pay-per-session karting, annual memberships, corporate events, children's birthday parties, driving courses, and competitive championships for consumers, families, and enterprise clients.

Ownership category

akta.pro rank

Product category

Indoor Karting Entertainment

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Indoor karting facility
• Corporate team building events
• Children's birthday parties
• Go-kart racing championships
• Driving instruction courses

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Karting Session Fees: Per-session fees for karting on the Las Rozas circuit. Pricing varies by day of week (weekday vs weekend) and session duration. Members receive discounted rates.
2. Annual Membership: Annual subscription model providing membership card with benefits including free birthday races, newsletter promotions, race classification emails, and loyalty points for free sessions.
3. Corporate Events: Custom-quoted events for companies including karting competitions, meeting room rentals, catering, and team building activities. Meeting rooms equipped with audiovisual technology.
4. Children's Birthday Parties: Package-based birthday celebrations including karting sessions, catering, and optional extras. Pricing per child with minimum attendee requirements.
5. Gift Boxes: Pre-packaged karting experiences sold at the center including sessions plus branded merchandise (caps, t-shirts, gloves).
6. Driving Courses: Professional driving instruction courses with 3.5-hour duration. Partners: 99 EUR, Non-members: 109 EUR.
7. Championship Registrations: Competitive karting championship entries with 50 EUR for members and 70 EUR for non-members per race event.
8. Exclusive Catering: Artisanal catering service through partnership with La Boheme for corporate events and celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Carlos Sainz Karting operates a 450-meter indoor karting circuit in Las Rozas, Madrid, offering recreational and competitive karting sessions on Sodikart RT10 (adult) and LR6 (junior) karts. The facility also delivers corporate team-building events, children's birthday packages, senior championships, professional driving courses, gift boxes, event rooms, on-site catering via La Boheme, and a corporate road-safety training sub-brand called Champions for Safety.

Product overview

Carlos Sainz Karting operates as a multi-service motorsport entertainment facility located in Las Rozas, Madrid. The core offering is go-karting sessions at a 450-meter indoor circuit with two kart types (Sodikart RT10 for adults, Sodikart LR6 for juniors), supplemented by competitive championships, professional driving courses, children's birthday packages, corporate events with meeting rooms, and exclusive catering. The portfolio includes an official mobile app for bookings and live timing, gift boxes combining sessions with branded merchandise, cafeteria services, and a specialized road safety training sub-brand called Champions for Safety. The business operates through DIVER KARTING S.L. and is sponsored by Shell V-Power and Red Bull.

Differentiator

Problem solved

Functional benefit

Brands

• Champions for Safety: A hybrid training program that combines Carlos Sainz's racing experience with advanced technologies to offer driving safety awareness and occupational road safety programs for companies.
• Kids Center

Products and services

• Karting Sessions

Quantifiable outcome

• Circuit provides up to 350 person capacity for corporate events
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Red BullminorGTM or Marketing PartnerRed Bull appears as a sponsor displayed on the website footer. No specific details on partnership terms or exclusive arrangements mentioned.
• Shell V-PowercoreGTM or Marketing PartnerShell V-Power is the main sponsor of Carlos Sainz Karting. The sponsor logo is prominently displayed on the website. Shell V-Power 98 fuel is used in all Sodikart karts. The 2024 Shell V-Power Senior Championship is named after the sponsor.
• La BohemecoreStrategic or Co-development PartnerExclusive catering partnership for corporate events and celebrations. La Boheme provides artisanal, exclusive, and personalized catering services. Described as an 'exceptional partner' delivering unique gastronomic experiences.
• SodikartcoreTechnology or IntegrationKart manufacturer supplying RT10 adult karts (Honda 270cc, 9.5 HP) and LR6 junior karts (Honda 200cc, 4 HP) for the facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Spain Racing / Real Federación Española de Automovilismo: Spanish motorsport governing body that sanctions karting championships. Relevant as the institutional counterparty for competitive karting and championship programming, even though not a direct commercial competitor.

Direct peers

• Grupo Karts Spain (Kiko / Divertia): Spanish operator of multiple karting venues (e.g., Karts, Kartpetro) with circuits across Spain. Comparable on indoor/outdoor karting, corporate events, and multi-revenue model including sessions, parties, and championships.
• Karting Indoor Madrid: Operator of indoor karting circuits in the Madrid region offering rental karts, corporate events, and birthday parties. Most directly comparable to Carlos Sainz Karting on product (indoor karting), geography (Madrid), and target segments (recreational, corporate, birthdays).
• Speedsport Karting (Spain): Spanish indoor karting operator with multiple circuits. Comparable on indoor karting rental, corporate events, championships, and children/party offerings in the Spanish market.

Broad incumbents

• TeamSport Karting: UK's largest indoor karting chain operating multiple circuits. Directly comparable business model (indoor karting, corporate events, parties, championships) at scale and is a useful benchmark for chain economics of indoor karting venues.
• K1 Speed: US-based indoor karting chain with electric karts at multiple locations. Closest international comparable on indoor karting-as-entertainment model, corporate events, and league/championship programming — though operates electric rather than combustion karts.
• Parque Warner / Parque de Atracciones Madrid: Madrid-based amusement/theme parks competing for the same family leisure and group outing budgets. Comparable on family entertainment experience and corporate/group event hosting, but with a different attraction mix.

Regional players

• Kartódromo de Vendrell: Catalonia-based karting circuit with rental karts and competitive events. Comparable on product offering and target customer (recreational and competitive karting enthusiasts) but serves a different Spanish region than Carlos Sainz Karting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kartcsainz
• Xx.com/CSainz_Karting
• Facebookfacebook.com/kartingcarlossainz
• LinkedInlinkedin.com/company/carlos-sainz-karting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlos Sainz Karting