Belmont Healthcare

What Belmont Healthcare does

Belmont Healthcare Services Ltd is a privately held UK care provider founded in 2012, operating seven residential and nursing care homes across South East England (Kent and Berkshire) under the Belmont Healthcare brand, plus a homecare service called Belmont @ Home operating in the West Midlands. The portfolio spans six care types — residential, dementia, nursing, bariatric, respite/rehabilitation, and homecare — delivered through properties including Copper Beeches, Edendale Lodge, Haslington Lodge, Madeira Lodge, Murdoch House, Wombwell Hall (120 beds, with the new Copperfield House dementia facility), and Woodbury House. The company generates recurring, fee-based revenue from a mix of self-funding residents, families, and local authority/NHS commissioning placements, with quote-based pricing that is not publicly disclosed.

The operating model is direct-to-consumer: enquiries are captured via phone (0333 444 0121), website forms, and in-person visits, supplemented by local authority commissioning, NHS referrals, healthcare professional referrals, and care directory partnerships (notably Autumna's OpenScore launched December 2025). Marketing relies on an Advice Hub content platform, carehome.co.uk reviews (435+ reviews averaging 9.4/10), community events, and a small set of earned media placements. The company holds CQC 'Good' ratings at Edendale Lodge and Wombwell Hall, ICO/GDPR registration, and Cyber Essentials certification. Technology is positioned as 'thoughtful innovation' supporting care delivery rather than as an AI-led platform.

The leadership team is led by Managing Director Adam Hutchison, with Claire Latrielle recently promoted to Chief Operating Officer and Andy Williams appointed Head of Operations — a structure explicitly built to support onboarding of future acquisitions. Recent award recognition includes three wins at the Kent Integrated Care Alliance (KiCA) Awards 2025, and the company has been expanding its dementia care offering and homecare service as primary growth vectors. Ownership is private with no disclosed parent company, PE backing, or external investment.

Name

Belmont Healthcare

Legal name

Belmont Healthcare Services Ltd

Website

https://belmonthealthcare.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Belmont Healthcare is a UK private care provider operating seven residential, nursing, and dementia care homes across South East England, plus homecare services in the West Midlands, serving elderly individuals and families with specialist and standard care needs.

Ownership category

akta.pro rank

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Care Services: Long-term residential care for individuals with minimal care needs who are either fully capable of living independently or require little assistance with care and daily tasks.
2. Dementia Care Services: Specialist 24-hour care for individuals diagnosed with dementia who are unable to live independently at home.
3. Nursing Care Services: Nursing care helping individuals live a purposeful life in the way they choose, caring for them at every stage of their journey.
4. Bariatric Care Services: Specialist support for individuals needing bariatric care, tailored to their care journey.
5. Respite and Rehabilitation Care: Temporary living arrangements in a nursing home, lasting from a few days to several weeks.
6. Homecare Services: Belmont at Home service offering personal care, household tasks, companionship, and specialised support for dementia, Parkinson's, and post-hospital care.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Belmont Healthcare operates seven residential and nursing care homes across South East England delivering residential, dementia, nursing, bariatric, and respite care to elderly residents. It also runs the Belmont @ Home homecare service in the West Midlands offering personal care, companionship, housekeeping, and specialist dementia/Parkinson's support in clients' own homes. Care is delivered under CQC regulation with a stated focus on person-centred, dignity-led elderly and dementia care.

Product overview

Belmont Healthcare operates as a care services provider offering a portfolio of residential care homes and homecare services across the South East of England. The company's product portfolio consists of six types of care services (Residential Care, Dementia Care, Nursing Care, Respite and Rehabilitation Care, Bariatric Care, and Homecare via Belmont @ Home) delivered through seven care home locations (Copper Beeches, Edendale Lodge, Haslington Lodge, Madeira Lodge, Murdoch House, Wombwell Hall, and Woodbury House). Services range from long-term residential accommodation to specialist dementia care facilities and homecare packages, with the company recently expanding into state-of-the-art dementia care with the opening of Copperfield House at Wombwell Hall.

Differentiator

Problem solved

Functional benefit

Brands

• Belmont @ Home: Homecare service offering bespoke and tailored support including personal care, housekeeping, companionship, and specialised support for dementia, Parkinson’s, and cancer patients.

Products and services

• Residential Care Long-term residential care for elderly individuals with minimal care needs who are capable of living independently or require little assistance with daily tasks.
• Dementia Care Specialist 24-hour care for individuals diagnosed with dementia who are unable to live independently at home.
• Nursing Care Nursing care designed to help individuals live a purposeful life, caring for them at every stage of their journey.
• Bariatric Care Specialist bariatric care providing support tailored to individual care journeys so that those needing bariatric care can live a fulfilled and healthy life.
• Respite and Rehabilitation Care

Quantifiable outcome

• 9.8/10 average rating on carehome.co.uk for Madeira Lodge
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• AutumnacoreStrategic or Co-development Partner · 1 December 2025Groundbreaking partnership with Autumna, the UK's leading directory of care services, to launch OpenScore - a pioneering initiative designed to provide care seekers with reliable, up-to-date, and comprehensive information about Belmont's services.
• Kent Integrated Care Alliance (KiCA)coreStrategic or Co-development PartnerCollaborative social enterprise helping to shape the future of social care and health in Kent and Medway. KiCA provides a platform for recognising excellence in care across the region through annual awards programme.
• Care EnglandminorStrategic or Co-development PartnerNational care industry membership organisation representing independent care providers.
• Care Quality Commission (CQC)coreStrategic or Co-development PartnerIndependent regulator of health and adult social care in England. Belmont Healthcare operates under CQC oversight with regular inspections and ratings.
• Dementia FriendsminorStrategic or Co-development PartnerAlzheimer's Society initiative creating dementia-friendly communities. Staff training and awareness programme.
• Dementia Action AllianceminorStrategic or Co-development PartnerNetwork of organisations committed to transforming lives of people with dementia through action and cultural change.
• KiCAcoreStrategic or Co-development PartnerKent Integrated Care Alliance - collaborative social enterprise shaping future of social care in Kent and Medway.
• carehome.co.ukminorChannel Partner/ Reseller/ DistributorUK's largest care home review website providing platform for customer reviews and ratings. Belmont Healthcare maintains 9.4 average score across 435+ reviews.
• Forget Me Not Dementia TrainingminorStrategic or Co-development PartnerExpert dementia training provider. Chris Elsley delivers workshops at Edendale Lodge for families and caregivers on understanding and managing dementia.
• Fisherwood FarmminorStrategic or Co-development PartnerLocal farm providing therapy animals for care home visits. Dudley and Barney pygmy goats training as therapy animals at Edendale Lodge.
• St Nicholas Church, New RomneyminorStrategic or Co-development PartnerLocal religious organisation hosting harvest festivals, remembrance services, and Christmas carols at Madeira Lodge.
• Crowhurst & District Horticultural SocietyminorStrategic or Co-development PartnerLocal horticultural society. Edendale Lodge participated in Spring Flower Festival at Crowhurst Village Hall.
• Northfleet School for Girls and BoysminorStrategic or Co-development PartnerLocal school collaboration for work experience programme at Wombwell Hall, potentially leading to apprenticeship scheme.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HC-One: HC-One is one of the largest UK care home operators, running over 250 homes providing residential, nursing, and dementia care. It is a broad incumbent competing for similar local authority and self-funder placements as Belmont, though at significantly larger scale and broader geographic footprint.
• Barchester Healthcare: Barchester operates one of the largest UK private care home portfolios (~250 homes) offering residential, nursing, and dementia care across the country. It is a broad incumbent in the same elderly care category as Belmont, with overlapping services and target customers but materially greater scale.
• Care UK: Care UK operates over 120 care homes and provides homecare services across the UK, directly overlapping Belmont's residential, nursing, dementia, and homecare service portfolio. It is a broad incumbent with national scale and similar service breadth.
• Four Seasons Health Care: Four Seasons Health Care is a long-established UK care home operator with a portfolio spanning nursing, residential, and dementia care. It is a broad incumbent in the same product categories as Belmont, though operating at substantially larger scale.
• Anchor Hanover: Anchor Hanover is one of the largest not-for-profit providers of housing and care for older people in England, offering sheltered housing, extra care, residential, and dementia services. It is a broad incumbent in the elderly care space, though operating under a non-profit ownership model.

Direct peers

• Avery Healthcare: Avery Healthcare operates a portfolio of mid-market UK care homes offering residential, nursing, and dementia care with a focus on quality environments and person-centred care. It is a direct peer to Belmont in terms of service mix, brand positioning around premium experience, and mid-size scale.
• Cinnamon Care Collection: Cinnamon Care Collection operates a small portfolio of premium UK care homes focused on residential, nursing, and dementia care in quality environments. It is a direct peer to Belmont in scale, premium positioning, and service mix.
• Maria Mallaband Care Group: Maria Mallaband Care Group operates a mid-sized UK portfolio of care homes offering residential, nursing, and dementia care, with a quality-led brand positioning similar to Belmont. It is a direct peer operating at comparable scale and customer mix.
• Home Instead: Home Instead is one of the UK's largest homecare providers, offering personal care, dementia support, and companionship services that directly overlap with Belmont @ Home's service portfolio. It is a direct peer for the homecare segment of Belmont's business.
• Helping Hands Home Care: Helping Hands is a UK-wide homecare provider offering personal care, dementia support, and live-in care services. It is a direct peer to Belmont @ Home, operating in a comparable homecare segment with overlapping target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/BelmontCare
• Facebookfacebook.com/belmonthealthcare
• LinkedInlinkedin.com/company/belmont-healthcare-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belmont Healthcare