Troubled Monk
- Company typePrivate
- Founded2015
- HeadquartersRed Deer, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Troubled Monk firmographics
Firmographics- Name
- Troubled Monk
- Legal name
- Troubled Monk Brewery Ltd.
- Website
- https://troubledmonk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Troubled Monk industry classification
Industry- Product category
- Craft Brewery & Distillery
- NAICS
- Breweries (31212), Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG), Craft Beer Bars & Taprooms (THAFAEAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Troubled Monk is headquartered
LocationHeadquarters
- HQ city
- Red Deer
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Troubled Monk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Taproom Direct Sales: On-site beverage sales at the Red Deer taproom including draft beers, cocktails, spirits, and food items. The taproom offers a full menu with pints, flights, cocktails, and artisan snacks. Includes event space rentals and private bookings.
- Wholesale Distribution: Direct wholesale sales to licensed retailers through a dedicated B2B portal. Retailers must register with AGLC number. Products include all beverage lines (beer, spirits, RTDs). Delivery available within delivery zones; pickup available at taproom for out-of-zone retailers.
- E-commerce Retail: Direct-to-consumer online shop for retail purchases of packaged beverages, merchandise, and gift cards. Gift cards available digitally with scheduling options.
- Keg Sales: Keg sales for events and retail, with deposit system ($150 keg deposit). Available in 19.5L and 50L sizes for parties and events.
- Event Services: Revenue from on-site event hosting, brewery tours with tastings, cellar event rentals, and mobile bar service (onsite bar staffing). Golf tournament participation and donation/sponsorship requests also mentioned.
- Merchandise: Branded merchandise including apparel and gear sold through the taproom and potentially e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft Beer Pricing |
| Unit Pricing | Pay-as-you-go | Spirits and Cocktails |
| Unit Pricing | Pay-as-you-go | Ready-to-Drink Canned Cocktails |
| Unit Pricing | Pay-as-you-go | Non-Alcoholic Beverages |
| Unit Pricing | Pay-as-you-go | Keg Sales |
| Unit Pricing | Pay-as-you-go | Food Items |
| Unit Pricing | Pay-as-you-go | Event Tickets |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Troubled Monk product offering
Product offeringCore offering
Troubled Monk is a craft brewery and distillery producing year-round and seasonal craft beers, distilled spirits (Epitaph Gin, Adequate Vodka, GrainHenge Whisky lineup), hard iced teas, ready-to-drink canned cocktails, hard lemonade, and non-alcoholic craft sodas. The company operates a flagship taproom in Red Deer, Alberta, an e-commerce shop, and a wholesale distribution program for licensed Alberta retailers, while also offering brewery tours, tastings, the Troubled Trolley party bike experience, and Cellar event space rentals.
Product overview
Troubled Monk is a Red Deer, Alberta craft beverage company founded in 2015 producing a diverse portfolio across multiple categories. The core offerings include year-round beers (Daycation Lager, Juicy Gossip NEIPA, Long Haul Pilsner, Open Road Brown Ale, Pesky Pig Pale Ale, Rebels Red), seasonal beers (Bold Move Wee Heavy, Grace & Grit, Social Butterfly, Hook Line & Sinker Rice Lager, Well-Oiled Machine Hefeweizen), hard iced teas (Troubled Tea, Troubled Tea Charged 7%), hard lemonades (Country Hard Lemonade), ready-to-drink cocktails (Epitaph Gin & Soda, Adequate Vodka Soda), non-alcoholic craft sodas (Saskatoon Soda), and distilled spirits (Epitaph Blue Gin, Adequate Vodka, GrainHenge Whisky lineup). The company also operates a taproom, offers party bike experiences via the Troubled Trolley, provides event space rentals, and has a wholesale program for retailers. GrainHenge Whisky has achieved international recognition including World's Best Rye award.
Differentiator
Problem solved
Functional benefit
Brands
- GrainHenge: Whisky brand celebrating Alberta's prairie heritage with expressions including Arrowwood, Forestburg, Meeting Creek, and Elevator Row
- Epitaph Gin
- Adequate Vodka
- Troubled Tea
- Troubled Monk Soda
- Troubled Trolley
Products and services
- Daycation Lager Mexican-style lager at 4.7% ABV. Crisp, clean with lemon zest and straw over a light biscuit malt backbone, gentle carbonation with hay and sweet corn notes. Sold on draft and packaged at the Red Deer taproom, online, and through wholesale to licensed Alberta retailers.
- Long Haul Pilsner Pilsner at 4.8% ABV. Straw-yellow with bright floral-citrus aromas and grainy malt. Light, crisp, refreshing with black pepper notes and gentle bitterness.
- Juicy Gossip NEIPA New England IPA at 6.5% ABV. Hazy gold with tropical fruit aromas, candied lemon and juicy fruit gum notes. Soft mouthfeel with restrained bitterness and orange citrus/pine finish.
- Open Road Brown Ale American Brown Ale at 5.5% ABV. Won Silver at World Beer Cup. Malty, nutty and chocolaty with pumpernickel bread, raisins and chocolate finish; subtle citrus and pine hops.
- Pesky Pig Pale Ale Pale Ale at 5.0% ABV. Crisp and citrusy with grapefruit-forward hop flavor and papaya undertones; subdued bitterness makes it easy-drinking.
- Rebels Red Red Ale at 5.1% ABV. Copper/amber color with whole grain crackers and bread crust aroma. Light caramel malt with earthy and orange citrus hops, easy drinking with subtle chocolate and coffee notes.
- Social Butterfly Hazy IPA Seasonal hazy IPA with bright, fruity hop character.
- Bold Move Wee Heavy Seasonal Wee Heavy at 5.0% ABV. Deep amber-brown with creamy tan head. Chocolate, caramel and toasted bread aroma with rich dark toffee, caramel, prune and fig flavors.
Quantifiable outcome
- World's Best Rye 2025 - GrainHenge Arrowwood at World Whiskies Awards
- +4 more outcomes
Companies that use Troubled Monk
Customer profileSegments4 records
Ideal customer profiles3 records
Troubled Monk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Troubled Monk partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Troubled Monk competitors and assessment
Company assessmentDirect peers
- Tool Shed Brewing Company: Calgary-based craft brewery producing year-round and seasonal beers plus a taproom experience. Comparable as another Alberta craft brewery of similar scale competing for the same wholesale accounts and consumer occasions.
- Last Best Brewing & Distilling: Calgary brewery and distillery producing beer and spirits under one roof with a taproom. Highly comparable given the combined brewing-distilling-taproom model directly mirroring Troubled Monk's structure.
- Phillips Brewing & Malting Co. Victoria, BC-based craft brewery producing beer and spirits with an extensive taproom experience. Comparable for the multi-category craft portfolio plus experiential retail strategy, though operating at larger scale and across more provinces.
- Half Hitch Brewing Company: Calgary craft brewery with taproom and limited distribution. Comparable Alberta craft competitor of similar scale targeting the same regional consumer base and competing for taps and retail listings.
- Park Distillery: Banff-based distillery and restaurant producing whisky, vodka, gin, and rye alongside a hospitality venue. Comparable for the combined distillery plus restaurant/retail model in Alberta targeting craft spirits consumers and tourists.
- Eau Claire Distillery: Turner Valley, Alberta craft distillery producing gin, vodka, whisky, and RTDs with an on-site tasting room. Directly comparable as a same-province multi-spirit producer competing for Alberta on-premise and retail placements.
- Collective Arts Brewing: Ontario craft brewery known for art-can branding and an expanding portfolio across beer and limited spirits releases. Comparable for the design-led, brand-driven craft positioning and expanding category mix into spirits and RTDs.
- Muskox Brewery: Edmonton-based craft brewery with taproom and regional distribution. Comparable Alberta craft competitor of similar scale competing for taps, retail listings, and consumer mindshare.
- Bow Valley Distillery: Canmore/Banff-area Alberta craft distillery producing small-batch spirits with a tasting room. Comparable as a same-province craft spirits competitor sharing the Alberta on-premise and tourism-adjacent consumer.
Broad incumbents
- Big Rock Brewery: Calgary-based established Alberta craft brewery with national distribution and a much larger production footprint. Comparable as the incumbent Alberta craft competitor whose scale and distribution reach pressure smaller craft entrants on tap handles and shelf space.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Troubled Monk social profiles
Digital presenceTroubled Monk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troubled Monk leadership team
Management profileNumber of profiles
Profiles1 record
Troubled Monk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troubled Monk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troubled Monk
What does Troubled Monk do?
Troubled Monk is a craft brewery and distillery producing year-round and seasonal craft beers, distilled spirits (Epitaph Gin, Adequate Vodka, GrainHenge Whisky lineup), hard iced teas, ready-to-drink canned cocktails, hard lemonade, and non-alcoholic craft sodas. The company operates a flagship taproom in Red Deer, Alberta, an e-commerce shop, and a wholesale distribution program for licensed Alberta retailers, while also offering brewery tours, tastings, the Troubled Trolley party bike experience, and Cellar event space rentals.
Is Troubled Monk a public or private company?
Troubled Monk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Troubled Monk founded?
Troubled Monk was founded in 2015. It employs 11 to 50 people.
Where is Troubled Monk based?
Troubled Monk is headquartered in Red Deer, Canada, in the North America region.
How does Troubled Monk make money?
Six revenue lines are on record. Taproom Direct Sales are the primary driver. The others are wholesale Distribution, E-commerce Retail, keg Sales, event Services and merchandise.
Who are Troubled Monk's main competitors?
Direct peers on record are Tool Shed Brewing Company, Last Best Brewing & Distilling, Phillips Brewing & Malting Co., Half Hitch Brewing Company, Park Distillery, Eau Claire Distillery, Collective Arts Brewing, Muskox Brewery and Bow Valley Distillery. Big Rock Brewery is listed as a broad incumbent.
Does Troubled Monk have an API?
No public API is recorded for Troubled Monk.
What industry is Troubled Monk in?
Troubled Monk's product category is Craft Brewery & Distillery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31212 and its SIC code is 2080.