Aries Car Rental

What Aries Car Rental does

Aries Car Rental (Aries Cars Pty. Ltd.) is a privately-held independent car rental operator headquartered in Perth, Western Australia, operating from two locations: a CBD office at 166 Adelaide Terrace, East Perth, and an airport branch at 7 Aitken Way, Kewdale. The company runs a fleet spanning small hatchbacks, family sedans, SUVs and 7-seaters, 8-9 seat people movers, 12-seater minibuses, vans, and a premium luxury range (Audi and Infiniti vehicles), with daily rates ranging from approximately $29 for an MG3 hatchback to $128+ for a 12-seater minibus. Revenue is generated through a mix of daily rentals, weekly and long-term hires, corporate accounts, accident replacement, and student programs, supplemented by ancillary streams including damage liability reduction products ($12/day optional insurance), additional driver fees, age surcharges, and excess kilometer charges.

The business is distributed primarily through its own direct online booking channel, supported by counter service at both branches, a free scheduled shuttle from all Perth airport terminals (T1-T4) to the Kewdale branch, and a contactless keyless pickup option delivered via a partnership with Sharebox. Marketing is conducted mainly through SEO and content marketing (a blog covering Western Australia travel and road trip content), Trustindex-verified Google reviews (4.9/5 across 291 reviews), seasonal promotional codes, and referral partnerships with Tourism Council WA, Badminton WA, and Accor hotels (Ibis Styles and ibis). The company serves a diversified customer base including inbound tourists, corporate accounts, families and groups, FIFO workers and contractors, students, and accident replacement customers, with the website localized in English, Indonesian, and Malay to target Southeast Asian inbound travel.

Name

Aries Car Rental

Legal name

Aries Cars Pty. Ltd.

Website

https://ariescarrental.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aries Car Rental is a Perth-based independent car rental operator serving tourists, corporates, families, and long-term clients from two branches with a diverse fleet and a Sharebox contactless pickup option.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Off-Airport / Neighborhood Car Rental (THADAAAB), Local City / In-Town Car Rental (THADAAAC), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Vehicle hire perth
• Airport shuttle transfers
• Long-term car hire
• Corporate vehicle rental

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from daily vehicle rentals across multiple vehicle categories including small cars, family sedans, SUVs, people movers, mini buses, luxury vehicles, and vans. Customers pay per day rental rates with options for limited or unlimited kilometers.
2. Insurance and Protection Products: Revenue from optional damage liability reduction and comprehensive insurance coverage. Insurance options range from $12/day with $99 damage excess.
3. Ancillary Fees: Additional charges including excess kilometer fees (33-38 cents per km), additional driver fees ($20), age surcharges ($11/day for under 25/over 75), after-hours pickup/drop-off fees, and late return penalties.
4. Corporate and Long-term Hire: Tailored pricing for businesses requiring regular vehicle access and extended rental periods for contractors, visitors, and long-stay customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Aries Car Rental is an independent Perth-based car rental company that rents a diversified fleet of vehicles — including small hatchbacks, family sedans, SUVs, 7-seaters, 8-9 seater people movers, 12-seater mini buses, vans, and luxury vehicles (Audi, Infiniti) — on a daily or extended basis. It operates two Perth locations (East Perth CBD and Kewdale airport branch), provides airport shuttle connectivity to all Perth terminals (T1-T4), and offers contactless self-service pickup through its Sharebox technology partnership for 24-hour vehicle collection.

Product overview

Aries Car Rental is Perth's leading independent car rental company offering a diverse fleet of vehicles across multiple categories. The core offering consists of vehicle rentals organized into vehicle types: Small Cars (MG3, Kia Rio hatchbacks from $29/day), Family Cars (Kia Cerato, Mazda 2/3, Kia K4 sedans from $36/day), SUVs & 7 Seaters (Mitsubishi ASX, Nissan X-Trail, Kia Sorento, Renault Koleos, Subaru Forester, Mitsubishi Outlander from $42/day), People Movers (Kia Carnival, Mercedes Valente 8-seaters from $66/day), 12 Seater Mini Buses (Mercedes Sprinter, Toyota Commuter from $128/day), Vans, and Luxury Cars (Audi Q2/Q3/A4/A5/Q5/Q7, Infiniti QX80). These are complemented by service add-ons including Contactless Pickup via Sharebox technology, Perth Airport Shuttle Service connecting all terminals, Long Term Car Hire with tailored pricing, Corporate Car Hire programs, Accident Replacement Hire, and Student Car Rental specials. The company operates two locations (East Perth CBD and Kewdale airport branch) with shuttle connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Cars (Hatchbacks) Economy hatchback rentals including MG3 and Kia Rio, starting from $29AUD/day. Designed for solo travelers and couples seeking lowest daily rates, easy parking, and fuel efficiency.
• Family Cars (Sedans) Sedan and hatchback rentals including Kia Cerato, Mazda 2, Mazda 3, Kia K4, and Mazda CX3, starting from $36AUD/day for Mazda 2. Offers comfort and boot space for small families or business travelers.
• SUVs and 7-Seater Cars Sport utility vehicles including Mitsubishi ASX, Nissan X-Trail, Kia Sorento, Renault Koleos, Subaru Forester, and Mitsubishi Outlander, starting from $42AUD/day. Offers extra space, comfort, and elevated driving position for families and groups.
• Luxury Cars Premium vehicle rentals including Audi Q2, Audi A3, Audi A4, Audi A5, Audi Q5, Audi Q7, and Infiniti QX80 SUV. Available for weddings, anniversaries, corporate events, and special occasions. Luxury pricing not publicly disclosed.
• People Movers (8 and 9 Seater) Multi-passenger vehicles including Kia Carnival (from $66AUD/day, 2019 model) and Mercedes Valente, designed for larger families, group holidays, and sports teams needing cost-effective per-person transport.
• 12 Seater Mini Buses Large passenger vans including Mercedes Sprinter Bus and Toyota Commuter Bus, starting from $128AUD/day. Maximizes seating capacity for large groups, tours, and events.
• Van Rental Van rentals for groups with extra luggage, equipment, or bulky gear, combining passenger seating with generous storage at rates comparable to people movers.
• Contactless Pickup (Sharebox) Self-service vehicle pickup and drop-off solution powered by Sharebox keyless technology, enabling 24-hour access for eligible customers without direct staff interaction at Perth CBD and Kewdale branches.
• Perth Airport Shuttle Service Regular shuttle service connecting all Perth Airport terminals (T1, T2, T3, T4) to the Kewdale branch on a set schedule within operating hours, providing off-airport pricing for both international and domestic passengers.
• Long Term Car Hire Extended rental program with tailored pricing for month-plus bookings, designed for contractors, students, FIFO workers, and long-stay visitors needing custom rates.
• Corporate Car Hire Structured vehicle rental programs for businesses requiring regular or ongoing vehicles for staff, visitors, and corporate travel needs, with dedicated account management and tailored corporate rates.
• Accident Replacement Hire

Quantifiable outcome

• 4.9 out of 5 customer rating based on 291 verified Google reviews
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Tourism Council WAminorGTM or Marketing PartnerTourism industry partnership providing mutual visibility with Western Australia's peak tourism body. Supports tourism promotion activities and cross-referrals.
• Badminton WAminorGTM or Marketing PartnerSports sponsorship relationship supporting local sporting events and organizations in Western Australia.
• Chu Sup TsangminorOthersSponsorship relationship with community organization or individual.
• Ibis StylesminorChannel Partner/ Reseller/ DistributorHotel partnership for referral of guests requiring car rental services. Cross-promotional relationship with Accor hotel group property.
• ShareboxcoreTechnology or IntegrationTechnology partnership enabling contactless car rental pickup through Sharebox keyless entry system. Allows 24-hour self-service vehicle collection and return for eligible customers at Perth CBD and Kewdale locations.
• Sustainable Tourism Green YellowminorGTM or Marketing PartnerSustainability certification or partnership related to eco-friendly tourism practices.
• ibis hotelsminorChannel Partner/ Reseller/ DistributorHotel partnership for referral of guests requiring car rental services. Cross-promotional relationship with Accor hotel group brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enterprise Rent-A-Car Australia: Global rental leader with strong neighbourhood/off-airport branch model (a structural parallel to Aries' CBD branch) and significant corporate and insurance-replacement business in Perth.
• Thrifty Car Rental Australia: International value-positioned rental brand with on-airport Perth presence competing on daily rate, fleet variety, and bundled insurance — relevant benchmark for Aries' pricing and product packaging.
• Avis Australia: Major on-airport rental brand at Perth with global distribution, corporate preferred-supplier status, and Preferred/President's Club loyalty — competes directly for inbound traveller and corporate accounts.
• Budget Australia: Value-tier global rental brand with on-airport presence at Perth, directly competing for price-sensitive leisure travellers — the closest major-brand price competitor to Aries' positioning.
• Hertz Australia: Global car rental brand operating on-airport at Perth with full loyalty programme, corporate accounts, and a broad fleet mix — represents the incumbent competitive benchmark Aries competes against on price.

Direct peers

• Bayswater Car Rental: Independent Perth-based car rental operator offering a comparable mix of economy, family, SUV, and people-mover vehicles to tourists and locals. Closest direct competitor given shared Perth geography and similar independent positioning.
• DriveNow Car Rental: Independent Australian car rental operator with airport and city locations, focused on leisure and business travellers with similar transparent-pricing positioning and fleet variety.
• Alpha Car Hire: Australian independent car rental brand offering nationwide coverage with a similar low-fee, transparent-pricing value proposition and an airport-shuttle model — directly comparable in segment, fleet mix, and target customer.
• Redspot Car Rentals: Australian family-owned independent car rental brand with branches across major airports and city locations, offering a similar fleet breadth from economy to SUVs and competing directly on service quality and pricing.
• East Coast Car Rentals: Australian independent rental operator covering major tourist destinations with economy-to-SUV fleets and competitive daily rates. Comparable independent-rental model serving leisure travellers in regional Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ariesrental
• Facebookfacebook.com/AriesCarRental
• LinkedInlinkedin.com/company/aries-car-rental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aries Car Rental