Jogg

What Jogg does

JOGG (originally Jongeren Op Gezond Gewicht, rebranded in 2020) is a Dutch non-profit public health organization founded in 2010 and headquartered at Casuariestraat 13, The Hague. It operates a holistic community-based methodology called the JOGG-aanpak, based on 'Health in All Policies' principles, rolled out at three interconnected levels: policy (local government), executive (professionals), and neighbourhood (residents). The approach addresses six preconditions: political-administrative buy-in, public-private collaboration, shared ownership, connection of prevention and care, monitoring & evaluation, and communication. The organization's core technology is this methodology itself, which has been packaged into modular programs including JOGG-Teamfit (for healthier sports and community venues), Kind naar Gezonder Gewicht (a care pathway for children with overweight or obesity connecting healthcare and social domain professionals), The Daily Mile, Peuter4daagse, Groenteboxjes, Dorstbar, and Kokkerelli, alongside the JOGG-Academy e-learning platform developed with Maastricht University. Sub-brands operate on dedicated digital platforms (jogg-teamfit.nl, kindnaargezondergewicht.nl, jogg-academy.nl).

JOGG's primary customers are Dutch municipalities, which contract the organization as an implementation partner for advice, training, and guidance to establish local JOGG networks. The organization works with nearly 250 municipalities (more than half of all Dutch municipalities) across all 12 provinces plus the Caribbean Netherlands, reaching approximately 1.69 million children and adolescents aged 0-23. End beneficiaries are children and adolescents; secondary customers include schools, sports clubs, childcare facilities, healthcare providers (GGD, GPs, dietitians, physiotherapists), and social domain professionals. Corporate partners such as BNP Paribas Cardif, ALDI Nederland, Nevobo, Vitam, FC Utrecht, and Willem II co-finance specific programs. Revenue derives from municipal implementation contracts, government subsidies tied to national prevention frameworks (Nationaal Preventieakkoord, GALA, IZA), corporate sponsorship of specific programs, and since January 2024, basic health insurance reimbursement for central care coordinators within Kind naar Gezonder Gewicht.

Name

Jogg

Legal name

JOGG

Website

https://jogg.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

JOGG is a Dutch non-profit public health organization that operates a community-based methodology across nearly 250 Dutch municipalities to make the physical and social living environment of children and adolescents (ages 0-23) healthier, working with municipalities, schools, healthcare providers, and corporate partners.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411), Social Advocacy Organizations (8133)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Management Services (8741)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

akta.pro secondary industries

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• Youth health promotion
• Community-based prevention
• Municipal health programs
• Childhood obesity prevention
• Public health methodology

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipality Implementation Contracts: JOGG operates as an implementation partner for Dutch municipalities. Municipalities contract JOGG for advice, training, and guidance to establish local JOGG networks and implement health promotion programs. This is the primary revenue stream, with over 250 municipalities engaged.
2. Subsidies and Grants: JOGG receives government funding and participates in national prevention agreements (Nationaal Preventieakkoord). SROI analysis conducted with Stichting Vitavalley demonstrates €3.20 social return per euro invested in Kind naar Gezonder Gewicht, supporting case for continued public funding.
3. Corporate Partnerships and Sponsorships: Private sector partners (BNP Paribas Cardif, ALDI, Vitam, and others) co-finance specific programs and initiatives. Partnerships are structured around shared health goals rather than commercial product promotion.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

JOGG is a Dutch non-profit public health organization that operates as an implementation partner for municipalities, civil society organizations, and businesses to create healthier physical and social environments for children and youth (ages 0-23). The core offering is the JOGG-aanpak, a holistic community-based methodology rolled out at policy, executive, and neighborhood levels, addressing six preconditions: political-administrative buy-in, public-private collaboration, shared ownership, prevention-care linkage, monitoring & evaluation, and communication.

Product overview

JOGG (Jongeren Op Gezond Gewicht) is a Dutch public health organization operating as a network of municipalities, civil society organizations, and businesses working to make children's physical and social living environments healthier. The core offering is the JOGG-aanpak (JOGG Approach), a holistic methodology based on 'Health in all policies' rolled out at policy, professional, and neighborhood levels. The organization offers multiple specialized programs including JOGG-Teamfit for local sports environments, Kind naar Gezonder Gewicht for children with overweight/obesity, and the Week voor de Gezonde Jeugd annual awareness week. Additional initiatives include School Food Collective for healthier school food, Gezonde Basisschool van de Toekomst for comprehensive school health, The Daily Mile for daily exercise, Peuter4daagse for toddlers, and various programs like Dorstbar, Kokkerelli, and Groenteboxjes for nutrition education. JOGG-Academy provides e-learning and training for professionals, and the SROI analysis tool helps demonstrate the societal value of interventions.

Differentiator

Problem solved

Functional benefit

Brands

• JOGG-Teamfit: An approach where local teams work step-by-step to make their community center, sports location, or event or day attraction healthier.
• Kind naar Gezonder Gewicht
• JOGG-Academy

Products and services

• JOGG-aanpak (JOGG Approach) Holistic, evidence-based community methodology targeting children and adolescents aged 0-23, rolled out at policy (local government), executive (professionals), and neighbourhood (residents) levels. Based on 'Health in all policies' principles, addressing six preconditions: political-administrative buy-in, public-private collaboration, shared ownership, prevention-care linkage, monitoring & evaluation, and communication.
• JOGG-Teamfit Structured local team approach for step-by-step making of community centres, sports locations, or events healthier. Deployed directly within municipalities through dedicated website.
• Kind naar Gezonder Gewicht (Child towards Healthier Weight) Care pathway for children with overweight or obesity, connecting healthcare providers (GPs, dietitians, physiotherapists) with social domain professionals (youth health care, welfare workers). Central care coordinator acts as the spider in the web, guiding the child and family. Implemented in 70+ municipalities.
• Week voor de Gezonde Jeugd (Week for the Healthy Youth) Annual awareness week held in June showcasing activities across the Netherlands to help children grow up healthy, celebrating successes and calling for structural prevention.
• JOGG-Academy Educational platform offering e-learning courses and training programs for professionals working with the JOGG approach.
• Challenging the Obesogenic Environment - E-learning Free e-learning course developed jointly by Maastricht University and JOGG, teaching participants to set up a local Community-Based Approach (CBA). 4-hour self-paced course available globally in 5 chapters.
• The Daily Mile (Netherlands) An initiative encouraging children and adults to walk or jog 15 minutes daily, implemented in over 500 Dutch schools reaching nearly 50,000 students. JOGG is the Dutch implementation partner.
• Peuter4daagse (Toddler 4-Day Event) A national event encouraging toddlers aged 2-3 to walk 15 minutes daily for four days at their childcare locations, expanded from Limburg to all Dutch provinces.
• Akkoord Gezonde Voeding op Scholen (Healthy School Food Agreement) Agreement with 35+ organizations (2021-2025) to provide healthier food and drink options in secondary education and vocational schools, based on Voedingscentrum guidelines.
• Groenteboxjes (Vegetable Boxes) A program providing daily vegetables at childcare locations, with rewards for eating them, developed with ALDI and Maastricht University. Reached approximately 600 children aged 2-4 years at 26 day-care centres in Limburg.
• SROI Analysis - Kind naar Gezonder Gewicht Social Return on Investment analysis tool demonstrating that every euro invested in the Kind naar Gezonder Gewicht approach yields €3.20 in societal value. Conducted by Stichting Vitavalley (2022-2024).
• Dorstbar (Thirst Bar) A concept making water taps more attractive at VMBO and MBO schools, with 'thirst lessons' teaching the benefits of water as a healthy drink choice. Supported by BNP Paribas Cardif.
• Kokkerelli Educational program where elementary school children (grades 5-8) learn about the entire food chain from ground to mouth, visiting growers and kitchens to see, feel, smell, prepare and taste vegetables and fruits. Expanded in Limburg with support from BNP Paribas Cardif.
• Gezonde Basisschool van de Toekomst (Healthy Primary School of the Future) A holistic approach to making the entire elementary school environment healthy, grown from a local initiative to a national success.
• Convenant Gezonde Sportevenementen (Covenant Healthy Sports Events) Covenant for healthy sports events, with all Drenthe municipalities signing to create healthier environments at sporting events with better food offerings and more physical activity opportunities.
• Gezonder Kindermenu (Healthier Children's Menu) Initiative to put healthy and sustainable food permanently on restaurant menus in the Netherlands, partnering with KHN, Jong Leren Eten, IVN, and Voedingscentrum.

Quantifiable outcome

• 9% lower overweight rate in JOGG areas after 4 years vs non-JOGG areas (University of Groningen, 2021)
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, minor and significant.

• Stichting VitavalleycoreStrategic or Co-development Partner · 1 January 2024Stichting Vitavalley conducted the Social Return on Investment (SROI) analysis for the Kind naar Gezonder Gewicht approach (September 2022 – April 2024), demonstrating €3.20 social return per euro invested. The analysis involved 40+ sources, 26 expert interviews, and 6 local workshops with 67 participants from 41 organizations.
• FC UtrechtminorGTM or Marketing Partner · 1 January 2023Professional football club FC Utrecht transformed toward a healthy workplace and community environment, supporting JOGG's mission to inspire people and make a difference inside and outside the club.
• Willem II (Professional Football Club)minorGTM or Marketing Partner · 28 April 2022Willem II, professional football club in Tilburg, partners with JOGG-Tilburg to promote a healthy youth. The partnership strengthens mutual goals around sports, health, and community engagement.
• BNP Paribas CardifsignificantGTM or Marketing Partner · 7 April 2022BNP Paribas Cardif supports JOGG in making the school environment healthier by promoting healthier nutrition and water consumption. On World Health Day 2022, they announced support for scaling the Dorstbar (Thirst Bar) initiative at VMBO/MBO schools and expanding the Kokkerelli educational programme in the Limburg region. Dorstbar makes water taps attractive as meeting places for students.
• UNESCO Chair Global Health & EducationcoreStrategic or Co-development Partner · 1 March 2022JOGG and the UNESCO Chair Global Health & Education (attached to Clermont Auvergne University, France, with Chairholder Prof. Didier Jourdan) joined forces to advocate for the Lifestyle Transition among (international) policymakers. JOGG Youth Health Community supports the UNESCO Chair with an international project for active youth participation in creating a healthy and liveable world. Focus on cross-domain and cross-sector collaboration.
• ALDI NederlandsignificantGTM or Marketing Partner · 3 February 2022Since 2018, ALDI and JOGG collaborate to promote a healthy lifestyle among families with young children. Joint initiative: Groenteboxjes (Vegetable Boxes) pilot at 26 child day-care centres in Limburg, reaching ~600 children aged 2-4 years. Research by Maastricht University confirmed the program significantly increases vegetable consumption. ALDI and JOGG are now scaling the successful pilot to additional regions.
• Beweegalliantie (Movement Alliance)significantStrategic or Co-development Partner · 26 January 2022JOGG and the Beweegalliantie (Movement Alliance) bundle forces to promote physical activity among Dutch youth. The partnership aims to create more and better opportunities for children and young people to be physically active in their daily environments.
• Vitam (Bedrijfscateraar)minorGTM or Marketing Partner · 1 January 2022Vitam is a healthy corporate catering company that supports municipalities in implementing the Richtlijn Eetomgevingen (Guidelines for Healthy Food Environments) for company restaurants in municipal buildings. At the signing event for the healthy food ambition in municipal buildings, Vitam shared experience in making the healthy choice the easy choice.
• Koningsspelen (Royal Games)significantStrategic or Co-development Partner · 1 October 2021JOGG and Koningsspelen partner to strengthen local cooperation between primary schools, sports providers, and municipalities. The Koningsspelen brings together these actors through the 'Koningsmatch Platform'. Average 1.2 million children from 6,000 primary schools participate annually. Founding partners include Cruyff Foundation and Krajicek Foundation.
• Nevobo (Nederlandse Volleybalbond)significantGTM or Marketing Partner · 1 January 2021Dutch Volleyball Association (Nevobo) works with JOGG on healthier major sporting events. At the 2022 World Championship Volleyball in the Netherlands, they created the 'Gelre Food Plaza' emphasizing healthy eating. 30 municipalities hosted activities, and local JOGG coordinators facilitated local programming. Leanne Kraak-Schmidt, manager of Events and Side Events at Nevobo, is featured in JOGG's 'Beweegredenen' (Movement Reasons) series.
• School Food CollectivesignificantStrategic or Co-development Partner · 1 January 2021School Food Collective is a partner sharing JOGG's ambition for a healthier society. The collective works with schools to create a healthier food environment, aligning with JOGG's approach to making the school setting healthier.
• Ambitie Gezond Uit (Healthy Leisure Ambition)minorStrategic or Co-development Partner · 1 January 2021JOGG-Teamfit initiative aiming to make leisure environments (community venues, sports locations, attractions) healthier. Partnered with municipalities to sign the ambition document for healthier leisure environments.
• Convenant Gezonde Sportevenementen (Covenant Healthy Sports Events)significantStrategic or Co-development Partner · 1 January 2021JOGG co-developed the Covenant for Healthy Sports Events with municipalities and sports organizations. All Drentse municipalities signed the covenant. Aims to make sports events healthier environments with better food offerings and more physical activity opportunities.
• Akkoord Gezonde Voeding op Scholen 2021-2025 (Healthy School Food Agreement)coreStrategic or Co-development Partner · 19 November 2020Initiated by JOGG in collaboration with Voedingscentrum. 35+ organizations including caterers, wholesalers, vending machine suppliers, and food producers signed the agreement to improve food offerings in secondary schools and MBO institutions. Goal: minimum 'Silver' level (60% healthier products) per Voedingscentrum guidelines, with ambition for 'Gold' level at 50% of schools.
• Nationaal Preventieakkoord (National Prevention Agreement)coreStrategic or Co-development Partner · 1 January 2019JOGG is a key partner in the National Prevention Agreement, working toward reducing overweight and promoting healthy lifestyles. The agreement includes commitments from municipalities, healthcare providers, and businesses. JOGG's municipal network is central to implementing prevention agreement goals at local level.
• Voedingscentrum (Nutrition Centre)coreStrategic or Co-development Partner · 1 January 2019Voedingscentrum co-initiated the Akkoord Gezonde Voeding op Scholen with JOGG, providing nutritional guidelines and the Richtlijn Eetomgevingen (Guidelines for Healthy Food Environments) for schools and company restaurants. Also partnered on the ambition for healthier food in municipal buildings.
• The Daily MilesignificantGTM or Marketing Partner · 1 January 2018JOGG is the Dutch implementation partner for The Daily Mile, an initiative to get children walking or jogging 15 minutes daily at school. Nearly 50,000 students at more than 500 schools participate. JOGG ambassador Erben Wennemars is the face of the movement in the Netherlands. The initiative has expanded to the workplace (Daily Mile for remote workers) with companies including Philips, DSM, Zorg van de Zaak, and Randstad Groep Nederland.
• Maastricht UniversitycoreStrategic or Co-development Partner · 1 January 2010Maastricht University and JOGG jointly created the free e-learning 'Challenging the Obesogenic Environment – Towards a Community-Based Approach'. The university also conducted research on the effectiveness of the Groenteboxjes pilot and Dr. Anita Vreugdenhil's team conducted the COLC-study on COVID-19's impact on children's lifestyle.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GGD GHOR Nederland: Association of Dutch Municipal Health Services (GGDs). GGDs are co-implementers in the Kind naar Gezonder Gewicht network and operate the youth health-care (JGZ) infrastructure that JOGG plugs into, but cover a much broader preventive public-health mandate across all ages.
• WHO Europe — Noncommunicable Diseases and Health Promotion: World Health Organization Regional Office for Europe, which provides the pan-European policy framing within which JOGG operates (e.g., references in European Week of Regions and Cities). Comparable mission on youth obesity prevention but at the supranational policy level, not municipal-implementation level.
• RIVM (Rijksinstituut voor Volksgezondheid en Milieu): Dutch national public-health and environment institute. RIVM produces the disease-burden and overweight prevalence data (1 in 8 children) that JOGG uses for advocacy, and operates at a broader population-health scale across all ages, rather than JOGG's focused youth/prevention mandate.

Others

• Alles is Gezondheid (Everything is Health): Dutch national network platform connecting public, private and civil-society actors around prevention and healthy living; closer to a coalition partner than a competitor, but shares the same ecosystem of corporate and municipal partners that JOGG mobilizes.

Emerging players

• MEND (Mind, Exercise, Nutrition...Do it!) / Healthy Weight Commitment Foundation: Community-and-school-based childhood obesity prevention programs with similar behaviour-change focus. Less deeply embedded in national policy than JOGG, but operates comparable lifestyle-intervention models in multiple countries.
• Cruyff Foundation (now Cruyff Legacy): Dutch foundation deploying sport-for-development programs for youth, including co-founding Koningsspelen together with JOGG. Comparable mission of using sports and play to improve child wellbeing, with overlapping school and municipality networks.

Direct peers

• Voedingscentrum (Netherlands Nutrition Centre): Dutch government-backed knowledge institute on healthy, safe and sustainable food. Co-initiator with JOGG of the Akkoord Gezonde Voeding op Scholen and provider of the Richtlijn Eetomgevingen; operates in the same Dutch public-health and school-nutrition space with overlapping policy and partner network.
• The Daily Mile Foundation: UK-founded charity behind The Daily Mile, of which JOGG is the Dutch implementation partner. Same product (15-minute daily school run/walk), same age cohort, same school-based delivery model, making it a direct programmatic peer.
• EPODE International Network: International multi-stakeholder platform for childhood obesity prevention using community-based methods. Closest methodological peer to JOGG's approach, originally inspired by the French EPODE program, with parallel municipal-implementation playbooks globally.

Regional players

• Sante Publique France: France's national public-health agency, including the originator of the EPODE methodology from which JOGG descends. Operates analogous population-prevention programs and surveillance but in the French regulatory and municipal context, not the Dutch one.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joggnl
• Facebookfacebook.com/JOGGNL
• LinkedInlinkedin.com/company/jogg
• Instagraminstagram.com/jogg_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Jogg