Vasona Family Dentistry

What Vasona Family Dentistry does

Vasona Family Dentistry is a privately held, single-location dental practice based in Los Gatos, California, led by founder-operator Dr. Neda Zadeh, DDS. The practice delivers a full suite of dental services across preventive, restorative, cosmetic, geriatric, sedation, and — most recently — orthodontic care, serving families and individual patients across all age groups in the South Bay Area. Its team of approximately nine clinical and administrative staff includes a second doctor (orthodontist Dr. Paul Kim), two registered dental hygienists, registered dental assistants, a dental assistant, an office manager, and front-desk personnel.

The practice is built on standard clinical dental technology rather than proprietary platforms: composite resin fillings, porcelain and ceramic crowns/veneers, titanium dental implants, and nitrous oxide sedation. Patient-facing digital tools include online appointment booking, digital new-patient forms, and an informational blog; the underlying website platform is operated through Tebra/PatientPop. Revenue is generated from professional service fees across PPO insurance reimbursement, cash-pay elective procedures (veneers, whitening, implants), and a recently introduced in-house annual membership plan priced at $385/year for uninsured patients.

Commercially, Vasona Family Dentistry operates a direct-to-consumer model targeting Los Gatos-area residents. Patient acquisition is driven by local SEO, Google and Yelp reputation management (4.91/5 across 35 testimonials), patient referrals, and content marketing via the practice blog. Distribution is primarily in-person at the new 15055 Los Gatos Blvd office, supplemented by phone scheduling and online booking; financing options (including 0% financing) and the in-house membership plan support affordability across patient segments.

Name

Vasona Family Dentistry

Legal name

Vasona Family Dentistry

Website

https://vasonafamilydentistry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vasona Family Dentistry is a privately held, single-location dental practice in Los Gatos, CA, led by Dr. Neda Zadeh, DDS. It provides preventive, restorative, cosmetic, geriatric, sedation, and orthodontic dental services to families and individual consumers in the South Bay Area.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Geriatric & Special Needs General Dentistry (HLABAAAH), Orthodontic Group Practices (HLABAKAC)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental care
• Orthodontic treatment
• Family dental practice

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dental Service Fees: Revenue generated from patient visits for examinations, cleanings, preventive care, restorative procedures, and cosmetic treatments. The practice accepts all PPO insurances and offers financing options (0% financing available) to make services affordable. Services include biannual checkups, fillings, crowns, bridges, dental implants, veneers, teeth whitening, orthodontics, and dentures.
2. Affordable Dental Coverage Plans: The practice offers an in-house dental coverage plan for uninsured patients at $385/year, which includes 2 free cleanings, 2 free exams & X-rays, and discounted services on other treatments.
3. Cosmetic and Elective Procedures: Revenue from elective cosmetic procedures including veneers, teeth whitening, and orthodontic treatments which are typically out-of-pocket or partially covered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vasona Family Dentistry is a single-location dental practice in Los Gatos, California, providing preventive, restorative, cosmetic, orthodontic, and geriatric dental services to families and individuals. The practice delivers routine exams, cleanings, sealants, fillings, crowns, bridges, veneers, teeth whitening, dental implants, dentures, and orthodontics, plus sedation options for anxious patients. It also sells an in-house annual coverage plan for uninsured patients.

Product overview

Vasona Family Dentistry is a dental practice offering a comprehensive suite of dental services organized into cosmetic dentistry, family dentistry, orthodontics, and sedation dentistry. The core offering centers on preventive and restorative family dental care (examinations, cleanings, sealants, fluoride treatments, fillings), supplemented by cosmetic services (teeth whitening, veneers, crowns), tooth replacement options (dental implants, dentures), and orthodontic care delivered by Dr. Paul Kim. The practice also provides sedation dentistry for anxious patients and digital patient engagement tools including online forms and appointment booking. Services are delivered in-office at the Los Gatos, CA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Cosmetic dental services for adults seeking to improve the appearance of their smile, including teeth whitening, veneers, ceramic restorations, and smile makeovers.
• Family Dentistry General dental services for patients of all ages, including comprehensive exams, X-rays, professional cleanings, fluoride treatments, sealants, fillings, and preventive care.
• Orthodontics Orthodontic treatment including braces, clear aligners, and correction of bite issues (underbites, overbites, crossbites, open bites), provided by in-house orthodontist Dr. Paul Kim.
• Sedation Dentistry Sedation options including tailored sedation techniques and nitrous oxide (laughing gas) to help anxious patients feel calm and comfortable during dental procedures.
• Teeth Whitening Professional whitening treatments including in-office sessions using bleaching gel and light activation, as well as take-home customized whitening kits.
• Dental Implants Surgical placement of titanium dental implants in the jawbone to support replacement teeth such as crowns, bridges, or implant-supported dentures, functioning like natural teeth.
• Veneers Thin porcelain or ceramic shells bonded to the fronts of teeth to conceal cracks, chips, discoloration, gaps, and minor misalignment; lasting 10-15 years.
• Crowns Custom dental crowns made from ceramic, porcelain, or metal placed over damaged, weak, or implant-supported teeth to restore strength, function, and appearance; lasting 5-15 years.
• Dentures Custom complete or partial removable dentures replacing multiple teeth or full arches, including implant-supported options anchored by dental implants; lasting on average 5-8 years.
• Dental Fillings White composite resin fillings used to treat cavities and restore tooth structure, hardened with a dental light and lasting up to 10 years.
• In-House Dental Coverage Plan Annual subscription-style dental coverage plan for uninsured patients priced at $385/year, including 2 free cleanings, 2 free exams & X-rays, and discounts on other treatments.

Quantifiable outcome

• Dental sealants can lower the risk of tooth decay in molars by 80%
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Tend: Modern, design-forward dental chain offering general, cosmetic, and orthodontic care in premium urban markets. Comparable to Vasona on the cosmetic/family service mix and direct-to-consumer online booking approach, though Tend differentiates via tech-enabled member experience rather than founder reputation.
• Imagen Dental Partners: DSO partner for established private dental practices, focused on preserving doctor autonomy while providing back-office support. Highly comparable to Vasona's profile as an independent family practice that could consider partnering with a DSO for non-clinical scale.
• MB2 Dental Solutions: DSO partnering with doctor-owned practices across general and specialty dentistry. Comparable to Vasona as a partner path for an independent multi-provider practice, offering non-clinical support without rebranding to a consumer-facing chain.

Broad incumbents

• Heartland Dental: Largest US DSO supporting doctor-owned dental offices with non-clinical back-office services. Comparable to Vasona across general dentistry, hygiene, and restorative services, but with scale-driven procurement, marketing, and recruitment capabilities a single-location practice cannot match.
• Smile Brands: Multi-brand DSO operating branded and partner dental practices across general, cosmetic, and specialty care. Comparable service categories to Vasona including general family dentistry and cosmetic procedures, but executed through scaled shared services across hundreds of locations.
• Pacific Dental Services (PDS Health): Large DSO supporting practices across general, cosmetic, orthodontic, and specialty dentistry. Overlaps with Vasona on family, cosmetic, and orthodontic service mix; PDS also brings technology investments (e.g., EHR, same-day dentistry) and expanded insurance networks that a solo practice cannot easily replicate.
• Western Dental & Orthodontics: California-headquartered DSO delivering general dentistry and orthodontics with strong insurance/Medicaid acceptance. Most directly comparable to Vasona on California geography and the combined general+orthodontic offering, though at substantially larger scale and broader payer mix.
• Aspen Dental: National DSO operating branded multi-location dental practices including general, cosmetic, and orthodontic services. Comparable to Vasona as a comprehensive family/general dentistry provider, but operates at scale across hundreds of locations with extended hours and in-network access Vasona lacks.

Regional players

• Jefferson Dental & Orthodontics: Multi-location DSO focused on general dentistry and orthodontics in select US metros with strong insurance and Medicaid acceptance. Comparable service mix (general + orthodontics) to Vasona, though concentrated in different geographies with a value/insurance-led positioning rather than Vasona's premium Los Gatos positioning.

Others

• Tebra: Healthcare SaaS platform (formerly PatientPop) for independent practices including patient booking, online forms, and reputation management. Directly relevant to Vasona because Tebra/PatientPop is the website platform powering Vasona's site, and the tools Tebra provides shape how the practice acquires and retains patients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vasonafamilydentistry
• LinkedInlinkedin.com/company/vasona-family-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasona Family Dentistry