AWR

What AWR does

AWR (awr GmbH) is a German industrial automation software company founded in 1990 and headquartered in Ketsch, in the Rhein-Neckar metropolitan region. The company develops and maintains the aAddCon process control system (Prozessleitsystem), a modular, customizable platform used to operate food and beverage production plants — particularly non-alcoholic beverage facilities and breweries. aAddCon is organized as a core platform with add-on modules covering recipe-controlled batch processing, trend monitoring, maintenance, reporting, scanner/RFID/barcode data acquisition, ERP and Office integration, redundancy, and a standalone Graph7 step-chain viewer. Underlying technology spans Siemens Step 7, Beckhoff TwinCat, Allen Bradley PLCs, C#, and Silverlight.

AWR's primary verticals are non-alcoholic beverage manufacturing and breweries, with secondary service-provider work in automotive, chemical, and medical technology. The company also offers legacy-system migration services (from Step 5, Factory Link, and ProTool), custom software development, and customer training. Geographically, AWR serves customers across the Rhein-Neckar region, Germany, and Europe, and operates globally for notable food-industry clients.

Revenue is generated through a mix of one-time aAddCon licenses, custom software development services, recurring service and support contracts, and training. The company sells exclusively through a direct, sales-led go-to-market motion targeting enterprise manufacturing buyers. AWR is a privately held German GmbH with 11-50 employees, ISO 9001 certified since 2008, and currently led by Managing Director Daniel Gründhammer (in role since January 1, 2019) following the planned December 31, 2022 departure of managing partner Herbert Rica.

Name

AWR

Legal name

awr GmbH

Website

https://awr-automatisierung.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

AWR (awr GmbH) is a German industrial automation software firm that develops the modular aAddCon process control system and custom automation software, primarily serving non-alcoholic beverage producers and breweries across Germany, Europe, and select global food-industry clients.

Ownership category

akta.pro rank

Product category

Industrial Automation Software / Process Control Systems

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Process control systems
• Industrial automation software
• PLC programming services
• Batch process management
• Legacy system migration

Headquarters

HQ city

Ketsch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Custom Software Development Services: Software development services for automation projects, including conversion/migration from legacy systems (Step 5, Factory Link, ProTool) to modern platforms. Services provided for Automotive, Chemistry, and Medical Technology sectors.
2. aAddCon Process Control System: Modular process control system sold and implemented for food/beverage manufacturing and other industries. The system is customized for each customer's specific requirements.
3. Training Services: Training services offered for customers on products and automation systems.
4. Service & Support: Ongoing service and support for implemented systems and products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AWR develops and sells the aAddCon modular process control system (Prozessleitsystem) for industrial automation in food and beverage, automotive, chemical, and medical technology manufacturing. The company also provides custom automation software development across multiple PLC platforms (Siemens Step 7, TwinCat, Allen Bradley) and specializes in migrating legacy automation systems (Step 5, Factory Link, ProTool) to modern platforms.

Product overview

AWR offers aAddCon, a modular process control system (Prozessleitsystem) that serves as the core product for industrial automation. The platform is designed as a modular, customizable system suitable for both smaller and highly complex plant installations across multiple industries. The product portfolio is organized into categories: (1) Prozessleitsystem core modules including Toolbox and S7Framework for Siemens S7 integration; (2) Batch module for recipe-controlled processes; (3) Data processing modules — Trend (trending/visualization), Maintenance (maintenance scheduling), and Reporting; (4) Data acquisition modules — Scanner, RFID-Login, Loose-Goods, and Barcode-Generator; (5) System connection modules — ERP-Connect (ERP integration) and Office-Integration; and (6) a Redundancy high-availability module. All modules are designed to work within the unified aAddCon platform, with aAddCon-Graph 7 offering standalone visualization of Siemens Simatic Graph7 step chains. The company also develops software in Siemens Step 7, TwinCat, Allen Bradley, C#, and Silverlight for custom automation projects.

Differentiator

Problem solved

Functional benefit

Brands

• aAddCon: Modular process control system for small to complex plant configurations, serving various industries and requirements.

Products and services

• aAddCon Process Control System

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature15 records

Partnerships

One partnership is on record.

• Nakakin Pumpentechnik GmbHminorChannel Partner/ Reseller/ Distributor · 31 August 2024AWR is now an official sales partner (Vertriebspartner) of Nakakin Pumpentechnik GmbH, distributing their pump technology products. This partnership extends AWR's offering in the food and beverage manufacturing sector by providing integrated pump solutions alongside their process control systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Copa-Data: Austrian-headquartered SCADA/zenon platform vendor serving process industries including F&B, breweries, and energy. Comparable to AWR as a mid-sized European SCADA/process control specialist with similar geographic and vertical footprint.
• ProLeiT: Germany-based process control software specialist focused on the food & beverage and brewery industries with its proprietary PCS platform. Directly comparable to AWR in target verticals (breweries, beverage) and offering a modular Prozessleitsystem; the most analogous mid-market competitor in AWR's niche.

Regional players

• Hamon Process Control (Köhler & Ziegler / Instandhaltung 4.0): Mid-sized German/European process control and maintenance software providers serving regional manufacturers. Represents another small regional PCS specialist comparable to AWR's scale and go-to-market model in the DACH region.

Broad incumbents

• AVEVA: Global industrial software incumbent (formerly Wonderware/Schneider Electric) offering SCADA, MES, and process control platforms used widely in F&B and brewing. Competes with aAddCon as a broader incumbent alternative for customers preferring a single-vendor, global platform.
• Rockwell Automation: Owner of Allen-Bradley PLCs, FactoryTalk SCADA, and Process Solutions including PlantPAx. Competes with AWR both as a PLC ecosystem AWR integrates with and as a broad PCS alternative in process industries.
• Beckhoff Automation: Provider of TwinCAT PC-based control and TwinCAT HMI/SCADA, one of the primary PLC platforms AWR integrates with via its custom development services. Both partner-context and competitor in PC-based process control deployments.
• Emerson (DeltaV): Provider of DeltaV distributed control system and Plantweb digital ecosystem for process industries. Competes with AWR as a global incumbent for brewery/beverage customers evaluating PCS at plant level.
• ABB Ability: ABB's process automation portfolio (System 800xA) competes with aAddCon for brewery and beverage plant-level PCS mandates. Comparable as a broad incumbent offering overlapping process control functionality.

Emerging players

• Inductive Automation: Developer of Ignition SCADA/MES platform with strong adoption in food & beverage and brewery markets, particularly among mid-market manufacturers seeking modern web-based SCADA. Represents a more accessible, lower-cost competitor to AWR's aAddCon in the same verticals.

Others

• Siemens Digital Industries: Provider of SIMATIC PCS 7 / PCS neo, SIMATIC S7 PLCs, and WinCC SCADA - the foundational PLC platforms that AWR's aAddCon integrates with and a competitor for end-to-end process control mandates in F&B and other industries AWR serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWR