RetaiLPartners
RetaiLPartners is a Los Angeles-based boutique consulting firm, founded in 2009, that advises retailers, industry associations, and public-sector partners on retail loss prevention and security strategy through direct consultation led by founder Joseph LaRocca.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RetaiLPartners does
RetaiLPartners is a Los Angeles-based boutique consulting firm founded in 2009 that advises retailers, industry associations, and public-sector partners on retail loss prevention and security strategy. Its core service is strategic guidance to combat organized retail crime, shoplifting, fraud, employee theft, and homeland-security threats, with an explicit emphasis on building public-private partnerships among local, state, and national leaders. The firm delivers services through direct consultation and professional forums, with a sales-led go-to-market and no disclosed pricing model; revenue is generated through professional services engagements.
The practice is built around its founder, Joseph LaRocca, a former Vice President and Senior Advisor to the National Retail Federation and former Director of Loss Prevention for Disney Stores, who serves as the firm's primary credentialed asset and public face. The firm has no technology platform, no productized offerings, no AI/ML capabilities, and no APIs; it operates as a relationship-driven advisory practice with marketing limited to organic LinkedIn and X/Twitter presence under the founder's personal brand. Headcount is reported in the 1–10 range, and there is no disclosed funding, parent company, or subsidiary structure, indicating a founder-led independent practice rather than a scalable operating business.
RetaiLPartners firmographics
Firmographics- Name
- RetaiLPartners
- Legal name
- RetaiLPartners
- Website
- https://retailpartners.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RetaiLPartners is a Los Angeles-based boutique consulting firm, founded in 2009, that advises retailers, industry associations, and public-sector partners on retail loss prevention and security strategy through direct consultation led by founder Joseph LaRocca.
- Ownership category
- akta.pro rank
RetaiLPartners industry classification
Industry- Product category
- Retail Loss Prevention Consulting
- akta.pro primary industry
- Loss Prevention & Retail Security Services (BPABAMAJ)
- akta.pro secondary industry
- Retail Incident Response, Apprehension Support & Law Enforcement Liaison (BPAKAJAO)
Keywords
Where RetaiLPartners is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RetaiLPartners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Services: Professional consulting services for retail loss prevention and security strategy, delivered through direct consultation and professional forums.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
RetaiLPartners product offering
Product offeringCore offering
RetaiLPartners provides strategic consulting services for retail loss prevention and security strategy. The firm works with retailers, industry associations, and public-sector partners through direct consultation and professional forums to combat organized retail crime, shoplifting, fraud, and employee theft, while coordinating public-private partnerships and policy awareness efforts.
Product overview
RetaiLPartners offers a single unified consulting service focused on retail loss prevention and security strategy. The firm provides strategic guidance grounded in measurable outcomes, realistic implementation, and long-term sustainability, working directly with retailers, industry associations, and public-sector partners to coordinate responses to emerging retail threats. No separate product modules or platform offerings are described.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Loss Prevention and Security Strategy Consulting
Quantifiable outcome
- Reduced retail loss and strengthened security practices through collaboration-focused consulting
Companies that use RetaiLPartners
Customer profileSegments3 records
Ideal customer profiles3 records
RetaiLPartners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RetaiLPartners partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights2 records
RetaiLPartners competitors and assessment
Company assessmentBroad incumbents
- Securitas: Global security services firm with significant retail guarding and LP services. Comparable buyer base and broad LP/security overlap, but operates at vastly greater scale as a guarding-led incumbent.
- Johnson Controls: Parent of Sensormatic and a major commercial security provider. Comparable as a broad incumbent addressing retail LP and security at scale, with policy and standards influence relevant to RetaiLPartners' positioning.
- ADT Commercial: Commercial security integrator offering intrusion, video, and access for retailers. Comparable retail LP customer base and overlapping shoplifting/fraud problem coverage as a broad incumbent.
- Stanley Security: Large commercial security integrator with significant retail footprint, bundling video, access, and intrusion. Comparable retail customer base and broad LP/security overlap, but much larger and operationally focused.
- Checkpoint Systems: Retail LP technology vendor (EAS, RFID, source tagging). Serves the same retail loss prevention buyer with overlapping ORC and shrinkage problem coverage, but as a large product platform, not consulting.
- Axis Communications: Network video and surveillance vendor used extensively in retail LP. Comparable in addressing shoplifting/ORC for the same retailer buyer, but as a hardware platform incumbent.
- Sensormatic Solutions: Johnson Controls-owned provider of retail loss prevention hardware, software, and analytics. Comparable because it sells loss prevention solutions to the same retailers; broader incumbent rather than advisory.
Direct peers
- Wicklander-Zulawski & Associates: Specializes in interview and interrogation training used heavily by retail loss prevention teams. Closely comparable as a boutique, founder-led training/advisory firm serving the same retail LP buyer.
- Nedap Retail: Sells loss prevention, RFID, and store visibility solutions to retailers globally. Comparable buyer base (retail LP leaders) and overlapping problem space around shrinkage and ORC, though product-led rather than advisory.
- Appriss Retail: Provides loss prevention and exception reporting analytics for retailers. Comparable because it sells into the same retail LP buyer and addresses overlapping problems (ORC, fraud, employee theft), though via technology rather than advisory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
RetaiLPartners social profiles
Digital presenceRetaiLPartners financial estimates
Financial estimateRevenue estimate
Valuation estimate
RetaiLPartners leadership team
Management profileNumber of profiles
Profiles1 record
RetaiLPartners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RetaiLPartners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RetaiLPartners
What does RetaiLPartners do?
RetaiLPartners provides strategic consulting services for retail loss prevention and security strategy. The firm works with retailers, industry associations, and public-sector partners through direct consultation and professional forums to combat organized retail crime, shoplifting, fraud, and employee theft, while coordinating public-private partnerships and policy awareness efforts.
When was RetaiLPartners founded?
RetaiLPartners was founded in 2009. It employs 1 to 10 people.
Where is RetaiLPartners based?
RetaiLPartners is headquartered in Los Angeles, United States, in the North America region.
How does RetaiLPartners make money?
One revenue line is on record: consulting Services.
Who are RetaiLPartners's main competitors?
Broad incumbents on record are Securitas, Johnson Controls, ADT Commercial, Stanley Security, Checkpoint Systems, Axis Communications and Sensormatic Solutions. Direct peers are Wicklander-Zulawski & Associates, Nedap Retail and Appriss Retail.
Does RetaiLPartners have an API?
No public API is recorded for RetaiLPartners.
What industry is RetaiLPartners in?
RetaiLPartners's product category is Retail Loss Prevention Consulting. Its primary akta.pro industry code is BPABAMAJ, Loss Prevention & Retail Security Services, with a secondary code of BPAKAJAO, Retail Incident Response, Apprehension Support & Law Enforcement Liaison.