Billy's
Billy's American Restaurants is a Polish casual-upscale chain of five American-cuisine restaurants across Gdańsk, Sopot, and Poznań, serving premium steaks, burgers, and ribs to walk-in diners, tourists, families, and private event clients via dine-in, delivery, and catering channels.
- Company typePrivate
- Founded2009
- HeadquartersGdansk, Poland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Billy's does
Billy's American Restaurants Sp. z o.o. is a private Polish limited company operating a chain of casual-upscale American-themed restaurants in northern and western Poland. As of the latest data, the group runs five physical locations: three in Gdańsk (Madison Shopping Center on Chmielna/Wyspa Spichrzów, Forum Gdańsk mall, and Warzywnicza), one in Sopot near the pier, and one in Poznań's Old Market. The menu is centered on premium American fare — QMP-certified and dry-aged steaks, ribs, burgers, breakfast items, and a cocktail program — with prices spanning 29 to 349 PLN.
Operationally, revenue is generated through three channels: dine-in service at the restaurants, off-premise delivery through Glovo and Uber Eats, and a private events / catering business for corporate and group bookings. Reservations are handled via TheFork, and a BillCoin loyalty program and "Happy Evenings" promotional mechanics are used to drive repeat visit frequency. Family-oriented programming (children's workshops, kids' menus) has been layered into the core offer.
Underlying technology is conventional and intentionally lightweight: no proprietary mobile app, no AI-driven personalization, no disclosed data flywheel. The stack rests on standard POS, third-party reservation and delivery marketplaces, and brand-side content. The registered representative is Jacek Jagliński; staff size is reported in the 11-50 band. The company has executed no disclosed funding rounds, acquisitions, or M&A, operating on cash-flow growth from its owned restaurants.
Billy's firmographics
Firmographics- Name
- Billy's
- Legal name
- Billy's American Restaurants Spółka z o.o.
- Website
- https://billys.com.pl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Billy's American Restaurants is a Polish casual-upscale chain of five American-cuisine restaurants across Gdańsk, Sopot, and Poznań, serving premium steaks, burgers, and ribs to walk-in diners, tourists, families, and private event clients via dine-in, delivery, and catering channels.
- Ownership category
- akta.pro rank
Billy's industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Billy's is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices5 records
Markets served
Billy's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Food and Beverage Sales: Revenue generated from in-restaurant dining including breakfast, lunch, and dinner service across 5 locations. Menu includes steaks, burgers, ribs, cocktails, and desserts with individual pricing per item.
- Takeaway and Delivery: Orders placed for takeaway via third-party delivery platforms (Glovo, Uber Eats) generating additional revenue per transaction with platform commissions.
- Private Events and Catering: Corporate catering and private event bookings including business meetings, celebrations, and children's workshops generate additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items with per-item pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Billy's product offering
Product offeringCore offering
Billy's operates a five-location American casual dining restaurant chain in northern and western Poland, offering dine-in service with an extensive menu of premium aged steaks, QMP-certified beef burgers, slow-cooked ribs, signature and classic cocktails, breakfast items, and desserts. The chain also provides takeaway and delivery through Glovo and Uber Eats, table reservations via TheFork, children's culinary workshops, corporate catering and private events, sports viewing events, and a BillCoin gift card program.
Product overview
Billy's American Restaurant is a chain of 5 American-style restaurants in Poland (4 locations in the Tri-City area of Gdańsk and 1 in Poznań), established in 2009. The company operates as a full-service dine-in restaurant with an extensive menu of American cuisine including premium aged steaks, QMP-certified beef burgers, slow-cooked ribs, signature cocktails, and breakfast options. The product portfolio includes core restaurant services (dine-in, takeaway, delivery), specialized offerings (children's culinary workshops, sports viewing events, corporate catering), and promotional programs (unlimited coffee with breakfast, happy hour cocktails, gift cards). The company positions itself as the longest-operating American restaurant in northern Poland.
Differentiator
Problem solved
Functional benefit
Products and services
- Billy's American Restaurant (Dine-in Service)
- Corporate Catering and Private Events
- Culinary Workshops for Children
- Sports Viewing Events
- Online Takeaway and Delivery Ordering
- BillCoin Gift Card
Companies that use Billy's
Customer profileSegments3 records
Ideal customer profiles3 records
Billy's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Billy's partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TheForkcoreIntegration partnership enabling table reservations across all 5 Billy's locations via TheFork booking widget. Allows customers to easily book tables online.
- GlovominorThird-party delivery partnership for takeaway and delivery orders at Poznań location.
- Uber EatsminorThird-party delivery partnership for takeaway and delivery orders at Poznań location.
- Forum Gdańsk Shopping MallcoreBilly's Forum location operates within Forum Gdańsk shopping center (220 stores, ~120,000 monthly visitors). Strategic retail partnership providing high foot traffic.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Billy's competitors and assessment
Company assessmentBroad incumbents
- Hard Rock Cafe: Iconic American-themed global restaurant chain. Competes on American dining experience, premium cocktails, and tourist-location real estate strategy, though at a significantly larger brand and price-point scale.
- TGI Fridays: Global American-themed casual dining chain. Comparable on American menu positioning (burgers, ribs, cocktails) and full-service bar-and-grill format, though operates at a larger scale with broader geographic footprint.
- McDonald's: Largest global QSR operator with deep Polish penetration. Competes for breakfast, lunch, and family dining occasions and dominates the same shopping-mall locations where Billy's operates.
- Max Premium Burgers: Scandinavian-origin premium burger chain with established Polish operations. Competes with Billy's on burger quality and casual American-style dining but operates a more standardized QSR-plus model.
- KFC: Major global QSR chain with extensive Polish presence. Competes for casual dining occasions and shopping-mall real estate (including Forum Gdańsk), though operating in a lower price tier with a chicken-focused menu.
Direct peers
- Sphinx: Long-established Polish casual dining restaurant chain with multiple locations nationwide. Closest comparable as a multi-location Polish casual dining brand offering full table service with a broad menu.
- Pasibus: Polish gourmet burger chain with multiple locations across major Polish cities. Direct competitor in the casual burger-and-American-cuisine segment targeting similar young professionals and families with premium casual dining offerings.
- Bobby Burger: Polish casual burger restaurant chain offering American-style burgers in major Polish cities. Directly competes with Billy's on burger quality, casual American dining atmosphere, and family-friendly positioning.
Emerging players
- Lubster: Emerging Polish premium burger chain. Competes on burger quality and casual American-style menu but operates a smaller, more concentrated footprint than Billy's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Billy's social profiles
Digital presenceBilly's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy's leadership team
Management profileNumber of profiles
Profiles4 records
Billy's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy's
What does Billy's do?
Billy's operates a five-location American casual dining restaurant chain in northern and western Poland, offering dine-in service with an extensive menu of premium aged steaks, QMP-certified beef burgers, slow-cooked ribs, signature and classic cocktails, breakfast items, and desserts. The chain also provides takeaway and delivery through Glovo and Uber Eats, table reservations via TheFork, children's culinary workshops, corporate catering and private events, sports viewing events, and a BillCoin gift card program.
Is Billy's a public or private company?
Billy's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billy's founded?
Billy's was founded in 2009. It employs 11 to 50 people.
Where is Billy's based?
Billy's is headquartered in Gdansk, Poland, in the Europe region.
How does Billy's make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are takeaway and Delivery and private Events and Catering.
Who are Billy's's main competitors?
Broad incumbents on record are Hard Rock Cafe, TGI Fridays, McDonald's, Max Premium Burgers and KFC. Direct peers are Sphinx, Pasibus and Bobby Burger. Lubster is listed as an emerging player.
Does Billy's have an API?
No public API is recorded for Billy's.
What industry is Billy's in?
Billy's's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.