Gorenz and Associates

Name

Gorenz and Associates

Legal name

Gorenz and Associates, Ltd.

Website

https://gorenzcpa.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Accounting and Tax Services

NAICS

Offices of Certified Public Accountants (541211), Portfolio Management and Investment Advice (52394)

SIC

Services-Engineering, Accounting, Research, Management (8700), Investment Advice (6282)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Tax preparation services
• Accounting services
• Financial planning
• Tax advisory
• Bookkeeping services

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Tax Services: Tax preparation and planning services for individuals and businesses, typically billed on a per-return or project basis.
2. Accounting Services: Full-service accounting including bookkeeping, financial statement preparation, and ongoing advisory services, likely billed hourly or through recurring engagement fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gorenz and Associates, Ltd. is a full-service accounting firm based in Peoria, Illinois that provides professional tax preparation and filing, full-service accounting (bookkeeping, financial statements), tax planning and advisory, and financial planning services. The firm serves both individual consumers and business clients with personalized, year-round guidance on financial and business needs, supported by online tax tools and client portals.

Product overview

Gorenz and Associates, Ltd. is a full-service accounting firm offering a unified suite of professional tax and accounting services for individuals and businesses in the Peoria, Illinois area. The core offering consists of tax preparation and filing services combined with comprehensive accounting services. The firm supplements these with online tools including a client portal (NetClient), BOI filing through SafeSend Returns, online invoice payments via CPACHarge, financial calculators, downloadable tax forms, and educational guides covering taxes, insurance, financial planning, and major life events. All services are delivered with professional, personalized guidance tailored to client needs.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Forvis (formerly BKD): Top-tier U.S. accounting firm with strong Midwest roots offering tax, audit, and advisory services to individuals and businesses. Comparable service mix; significantly larger scale and an active consolidator.
• Wipfli LLP: Top-25 U.S. accounting and advisory firm with significant Midwest presence. Comparable tax, accounting, and advisory services for SMBs and individuals, at a much larger scale and a known acquirer of local CPA firms.
• CliftonLarsonAllen (CLA): Top-10 U.S. accounting firm offering tax, accounting, audit, and advisory for individuals and businesses. Comparable service lines; much larger scale and national footprint, and an active acquirer of local practices.
• RSM US: Top-5 U.S. accounting and advisory firm serving middle-market businesses. Comparable in providing tax and business advisory to SMBs and their owners, at a much larger scale and a known acquirer.

Emerging players

• Bench Accounting: Tech-enabled bookkeeping and accounting service for small businesses. Represents the digital-native, subscription-based model that competes with traditional local CPA firms for SMB accounting work.
• H&R Block: National consumer tax preparation franchise with both DIY software and in-person retail locations competing for the same individual and small-business tax clients as local CPAs. Not a direct CPA competitor, but a relevant adjacent player for tax-prep fee competition.

Regional players

• Sikich LLP: Midwest-based accounting, advisory, and technology firm with offices in Illinois. Overlaps heavily in tax, accounting, and business advisory, but operates at a larger scale with broader service lines.
• Kerber, Eck & Braeckel (KEB): Mid-sized Illinois-based CPA firm providing accounting, tax, audit, and advisory services across the state. Comparable in service mix and client base, with broader geographic reach than Gorenz.

Direct peers

• Porte Brown LLC: Peoria, Illinois-based full-service accounting and tax firm serving individuals and businesses in the same metro area. Directly comparable local competitor with overlapping tax, accounting, and advisory offerings.
• Bushue HR & CPA Services: Central Illinois-based accounting and tax firm serving individuals and small businesses with tax, accounting, payroll, and advisory services. Directly comparable local/regional CPA competitor in similar Illinois markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorenz and Associates