OMyFeet.com

What OMyFeet.com does

OMyFeet.com (legal name: OmyFeet) is a private, direct-to-consumer e-commerce business founded in 2019 that sells a single product line: trim-to-fit orthopedic arch-support insoles. The underlying technology is a three-layer construction comprising a contoured arch base with deep heel cup, a responsive shock-absorbing foam middle layer, and an antimicrobial breathable fabric top layer. The insoles are designed for universal fit across sneakers, boots, flats and dress shoes via printed trim guides, with installation stated to take approximately 60 seconds.

The company operates a pure DTC model through its owned website at omyfeet.com with no retail, wholesale, or marketplace channels. Pricing is structured in three tiers — $59 for one pair, $89 for two pairs ($44.50/pair, marked 'most popular'), and $119 for three pairs ($39.67/pair) — with free shipping included on 2-pair and 3-pair orders. All purchases carry a 30-day comfort guarantee, supported via email ([email protected]). There is no subscription component, and product replacement frequency is stated at 6-9 months with daily wear, which anchors the multi-pack upsell logic.

OMyFeet targets two primary persona segments: professionals on extended feet (nurses, teachers, warehouse workers, retail employees) and general consumers with foot discomfort seeking everyday comfort. The company has accumulated 5,400+ verified-buyer reviews with an average rating of 4.8/5. Headcount is reported at 1-10 employees, there is no disclosed funding, no management team visibility, no patents or trademarks on file, and no partnerships — consistent with a small, bootstrap-style single-product DTC operation.

Name

OMyFeet.com

Legal name

OmyFeet

Website

https://omyfeet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

OMyFeet.com is a private direct-to-consumer e-commerce brand founded in 2019 that sells trim-to-fit, three-layer orthopedic arch-support insoles via omyfeet.com to professionals on their feet all day and consumers seeking everyday foot comfort.

Ownership category

akta.pro rank

Product category

Orthopedic Footwear Insoles

NAICS

Shoe Retailers (458210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

Keywords

• Orthopedic insoles
• Arch support footwear
• Foot comfort products
• Trim-to-fit insoles
• Footwear accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Insole Sales: One-time purchase model for orthopedic arch-support insoles sold in single pairs or multi-packs. Customers buy insoles directly through the website, with pricing tiers offering volume discounts. No subscription component; customers reorder as needed (typically every 6-9 months). Multi-pack purchases include free shipping and represent the primary upsell opportunity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

OmyFeet designs and sells trim-to-fit orthopedic arch-support insoles built with a three-layer construction (structured arch base, shock-absorbing foam core, and antimicrobial breathable top layer) intended to convert everyday shoes into all-day comfort footwear. The product is sold direct-to-consumer through the omyfeet.com storefront in 1, 2, or 3 pair packs with free shipping on multi-pair orders and a 30-day comfort guarantee.

Product overview

OmyFeet offers a single core product: Orthopedic Arch-Support Insoles. The product is sold in three pricing tiers (1 pair, 2 pairs, 3 pairs) with a trim-to-fit design that accommodates various shoe types including sneakers, boots, flats, and dress shoes. All tiers include a 30-day comfort guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• OmyFeet Orthopedic Arch-Support Insoles Trim-to-fit orthopedic insoles with a three-layer construction (structured arch base, shock-absorbing foam core, and antimicrobial breathable top layer) designed to provide arch and heel support, pressure redistribution, and all-day comfort in everyday shoes including sneakers, boots, flats, and dress shoes. Sold direct-to-consumer in 1 pair ($59), 2 pair ($89), and 3 pair ($119) tiers with a 30-day comfort guarantee.

Quantifiable outcome

• 5,400+ verified customer reviews with 4.8/5 average rating

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves3 records

Direct peers

• Powerstep: OTC orthotic insole brand distributed through pharmacies, specialty retailers, and online. Powerstep competes directly with OmyFeet in the same over-the-counter arch-support category with similar price points and clinical positioning.
• Superfeet: Category-defining premium OTC and custom arch-support insole brand selling both DTC and through retail. Superfeet's structured heel cup + arch product mirrors OmyFeet's three-layer approach and shares the same professional / athletic customer base.
• Sof Sole: Performance insole brand owned by Implus covering athletic, comfort, and work insoles. Comparable trim-to-fit and arch-support product line sold through sporting goods, workwear, and online retail channels.
• Currex: DTC-focused performance insole brand with structured arch support and sport-specific variants. Competes in the same OTC arch-support category with a similar online-first positioning and engineered cushioning story.

Broad incumbents

• Birkenstock: Iconic German footbed company whose cork-latex footbed pioneered arch-support insoles. Competes indirectly with OmyFeet through both branded insoles and its extensive comfort footwear line backed by deep global distribution.
• Vionic: Comfort footwear and orthotic insole brand owned by Caleres (NYSE: CAL). Offers OTC orthotic insoles alongside a broader comfort-footwear line and competes in the same 'comfort + arch support' category with established retail distribution.
• Dr. Scholl's: Mass-market foot-care brand (owned by Bayer) that dominates OTC insoles through broad retail distribution. Dr. Scholl's offers comparable arch-support and comfort insoles to mass consumers at overlapping price points.
• Amazon Basics Insoles: Amazon's private-label comfort insoles sold at meaningfully lower price points. Forces price competitiveness across the OTC category through marketplace distribution and ranking advantages.

Emerging players

• Protalus: Specialty orthotic insole brand with patented insole technology emphasizing heel and arch alignment. Direct-to-consumer-first with a comparable trim-to-fit product positioning and premium pricing.
• Samurai Insoles (ComfortFit Labs): Niche performance insole brand popular in the soccer / athletic community. Comparable trim-to-fit arch-support product sold DTC with a strong digital-marketing playbook, making it a relevant emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/omyfeetstore
• Facebookfacebook.com/omyfeetstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMyFeet.com