What COFA does

COFA is a privately held, full-service media and content agency founded in 2017 and operating across four cities in Greater Asia — Hong Kong (founding HQ), Beijing, Seoul (listed headquarters), and Taipei (added 2023) — with a US partnership extension through Hylink and Hellios. The company is organized into four divisions: Creative (video content production from short-form viral to TVC and brand films), Optimization (social account operations, performance advertising, and media buying across Asian and global platforms), Fandom (K-Content marketing, K-POP idol exhibitions, K-Drama OST concerts, and original idol IP development including the TikTok Live group PAGE_X), and Alliance (cross-Asia client and platform network management).

The company holds official partnership status with major Asian platforms — TikTok (including 2025 Creator Project Partner status), Weibo (signed 2024), Mafengwo, and Xiaohongshu — and runs operational campaigns on Google, Meta, Naver, and Kakao, giving clients integrated online-plus-offline media management under a single framework. COFA also operates seven owned media channels (including the Cinemassage YouTube channel) that function as both production showcases and audience-engagement assets.

Revenue is generated through customized B2B professional services contracts — content production, media buying, performance advertising, social account management, and fandom/IP projects — across a client base of more than 50 named enterprise and government accounts spanning tourism boards (Korea Tourism for nine consecutive years, Seoul Tourism Foundation, Brand USA, San Francisco Travel, PEI Province), duty-free and retail (Hyundai DFS, Shinsegae DFS, Shilla DFS, Lotte), airlines and hospitality (Korean Air, Jeju Air, Jeju Shinhwa World, Paradise City), automotive OEMs (Hyundai Motor, Toyota, Peugeot), technology and semiconductors (Xiaomi, SK hynix, SK Telecom), and entertainment and beauty (Estée Lauder, NANTA, Culturelle). No proprietary software platform is disclosed; COFA operates as a services agency rather than a technology company, with no disclosed funding rounds, ownership outside founder/management, or AI/ML capabilities.

Name

COFA

Legal name

COFA

Website

https://cofa.hk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

COFA is a privately held, full-service Asian media and content agency founded in 2017, operating across Hong Kong, Beijing, Seoul, and Taipei. It provides creative production, multi-platform media buying, and K-Content fandom services to enterprise and government clients including tourism boards, duty-free retailers, airlines, and OEMs.

Ownership category

akta.pro rank

Product category

Advertising and Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Media agency services
• Digital advertising
• Content production
• K-Content marketing
• Performance media buying

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Creative Content Production Services: Planning and producing video content from short-form viral to TVC and brand films. Revenue generated through project-based professional services for content creation, backed by expertise from operating own YouTube channels.
2. Media Optimization & Management: Full-cycle media management including social platform account operations, performance advertising, media buying, and OOH advertising. Services delivered through official platform partnerships across Asia.
3. Fandom & Entertainment Services: K-Content marketing campaigns, idol IP development, fan-facing offline experiences including exhibitions and concerts, and influencer marketing services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

COFA is an Asian media and content agency that plans and produces video content (short-form viral, TVC, brand films), runs social platform account operations and performance advertising across TikTok, Weibo, Mafengwo, Xiaohongshu, Google, Meta, Naver, and Kakao, executes integrated media buying including OOH, and operates fandom-driven services such as K-POP idol exhibitions, K-Drama OST concerts, and original idol IP development. The company serves enterprise clients across tourism, duty-free retail, automotive, aviation, technology, beauty, and entertainment with a four-city Asia-wide operational network spanning Seoul, Beijing, Hong Kong, and Taipei.

Product overview

COFA is a full-service media agency structured as four integrated divisions—Creative, Optimization, Fandom, and Alliance—rather than a single unified software product. The Creative division produces video content across formats (short-form viral, TVCs, brand films) through owned channels like Cinemassage (YouTube) and client projects. The Optimization division manages social accounts, performance advertising, and media buying across TikTok, Weibo, Mafengwo, Xiaohongshu, Google, Meta, Naver, and Kakao platforms. The Fandom division operates fan-based economy initiatives including K-POP idol exhibitions, K-Drama OST concerts, original idol IP development, and influencer marketing. The Alliance division provides the Asia-wide operational network (Hong Kong, Beijing, Seoul, Taipei) connecting these services with local execution capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Cinemassage (씨네마사지): Own YouTube channel focused on film review and reaction content production

Products and services

• Cinemassage (씨네마사지) YouTube Channel COFA's owned YouTube channel focused on film reviews, reactions, and content production. Operated as a self-managed platform to demonstrate production capabilities and build audience engagement expertise that informs client work.
• Mafengwo Influencer Video Content Influencer video content created in partnership with Mafengwo for tourism and travel clients, targeting Chinese outbound travelers through localized influencer marketing on China's leading travel platform.
• Culturelle Brand TVCF Production Television commercial planning, production, and on-air placement delivered as a full-cycle brand film project for the Culturelle consumer health brand.
• Social Account Management Full-cycle management of social platform accounts including content strategy, posting, engagement management, and performance optimization across TikTok, Weibo, Mafengwo, Xiaohongshu, YouTube, Instagram, WeChat, and Bilibili.
• Performance Advertising Data-driven performance advertising campaigns delivered across Google, Meta, Naver, Kakao, TikTok, and other platforms, with budget optimization for beauty, gaming, IT, travel, and F&B industry clients.
• Integrated Media Buying & OOH Integrated online and offline media buying service including out-of-home (OOH) advertising, delivered within a single management framework alongside digital media operations.
• K-POP Idol Exhibition Services Pop-up exhibition experiences featuring K-pop idol content, including HomeMa pop-up events and on-site fan engagement experiences in Taiwan and across Asia.
• K-Drama OST Concert Agency (Taipei) Concert agency services featuring Korean drama original soundtracks, connecting fans with K-content through live musical experiences in Taiwan.
• PAGE_X Global Idol Group Global idol group launched through TikTok live streaming, developed in partnership with PODO Entertainment, combining K-pop idol IP development with social platform distribution.

Quantifiable outcome

• 9 consecutive years partnership with Korea Tourism for media execution
• +3 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• WeibocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Official Weibo partnership signed in 2024 for China social media operations. COFA serves as official partner for Weibo marketing and advertising in Asia.
• UDN (Taiwan)coreStrategic or Co-development Partner · 1 January 2023Partnership with UDN, Taiwan's largest media group. Drives K-Content fandom projects and local media collaboration. COFA operates COFA (Taipei) founded in 2023 under this partnership umbrella.
• Gangwon Economic Promotion AgencyminorStrategic or Co-development Partner · 1 January 2021Partners appointment in 2021 for regional economic development and tourism promotion in Gangwon Province, South Korea.
• Hylink (US)majorStrategic or Co-development Partner · 1 January 2019Partnership with Hylink, a leading Chinese digital marketing agency with US presence, established in 2019 to support global project capabilities and US market operations.
• Podo Entertainment (포도기획)majorStrategic or Co-development Partner · 1 January 2019Partnership for PAGE_X TikTok Live idol group launch. PAGE_X is COFA's global idol group launched in collaboration with Podo Entertainment on TikTok Live.
• Korea TourismcoreStrategic or Co-development Partner · 1 January 2018MOU signed in 2018 for tourism marketing cooperation. Partnership has sustained for 9 consecutive years for tourism media execution. Also signed tourism data MOU in 2023.
• Hyundai Duty FreemajorStrategic or Co-development Partner · 1 January 2018China PR MOU signed in 2018 for promoting Hyundai Duty Free to Chinese consumers through COFA's media network.
• Studio TaeyuminorStrategic or Co-development Partner · 1 January 2018Content cooperation MOU signed in 2018 for content collaboration with Studio Taeyu.
• MafengwocoreChannel Partner/ Reseller/ Distributor · 1 January 2017Long-standing partnership with Mafengwo, China's leading travel platform. COFA founded Mafengwo Korea in 2017 and has organized Mafengwo Media Conference. As official partners across Asia, COFA manages travel content and influencer campaigns on the platform.
• Hellios (Los Angeles)minorStrategic or Co-development Partner · 1 January 2017US partnership for global project readiness and North American market support.
• TikTok (ByteDance)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Official TikTok partner across Asia with TikTok Creator Project Partner status (2025). COFA has launched TikTok Live idol teams including PAGE_X under this partnership.
• XiaohongshucoreChannel Partner/ Reseller/ Distributor · 1 January 2017Official Xiaohongshu partnership across Asia for red note marketing and influencer campaigns.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Others

• Mafengwo (Ctrip-affiliated entity): China's leading travel content platform and an active channel partner of COFA via Mafengwo Korea. While primarily a media platform rather than agency, Mafengwo is the closest ecosystem counterpart for COFA's travel/tourism marketing vertical and a key relationship distribution channel.

Broad incumbents

• Havas Media Network: Global media network operating Havas Media and Arena Media, with Asia presence. Competes for enterprise digital and social media buying budgets across Korea, China, and broader APAC.
• iProspect (Dentsu): Global digital performance marketing agency with strong APAC operations. Directly comparable on performance advertising and search/social buying capabilities that COFA offers its clients.
• GroupM (WPP): World's largest media investment group, parent of Mindshare, Wavemaker, and Essence. Operates regional media buying and content arms in Korea, China, and Hong Kong that compete head-to-head for the same enterprise marketing clients COFA serves.
• Publicis Groupe Asia: Holding company parent of Leo Burnett, Saatchi & Saatchi, Starcom, and Digitas in Asia. Provides full-service creative, media buying, and digital transformation across the same Korea/China/Taiwan enterprise client set as COFA.
• Hakuhodo Inc. Japan's second-largest advertising agency with established Korean, Taiwanese, and Chinese operations. Competes in Asia brand-building, content marketing, and digital media services, frequently handling tourism and entertainment clients.
• Dentsu (Dentsu International): Global advertising holding company with deep Asia operations across Japan, Korea, and Greater China. Competes in the same media buying, content production, and platform-activation categories as COFA, but as part of a multi-region portfolio rather than Asia-K-content specialization.
• Wunderman Thompson Asia: Global creative, data, and technology agency with significant APAC operations. Overlaps with COFA on performance advertising, social media, and commerce-led campaigns for enterprise clients in Asia.

Direct peers

• BlueFocus Intelligent Communications Group: Chinese public marketing and communications group with digital marketing, social media, and cross-border brand services across China and global markets. Closest analog to COFA's cross-border China-Korea agency positioning.
• Hylink Group: US-China digital marketing agency listed as an active COFA partner since 2019. Operates a comparable model connecting Western brands (including Chinese tourist boards and US tourism partners) with Asian platform execution — direct overlap on services and client type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cofa-hk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COFA