Experiencia Fútbol

What Experiencia Fútbol does

Experiencia Fútbol S.A. is an Argentine private sports marketing and entertainment company founded in 2015 that operates the commercial infrastructure of Estadio UNO Jorge Luis Hirschi, home of Club Estudiantes de La Plata. Under a "365-day multipurpose" model — described as a first for Latin America — the company has built an integrated venue ecosystem that combines premium seat subscriptions (Tu Lugar en UNO across Family, Premium, and VIP tiers), a field-level hospitality product (Experiencia Campo), two SportClub franchise gyms (SportClub UNO at 1,400m² inside the stadium and SportClub Estudiantes at 1,300m² at the club's social headquarters, offering 50+ sports disciplines), a coworking space (WorkClub) with pitch views and stadium-named meeting rooms, and a seven-day-a-week pitch-view restaurant (León Bar Bistro).

The underlying technology stack is venue-centric rather than software-centric: Estadio UNO is positioned as Argentina's first 100% digital stadium with Telecom Argentina connectivity, 100% LED lighting reducing energy consumption by more than 40%, an ElectroVoice/Bosch sound system comparable to Maracanã, a Playmaster hybrid grass system, a wind turbine installed by Efficient Electron, and EDGE environmental certification for achieving 20% reductions in energy, water, and embodied energy. Ticketing is operated through Ticketmaster Identity on Estudiantes' domain.

The business model layers five recurring and transactional revenue streams onto one venue: monthly subscription seats (ARS $35,000–$70,000/month), per-match ticket sales via online and in-person channels, gym and coworking subscriptions, restaurant transaction revenue, and professional services revenue from sponsorship program commercialization and tournament creation (Copa Argentina with AFA, Argentina Patea with LPF). The company employs 11–50 staff, holds no disclosed funding rounds or parent company, and is registered as a Sociedad Anónima in Argentina with operations concentrated in La Plata and Buenos Aires.

Name

Experiencia Fútbol

Legal name

Experiencia Fútbol S.A.

Website

https://experienciafutbol.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Experiencia Fútbol S.A. is an Argentine sports marketing company that operates the commercial ecosystem of Estadio UNO Jorge Luis Hirschi under a pioneering 365-day multipurpose model, delivering premium seating subscriptions, gyms (SportClub), coworking (WorkClub), hospitality (León Bar Bistro), and tournament IP to football fans, professionals, and sports entities.

Ownership category

akta.pro rank

Product category

Sports Marketing and Stadium Experience Management

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sports marketing services
• Stadium experience management
• Premium seating subscriptions
• Fitness club memberships
• Professional football tournaments

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Stadium Seat Subscriptions and Match Sales: Sale and commercialization of exclusive stadium seat subscriptions (Abonos Plateas) for Estadio UNO, including Family, Premium, and VIP tiers. Also includes per-match ticket sales for individual games.
2. SportClub Gym Memberships: Gym memberships under SportClub brand at two locations: SportClub UNO (inside Estadio UNO) and SportClub Estudiantes (Sede Social). Offers 50+ sports disciplines and personalized training.
3. WorkClub Coworking: Coworking space rentals including shared desks, private offices, and meeting rooms (named after famous stadiums) inside Estadio UNO. Offers various packages from half-day to monthly plans.
4. León Bar Bistro Gastronomy: Restaurant and gastronomic services open 7 days a week with views of the pitch, serving breakfast, lunch, merienda, and dinner. Located at the edge of the playing field.
5. Sports Marketing and Sponsorship Programs: Creation and commercialization of sports sponsorship programs, tournament management (Copa Argentina, Argentina Patea), and commercial development of sports venues.
6. Experiencia Campo Premium Experience: Premium match experience packages offering ground-floor seating, exclusive pre-match gourmet dining, and access to meet former players and club legends.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Experiencia Fútbol commercializes premium stadium seat subscriptions and premium match-day experiences for Estadio UNO Jorge Luis Hirschi (Estudiantes de La Plata) under a 365-day multipurpose model that integrates fitness (SportClub UNO and SportClub Estudiantes), coworking (WorkClub), gastronomy (León Bar Bistro), and tournament creation (Argentina Patea, Copa Argentina) with sports clubs, federations, and brands. It also designs and runs sports sponsorship and marketing programs for entities such as AFA and the Liga Profesional de Fútbol.

Product overview

Experiencia Fútbol is a sports marketing and experience company operating a multi-product portfolio centered around stadium management and fan engagement. The core offering includes Plateas Estadio UNO (premium seating subscriptions and match tickets) and Experiencia Campo (field-level premium experience), supported by hospitality services (León Bar Bistro restaurant), fitness facilities (SportClub UNO and SportClub Estudiantes), and coworking space (WorkClub). The company also manages major sports events including Argentina Patea (professional penalty tournament) and Copa Argentina. All services are anchored to the multipurpose Estadio UNO, developed in partnership with Club Estudiantes de La Plata as Latin America's first stadium under a 365-day business model.

Differentiator

Problem solved

Functional benefit

Brands

• Estadio UNO: Modern multipurpose stadium project for Club Estudiantes de La Plata, the first 100% digital stadium in Argentina with EDGE environmental certification, LED lighting, and advanced technology infrastructure.
• Argentina Patea
• WorkClub
• SportClub UNO
• SportClub Estudiantes
• León Bar Bistro
• Tu Lugar en UNO

Products and services

• Plateas Estadio UNO (Tu Lugar en UNO)

Quantifiable outcome

• More than 40% reduction in energy consumption through 100% LED stadium lighting
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Club Estudiantes de La PlatacoreStrategic or Co-development PartnerStrategic partnership for commercial development of Estadio UNO Jorge Luis Hirschi under a pioneering 365-day multipurpose model in Latin America. Experiencia Fútbol serves as exclusive commercial agent for stadium seat subscriptions, premium experiences, coworking, gastronomy, and fitness facilities.
• AFA (Asociación del Fútbol Argentino)coreStrategic or Co-development PartnerCreation and commercialization of Argentina National Football Team sponsorship program; co-creation and implementation of Copa Argentina tournament; strategic collaboration on Argentina Patea professional penalty tournament with LPF.
• Liga Profesional de Fútbol (Argentina)coreStrategic or Co-development PartnerJoint launch of Argentina Patea, the first professional penalty shootout tournament in football history, in collaboration with LPF.
• SportClubcoreChannel Partner/ Reseller/ DistributorSportClub is the leading sports services brand in Argentina with over 900 venues. Two locations operate inside Estadio UNO and Sede Social: SportClub UNO (1400m2 gym) and SportClub Estudiantes (1300m2 gym), offering 50+ sports disciplines.
• Telecom ArgentinacoreTechnology or IntegrationStrategic alliance making Estadio UNO the first 100% digital stadium in the country. Telecom provides connectivity solutions for the new Jorge Luis Hirschi stadium.
• UAR (Unión Argentina de Rugby)minorOthersPartnership with Argentine Rugby Union as part of Experiencia Fútbol's sports management and experience creation initiatives.
• AAT (Asociación Argentina de Tenis)minorOthersPartnership with Argentine Tennis Association for sports management and experience creation projects.
• CAB (Club Atlético Boca Juniors)minorOthersPartnership with Boca Juniors football club as part of Experiencia Fútbol's club collaboration network.
• Primera NacionalminorOthersPartnership with Primera Nacional football league for tournament and sports management initiatives.
• IronmanminorOthersPartnership with Ironman for sports events and athletic competition management in Argentina.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Legends Hospitality: US-based integrated venue experience company providing premium hospitality, merchandising, and sponsorship sales for major sports venues. Comparable in operating premium seating, F&B and sponsorships inside stadiums.
• Delaware North: Global hospitality and food service company with major sports and entertainment venue operations (including premium suites, F&B and retail at stadiums). Comparable to Experiencia Fútbol's Experiencia Campo and León Bar Bistro inside Estadio UNO.
• ASM Global: World's largest stadium and arena management company, operating 350+ venues globally. Directly comparable in running multipurpose venue activations beyond match days, including F&B, hospitality and event programming.
• Infront Sports & Media: Switzerland-based sports marketing company (subsidiary of Wanda Group) handling media and sponsorship rights for major football properties and events. Comparable in commercializing football IP and tournament rights.
• Sportfive: Global sports marketing agency (owned by HPS Investment Partners) representing rights for football federations, leagues and clubs across sponsorship, media rights and hospitality — comparable to Experiencia Fútbol's AFA and LPF sponsorship commercialization.

Emerging players

• Fever: Global live experiences marketplace that helps partners discover, sell and operate unique experiences. Comparable in the experiential ticketing and consumer engagement layer of Experiencia Fútbol's match-day and Experiencia Campo products.
• Tixr: US-based white-label ticketing and live event commerce platform used by sports venues and entertainment operators. Comparable to Experiencia Fútbol's ticketing.estudiantesdelaplata.com infrastructure and per-match digital sales.

Direct peers

• Match Hospitality: Swiss-based hospitality programme management company (FIFA partner) that designs and sells official tournament hospitality packages. Comparable in commercializing premium match experiences and sponsorship rights for football events.
• Torneos y Competencias: Argentina-based sports marketing and media company that commercializes rights for major football properties (e.g., CONMEBOL, Argentine national team competitions). Directly comparable to Experiencia Fútbol's AFA and LPF commercialization work.

Regional players

• Club Atlético River Plate Commercial Operations: Argentina's other flagship football club (Monumental stadium) running its own in-house premium hospitality, museum, fan subscriptions and venue commercialization. Comparable in operating premium match experiences and stadium activation within the same Argentine market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xpfutbol
• LinkedInlinkedin.com/company/experiencia-futbol
• Instagraminstagram.com/xpfutbol
• Facebookfacebook.com/experiencia-futbol-572331802970435

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experiencia Fútbol