Wallace Station
Wallace Station is a single-location Kentucky restaurant in Versailles serving scratch-made sandwiches, burgers, and Southern comfort food using locally sourced ingredients to locals, byway tourists, horse racing community, and catering clients since 2003.
- Company typePrivate
- Founded2003
- HeadquartersVersailles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wallace Station does
Wallace Station is a single-location, full-service restaurant and deli operating at 3854 Old Frankfort Pike in Versailles, Kentucky, on a national scenic byway approximately 15 minutes from Lexington. Founded in 2003 by Chris and Ouita Michel as a more affordable complement to their Holly Hill Inn, the restaurant is housed in a 100+ year-old former train depot and general store, organized under Ilex Summit LLC and affiliated with the Holly Hill & Co restaurant family. The menu centers on scratch-made Kentucky-inspired comfort food — handcrafted sandwiches, local beef burgers, Southern fried baskets, farm-fresh salads, house-made soups, kids' items, and rotating nightly specials — with average per-item pricing in the $10-$15 range.
The business model is direct-to-consumer across three channels: dine-in service at the register with limited indoor seating supplemented by an expanded deck and picnic seating; carry-out ordered in-person, by phone, or via the Toast Tab online platform; and event catering booked via phone or email. Wallace Station does not disclose proprietary technology; its differentiation rests on ingredient sourcing (local beef from Stone Cross Farm, bread from Midway Bakery made with Weisenberger Mill flour, scratch-made dressings and sauces), regional brand recognition via Food Network and Diners, Drive-ins and Dives features, and symbiotic partnerships with Holly Hill & Co, Midway Bakery, and Stone Cross Farm. The customer base is diversified across local residents, Lexington commuters, scenic byway tourists, the thoroughbred horse racing community, and catering clients.
Wallace Station firmographics
Firmographics- Name
- Wallace Station
- Legal name
- Ilex Summit LLC
- Website
- https://wallacestation.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallace Station is a single-location Kentucky restaurant in Versailles serving scratch-made sandwiches, burgers, and Southern comfort food using locally sourced ingredients to locals, byway tourists, horse racing community, and catering clients since 2003.
- Ownership category
- akta.pro rank
Wallace Station industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- Sandwiches & Wraps Fast Casual (THAFABAG)
Keywords
Where Wallace Station is headquartered
LocationHeadquarters
- HQ city
- Versailles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wallace Station business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and Carry-out Food Service: Revenue from on-site dining and to-go orders including sandwiches, baskets, salads, burgers, soups, and kids menu items. Customers order at register for dine-in or order online/by phone for carry-out.
- Catering Services: Catering services offered for events, with contact via phone or email at [email protected]
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hot and Cold Sandwiches priced $8.99-$16.99 |
| Unit Pricing | Pay-as-you-go | Old Fashioned Baskets priced $12.99-$14.99 |
| Unit Pricing | Pay-as-you-go | Farm Fresh Salads priced $7.99-$13.99 |
| Unit Pricing | Pay-as-you-go | Burgers priced $10.99-$16.99 |
| Unit Pricing | Pay-as-you-go | Soups priced $4.99-$8.49 |
| Unit Pricing | Pay-as-you-go | Kids Menu priced at $6.99 |
| Unit Pricing | Pay-as-you-go | Sides priced at $2.99 |
| Unit Pricing | Pay-as-you-go | Nightly Specials (after 5pm) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Wallace Station product offering
Product offeringCore offering
Wallace Station is a casual dining restaurant and deli serving scratch-made Kentucky-inspired comfort food, including handcrafted sandwiches on Midway Bakery bread, local beef burgers, Southern-style fried baskets, farm-fresh salads, house-made soups, kids menu items, and rotating nightly specials. It also offers event catering services. The restaurant operates from a historic 100+ year-old building on the Old Frankfort Pike national scenic byway in Versailles, KY, with dine-in, carry-out, phone, and online ordering through the Toast Tab platform.
Product overview
Wallace Station is a roadside restaurant and deli offering a diverse menu centered around handcrafted sandwiches, burgers, and Southern comfort food. The menu includes hot and cold sandwiches on Midway Bakery bread with Weisenberger Mill flour, local beef burgers (including the famous Big Brown Burger featured on Diners, Drive-ins and Dives), Old Fashioned fried baskets, farm fresh salads with scratch-made dressings, daily rotating nightly specials, house-made soups, a kids menu, and catering services. The restaurant is part of the Holly Hill & Co family of restaurants, operated by owners Chris and Ouita Michel since 2003.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot & Cold Sandwiches
- Burgers Local beef burgers served on a bun with chips, including the Original Wally Burger, Black Bean Burger, Big Brown Burger (Guy Fieri top-5 burger on Diners, Drive-ins and Dives), Big Blue Burger, Santa Anita Burger, and Salmon Burger. Add-ons include cheese, pimento cheese, and bacon. Priced $10.99-$16.99.
- Old Fashioned Baskets Southern-style fried baskets including KY Proud Fried Catfish, Fried Shrimp, and Chicken Tenders, all rolled in seasoned Weisenberger flour and served with hushpuppies, fries, and slaw. Priced $12.99-$14.99.
- Farm Fresh Salads Salads with scratch-made dressings (Smoked Tomato Ranch, Italian Vinaigrette, Blue Cheese, Sassy Sorghum Vinaigrette), including House Salad, Low-Carb Protein Power Chef Salad, Kentucky Cobb Salad, and Greek Salad. Priced $7.99-$13.99 with add-on proteins available.
- Soups House-made soups including Bluegrass Bourbon Chili, Whitesburg Soup Beans 'N' Cornbread, and Creamy Chicken and Mushroom. Priced $4.99 (cup) to $8.49 (bowl).
- Kids Menu Child-friendly menu items including Baby Burger, Chicken Tenders, Willa's Dilla (white cheddar quesadilla), and Grilled Cheese, all priced at $6.99 and served with choice of chips, fries, or veggies.
- Nightly Specials Rotating daily specials served after 5pm: Monday Fried Chicken with homemade honey buttermilk biscuit, Tuesday Windy's Famous Meatloaf, Wednesday Pork Special, Thursday Beef Special, and Friday Fish Special.
- Catering Services Catering services for private and corporate events, with orders taken via phone (859-846-5161) or email at [email protected].
- Shareables Appetizer shareables including Fried Pickles, Artichoke Fritters, and Fried Banana Pepper Rings, served with smoked tomato ranch. Priced $7.99-$8.99.
Quantifiable outcome
- Guy Fieri named The Big Brown Burger one of his top 5 burgers
Companies that use Wallace Station
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Wallace Station technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallace Station partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, notable and flagship.
- Midway BakerycoreSupplies fresh bread to Wallace Station multiple times weekly. Bread made with flour from Weisenberger Mill. Originally baked on-site but now baked at Midway Bakery after Wallace Station and Midway Bakery combined forces in fall 2021 under manager Sandy Allison.
- Weisenberger MillcoreProvides flour for Midway Bakery bread. Phil Weisenberger (late father of current owner Mac Weisenberger) gave Chef Ouita an original 1920s flour sack, now framed and displayed at Wallace Station, representing continuity from 1865 to present.
- Stone Cross FarmnotablePatrick and Leeta Kennedy's Stone Cross Farm in Taylorsville, KY (about one hour drive) supplies local beef for Wallace Station's burger. The burger made with Stone Cross Farm beef was featured by Guy Fieri in his top 5 burgers.
- Holly Hill & CoflagshipParent company/ restaurant family. Wallace Station was founded by Chris and Ouita Michel (also founders of Holly Hill Inn) as a more affordable complement. Newsletter signup shared. Part of Ilex Summit LLC (Copyright 2003-2026).
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Wallace Station competitors and assessment
Company assessmentDirect peers
- Midway Bakery: Sister bakery operation under Holly Hill & Co that merged into Wallace Station in 2021; provides bread baked with Weisenberger Mill flour and shares the same Kentucky Proud positioning.
- Holly Hill Inn: Sister fine-dining restaurant under Holly Hill & Co (same founders Chris and Ouita Michel); both are Kentucky farm-to-table concepts serving the Lexington/Versailles corridor with shared sourcing and customer base.
- Billy's BBQ: Lexington-area scratch BBQ and burger joint offering local-beef burgers and comfort food at similar price points; competes for the same casual-dining lunch and dinner crowd.
- Smithtown Seafood: Lexington-based chef-driven casual seafood restaurant with similar scratch-made, locally sourced philosophy and comparable price point — competes directly for the same Lexington casual-dining diner.
- Joe Bologna's: Iconic Lexington casual Italian sandwich-and-pasta shop with a similar quick-service-but-sit-down model and student/local regulars; comparable check size and operating hours.
- Ramsey's Diner: Long-standing Lexington casual diner serving scratch-made comfort food at comparable price points; targets the same Lexington-area dine-in and carry-out customer as Wallace Station.
- Windy Corner Market: Another Holly Hill & Co casual eatery in the Lexington area offering scratch-made food in a historic roadside setting — directly comparable menu, ownership, and target customer as Wallace Station.
Broad incumbents
- Jimmy John's: National sandwich franchise focused on fast delivery and carry-out; competes with Wallace Station's sandwich-led carry-out and online-ordering channel via Toast Tab.
- Panera Bread: National fast-casual chain with strong sandwich and soup menu at similar price tiers; sets the benchmark for counter-order sandwich shops competing for carry-out and lunch traffic.
- Cracker Barrel Old Country Store: Nationwide roadside casual-dining chain offering homestyle comfort food at comparable prices; competes for highway and byway travelers passing through Kentucky.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Wallace Station social profiles
Digital presenceWallace Station financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallace Station leadership team
Management profileNumber of profiles
Profiles4 records
Wallace Station funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallace Station M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallace Station
What does Wallace Station do?
Wallace Station is a casual dining restaurant and deli serving scratch-made Kentucky-inspired comfort food, including handcrafted sandwiches on Midway Bakery bread, local beef burgers, Southern-style fried baskets, farm-fresh salads, house-made soups, kids menu items, and rotating nightly specials. It also offers event catering services. The restaurant operates from a historic 100+ year-old building on the Old Frankfort Pike national scenic byway in Versailles, KY, with dine-in, carry-out, phone, and online ordering through the Toast Tab platform.
Is Wallace Station a public or private company?
Wallace Station is a private company. It is classified as family owned and is currently operating.
When was Wallace Station founded?
Wallace Station was founded in 2003. It employs 11 to 50 people.
Where is Wallace Station based?
Wallace Station is headquartered in Versailles, United States, in the North America region.
How does Wallace Station make money?
Two revenue lines are on record. Dine-in and Carry-out Food Service is the primary driver. The others are catering Services.
Who are Wallace Station's main competitors?
Direct peers on record are Midway Bakery, Holly Hill Inn, Billy's BBQ, Smithtown Seafood, Joe Bologna's, Ramsey's Diner and Windy Corner Market. Broad incumbents are Jimmy John's, Panera Bread and Cracker Barrel Old Country Store.
Does Wallace Station have an API?
No public API is recorded for Wallace Station.
What industry is Wallace Station in?
Wallace Station's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.