Bilbo

What Bilbo does

Bilbo AB is a Stockholm-headquartered, full-service advertising and communication agency founded in 1994/1995 that has spent its entire 30-year operating history focused on the life science and health sector. The firm serves pharmaceutical, consumer health, medical technology, and diagnostics clients across Rx, OTC, medical devices, and broader health categories, with named relationships including Bayer, Haleon (Sensodyne, Aquafresh, Bepanthen, Centrum, Priorin, Parodontax, Otrivin), GlaxoSmithKline, Gilead (Biktarvy, Tecartus, Yescarta, Trodelvy, AmBisome), BioGaia, ContextVision, Oncotype, Perrigo, and AviaPharma. Bilbo's service offering is organized around three pillars—FUNDAMENT (strategy, concept development, global-to-local adaptation, production, regulatory compliance), DESIGN (art direction, graphic design, motion graphics, illustration), and ACTIVATION (digital activation, content marketing, Veeva/CRM integration, integrated campaigns, pharmacy/retail marketing)—with IMA-certified staff ensuring Nordic pharmaceutical regulatory compliance.

The agency runs a classic professional services business model, billing on a project and retainer basis with no publicly disclosed pricing, and reports revenue through a single "Advertising and Communication Services" stream. Distribution is direct enterprise sales into pharma and health brand marketing teams in Sweden, with active delivery in Finland and Norway and a stated global footprint for accounts such as BioGaia's EvidenceBiotics launch. Underlying technology is non-proprietary and consists of standard agency tools: Veeva CRM for pharma communication management, Marketo Engage for marketing automation, and approved e-mail systems, with a small in-house development function supporting campaign builds. The firm holds AAA highest credit rating and a UC Nordic Growth Certificate, signaling a financially stable, independent private company with no external investment, acquisitions, or restructuring activity disclosed.

Name

Bilbo

Legal name

Bilbo AB

Website

https://bilbo.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Bilbo AB is a Stockholm-based, 30-year-old full-service advertising agency focused exclusively on life science and health, serving pharmaceutical, consumer health, medical technology, and diagnostics clients across the Nordics with strategy, creative, production, and regulatory-compliant activation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Communication Services: Professional services revenue from providing communication strategy, creative development, content production, and compliance services to pharmaceutical and health brands. Projects span Rx (prescription), OTC (over-the-counter), medical devices, and general health categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bilbo is a full-service advertising and communication agency exclusively focused on life science and health. It delivers strategy and concept development, creative design, production, regulatory compliance, and integrated activation (digital, content, CRM/Veeva, and pharmacy/retail) for pharmaceutical (Rx), OTC, medical device, and consumer health brands. The agency serves both local Nordic and global assignments for enterprise clients such as Bayer, Haleon, GSK, Gilead, and BioGaia.

Product overview

Bilbo is a full-service advertising and communication agency specializing in life science and health. The company offers a comprehensive suite of services organized into three core areas: FUNDAMENT (strategy and concept development, adaptation of global materials, production, and regulatory compliance), DESIGN (art direction, graphic design, motion graphics, and illustration), and ACTIVATION (digital activation, content marketing, CRM systems including Veeva, integrated campaigns, and pharmacy/retail marketing). All services are focused exclusively on meaningful products and services within pharmaceuticals, medical technology, OTC products, and health. The agency works with both local Nordic and global assignments, emphasizing always-compliant and goal-driven communication. Bilbo does not offer a standalone software product but rather provides professional services across strategy, creative, production, and activation for healthcare and life science brands.

Differentiator

Problem solved

Functional benefit

Products and services

• FUNDAMENT (Strategy & Concept) Strategy and concept development service covering communication strategy, adaptation of global materials for Nordic markets, production management, and regulatory compliance for pharmaceutical (Rx, OTC), medical device, and consumer health clients.
• DESIGN (Creative Production) Creative production service covering art direction, graphic design, motion graphics, and illustration for healthcare brand campaigns.
• ACTIVATION (Digital & Omnichannel) Digital and omnichannel activation service covering digital activation, content marketing, Veeva and CRM systems integration, integrated campaigns, and pharmacy/retail point-of-sale marketing for healthcare clients.

Quantifiable outcome

• Reached approximately 700,000 men in 3-month testosterone deficiency campaign for Bayer
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ogilvy Health: Global health and pharma-focused network within WPP offering strategy, creative, medical, and CRM services to Rx, OTC, and medical device clients. Direct competitor for the same enterprise pharma accounts Bilbo serves in the Nordics and globally.
• Havas Health & You: Havas network dedicated to health and wellness communications, offering creative, medical education, and patient engagement. Direct competitor for global pharma brands served in the Nordics.
• Real Chemistry: US-based health and pharma marketing agency combining creative, data, and CRM services. Comparable in its enterprise pharma client base and integrated digital/CRM capabilities.
• Publicis Health: Publicis Groupe's dedicated health and wellness network offering creative, media, medical, and data services to pharma and consumer health brands. Direct comparable for Veeva/CRM-enabled campaigns and Nordic pharma work.
• VCCP Health: Independent UK-based health communications agency within the VCCP network, focused on pharma and consumer health brands. Comparable in mid-size, specialist, full-service positioning.
• TBWA\WorldHealth: Omnicom's global pharma and health network offering creative, medical, and digital services. Direct comparable for global pharma AOR work and Nordic consumer health brands.
• FCB Health (IPG Health): Large pharma and consumer health creative network within IPG Health, serving many of the same global clients (Bayer, Haleon, GSK). Direct competitor for Nordic and pan-regional pharma AOR reviews.
• Klick Health: Independent, digitally-native health agency with strong pharma CRM, Veeva, and data capabilities. Comparable in its full-service, technology-enabled delivery model for pharma clients.
• McCann Health: IPG-owned global health communications network providing advertising, medical communications, and patient engagement. Direct comparable in scope, pharma specialization, and IMA-style regulatory focus.

Broad incumbents

• Saatchi & Saatchi Health: Publicis-owned global health practice within Saatchi & Saatchi, serving consumer health and OTC brands. Direct competitor for Haleon/GSK consumer health mandates in the Nordics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bilbo-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilbo