Feira Feimec

What Feira Feimec does

FEIMEC (Feira Internacional de Máquinas e Equipamentos), commercially branded as Feira Feimec, is the largest machinery and equipment trade show in Latin America. Founded in 2016 and operated on a biennial cadence, the event is organized by Informa Markets — a trading division of UK-listed Informa PLC — in partnership with ABIMAQ (Associação Brasileira da Indústria de Máquinas e Equipamentos), which represents more than 1,700 Brazilian machinery manufacturers. The 5th edition, held May 5-9, 2026 at São Paulo Expo, attracted over 70,000 qualified visitors and more than 1,100 exhibiting brands from 40+ countries across 80,000+ m² of exhibition space; the 6th edition is scheduled for May 9-13, 2028. Visitor mix skews toward metallurgical industry (50%), automotive (15%), electro-electronic (7%), auto parts (4%), and packaging (4%).

The core product is the live biennial exhibition, augmented by a portfolio of thematic arenas (Industry 360°, Parque de Ideias, the Industry 4.0 Demonstrator run with ABIMAQ and SENAI-SP, Arena de Intralogística y Manipulación de Carga, and Ilha Soldagem & Corte), the FEIMEC TECH startup initiative, and a year-round digital platform — Soluções Digitais — that provides content, promotion, networking, and lead-generation services to exhibitors before, during, and after the live event. Adjacent products include the Post Show Report, the A Voz da Indústria media portal (avozdaindustria.com.br), and a newsletter subscription. Admission for qualified visitors is free and requires pre-registration through the official platform.

FEIMEC monetizes through three primary streams: (1) exhibitor booth and stand-rental fees on the live show floor (the dominant revenue lever, paid by the 1,100+ exhibiting brands); (2) sponsorship packages — including Diamond (Beckhoff, FESTO), Silver (SKA), and Bronze (Metal Work, Fit) tiers tied to specific features such as the Industry 4.0 Demonstrator; and (3) professional-services revenue from Soluções Digitais, which sells customized promotion, product-launch, and lead-generation packages to industrial buyers. Go-to-market is event-driven: Informa Markets' commercial team (show manager, sales executives, business consultants) sells directly to enterprise exhibitors. The parent-company structure (Informa PLC, LSE-listed) and institutional backing (ABIMAQ, UBRAFE) provide commercial reach, association credibility, and operational scale that independent organizers cannot easily assemble.

Name

Feira Feimec

Legal name

Informa Markets (trading division of Informa PLC)

Website

https://feimec.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

FEIMEC is Latin America's largest biennial industrial machinery and equipment trade show, organized by Informa Markets with ABIMAQ at São Paulo Expo. Its 2026 edition drew over 70,000 visitors, 1,100+ exhibiting brands, and professionals from 40+ countries across 80,000+ m².

Ownership category

akta.pro rank

Product category

Industrial Trade Show / B2B Exhibition Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Industrial trade show
• Machinery exhibition
• B2B trade fair
• Industrial equipment fair
• Manufacturing industry events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor booth fees: Companies pay to exhibit at the trade show, displaying their machinery, equipment, and industrial solutions to qualified visitors from Brazil and internationally.
2. Digital services: FEIMEC offers digital solutions (Soluções Digitais) for brand promotion, product launches, lead generation, and customized marketing services for exhibitors before, during, and after the event.
3. Sponsorship packages: Event sponsorships including the Industry 4.0 Demonstrator (with sponsors like Beckhoff, FESTO as Diamond sponsors, SKA as Silver sponsor, and Metal Work and Fit as Bronze sponsors).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FEIMEC (Feira Internacional de Máquinas e Equipamentos) is a biennial trade show organized by Informa Markets in partnership with ABIMAQ, held at São Paulo Expo in Brazil. It is the largest industrial machinery and equipment exhibition in Latin America, featuring more than 1,100 exhibiting brands across 80,000+ square meters and attracting over 70,000 qualified professional visitors from more than 40 countries. The event also offers year-round digital solutions for exhibitor promotion, content, and business generation.

Product overview

FEIMEC (Feira Internacional de Máquinas e Equipamentos) is a biennial trade show event for industrial machinery and equipment in Latin America, organized by ABIMAQ and Informa Markets. The core offering is the main exhibition event held at São Paulo Expo, featuring over 1,100 exhibitor brands across 80,000+ m². Supporting the event are complementary services including digital promotion solutions (Soluções Digitais), newsletter subscriptions, and post-show reports. The event experience is enhanced through thematic arenas: Industry 360° for strategic discussions, Parque de Ideias for academic content, the Industry 4.0 Technology Demonstrator for practical demonstrations, and the Intralogistics Arena for logistics solutions. Additional features include FEIMEC TECH for startup innovation and the Soldagem & Corte island for welding technologies. The brand extends to A Voz da Indústria, a content platform for industrial sector news and knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• FEIMEC - Feira Internacional de Máquinas e Equipamentos (Biennial Trade Show) The main biennial trade show event for industrial machinery and equipment in Latin America, featuring over 1,100 exhibitor brands across 80,000+ square meters of exhibition space. Held at São Paulo Expo, the event targets industry professionals from small, medium, and large manufacturers across sectors such as metallurgy, automotive, electronics, and packaging. The 6th edition is scheduled for May 9-13, 2028.
• Soluções Digitais FEIMEC (Digital Solutions) Year-round digital promotion and dissemination solutions offered to exhibitors and industrial brands, helping companies close deals, reach new clients, and present products and services to a qualified audience before, during, and after the live trade show event.

Quantifiable outcome

• Over 70,000 visitors from 40+ countries
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ABIMAQ (Associação Brasileira da Indústria de Máquinas e Equipamentos)coreStrategic or Co-development PartnerABIMAQ is the institutional initiative partner for FEIMEC, providing industry credibility and association with Brazil's machinery and equipment industry (85+ years, 1,700+ member companies). ABIMAQ's support includes organizing the Industry 4.0 Demonstrator and providing strategic direction for the event.
• Informa MarketscoreStrategic or Co-development PartnerInforma Markets is the promoter and organizer of FEIMEC, responsible for event management, commercial sales, marketing, and operations. With presence in 30+ countries and 27 years in Latin America, Informa provides the organizational infrastructure and global network.
• São Paulo ExpocoreOthersSão Paulo Expo is the official venue for FEIMEC, providing the exhibition center infrastructure. Located at Rod. dos Imigrantes, Km 1.5, São Paulo.
• UBRAFEminorChannel Partner/ Reseller/ DistributorUBRAFE (União Brasileira de Feiras e Eventos) is listed as an institutional associate, providing industry association credibility.
• SENAI-SPcoreStrategic or Co-development PartnerSENAI-SP collaborates with ABIMAQ on the Industry 4.0 Demonstrator at FEIMEC, contributing technical expertise and bringing student groups to experience industrial technologies.
• SAFRA TERminorOthersSocial responsibility partnership for food collection during the event, supporting social assistance and humanitarian projects.
• Media Partners NetworkminorGTM or Marketing PartnerMedia partners including Banas, CIMM, Revista Ferramental, Arandanet, IPCM, IPESI (Metal Mecânica), Mundo Compresor, Painel Logístico, Usinagem Brasil, and Siderurgia Brasil provide editorial coverage and promotional support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Messe Frankfurt: Messe Frankfurt is a global trade show organizer running major industrial events (Ambiente, Light+Building, Texprocess, etc.). It is an adjacent peer as a competing exhibition organizer with similar business model of booth fees, sponsorships and digital services across multiple industrial verticals.
• RX Global (Reed Exhibitions): RX Global is one of the world's largest event organizers, running industrial shows across multiple regions. Adjacent peer with a similar trade show revenue model (exhibitor booth fees, sponsorship, digital), though RX has a broader vertical mix than FEIMEC's industrial machinery focus.

Regional players

• BIMU (Biennale Macchine Utensili): BIMU is Italy's biennial machine tool, automation and digital manufacturing trade show held in Milan. Comparable to FEIMEC in machine tool scope and industrial audience, but focused on the European market.
• TIMTOS (Taipei International Machine Tool Show): TIMTOS is a major biennial machine tool exhibition in Taipei serving the Asian market. Comparable to FEIMEC in exhibitor base and machine tool category, but operating in a different geography.
• JIMTOF (Japan International Machine Tool Fair): JIMTOF is Japan's premier international machine tool show, held biennially in Tokyo. Directly comparable in machine tool scope and industrial buyer audience, but primarily serves the Japanese and Asian markets rather than Latin America.

Direct peers

• EXPOMAFE: EXPOMAFE is the Brazilian International Machine Tools and Integrated Manufacturing Trade Show, also held at São Paulo Expo and co-organized by Informa Markets with ABIMAQ. It is a sister event with overlapping exhibitor and visitor pools in industrial machinery, automation and metalworking.
• FABTECH: FABTECH is North America's largest metal forming, fabricating and welding event, co-owned by SME and FMA. Comparable to FEIMEC in metalworking focus, exhibitor types (TRUMPF-style machine builders) and B2B industrial buyer audience.
• IMTS (International Manufacturing Technology Show): IMTS is the largest manufacturing technology trade show in the Americas, held biennially in Chicago, showcasing machine tools, automation, and digital manufacturing. Directly comparable in audience (industrial buyers), exhibitor base and content scope to FEIMEC at a larger scale.

Broad incumbents

• EMO Hannover: EMO Hannover is the world's leading trade fair for metalworking, held in Germany under VDW. It competes with FEIMEC for global machine tool exhibitors and attracts Latin American buyers, operating at a larger incumbent scale but on a comparable biennial cycle.
• Hannover Messe: Hannover Messe is the world's leading industrial trade fair covering Industry 4.0, automation, energy and subcontracting. Comparable to FEIMEC in industrial buyer audience and Industry 4.0 content positioning, but at a much larger global scale across multiple co-located shows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FeiraFeimec
• Facebookfacebook.com/feirafeimec
• LinkedInlinkedin.com/company/feira-feimec

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feira Feimec