Cornerstone Wealth Management

What Cornerstone Wealth Management does

Cornerstone Wealth Management LLC is a privately held, SEC-registered investment advisory firm headquartered in Des Peres, Missouri (suburb of St. Louis), with a secondary office in St. Peters, Missouri. The firm operates a hub-and-spoke model built around a nationwide network of more than 100 independent financial advisors who serve families and individuals under either the Cornerstone Wealth Management® brand or their own firm names. Securities and broker-dealer services are delivered through a core affiliation with LPL Financial (Member FINRA/SIPC), which provides custody, research, and technology infrastructure, while Cornerstone itself delivers investment-advisory services, compliance oversight, and proprietary investment programs.

The firm's core products include personalized wealth-management advisory services spanning retirement planning, cash flow and budgeting, tax minimization, college savings, charitable giving, insurance, and estate planning; the proprietary Cornerstone Wealth Portfolios managed-investment program with equity, fixed income, and global balanced strategies developed and implemented by an in-house investment team led by CFA charterholders; and a proprietary portfolio management system with quantitative screening, security analyses, an allocation optimizer, risk monitors, and GIPS-compliant performance reporting. Supporting services include educational webinars, a monthly Investment Insights newsletter, and an online Resource Center with calculators and educational content across lifestyle, money, tax, insurance, investment, estate, and retirement topics.

Revenue is generated through fee-based investment-advisory services delivered by independent advisors operating under the Cornerstone RIA umbrella, with economics derived from a share of advisory fees and management fees on the Cornerstone Wealth Portfolios program. Pricing is not publicly disclosed and is described as "transparent" without a posted schedule. The firm is owned by its founders and principals, including Managing Partner & Co-Founder Joe Keifer and President Bill Friebel, with no indicated external private equity, venture capital, or institutional investor ownership. The management team is led by Joe Keifer and Bill Friebel, with Leslie Garrison (COO), Thomas Gooden (CCO), and functional directors overseeing recruiting, business development, advisor development, and wealth enhancement strategy.

Name

Cornerstone Wealth Management

Legal name

Cornerstone Wealth Management LLC

Website

https://mycwmusa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Cornerstone Wealth Management LLC is an SEC-registered investment advisory firm in Des Peres, Missouri that supports a nationwide network of 100+ independent financial advisors serving families and individuals, leveraging a proprietary portfolio management program and an LPL Financial broker-dealer affiliation.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Investment advisory services
• Wealth management
• Retirement planning
• Portfolio management
• Financial planning

Headquarters

HQ city

Des Arc

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services offered through registered investment advisor. Securities are offered through LPL Financial, Member FINRA/SIPC. The firm emphasizes transparent fees and provides personalized, collaborative financial advice.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Cornerstone Wealth Management is a registered investment advisory firm providing personalized, fee-based wealth management to families and individuals through a nationwide network of over 100 independent financial advisors. Services cover retirement planning, cash flow and budgeting, tax minimization, college savings, charitable giving, insurance, and estate planning, with securities offered through the firm's LPL Financial broker-dealer affiliation. The proprietary Cornerstone Wealth Portfolios program offers managed equity, fixed income, global balanced, and systematic strategies built on an internally developed portfolio management system led by CFA charterholders.

Product overview

Cornerstone Wealth Management is a comprehensive investment advisory firm offering a unified platform of wealth management services. The core offering centers on personalized advisory services delivered through a network of over 100 independent advisors supported by the LPL Financial broker-dealer platform. Key service components include the Cornerstone Wealth Portfolios (proprietary managed investment program), educational webinars, Investment Insights newsletter, and an online Resource Center with calculators and educational content. The firm provides holistic financial guidance across retirement planning, estate planning, tax strategies, and insurance needs, operating as a registered investment advisor affiliated with LPL Financial.

Differentiator

Problem solved

Functional benefit

Products and services

• Cornerstone Wealth Management Advisory Services Comprehensive, personalized investment advisory services delivered by independent financial advisors to families and individuals, covering retirement planning, cash flow and budgeting, tax minimization, college savings, charitable giving, insurance, and estate planning. Securities are offered through the firm's LPL Financial broker-dealer affiliation; investment advice is offered through Cornerstone Wealth Management as a registered investment advisor and separate entity from LPL Financial.
• Cornerstone Wealth Portfolios Proprietary managed investment program offering a broad range of equity and fixed income strategies, global balanced strategies, and systematic investment approaches, built on Cornerstone's proprietary portfolio management system with quantitative screening, security analyses, allocation optimizer, and risk monitors. Operates under GIPS-compliant performance reporting and is intended for advisory clients served through Cornerstone Wealth Management advisors.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LPL FinancialcoreTechnology or IntegrationCornerstone Wealth Management is affiliated with LPL Financial, a leading national financial services firm. Through this partnership, Cornerstone advisors have access to comprehensive research, robust technology, and a wide assortment of investments. Securities are offered through LPL Financial, Member FINRA/SIPC. The partnership enables advisors to serve clients with more knowledge and time to dedicate to distinct client needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edward Jones: National full-service brokerage firm where several Cornerstone executives and advisors previously worked. Competes for the same mass-affluent and HNW client base through traditional advisor-led wealth management.
• Focus Financial Partners: Large RIA consolidator partnering with independent wealth management firms. Provides infrastructure and capital to RIAs comparable in segment but operating at much larger scale.
• Ameriprise Financial: Large diversified financial services firm with a substantial independent advisor channel serving mass-affluent and HNW clients. Competes for similar client segments with broader product set and brand recognition.
• LPL Financial: Cornerstone's core broker-dealer platform and the largest independent broker-dealer in the US. LPL provides Cornerstone with research, custody and trading; it also serves competing independent advisor networks.

Direct peers

• Cambridge Investment Research: Large independent advisor network and registered investment advisor supporting thousands of financial advisors nationwide. Operates a similar hub-and-spoke model with affiliated broker-dealer, making it the closest structural comparable to Cornerstone.
• Mariner Wealth Advisors: National RIA providing comprehensive financial planning and wealth management to high-net-worth individuals. Comparable in serving successful families with holistic, advisor-led wealth strategies.
• Carson Group: Fast-growing RIA and advisor coaching/network firm serving independent advisors with proprietary resources. Comparable independent advisor support model and wealth management focus.
• Cetera Financial Group: Multi-channel independent advisor network with broker-dealer and RIA subsidiaries serving thousands of advisors. Comparable scale and advisor-centric wealth management approach.
• Sanctuary Wealth Group: Independent wealth management firm built through partnership with high-end advisors serving ultra-high-net-worth clients. Similar model of recruiting experienced advisors and providing institutional resources.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting a nationwide network of financial advisors with comprehensive practice management support. Comparable in offering holistic wealth planning through independent advisors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cornerstonewealthmgmt
• Facebookfacebook.com/mycwmusa
• LinkedInlinkedin.com/company/cornerstone-wealth-management-usa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Wealth Management