Baldocer
Baldocer S.A. is a privately held Spanish ceramic tile manufacturer (founded 1994, Vilafamés) producing porcelain and white body tiles under sub-brands like b|plus, b|thin, b|out, and b|prime, distributed to residential, contract, and luxury real estate customers across 130+ countries.
- Company typePrivate
- Founded1994
- HeadquartersVillafamés, Spain
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Baldocer does
Baldocer S.A. is a privately held Spanish ceramic tile manufacturer founded in 1994 and headquartered in Vilafamés, Castellón, within Spain's Castellon ceramic cluster. The company operates three production facilities with over 400,000 m² of industrial floor space, producing porcelain body tiles (pasta porcelánica), white body tiles (pasta blanca), and specialized products organized under multiple sub-brands: b|plus (6mm large-format porcelain slabs in 240x120 cm and 260x120 cm formats, extended to 280x120 cm in 2024), b|thin (thin porcelain overlays), b|out (20mm thick outdoor porcelain with anti-slip finish), b|prime (residential-focused architectural line launched in 2025), and planned b-tech (high-traffic applications) and b-top (countertop) lines.
The company's commercial model is built on an international wholesale/distributor network serving more than 130 countries, complemented by direct engagement through a physical showroom at headquarters, trade show participation (Cersaie in Bologna, Cevisama in Valencia, Coverings in the USA), and digital self-service tools including the CREATE 3D visualization platform (Home and Pro versions) and an interactive 360° virtual showroom experience. Customer segments span residential, contract/hospitality (hotels, healthcare, public institutions), and luxury real estate developers across Europe, North America, Asia-Pacific, and the Middle East.
Baldocer has invested in production-side sustainability infrastructure, including a 7,000-panel monocrystalline solar installation (3,280 kWp generating 4M+ kWh annually), heat recovery systems reducing energy costs by up to 15%, EFI Cretaprint D5 Hybrid printers for eco-solvent/water-based inks, and ISO 17889-1 (sustainability) and ISO 50001 (energy management) certifications. The company has 501-1,000 employees and is privately held with no disclosed funding rounds, parent company, or revenue figures.
Baldocer firmographics
Firmographics- Name
- Baldocer
- Legal name
- BALDOCER S.A.
- Website
- https://baldocer.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Baldocer S.A. is a privately held Spanish ceramic tile manufacturer (founded 1994, Vilafamés) producing porcelain and white body tiles under sub-brands like b|plus, b|thin, b|out, and b|prime, distributed to residential, contract, and luxury real estate customers across 130+ countries.
- Ownership category
- akta.pro rank
Baldocer industry classification
Industry- Product category
- Ceramic Tiles and Building Materials
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Baldocer is headquartered
LocationHeadquarters
- HQ city
- Villafamés
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Baldocer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ceramic Tile Products: Baldocer manufactures and sells ceramic tiles including porcelain tiles, white body tiles, and specialized large-format porcelain products under brands like b|plus, b|thin, b|out, and b|prime. Products are sold through distribution networks to professional and individual customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Baldocer product offering
Product offeringCore offering
Baldocer manufactures and sells ceramic tiles including porcelain body (pasta porcelánica), white body (pasta blanca), large-format thin porcelain slabs (b|plus), thin porcelain (b|thin), and thickened outdoor porcelain (b|out). The company operates from Vilafamés, Castellón, Spain, producing tiles for residential, commercial, and architectural projects. It distributes through an international network spanning more than 130 countries.
Product overview
Baldocer is a ceramic tile manufacturer based in Vilafamés, Castellón, Spain, offering a comprehensive portfolio of ceramic products organized under multiple sub-brands. The core product lines include Pasta porcelánica (porcelain body tiles with high technical resistance) and Pasta blanca (white body tiles with superior color brightness). The sub-brand portfolio includes B|Plus (large-format thin porcelain slabs at 6mm thickness in 240×120 cm and 260×120 cm formats), B|Thin (exclusive thin-thickness ceramic for covering any surface), B|&Out (20mm thick outdoor porcelain with antislip finish), and B|Prime (residential-focused architectural product line). Baldocer also offers named product collections such as Diamonds (marble-inspired with glitter finishes), Amalfi (multi-material fusion), and several marble-inspired series (Crystallo, Verbier, Taj Mahal), plus digital tools including a 3D visualization program (Create 3D) and a virtual tour experience. The company has been in operation for over 30 years with over 400,000 m² of industrial floor space and presence in more than 130 countries.
Differentiator
Problem solved
Functional benefit
Brands
- B|Plus: Top brand of Baldocer featuring large-format porcelain slabs in 6mm thickness, produced in 240×120 cm and 260×120 cm formats.
- B|Thin
- B|Out
- B|Prime
- B|Healthy
- B|Small
- B-Tech
- B-Top
Products and services
- Pasta porcelánica (Porcelain Body) High-resistance porcelain body ceramic products offering excellent technical properties including low porosity and high breakage resistance, used for flooring, wall cladding, facades, and countertops.
- Pasta blanca (White Body) White body ceramic material offering optimal technical characteristics including lower absorption percentage and enhanced brightness of colors, used for walls and interior applications.
- b|plus Large Format Porcelain Slabs
Quantifiable outcome
- Energy cost reduction of up to 15% through heat recovery systems
- +2 more outcomes
Companies that use Baldocer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Baldocer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Baldocer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EFI CretaprintcoreBaldocer acquired two D5 Hybrid ceramic printers from EFI Cretaprint for its Vilafamés and Vila-real plants. These printers offer the capability of working with eco-solvent or water-based inks, supporting the company's sustainability initiatives.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Baldocer competitors and assessment
Company assessmentDirect peers
- Marazzi Group: Italian ceramic tile manufacturer owned by Mohawk Industries, producing porcelain and ceramic tiles with strong European and global distribution. Comparable product portfolio (large-format slabs, porcelain tiles) and similar focus on design and sustainability credentials.
- Keraben Grupo: Spanish ceramic tile manufacturer headquartered in Nules, Castellón, producing porcelain and white-body tiles for residential and contract markets. Direct peer in the same regional cluster with overlapping product lines, customer segments, and distribution channels.
- Porcelanosa Grupo: Spanish premium ceramic tile and building solutions manufacturer headquartered in Villarreal, Castellón. Direct competitor in the same Castellon ceramic cluster, producing porcelain tiles, large-format slabs, and bathroom solutions with global distribution. Most comparable by size, geography, and product premium positioning.
- Pamesa Cerámica: Large Spanish ceramic tile manufacturer based in Castellón with reported revenue around €700M and over 1,000 employees. Operates in the same Castellon cluster with similar porcelain, white-body, and large-format tile offerings. Closely comparable on scale, geography, and product mix.
- Iris Ceramica: Italian premium ceramic tile manufacturer producing porcelain slabs and tiles with focus on design innovation and sustainability. Comparable on product positioning (premium porcelain, large formats), customer base (architects, contract projects), and global distribution strategy.
Broad incumbents
- Mohawk Industries: US-headquartered global flooring conglomerate (parent of Marazzi) producing ceramic tiles, carpet, laminate, and LVT. Overlaps with Baldocer in ceramic tile segment but operates as broad flooring portfolio rather than ceramics specialist. Relevant for scale benchmarking and ceramic tile market dynamics.
- Villeroy & Boch:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Baldocer social profiles
Digital presenceBaldocer compliance and trust
Trust signalCompliance2 records
Baldocer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baldocer leadership team
Management profileNumber of profiles
Baldocer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baldocer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baldocer
What does Baldocer do?
Baldocer manufactures and sells ceramic tiles including porcelain body (pasta porcelánica), white body (pasta blanca), large-format thin porcelain slabs (b|plus), thin porcelain (b|thin), and thickened outdoor porcelain (b|out). The company operates from Vilafamés, Castellón, Spain, producing tiles for residential, commercial, and architectural projects. It distributes through an international network spanning more than 130 countries.
Is Baldocer a public or private company?
Baldocer is a private company. It is classified as unknown and is currently operating.
When was Baldocer founded?
Baldocer was founded in 1994. It employs 501 to 1,000 people.
Where is Baldocer based?
Baldocer is headquartered in Villafamés, Spain, in the Europe region.
How does Baldocer make money?
One revenue line is on record: ceramic Tile Products.
Who are Baldocer's main competitors?
Direct peers on record are Marazzi Group, Keraben Grupo, Porcelanosa Grupo, Pamesa Cerámica and Iris Ceramica. Broad incumbents are Mohawk Industries and Villeroy & Boch.
Does Baldocer have an API?
No public API is recorded for Baldocer.
What industry is Baldocer in?
Baldocer's product category is Ceramic Tiles and Building Materials. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327120 and its SIC code is 3260.